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+ 2015 GOOGLE ANALYTICS BASICS

WELCOME!• @csmastroine | @KarcherGroup

• #TKGBootcamp

• Online Marketing Specialist

• tkg.com/breakfast-bootcamp

WhyGoogle Analytics

+ Getting Started

• Sign up for an account

• Incorporate Analytics tracking code

• Set up three unique views

+ Menu Overview• Dashboard

• Shortcuts

• Intelligence Events

• Real-Time

• Audience

• Acquisition

• Behavior

• Conversions

+ Speak Google

• Bounce Rate

• Traffic

• Landing Page

• Pageviews

• Sessions

• Users

• Goals

BasicViews & Reports

+ Audience

• Who is coming to my site?

• Are my visitors new or returning?

• How much mobile traffic do I receive?

• Where are the visitors coming from

+ Acquisition

• How are people finding me?

• Paid ads can be linked in acquisition

• Understand referral traffic

+ Behavior

• What are people doing on my site?

• What pages are they viewing?

• In-page analytics

+ Conversions

• Set up goals?

• Are visitors engaged?

• Ecommerce requires additional set up.

Google AnalyticsTips & Tricks

+ How do I?

• Customize a date range

• Compare date ranges

• Add a secondary dimension

• Create a shortcut

• Add an annotation

Questions?• tkg.com/breakfast-bootcamp

• Sign up for Advanced Analytics with Kyle

• Learn more at our blog - TKgenius.com

• @csmastroine | @KarcherGroup