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2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

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India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Sudhanshu Yadav Associate Vice President- India West Octane.in @sudhanshuy
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Page 1: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Sudhanshu YadavAssociate Vice President- India WestOctane.in@sudhanshuy

Page 2: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd.

Research Participants: 80 retailers, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 3: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Type of Retailers: 70% of our respondents being multi-brand retailers and the remaining 30% representing single brand operations.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 4: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Location & Reach: 55% of our respondents were from purely offline operations and 11% from purely online operations.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 5: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Key Brands

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 6: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Top Highlights

Print Promotion (77%) remains the top choice of retailers as their preferred Offline Marketing Activity

Customer Acquisition still remains the Primary Marketing Goal of India Retailers, with a 58% Retailers voting for the same.

Social Media is voted as the Primary Online Activity by 79% of India Retail Marketers, a 30% increase over 2014.

More than 85% of India Retail Marketers vote for Email as an important channel of their marketing Plan. Email Marketing continues in the Top 3 Online Marketing Channel for Retail in India.

72% of e-Commerce companies with turnover of Rs. 20cr to 100cr generate 30% or more of their revenue from Online Marketing.

Keeping pace with the constant changes and innovation in IT, 82% of Retailers upgrade their technology within 5 years of time span

95% Retailers said that mobile is important or very important to them as they use it as their part of Marketing Strategy.

Today, Shopping Cart Abandonment is an important issue for all Online Retailers. Deploying simple Cart Abandonment Program (CAP) increases revenue by improving Cart Abandonment Rates. Yet only, 12% of India Retail Marketers have deployed a Cart Abandonment Program currently.

Page 7: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Primary Marketing Goals for Retailers: 58% of India Retailers voted Customer Acquisition as primary goal, whereas with the rising competition in retail industry, 20% of retailers voted for Brand Awareness.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 8: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Strategic Plans for this Financial Year: 59% of India Retailers wants to expend their business & 49% wants to increase their product line.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 9: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Using Online or Offline Marketing: 44% of the India Retailers, use mix of both Online & Offline marketing activities.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 10: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. SmartImportance of Email Marketing: 78% of e-commerce with Offline Stores say Email Marketing is important channel for engagement.

Page 11: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. SmartOnline Marketing Initiatives: Social Media Promotions/Advertising (79%) ranking at 1st Position, followed by Email Marketing (62%) at 2nd and Mobile /SMS Marketing (59%) at 3rd position.

Page 12: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. SmartOffline Marketing Initiative: Print Promotion is the top Offline Initiative of Brick & Mortar Stores with Online presence and e-Commerce with Offline Stores.

Page 13: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Cart Abandonment Program: 12% of the retailers have implemented the cart abandonment program, while 58% of the retailers don’t have any cart abandonment program and 19% of the retailers said that they plan to use this in the near future

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Page 14: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

India Retail e-Marketing Study 2015Modern Retail Engagement – Instant. Disruptive. Smart

Digital 1:1 has taken a defining leap: Email, SMS, Push notifications

Segment and Target : Welcome Program, Cart Abandonment etc.

Instant takeaways and implementation

Page 15: 2015 India Retail e-Marketing Research – Retail Marketing Initiatives that Work

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd.

Thank you


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