34
（1958.HK） （A joint stock limited company incorporated in the People′ s Republic of China with limited liability） 2015 INTERIM RESULTS ANNOUNCEMENT PRESENTATION 26 August 2015
（1958.HK）
（A joint stock limited company incorporated in the People′ s Republic of China with limited liability）
2015 INTERIM RESULTS
ANNOUNCEMENT PRESENTATION
26 August 2015
Disclaimer
This presentation and the information contained herein does not constitute or take the form of any recommendation for the purchase or sale of any securities of BAIC Motor Corporation Limited (the "Company"), and does not constitute an offer to purchase or sell any securities of the Company, nor does it constitute the foundation or basis of any contract or commitment. No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information, or opinions contained herein. Neither the Company nor any of the Company's advisors or representatives shall have any responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. The information set out herein may be subject to updating, completion, revision, verification and amendment and such information may change materially. This presentation includes several forward-looking statements regarding the Company’s financial status, operating results and business, and several plans and targets of the Company’s management. These forward-looking statements include foreseen and unforeseen risks, uncertainties or other factors, and these risks, uncertainties and other factors may lead to a material difference in the actual future results and performance of the Company from the results and performance explicitly or implicitly hinted in these forward-looking statements. These forward-looking statements are based on the Company’s current and future business strategies, and assumptions made based on the political and economic environment where the Company operates in the future. The above forward-looking statements are a reflection of the views held by the Company’s management on the day the data was published. No persons shall rely on these forward-looking statements. The Company shall not ensure the consistency of the forward-looking statements with the Company’s future results or events. The information contained in this presentation is provided to you in confidence, where the information shall not be forwarded or disclosed to any other person, and shall not be photocopied.
Contents
Section Page
Industry Overview Chapter 1 3
2015-1H Highlights Chapter 2 7
2015-1H Financial Review（Consolidated） Chapter 3 30
（1958.HK）
Chapter 1
Industry Overview
Sales Volume and Characteristics of PV Market
During the first half of 2015, the overall sales volume of the passenger
vehicle market continued to grow, but at a record low speed.
（0’000 units）
Sources: China Association of Automobile Manufacturers and China Passenger Car Association
4
1,793
1,970 15.8%
9.9%
3.0%
2013 2014 2015E
963 1,010
2014-1H 2015-1H
Changes of Market Share in PV Market
The market share of china brand passenger vehicles increased 3.3%
year-on-year, while the market share of foreign brand PV slightly
decreased.
Source: China Association of Automobile Manufacturers 5
37.7%
21.4%
12.7%
15.3%
9.0%
3.7%
China Brand German American Japanese Korean French
41.4%
19.7%
12.1%
14.9%
8.1% 3.6%
2014-1H 2015-1H
14
41
12
30 1
17
5
21
2013 2014 2014-1H 2015-1H
Pure electric vehicles Plug-in hybrid electric vehicles
Sales Volume of New Energy PV
（’000 units）
Source: China Passenger Car Association
In the first half of 2015, sales volume of new energy vehicles grew at a
significantly faster rate to 51,000 units, of which 59% was pure electric
vehicles.
8
Chapter 2
2015-1H Highlights
Beijing Benz
18.3
Market share of Mercedes-Benz in
the premium vehicle market
15.7
2014-1H
2015-1H
Mercedes-Benz remained strong growth momentum
The market share of Mercedes-Benz improved further in the premium
vehicle market.
46.7% 57.9%
2014-1H 2015-1HImported BBAC
Proportion of BBAC’s sale on Mercedes-
Benz’s sale
13.8 17.8
（0’000 units）
Huge Increase in Sales Volume of Beijing Benz
64
103
2014-1H 2015-1H
（’000 units）
Beijing Benz performed remarkably well and achieved a sales volume of
103,000 units in the first half, representing a YoY growth of 59.8%.
10
Strong Market Performance of Beijing Benz Products
All product series of Beijing Benz delivered strong sales performance.
11
（’000 units）
3.8 3.4
5.2 4.9 4.9 4.8
6.2
4.4
5.8 5.5 5.8 6.3
Jan Feb Mar Apr May Jun
2014-1H 2015-1H
3.8 3.3
3.8 3.2
2.5 3.0
6.0 5.1
7.1
5.1
3.4
6.3
Jan Feb Mar Apr May Jun
2014-1H 2015-1H
5.2
3.1
4.5 3.6
3.1
5.0
6.8
3.0
4.5 4.8 4.9 5.6
Jan Feb Mar Apr May Jun
2014-1H 2015-1H
（’000 units）
Strong Market Performance of Beijing Benz Products
All product series of Beijing Benz delivered strong sales performance.
0.4
1.9
3.9
April May June
Stable Expansion of Dealership Network
The number of dealers of Mercedes-Benz exceeded 456 in China during
the first half of 2015 despite the slowdown in domestic economic growth
and industrial growth.
13
341
447 >456
2013 2014 2015-1H
6.4
4.5 5.6
8.9
2012 2013 2014 2015-1H
24.7
9.6
26.1
2014 2014-1H 2015-1H
192
292
2014-1H 2015-1H
Financial Performance
14
%
Revenue Net Profit
Net Profit Margin
（RMB 100 million） （RMB 100 million）
5.8
6.3
6.8
7.3
7.8
Dec-14 Jan-15 Mar-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
Exchange Gains (Loss)
（RMB 100 million）
Exchange rate of Euro to CNY
Down by 10% during 1st quarter
Up by 3% during 2nd quarter
Exchange gains of Beijing Benz
Exchange gains for 1st quarter
Exchange losses for 2nd quarter
15
Q1 Q2
Adjust the
middle rate f
USD to CNY
Q1 Q2
7.4
4
2014 2015-1H
Product Structure and Launch Plan in 2H2015
16
SUV
Sedan
GLK
E-Class C-Class（LWB）
GLA
C-Class（regular-wheelbase）
2014 2015
GLC
Beijing Hyundai
Production and Sales volume of Beijing Hyundai
Utilization rate
（’000 units）
Affected by the declining sales volume growth in PV market in 1H2015, Beijing
Hyundai recorded a YoY decrease in sales volume for the first time. However, the
utilization rate still maintained at a high level, also saw an increase in the
percentage of D+S models as compared to the same period last year.
18
740
860
1031
1120
553 510
2011 2012 2013 2014 2014-1H 2015-1H
41%
59%
D+S
2014-1H D+S
2015-1H D+S
43%
57%
D+S
124% 95% 116% 106% 100%
New Plant Capacity Expansion Plans of Beijing Hyundai
600
900 900 1,050 1,050
1,650
2011 2012 2013 2014 2015E 2017E
(‘000 units)
Beijing Hyundai
Capacity Expansion Plans
Layout of Cangzhou Factory Layout of Chongqing Factory
Expected to commence production in the fourth
quarter of 2016
Expected to commence production in the first quarter
of 2017
19
Brand Score
GAC Honda 870
SAIC Roewe 846
DF Honda 845
DF Nissan 839
DF Citroen 838
Shanghai GM
Chevrolet 838
GAC-Toyota 835
SAIC GM
Buick 834
FAW-Toyota 831
824
Brand Score
GAC-Toyota 82
85
DF Honda 86
DF Yueda
KIA 86
GAC Honda 87
Changan
Mazda 94
DF Nissan 97
FAW-
Toyota 97
Dongfeng
Peugeot 99
GAC
Chuanqi 99
Brand Score
DF Honda 88
GAC Honda 90
91
DF Yueda
KIA 94
FAW-Toyota 101
GAC-Toyota 104
Buick 107
DF Nissan 108
ChangAn
Ford 127
FAW-
Volkswagen 128
Brand Influence of Beijing Hyundai
Brand Score
DF Citroen 804
794
DF Peugeot 780
DF Yueda KIA 776
DF Fengshen 762
Chery 746
GAC Honda 744
FAW 740
DF Honda 735
Changan Ford
734
2009 vs 2015
Customer satisfaction of after - sales
index in China（CSI）
Brand Score
812
DF Citroen 799
DF Nissan 777
FAW Mazda 752
DF Yueda KIA
744
Changan Ford
743
DF Peugeot 740
Shanghai-Volkswagen
736
FAW 729
Chery 711
2012 vs 2014
Initial quality study in China（IQS）
2009 vs 2015
Sales satisfaction index of vehicles
in China（SSI） 2012 2014
Brand Score
DF Peugeot 842
Buick 835
FAW-Volkswagen
835
DF Nissan 834
Chevrolet 831
Skoda 831
GAC Honda 829
Shanghai-Volkswagen
829
DF Honda 827
823
2009 2015 2009 2015
Source: JD Power
Note: Excluding premium brands and imported vehicles
In 2015, Beijing Hyundai continued to lead the industry in terms of brand impact.
20
Ne
w
Ne
w
Financial Performance
（RMB 100 million）
%
21
55
39
2014-1H 2015-1H
10.2
8.1
2014-1H 2015-1H
Net profit margin
Net profit
Product Structure and Launch Plan of Beijing Hyundai
22
SUV
Small-size
sedans
Compact
sedans
Mid-size
sedans
ix25 New ix35 New Santa Fe
Verna
Elantra Elantra Yuedong Elantra Langdong
Sonata Monica Mistra Sonata 8 Sonata 9
In the second half of 2015, Beijing Hyundai will launch a new premium sport SUV
called “All New Tucson”.
2014 2015
Tucson All New Tucson
Beijing Motor
Sales Volume and Improved Product Mix
2014H Product mix
2015H Product mix
35.7%
3.2% 24.5%
36.4%
0.3%
Sedan
SUV
MPV
CUV
NEV
28.5%
7.3% 38.2%
21.8%
4.2%
Sedan
SUV
MPV
CUV
NEV
（’000 units）
Sales volume of Beijing Brand recorded a slight YoY decrease, while sales
percentage of SUV and MPV increased significantly.
24
24
78
202
310
154 149
2011 2012 2013 2014 2014H 2015H
Sales Volume of New Energy Vehicles
（’000 units） （RMB 100 million）
25
Sales volume of new energy vehicles climbed 1,493.9% year-on-year and the
government subsidies increased by 1,422.5% YoY.
0.4
5.5
6.2
2014-1H 2014 2015-1H
0.4
6
5.3
2014-1H 2014 2015-1H
Sales volume Government subsidies
17%
83%
1&2 Tier 3&4 Tier
25%
75%
1&2 Tier 3&4 Tier
25%
75%
Distribution of Sales Channels and Dealership Network
164 220 242
249
309 309
2013 2014 2015-1H
Car Dealer Micro Car Dealer
26
Sedan Micro Car
16%
84%
2014 2014
2015 2015
(2,321) (1,423) (1,049)
2014 2014-1H 2015-1H
10.5%
6.9%
2014-1H 2015-1H
7.1% 6.7%
2014-1H 2015-1H
Financial Performance
Net Profit
（RMB million）
Net Profit
Margin
27
Selling Expenses Rate Administrative Expense Rate
Net Profit and Net Profit Margin
-18.7% -14.4% -23.8%
28
Sedan
SUV
MPV
CUV
Senova D20 Senova D50 Senova D70 Senova D80 Senova CC
Wevan 306
M20
Senova X65
2014 2015
In the second half of the year, BAIC Motor will launch compact SUV Senova X55, Senova
X25(C33) and BJ40 L.
EV Series
NEV
ES210 Wevan 307EV
BJ 40
Senova X25(C33) Senova X55
Off-Road
Product Structure and Launch Plan of Beijing Motor
BJ40 L
Business Cooperation
Contract on photovoltaic power
generation in the factory area
29
During the first half of the year, BAIC Motor launched business cooperation in the
areas of light material development and energy-saving production.
Cooperation contract on light materials
Chapter 3
Financial Review (Consolidated)
251
365
2014-1H 2015-1H
1,781
2,171
2014-1H 2015-1H
64
76
0.28 0.29
2014-1H 2015-1H
3,022
4,893
2014-1H 2015-1H
Financial Review (Consolidated)
（RMB 100 million）
Revenue Net profit attributable to equity holders
EPS and share capital* EBIT
Note: *As at 30 June 2014, the weighted average number of ordinary shares in issue is 6,381,818,000 shares. As at 30 June 2015, the weighted
average number of ordinary shares in issue is 7,589,032,000 shares.
EPS
（RMB）
（RMB million）
（RMB million）
31
Share capital
（100 million shares）
2,961 2,061 1,673
2,173
9,396
1,422
2013 2014 2015H
Beijing Motor Beijing Benz
(1)
Note: (1)After Beijing Benz became a subsidiary of BAIC Motor
According to the capacity expansion plan, capital expenditure is expected to drop
in the second half.
（RMB million）
32
Financial Review (Consolidated)
（1958.HK）
• Welcome to visit our Company website at:
• www.baicmotor.com
• If you have any enquiries, please contact:
• Tel: +8610 5676 1958 (Beijing)
• Email: [email protected]
