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2 0 1 5 M E D I A K I T
2 0 1 5 M E D I A K I T
VISION
RENO Magazine is the Biggest Little City’s premier lifestyle magazine.
With stories about Reno’s most fascinating people, social and charitable
events and the latest trends, it’s the essential guide to the Reno area.
DEPARTMENTS
DoThe seasons change in Reno, and so does
RENO Magazine with each issue. Look to us for outdoor advice — from the best places to
see fall foliage to the best gear to capture your killer mountain adventure. Searching for a new
trail to hike? Map it out in the “Do” section.
KnowIn this town it’s all about who you know and what you know. Luckily, RENO Magazine is
in the know. With a calendar of must-attend events, interviews with Reno’s most fascinating people and conversation starters for cocktail
hour, the “Know” section is the guide to Reno.
TasteWith mouth-watering tidbits,
delectable recipes, crave-worthy cocktails and photography to drool
over, the “Taste” section adds a punch of flavor to each issue.
Look From cowboy boots to cocktail dresses, Reno
has a look all its own — and so does the “Look” section in RENO Magazine. We dress our fashion shoots for black tie affairs after a
low-key day about town with options from local and national stores.
Live Castle. Sanctuary. Where the heart is. Whatever it’s called, a residence is more than an address, it’s home. Make it more livable with the “Live” section in RENO Magazine, where we store our
gardening tips, decorating advice and more homey ideas in each issue.
Tell We’ve got a secret. We can’t tell anyone … well except everyone who reads the “Tell” section
in RENO Magazine. Check out who’s who, who was where and who’s with who in each issue with
society photos.
2015 CALENDAR
Issue: March/April 2015Theme: Getting healthy and fitThis issue will delve into physical fitness and well-being, nutrition, beauty and more by covering latest fitness and health options in Reno.Publication Date: Wednesday, February 18, 2015Space Reservation Date: Wednesday, January 14, 2015Materials Due: Friday, January 30, 2015
Issue: May/June 2015Theme: Creating a homeBuilding or rebuilding your dream home is the theme of this issue, with a focus on local home improvement stories.Special content: In addition to RENO Magazine’s regular departments and issues, this magazine will also include a special magazine within a magazine titled “Taste of Reno,” featuring restaurant profiles and food and drink content.Publication Date: Wednesday, April 22, 2015Display Space Reservation Date: Tuesday, March 10, 2015Advertorial Reservation Date: Tuesday, February 10, 2015Materials Due: Monday, March 30, 2015
Issue: July/August 2015Theme: Art and cultureArt and culture shine in Reno during summer’s long days. This issue will focus on the people at trends shaping the city’s creative core.Publication Date: Wednesday, June 17, 2015Space Reservation Date: Monday, May 4, 2015Materials Due: Friday, May 22, 2015
Issue: September/October 2015Theme: StyleGear up for the fall with a fashion forecast and other stories about how to live a more stylish life.Publication Date: Wednesday, August 19, 2015Space Reservation Date: Tuesday, July 7, 2015Materials Due: Monday, July 27, 2015
Issue: November/December 2015Theme: CelebrationsCelebrate the holiday season with a gift guide, fashion suggestions and entertainment inspiration.Special content: In addition to RENO Magazine’s regular departments and issues, this magazine will also include a special magazine within a magazine titled “Taste of Reno,” featuring restaurant profiles and food and drink content.Publication Date: Wednesday, October 21, 2015Display Space Reservation Date: Tuesday, September 8, 2015Advertorial Reservation Date: Monday, August 10, 2015Materials Due: Monday, September 28, 2015
Issue: January/February 2016Theme: Giving thanks, giving backSpotlight on philanthropic people and organizations in the Reno community.Publication Date: Wednesday, December 16, 2015Space Reservation Date: Thursday, October 29, 2014Materials Due: Thursday, November 19, 2015
REN
O M
AG
AZ
IN
E
BIG JOB, LITTLE FEAR
Reno’s new mayor Hillary Schieve reflects on leadership, community
and her time on the ice
“I DO”Say yes to stress-free
wedding planning
OUR AUDIENCE
In the past 12 months, RENO Magazine readers have participated in the following activities:
■ Began a home remodeling project costing more than $5,000
■ Used a real estate agent to buy, rent or sell a home
■ Consulted with a financial planner
■ Received a manicure or pedicure, facial, hair coloring or hair styling
■ Shopped for fine jewelry
■ Sailed on a cruise
■ Shopped for pet supplies, home accessories and apparel
■ Visited a day spa
■ Dined at a sit-down restaurant three or more times in a month
■ Purchased a new vehicle
■ Camped
■ Gambled at a casino or visited a casino property for entertainment
■ Attended a music concert
■ Skied
Reno Magazine Reader Profile:Affluent Consumer
In Washoe County, there are nearly 55,000 affluent men and women older than 35 who have an annual household income of more than $100,000. These people want to experience Reno and its surrounding areas and crave information that helps them find new ways to do so. RENO Magazine’s audience enjoys a variety of leisure activities, like outdoor adventures, pampering, shopping, travel, dining out, gambling and entertainment like movies and concerts. They also ensure their future by consulting with financial planners, Realtors and contractors before making major decisions about investments or real estate.
38% are retired
77% are married or living in a partnered relationship
48% have a college or post-grad degree
40% are employed full-time
Source: Scarborough 2014 (Fall 2013-Spring 2014)
CIRCULATION AND DISTRIBUTION
Reaching the target audience
As the brand of RENO Magazine continues to grow, RGJ Media is extending value to our advertisers and readers with brand extensions across multiple platforms to bring readers RENO Magazine content on a regular basis. This provides you with opportunities to extend your reach to, and engagement with, the target audience. Our extensions include:
■ Each Sunday in the Northern Nevada Life section, RENO Magazine Extra pages contain shopping information, photo galleries from fundraisers and upscale community events and the popular “Finds” advertising content.
■ Every day, the RENO Magazine Facebook page provides readers with extras and links to relevant content, posts from The Finds as well as messaging to drive newsstand sales as well as paid subscriptions.
■ Online at RGJ.com, Northern Nevada’s number one local news and information website, the photo galleries from non-profit fundraisers and galas are branded as RENO Magazine Extra. To extend your reach, your message can be served in these photo galleries or you can choose geo and demo targeted banner impressions to reach the audience across the entire site.
Each issue of RENO Magazine is read by 21,769 local adults. Our distribution is designed to reach affluent adults in our area, with each edition delivered to select areas with high concentrations of Prizm lifestyle groups of “Affluent Empty Nesters”and “Accumulated Wealth.”
RENO Magazine is delivered to affluent Reno Gazette-Journal subscribers in the most affluent neighborhoods, including:
■ Caughlin Ranch
■ Montrêux, Arrowcreek, Galena
■ Somersett
■ Hidden Valley
■ Double Diamond, Damonte
■ Wingfield Springs
In addition, RENO Magazine is placed at specially selected businesses in the Reno/Tahoe region.
RENO Magazine is also available for purchase at Raley’s, Scolaris and Barnes & Noble in Reno. Paid subscriptions are now available. Reno Gazette-Journal subscribers can receive RENO Magazine for just $24 for 6 issues. Mailed subscriptions are $40 for 6 issues.
Contacts:
PublisherJohn [email protected]
EditorAnnie [email protected]
Sales DirectorNiki [email protected]
Key Account Sales ManagerRobert [email protected]
Business Development ManagerCecelia Tennert [email protected]
RenoMagazine.com Social Media
21,769 Total Readership
125Locations where RENO magazine is distributed
2,400+Facebook fans
ADVERTISING RATES AND SPECS
PREMIUM POSITIONS
COVER PAGE ADD 25%
FULL PAGES IN FIRST HALF OF MAGAZINE RIGHT-HAND READ ADD 15%
2015 GENERAL ADVERTISING RATES
Sizes 1x 4x 6x Pickup Into Sunday RGJ Reno Magazine Extra FULL PAGE (BLEED) $2,295 $1,895 $1,795 $850
HALF PAGE $1,295 $995 $895 $510
THIRD PAGE $995 $695 $595 $340
QUARTER PAGE $895 $595 $495 $170
THE FINDS
Photo plus 50 wordsAd size: 3c x 2.28” or 3.5” x 2.28”1x 4x 6x$200 $100 $80
*4X AND 6X MUST RUN IN CONSECUTIVE ISSUES
DIGITAL PUBLICATION
LIVE LINKS $50 PER AD
300 dpi • cmyk Size Width Depth
Spread bleed 16.25” 10.875”Type safety 15.25” 9.875”Spread trim 16” 10.625”
Full page bleed 8.25” 10.875”Type safety 7.25” 9.875”Full page trim 8” 10.625”
1/3 horizontal 7.25” 3.12”1/3 vertical 2.25” 9.875”1/2 horizontal 7.25” 4.8125”1/2 vertical 3.5” 9.875”1/4 vertical 3.5” 4.8125”Marketplace 3.5” 2.28”
Press-ready ads should be submitted as a CMYK .pdf with fonts embedded and images at least 300dpi.
All file submissions are to be uploaded to RGJ Media’s Ad Tracker Online (ATOL) website at https://rgj.gannettproduction.com.
1/2 PageVertical
1/3 PageVer-tical
1/4 Page
1/3 Page Horizontal
Marketplace
1/2 Page Horizontal
Full PageFull Page Spread
AD SPECIFICATIONS
