By Piyush Aggarwal

2015 Mobile Marketing Trend ReportFor Marketers and Ad Agencies

About mePiyush Aggarwal Director of Digital Media @ Razorfish (Gurgaon, India)

www.piyushaggarwal.me www.in.linkedin.com/in/piyushaggarwal www.twitter.com/iampiyusha skype: piyush.aggarwal27

By Piyush Aggarwal

Marketers Perceptions on Mobile Advertising is continuously changing

By Piyush Aggarwal

“Should We Do Mobile?” to

Mobile First to

Mobile Only

By Piyush Aggarwal

Here are some key mobile trends that’ll change

brand’s perception forever..

By Piyush Aggarwal

A. Mobile Advertising

Budgets

By Piyush Aggarwal

Mobile advertising budgets have remained remarkably consistent over the past two years.

Trend # 1

By Piyush Aggarwal

Over 65% marketers say their mobile spends have increased by over 50% in the last 2 years

Trend #2

By Piyush Aggarwal

14% of respondents anticipate that spend on mobile advertising will increase by more than 50% in the next two years

Trend #3

By Piyush Aggarwal

41% of marketers believed that their Mobile advertising spend is also being driven by substituting other mediums like Print/TV

etc.

Trend #4

By Piyush Aggarwal

Mobile is cutting print budgets phenomenally as 58% marketers are moving their print budgets into mobile.

Trend #5

By Piyush Aggarwal

B. Mobile Advertising

Strategy & Key Benefits

By Piyush Aggarwal

Multiscreen is becoming a way of life for marketers as 0ver 77% of marketers believe it to be Important to their plan.

Trend #6

By Piyush Aggarwal

Mobile optimised website is a clear winner in terms of marketers priority for their mobile ad campaigns.

Trend #7

By Piyush Aggarwal

Good reach and Cost Effectiveness has come out a key performance metric of Mobile Advertising for most of the brand

marketers

Trend #9

By Piyush Aggarwal

Data Privacy and Fragmented Devices & Operating systems are clearly the key challenges in Mobile Advertising along with poor

standardisation metrics of performance.

Trend #10

By Piyush Aggarwal

C. Mobile Advertising

Metrics

By Piyush Aggarwal

More than 45% marketers said sales is their key performance metrics for mobile advertising followed by social media sharing

and page likes.

Trend #10

By Piyush Aggarwal

Over 90% brands have shown satisfaction with their current efforts in mobile advertising.

Trend #10

By Piyush Aggarwal

D. Mobile Advertising

Media Buying & Planning

By Piyush Aggarwal

Only 17% brands purchase their mobile inventory through programmatic, while over 82% buy through publishers or ad-

networks

Trend #11

By Piyush Aggarwal

Over 44% of the brands use a full service agency for their mobile advertising planning, buying and optimisation.

Trend #12

Made byPiyush Aggarwal Director of Digital Media @ Razorfish (Gurgaon, India)

www.piyushaggarwal.me www.in.linkedin.com/in/piyushaggarwal www.twitter.com/iampiyusha skype: piyush.aggarwal27