BROUGHT TO YOU BY VISIT TAMPA BAY AND MADDEN MEDIA
2015 Official Tampa Bay Visitor Guide ADVERTISING RATES & INFORMATION
V ISIT
®
Inspire Travelers to Visit Your Destination with the Official Tampa Bay
Visitor Guide
Online version posted to VisitTampaBay.com and VacationFun.com
*Mock cover shown for example purposes only
Mobile version accessible to modern
smartphones
While digital mediums keep gaining ground with influencing consumer decisions on travel, the power of print remains. Harness the potential of both a printed fulfillment piece and its digitally integrated components. Digital, Mobile, and Tablet editions seamlessly translate the motivating content and information while making it more readily available to travelers.
THE GUIDE relays pertinent information and stories in a format that consumers respect and are familiar with, while simultaneously providing a digital connection for tech-savvy readers.
k Guides engage readers emotionally and keep them engaged for longer periods of time.
DIGITAL EDITIONS prove invaluable as tourism marketing relies more and more on digital mediums.
k Recent research shows that a median of 5 minutes and 45 seconds are spent on travel sites, giving you the most ROI when they are ready to take action.
ENGAGING PRINT AND
INFORMATIVE DIGITAL
INTEGRATION WILL KEEP YOUR
DESTINATION TOP OF MIND
2013 HILLSBOROUGH COUNTY HOTEL PERFORMANCE
RevPAR Rooms Sold (in millions)$65
$55
$45
$35
$25
$15 2011 2012 2013
$54.01
$59.655.6
5.4
5.2
5.0
4.8
4.6 2011 2012 2013
+3.6%
5.16
Hotel Revenue (in millions)$500
$460
$420
$380
$340
$300 2011 2012 2013
$436$59.40
15.6%11.5%
2013 ECONOMIC IMPACT OF TOURISM
Visitor Spending: $4.4 billionWages: $2.6 billion
Visitors spent $4.4 billion inHillsborough County in 2013,an increase of 15.6 percent.
65,028 jobsEMPLOYMENT
2013 TRAVELER ORIGIN MARKETS
PRIMARY REASON TO VISIT
DomesticIn-StateInternational
57.9%23.1%19%
Business
Visit Friends/Relatives
63.6%LeisureVacation
14.4%
15.9%
$4
$3.5
$3
$2.5
$2
$1.5
$1
VISITOR SPENDING 2009-2013
2009 2010 2011 2012 2013
Total Spending (billions)
+10.47%+6.8%
$2.9
$3.2 $3.4$3.7
+9.2%
+6.31%
$4.4
+15.6%
18
16
14
12
10
8
TOTAL VISITORS 2009-2013
2009 2010 2011 2012 2013
(millions)
14.5
-7.4%+4.04%
15+2.2%
14.8
-5.8%-5.95% 13.9 13.9
$95
$91
$87
$83
$79
$75
Average Daily Rate
2011 2012 2013
+6.4%$93.02
$87.47
$90.71-2.5%
-0.4%5.22
-1.3%$473
Hotel AverageOccupancy66%
62%
58%
54%
50%
46% 2011 2012 2013
64.1%
61.7%
65.5%+2.1%
+3.8% +10.4%
4.98 +3.5%+1.2%
$480+10.1%
$21.1 millionBED TAX COLLECTION
12%
10%
8%
6%
4%
2%
TOP DOMESTIC ORIGINS
6.5%5.2% 5%
11.9%
5%
New
Yor
k, N
Y Chic
ago,
IL
Bost
on, M
A
Atla
nta,
GA
Was
hing
ton,
D.C
.
30%
25%
20%
15%
10%
5%
TOP INTERNATIONAL ORIGINS
17.4%
13.4%
8.3%
24.4%
3.1%Cana
da
Engl
and
Ger
man
y
Braz
il
Colu
mbi
a
SOURCE: 2013 Economic Impact & Visitor Profi le, The Bonn Marketing Research Group, Inc.; Hillsborough County Hotel Performance, Smith Travel Research, Inc.
Revenue PerAvailable Room
Busch Gardens® Tampa
Source: The Bonn Marketing Research Group, Inc.
2015 OFFICIAL TAMPA BAY VISITOR GUIDE
Rates AND Deadlines
1/6VERTICAL
1/4VERTICAL
1/4VERTICAL
1/2 HORIZONTAL
1/2 HORIZONTAL
1/6 HORIZONTAL
1/6 HORIZONTAL
1/3VERTICAL
1/3 SQUARE
1/3 SQUARE
SPACE CLOSEAUGUST 13, 2014
MATERIALS DUESEPTEMBER 3, 2014
PUBLISHEDDECEMBER 2014
CIRCULATION150,000
06/09/14
FOR MATERIALS SPECIFICATIONS, PLEASE CONTACT:
Kathleen Johnson Account Project Coordinator 520-232- 2651 [email protected]
INFORMATION IS SUBJECT TO CHANGE.
TO SECURE YOUR PLACEMENT, PLEASE CONTACT:
Danah Heye Regional Account Manager 727-542-5462 (MOBILE) [email protected]
AD SIZEMEMBER GROSS
MEMBER NET COST
NON-MEMBER GROSS
NON-MEMBER NET COST
Full Page $7,294 $6,200 $9,118 $7,750
1/2 Page $4,571 $3,885 $5,713 $4,856
1/3 Page $2,812 $2,390 $3,515 $2,988
1/4 Page $2,176 $1,850 $2,721 $2,313
1/6 Page $1,288 $1,095 $1,610 $1,369
Highlighted Listing*
$176 $150 - -
iPad (full page advertisers only)
$1,176.47 $1,000 - -
PREMIUM POSITIONS
MEMBER GROSS
MEMBER NET COST
NON-MEMBER GROSS
NON-MEMBER NET COST
Inside Front Cover
$8,388 $7,130 $10,485 $8,913
Inside Back Cover
$8,388 $7,130 $10,485 $8,913
Back Cover $9,847 $8,370 $12,309 $10,463
2-page Spread $14,588 $12,400 $18,235 $15,500
*free with purchase of an ad
®