2015 P ING CoNfe eNCe · Brian Hanking Chief Technology Officer Canara 6:00 P.M. – 9:00 P.M....

www.7x24exchange.org

End-TO-End RELiabiLiTy: MissiOn CRiTiCaL FaCiLiTiEs

2015 SPRING CoNfeReNCe

June 7-10, 2015 | JW Marriott Orlando Grande Lakes | Orlando, FL

REGISTER BEFORE MAY 15TH FOR A CHANCE TO WIN ONE OF THREE Samsung – Galaxy Note® Pro Tablets

7x24_15Spring_Broch_18fx_7x24 4/8/15 5:12 PM Page 1

WHAT IS7X24EXCHANGE?The 7x24 Exchange is the leading knowledgeexchange for those who design, build, operate andmaintain mission critical enterprise informationinfrastructures. We are a not-for-profit organizationseeking to promote dialog among industryprofessionals to address the many challengesfacing owners and operators of these facilities. Inaddition to the ever present challenge ofmaintaining and improving end-to-end reliability;addressing the challenges of energy efficiency andsustainability and the potential for increasedregulatory oversight have become a major focusof our membership.

The organization was founded on the assumptionthat professionals involved with data center uptimeand operational issues often work in isolation whendealing with strategic, technical, budgetary,regulatory, and career issues. This often results inexpensive, time consuming, and, sometimes,painful trial and error efforts. 7x24 Exchangemembers work together to advance the state-of-the-art by sharing best practices, lessons learned,and evolving strategies to address the challengesof infrastructure reliability and industry leadingenergy efficiency. Armed with this informationmembers are enabled to proactively communicate,to technical peers, non-technical team members,clients and corporate management, the solutionsnecessary to drive operational efficiency andprotect their companies’ information lifelines.

THE GOAL OF

7X24EXCHANGECONFERENCESThe field of mission critical operations continues toevolve. Before its founding in 1989 as theUninterruptible Uptime Users Group, learning howto deal with reliability and operational issues largelyresulted from individual trial and error. Continuingthis random rate of reliability improvementincreasingly restricts the potential productivity ofthe large and rapidly growing investments incomputer and communication infrastructure.Adding to the challenge has been the rapid growthin energy demand and the ever increasing cost ofenergy. With 7x24 operations now more common,how much higher will availability requirements bein five years? How much will these facilities cost tooperate? How will environmental and regulatoryconcerns impact operations? How can costeffective, reliable responses be assured?Addressing, and, hopefully, answering these andrelated strategic questions, 7x24 Exchangeconferences provide stimulating discussion forums.Collectively, we know much about the futureoptions and alternatives available. With the 7x24Exchange, that knowledge can be shared. Allprogram elements aim to increase the reliabilityand availability of an enterprise’s informationinfrastructure by presenting case studies, newideas, techniques, equipment and tools. Opendialogue between attendees and presenters isencouraged throughout. Further, by involving the

many specialists from end users to serviceproviders to equipment manufacturers in bothformal and informal sessions, the experience isrewarding and enjoyable for all. This conference isdesigned for anyone involved with 7x24infrastructures – IT, data center, disaster recoveryand network/ telecommunication managers;computer technologists; facility or buildingmanagers, supervisors and engineers. Vendors,consultants, or anyone concerned withuninterrupted access to critical information also willfind the conference of value. Attendees and theirorganizations benefit from the conference becauseproactive plans and cooperation from diversecorporate functions are needed to improvereliability. By promoting a dialogue and clarifyingthe synergies among functions, past conferenceshave enabled teams of attendees from a givenorganization to better communicate the criticalimportance of a proactive approach to continuousuptime. Attendees are also able to participate inbreakout sessions and network with otherprofessionals in similar companies/industries withlike problems. Conference attendees benefit inthree ways: professional development andadvancement; increased recognition of theirfunction’s importance; and exposure to new ideas,contacts and resources. CEU credits are alsoavailable.

First-time attendees often discover that manycompanies face similar, if not identical, technicaland organizational challenges in their quest forhigher availability levels. 7x24 Exchangeconferences provide insights into what is beingplanned and executed by others to mitigate oreliminate downtime risks. Recommended changescan then be justified, both on their practical meritsand in the context of business cases that have beensuccessful elsewhere.

WHAT ISA TUTORIALSESSION?7x24 Exchange has been offering tutorial sessionsfor many years. These tutorials are designed todeliver value to a broad range of participants.Whether your need is advanced training on aspecific topic of the day or a refresher course onfundamental concepts, there is a tutorial that willmeet your need. Almost all of the 7x24 Exchangegeneral session presentations are geared towardsthose with an advanced understanding of theconcepts that will be presented. The tutorials areintended to complement the Monday throughWednesday general session presentations andhelp each attendee deepen their level ofcomprehension.


connect.collaborate.deliver2015 SPRING CONFERENCE

f

SUNDAYJ U N E 7 T H

11:30 A.M. – 9:00 P.M.Registration

2:00 P.M. – 3:00 P.M.Fire Suppression in the Data Center: IndustryDevelopmentsFive major data center fires in 2014 continue to highlight the need forgood fire protection in IT facilities. This session focuses on the newestdevelopments in fire suppression systems and the issues driving theneed for improvement. Learn how installations of sprinklers, water mistsystems, and clean agents have experienced important changesmaking them more reliable and easier to use. Discover the new waysdata centers are using fire suppression for their unique needs. Thenewest research into fire protection in high airflow environments willalso be presented.

Lee KaiserEngineering ManagerORR Protection Systems

4:00 P.M. – 5:00 P.M.Data, Data Everywhere and Not a Chance toThink: Lessons…The number of data-gathering sensors and systems in data centershas grown exponentially over the past decade, giving our industrymuch more information than we know what to do with. This data hasthe potential to make data centers operate in smarter, more efficient,more reliable ways, but harnessing that flood of data has been difficultbecause of its relentless volume and because of the scarcity of skilledpeople to make it actionable. In this presentation, Brian Hanking, apioneer in data-driven data center analysis, will tackle one of thebiggest sources of this data flood: backup power systems.

Brian HankingChief Technology OfficerCanara

6:00 P.M. – 9:00 P.M.Welcome ReceptionSPONSORED IN PART BY:

Join us for a reception with open bar accompanied by music. This isan excellent opportunity to dialogue with conference presenters, meetnew people, network, welcome first time attendees, renew oldacquaintances, and meet the board members.

3

In keeping with its commitment to social responsibility, 7x24 Exchange donated $10,000 to the Wounded Warrior Project in honor of its 25th Anniversary. From left to right: Bob Cassiliano, John Jackson, Frank Gialanella, Paul Fox, Dennis Cronin & Kelly Vitolo.



4

MONDAYJ U N E 8 T H

7:00 A.M.Registration & BreakfastCheck in, pick up your name badge, conference materials and enjoya hot buffet breakfast.

8:00 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange chairman, will open the conference,provide an overview, review meeting logistics and address generalhousekeeping items.

8:30 A.M. CONFERENCE KEYNOTE: Endeavour to SucceedOn January 8, 2011, Captain Mark Kelly would face the toughestchallenge of his life when an assassination attempt was made on hiswife, former Congresswoman Gabrielle Giffords. His dedication tofamily and Giffords’ road to recovery would captivate the nation. ForMark Kelly, focus equals success–even in the face of adversity.Personifying the best of the American spirit, Kelly is a homegrownhero who was a combat pilot in Iraq, an astronaut on four space shuttlemissions, and commander of the final flight of Space ShuttleEndeavour. He has combined teamwork, leadership, communication,and family in an unwavering commitment to succeed. Kelly showsaudiences how to accomplish their mission while maintaining the loveand devotion to family that is the foundation of true success.

Captain Mark KellyCommander of the Space Shuttle Endeavour’s Final Mission

9:30 A.M.Refreshment Break

10:00 A.M.Full Stack Optimization at GoDaddyGoDaddy is the world’s largest domain name registrar with over 58million domain names under management. Building the right datacenter for a large internet company is not just about building the righthardware infrastructure; it starts with building the right software stack.At GoDaddy, we adopt a Full Stack Optimization (FSO) approach to

data center design. This talk shows how different elements of the ITstack (base infrastructure, platform, application) need to work closelywith one another to achieve better performance, utilization, availabilityand cost efficiency.

Sriram SankarSenior Director, Data Center EngineeringGoDaddy

11:00 A.M.Common Design of Colocation Data Centers inDiverse ClimatesThis case study will present the advantages and challenges indeveloping a common colocation data center model and constructingin multiple geographic locations. This session will follow the designand construction of two “identical” data centers. Each data center wasable to achieve Uptime Tier III design certification and USGBC LEEDSilver certification. The data centers were built in two very differentsites in vastly different climates but were able to achieve the samedesign objectives. Both the common requirements and site drivendesign strategies will be discussed.

William C. Schaumann, III, P.E.Associate PartnerSyska Hennessy Group

Chris KincaidVice President of Design and ConstructionStream Data Centers

Anthony BolnerManaging Director/PartnerStream Data Centers

12:00 P.M.Lunch and Networking

12:00 P.M.End User Xchange ForumDesigned to encourage in-depth discussion and debate on the latestchallenges in data center planning, design and operation, topics willinclude: trends in infrastructure design resiliency, energy efficientdesign and operational practices, capacity planning and management,and the day-to-day challenges in managing data center operations.The moderator will guide the discussion with the use of PowerPointslides and handouts; however, the real star of this session will be you,the end user! Bring your appetites, but more importantly, be ready toengage your peers for an exciting interactive discussion on the latestchallenges of our industry. Don’t forget those business cards as thiswill be a great opportunity to meet your peers in the industry!

MODERATOR:

David SchirmacherSenior Vice President of Design & Construction Digital Realty andPresident7x24 Exchange International


QUESTIONS? CALL 646.486.3818 WWW.7X24EXCHANGE.ORG 5

1:30 P.M. Solving the Personnel Shortage in the DataCenter Industry The session is about solving the personnel shortage in the data centerindustry by bridging “the gap”. Salute employs veterans who cannotaccess our industry because they don’t have the required 2-3 yearsexperience. Salute’s programs take military veterans with no prior datacenter experience and produce competent and disciplined datacenter technicians following a 1-2 year training regime. Once internsreach a level of competency they become eligible to be hired directly.This bridges “the gap” and provides a new highly disciplined resourcepool to help solve the industry’s personnel shortage and stop therevolving doors between data center companies caused by the lackof skilled talent. The audience will learn how the program works andcan either replicate it or leverage what is available today from Saluteto establish a sustainable solution and help get our veterans jobs inthe data center industry.

Jason OkroyCEOSalute, Inc.

Lee KirbyFounderSalute, Inc. and Chief Technology OfficerUptime Institute

2:00 P.M. PANEL: Achieving Efficiency Goes BeyondTechnologyThe key to recognizing the next level of efficiencies in a data center isto build more meaningful connections between departments andimprove their collaboration. Using case studies, we will demonstratehow companies have successfully bridged the gap and are successfullyaligning revenue generation, performance, and energy efficiency andsustainability goals for their data center.

MODERATOR:

Aaron RalloFounder & CEOTSO Logic

PANELISTS:

Mike JonesManager, Data Center & Disaster RecoveryBayCare Health System

Nicole Peill-Moelter, Ph.D.Director of Environmental SustainabilityAkamai Technologies, Inc.

Miles AuvilSenior National Sales ManagerSIEMENS

3:00 P.M.Create Your Own Sundae Break

3:30 P.M. CONCURRENT BREAKOUTSESSIONS

Breakout A: POD Design, Installation, and Operation: ACollaborative EffortA 2 Mega-Watt Performance Optimized Data Center (POD) wasinstalled at one of CBRE’s client locations. The client faced multiplechallenges and multiple failures occurred during the first months ofoperation. The CBRE critical environment team was brought in to helpthe client and deal with the situation. The presenters will share thechallenges and areas of improvement that were identified.

Duraid AlJailawiManager of Critical EnvironmentsCBRE Limited

Rick SchveighardtGeneral Manager, Asset ManagementInfrastructure Ontario

Breakout B: Extending ITAM to a Colocation Data CenterThis case study details the goals, project plan, deployment andchallenges of implementing a passive RFID IT asset managementsystem for the Iron Mountain Colo data centers.

John ConsoliEVPAsset Vue

Sam GopalDirector, Product ManagementIron Mountain

Breakout C: Financial Considerations of Phased Data CenterDeploymentsThere has been considerable noise in the industry over the pros andcons on the type, scope and scale of incremental data centerdeployments. While the IT need and operational risks to phaseddeployments are being clearly addressed, the true life-cycle costs ofvarying deployment options that an end user may consider are not asclear. The primary goal of the presentation would be to cut throughthe sales noise of the varying solutions available in the marketplaceand address TCO, NPV and capital and operational costs for a host ofapproaches.

Bill MazzettiSenior Vice President & Chief EngineerRosendin Electric



6

TUESDAYJ U N E 9 T H

7:00 A.M.Breakfast & Registration

8:30 A.M.Opening RemarksBob Cassiliano will review day one highlights, recognize theconference Corporate Leadership Program sponsors and give a 7x24Exchange update.

9:00 A.M.KEYNOTE: Class – A Reliability Metric for MissionCritical FacilitiesThe lack of a widely accepted reliability metric makes informeddecisions about investments, design, and operations of mission criticalfacilities difficult or impossible. Without a reliability metric, it is likelythat the process of improving the competing metrics will result inunintended sacrifice of reliability for efficiency, cost, or anotherquantified goal. Significant reductions in reliability are intolerable insystems that affect health and safety.

I propose a reliability metric called “Class.” The Class of a facility isthe probability of system failure (also called unreliability) expressed inpercent for one year of operations. A Class 1 facility has a 1% chanceof failure per year; while a Class 8 facility has an 8% chance of failingeach year.

The presentation will explain the use of the Class metric in design,operations, and communications with customers and other interestedparties. It will review the tools and methods available to determineClass during the design phase and throughout the operational historyof a facility.

This presentation aims to stimulate informed discussion of thereliability of mission critical facilities. The widespread adoption of ameaningful performance metric for facility reliability will help theindustry meet the ever-growing challenges we face.

Steve FairfaxPresidentMTechnology


10:30 A.M. Verizon NAP West – Leveraging ModularInfrastructureA 95,000 square foot colocation and managed service facility, VerizonNAP West is located in the heart of Silicon Valley. The data centersupports not only West coast based customers, but also Pacific Rimmarkets. With demand increasing, Verizon knew it had to quicklyexpand, but where? Real estate was limited and time was of theessence. This case study presentation will hit on the challenges theprovider faced and how it used a modular approach to provide theflexibility and responsiveness to best serve the needs of its clients.

Ben Stewart, P.E.Director, Facility EngineeringVerizon

Robert HallSenior Manager, Applications EngineeringActive Power

11:30 A.M. Data Center Leadership in the Better BuildingsChallengeIn 2011 President Obama launched a Better Building Initiative,spearheaded by former President Clinton and the President’s Councilon Jobs and Competitiveness, to support job creation by catalyzingprivate sector investment in commercial and industrial building energyupgrades to make America’s buildings 20 percent more efficient overthe next decade, reducing energy costs for American businesses bynearly $40 billion. The Better Building Challenge managed by the U.S.Department of Energy is part of the Better Building Initiative wherebythe owners of assets formally pledge to increase their energyefficiency. The Better Buildings Challenge recently expanded toinclude data centers. The presentation will include a general overviewof the Better Buildings Challenge, and specifics on the goals andstructure of the data center partnerships.

Timothy UnruhDirector, Federal Energy Management ProgramU.S. Department of Energy



12:30 P.M.Lunch and Networking

2:00 P.M. PANEL: The “Class” ActAny proposal for a new data center performance metric requiresthought and discussion to be adopted by the industry. This panel willconvene a diverse group of industry experts to discuss and challengethe Class concept for a data center reliability metric. What are thebenefits to the industry? How will the metric be calculated? How cancustomers tell if claims are sound? What are the roles of OEMs, A&Es,owners, and operators? Are there any IP issues? Will this metricexpose proprietary information?

MODERATOR:

Mark AscolesePresident & CEOActive Power

PANELISTS:

3:00 P.M.Refreshment Break

3:30 P.M. CONCURRENT BREAKOUTSESSIONS

Breakout A:Is Your Network Switching Architecture KillingYour Power Efficiency?Data Center design is key to ongoing efficiency in the data centerecosystem. Learn the new switching technologies on the market

including SDN and Fabrics, and how design can impact power andcooling. The case study shows how to recoup approximately 50% ofpower capacity dedicated to switching and how to improve the overallecosystem efficiencies.

Carrie HigbieGlobal Director, Data Center ServicesSiemon

Breakout B:Myths of Data Center Containment: What’s Trueand What’s NotThis presentation focuses on common misconceptions aboutcontainment in data centers and provides participants with a technicalunderstanding of the science behind containment. This understandingwill enable managers to more fully realize the benefits of their owncontainment systems or be able to make informed decisions aboutdeploying containment.

Lars Strong, P.E.Senior EngineerUpsite Technologies

Breakout C:Data Center Water Energy RecoveryData center water energy recovery has been explored and nowutilized with several projects. This presentation will discuss theseprojects, designs, and changes they had to undertake to recover thewaste heat. The ASHRAE water cooled classes will be reviewed toshow affects of the amount of heat recovered. The NationalRenewable Energy Lab’s (NREL) data center in Golden (CO) is a10MW, 10,000 ft2 showcase facility designed to maximize the re-useof the waste heat from its data center. NREL’s analysis shows annualsavings of $200,000 per year from re-use of the waste heat from thewater cooled system.

John Peterson, P.E., PMP, CEM, LEED AP BD+CTechnical Program ManagerHP

Tahir CaderDistinguished TechnologistHP

Steve FairfaxPresidentMTechnology

David SchirmacherSenior Vice President of Design & ConstructionDigital Realty andPresident7x24 Exchange International

Peter GrossVice President of Mission Critical SystemsBloom Energy

Bryan A. SnyderSenior Engineer & Product Mgr. UPSCaterpillar


SPeCIal ThaNkS To ouR PaRTNeRS ThaT made ThIS eveNT PoSSIble:

An Evening at Universal Orlando®

7:00 PM – 11:00 PMGet ready for one of the most incredible events 7x24 ExchangeInternational has ever thrown – a huge bash that fills three differentvenues and spills out into the streets of Universal CityWalk®followed by a street party in the middle of Marvel Super Hero Island®at Universal’s Islands of Adventure® theme park just for you!

Strike out your hunger with classic hot dogs from ballparks around thecountry at the Hot Dog Hall of Fame®. Head south of the border for a taste of Mexico City at Antojitos Authentic Mexican Food. And enjoy the laid back island attitude of Jimmy Buffett’s® Margaritaville®.

Then, you will be escorted to Marvel Super Hero Island® at Universal’sIslands of Adventure® theme park where you’ll have unlimited access to incredible rides andattractions. Battle villains high above the streets in 3-D on The Amazing Adventures of Spider-Man®,feel the rage of The Incredible Hulk Coaster®, and take fear to new heights on Doctor Doom’s Fearfall®.

It’s an entire evening of action and thrills – and it’s all yours!

© 2015 MARVEL. Hot Dog Hall of Fame

is a registered trademark of Creative

Attractions, LLC. Jimmy Buffett’s®

Margaritaville® Jimmy Buffett.

Universal elements and all related

indicia TM & © 2015 Universal Studios.

© 2015 Universal Orlando. All rights

reserved.



WEDNESDAYJ U N E 1 0 T H

7:00 A.M.Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review highlights from day two and addresshousekeeping items of interest.

8:45 A.M.KEYNOTE: How We Built a Fully PrefabricatedData CenterIt’s has been debated whether prefabricated, modular data centersoffer real advantages compared to traditional data center builds,including speed to market, predictability, scalability, and capitalpreservation. Keystone NAP, a colocation provider with a facility in theNorth East has realized these benefits by partnering with SchneiderElectric to design and build its first prefabricated data center. With13MW of available power, the facility has been designed toaccommodate a stacked prefabricated architecture. The site canaccommodate up to 132 Prefabricated IT Modules with supportingpower modules, that will be installed and customized to support theircustomer requirements. Learn more about this design and howKeystone NAP has realized the real benefits of prefabricated designfor their business success.

Jason WalkerDirector, Data Center Service Provider SegmentSchneider Electric

Peter B. RitzChief Executive Officer, Director and Co-FounderKeystone NAP


10:15 A.M.NWSC: A Reliable, Green SupercomputingResearch CenterThe National Center for Atmospheric Research (NCAR) CONNECTSover 100 university and research laboratories across the country intotheir new computing facility in Cheyenne, Wyoming. The facilityprovides advanced computing services to scientists studying a broadrange of disciplines with a uniquely atmospheric centered basis. Thesupercomputers and associated data resources are housed in a worldclass facility that was made possible through the COLLABORATIVEefforts of Federal, State, and Industry partners. This presentation willoutline utilization of supercomputers in scientific research, and thenoffer a case study of NCAR’s new supercomputing center and theperformance DELIVERED in Wyoming.

Terry Autry, P.E., ATDSenior Vice PresidentThe RMH Group

Aaron AndersenDeputy Director of Operations and ServicesNational Center for Atmospheric Research

11:15 A.M.Walking the Tightrope of a Colocation ServiceProviderCloud computing vendors, hosting companies and other IT serviceproviders are opening multi-tenant data centers (MTDCs) at a rapidpace. Thanks largely to the intense competitive pressures they face,they must reduce power-related costs without compromising reliabilityor agility. Join this case study discussion on how Hurricane Electrichandled the high demands of providing colocation services anddelivered on differentiation, uptime and efficiency. This presentationwill review the unique challenges concerning maintaining andoperating their data center as well as how they overcome thosechallenges to deliver competitive services to their customers.

Philip FischerGlobal Data Center Segment ManagerEaton

12:15 P.M.Conference Adjourns

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os.


1. Conference RegistrationComplete a Conference Registration Form for each participant online or mailor fax a copy of the Conference Registration Form on the next page to:

7x24 Exchange International322 Eighth Avenue, Suite 202New York, NY 10001Phone: 646-486-3818Fax: 212-645-1147www.7x24exchange.org

To guarantee early bird rate, registrations must be received by May 15th.

2. Hotel Reservations

To take advantage of 7x24 Exchange’s special rates at the JW MarriottOrlando Grande Lakes you can visit the conference website atwww.7x24exchange.org to make an online reservation, or call JWMarriott Orlando Grande Lakes directly at 1-800-266-9432 and askfor the 7x24 Exchange Conference room rate of $199.00/night for asingle or double, plus applicable state and local taxes.

Please refer to 7x24 Exchange 2015 Spring Conference when calling.

Please Note: Room reservations are available on a first come, space-available basis. Space permitting, this block will be available until May15th. Register for the conference and make your hotel reservations early,as the block will likely sell out. Previous 7x24 Exchange conference roomblocks have sold out. 7x24 Exchange is not responsible for matchingrates, finding additional rooms or providing transportation to hotels thathave not been contracted by 7x24 Exchange once the block is sold out.7x24 Exchange makes every effort to reserve the appropriate number ofroom nights for attendees. In the event of a sellout 7x24 Exchange willrecommend nearby accommodations.

VENDOR/CONSULTANTPOLICIES & PROCEDURES

Information Tables All vendors and consultants are encouraged to participatein 7x24 Exchange.

However, the group is primarily driven by user interest.Tables are provided at the conference for the distributionof product literature, educational material and otheruseful information at no cost. Display signs are notpermitted on literature tables. Overt selling at 7x24Exchange meetings and the use of 7x24 Exchangemembership lists for direct selling are prohibited.

Hospitality SuitesHospitality suites/demo rooms are permitted on Monday,June 8th between the hours of 6:30 P.M. and 10:30 P.M.All hospitality suite hosts must be a Silver Partner of the7x24 Exchange Corporate Leadership Program (CLP). Inorder to be recognized by 7x24 Exchange vendors mustcomplete a suite registration form.

As always, hosting a hospitality suite gives vendors directaccess to the conference attendees and provides theopportunity to promote products and services in anenjoyable relaxed environment.

If you are interested in hosting a suite on Monday, June8th please contact Brandon Dolci at 646-486-3818 x108before May 15th.

two quick steps to registration2015 SPRING CONFERENCE

10

Guest/Spouse Shopping ShuttleMONDAY, JUNE 8TH

10:00 A.M. – 4:00 P.M.

Enjoy a day of leisure at some of Orlando’s finest shopping malls.

4040 Central Florida Parkway, Orlando, FL 32837


registration form2015 SPRING CONFERENCE

DO YOU PLAN TO ATTEND?

SUNDAY 2:00 P.M. – 3:00 P.M.Fire Suppression in the Data Center n Yes n No

SUNDAY 4:00 P.M. – 5:00 P.M.Data, Data Everywhere and Not a Chance to Think n Yes n No

SUNDAY 6:00 P.M. – 9:00 P.M.Sunday Evening’s Welcome Reception n Yes n No

If yes, do you plan to bring a guest? n Yes n No

Name of guest:A guest is a spouse/significant other or an adult child (18 and over) who is not in anindustry related occupation. Co-workers or associates in the industry may not use theguest registration category and are required to submit a separate registration form. Onlyone guest is permitted for each paid registration. Guests are invited to attend theWelcome Reception, Monday Morning Keynote, Spouse/Guest Tour, Tuesday SponsoredEvent and Wednesday Morning Breakfast.

MONDAY 10:00 A.M. – 4:00 P.M.Guest/Spouse Shopping Shuttle n Yes n No

MONDAY 3:30 P.M. ConCurrent Breakout SeSSionS

Breakout A: Performance Optimized Data Center n Yes n NoBreakout B: Extending ITAM to a Colocation Data Center n Yes n NoBreakout C: Phased Data Center Deployments n Yes n No

TUESDAY 3:30 P.M. ConCurrent Breakout SeSSionS

Breakout A: Network Switching Killing Power Efficiency? n Yes n No

Breakout B: Myths of Data Center Containment n Yes n NoBreakout C: Data Center Water Energy Recovery n Yes n No

TUESDAY 7:00 P.M. – 11:00 P.M.SPONSORED EVENT: An Evening at Universal Orlando® n Yes n No

If yes, do you plan to bring a guest? n Yes n No

Name of guest:

Do you wish to receive membership information? n Yes n No

The conference registration fee covers conference sessions and activities, handoutmaterials or mobile app, Welcome Reception, Sponsored Event, lunches and breakfastson Monday, Tuesday and Wednesday. Participants are responsible for all other expenses,including guest meals, transportation and hotel accommodations. The dress code isbusiness casual. Cancellations received by May 8th will be refunded, less a $200 handlingfee. There will be no refunds after May 8th. However, substitutions of companyparticipants may be made at any time.All applications for registration are subject to review by 7x24 Exchange for accuracy andcompleteness prior to being accepted. We may contact you for further information.

We reserve the right to modify the registration if the incorrect fee is selected.

Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone Fax

E-mail

CONFERENCE FEES:Early Bird Discount After

VENDOR through May 15 May 15Member: $1,900 $2,200Non-member: $2,200 $2,500An individual that sells or distributes products and/or services.

CONSULTANTMember: $1,700 $2,000Non-member: $2,000 $2,300An individual that provides professional advice or consulting services for a fee.

END USERMember: $1,200 $1,400Non-member: $1,400 $1,700An individual that operates or maintains mission critical technology and enterpriseinformation infrastructures for internal use.An individual that can be considered as an End User or a Vendor will beclassified as a Vendor.

An individual that can be considered as an End User or a Consultant will beclassified as a Consultant.

CONFERENCE BOOK OR MOBILE APP?In an effort to become paperless, 7x24 Exchange is offering attendees the optionof receiving printed materials in the traditional format of a bound conference bookor the use of our mobile app which will be available on all mobile devices andtablets. Due to print deadlines, the mobile app will be the only option for attendeesregistering after May 15th.

If nothing is selected the Mobile App will be the default choice.(Please check one)

n I would like to receive the traditional conference bookn I will use the Mobile App

PAYMENT METHOD:n Check enclosed

Charge (check one)n American Express n Visa n MasterCard n Discover

Card Number: Exp. Date:

Name (as it appears on the card)

Signature

Promotion Code:

RETURN THIS FORM TO: 7x24 Exchange322 Eighth Avenue, Suite 202, New York, NY 10001Phone 646-486-3818 • Fax: 212-645-1147

Registration is also available online at www.7x24exchange.org


PRE SORTEDFIRST CLASSU.S. POSTAGE

PAIDWILKES-BARRE, PA

PERMIT NO. 413

2015 SPRING CONFERENCE CORPORATELEADERSHIP PROGRAM PARTNERS (at press time)

DIRECTORS AND OFFICERSChairman & CEOROBERT J. CASSILIANOBusiness Information Services, Inc.

PresidentDAVID SCHIRMACHERDigital Realty

Vice PresidentCYRUS J. IZZO, P.E.Syska Hennessy Group

Director – Marketing, VendorRepresentativeJULI IERULLICaterpillar

Director – Chapter RepresentativeMICHAEL SITEMANM-Theory Group

STAFFDirector – Chapter & MemberRelationsKATHLEEN A. DOLCI646-486-3818 x103

Programs Director & Editor,7x24 Exchange MagazineTARA OEHLMANN, ED.M.646-486-3818 x104

Senior Director of ConferencesBRANDON A. DOLCI, CMP646-486-3818 x108

Register online today atwww.7x24exchange.org

Questions? Call 646-486-3818

322 Eighth Avenue, Suite 202New York, NY 10001

WWW.7X24EXCHANGE.ORG

2015 SPRING CoNfeReNCeEnd-To-End REliabiliTy: Mission CRiTiCal FaCiliTiEs

MARQUIS PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

GOLD PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MEDIA PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

BRONZE PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SILVER PARTNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


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2015 P ING CoNfe eNCe · Brian Hanking Chief Technology Officer Canara 6:00 P.M. – 9:00 P.M....

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