2015 Holiday Season Recap

The Stitch Labs “Holiday Retail Season Data Recap” report serves as a guide for retailers, offering insights on holiday sales, consumer trends, and more.

For every order on Amazon, there were 2.4 orders on Branded Websites on Cyber Monday.

Orders placed on Branded Websites had 2.4x higher typical order value than orders placed on Amazon on Cyber Monday.

12.6%Percent of Holiday Season

Sales occurred during Thanksgiving Weekend.

78%Retailers offered some type of Free Shipping.

Percent of orders shipped for free on Dec. 20*.

74%

*Dec. 20 is the peak free shipping day of the Holiday Season.

3out of 43out of 4Amazon orders on

Dec. 18* shipped for free. *Dec. 18 is widely known as ‘Free Shipping Day’.

Almost half of retailers say their Holiday Season actually ends in January.

DID YOU KNOW?

Worst Day: SundayWorst Day: Sunday

WHICH DAY OF THE WEEK WAS THE BEST AND WORST DAY FOR SALES?

Best Day: MondayBest Day: Monday

Western and Mountain states shoppers spent 50% more per capita on Consumer Electronics than all other regions.

Western and Mountain states shoppers spent 50% more per capita on Consumer Electronics than all other regions.

50%50%

To speak with a retail expert, please contact press@stitchlabs.com. Holiday trends and the latest survey data will be posted regularly on the Stitch Labs Blog at www.stitchlabs.com/blog and on Twitter at @StitchLabs.

2015 Holiday Season RecapABOUT STITCH LABSStitch is an online inventory control solution that simplifies multichannel retail business. It automatically syncs inventory, orders and sales across channels, which provides retailers a holistic understanding of their operations. With Stitch, retailers save time, make better decisions, and grow their businesses. Stitch integrates with top sales channels such as Amazon, eBay, Etsy, Shopify, WooCommerce, and Square, as well as add-ons including Quickbooks, Xero, and ShipStation.

ABOUT THE DATAStitch Labs examined over 10 million orders from more than 3,000 small and medium-sized businesses. This data set includes orders placed with currency in USD. Only businesses that had orders for the duration of a calendar year were included for historical holiday data. Only businesses that had orders since Oct 1, 2015 were included in 2015 data.

The Holiday Season is defined as November 1 to December 31. Thanksgiving Weekend is defined as Thanksgiving Day November 26 through Cyber Monday November 30. Typical is defined as the median value for the given dataset.