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Bienvenue DearConferenceGuest,Welcometothe11thAnnualSouthernSportManagementConferenceandwelcometoBatonRouge!Aswecon?nuetogrowasanorganiza?on,wehavealsoexploredmoreopportuni?estohosttheconferenceindifferentloca?ons.Forthefirstnineyears,TroyUniversityhostedthiseventinTroy,AL,andlastyear,theconferencewasheldinNashville,TN,withMiddleTennesseeStateUniversityandBelmontUniversityservingashosts.Thisyear,weareapprecia?veofLouisianaStateUniversity,itsCollege of Human Sciences and Educa?on, and the School of Kinesiology, forgraciously hos?ng the conference. A lot of ?me and effort have gone into theplanning this event, andwe could not have accomplished thiswithout help of theProfessionalEduca?onteamforthecollege.Therearetwoprimaryaudiencesforthisconference:theemergingscholarandthefuturesportprac??oner. It isourbeliefthatourconference isreallybecomingtwoconferences inone. This is apremiereduca?onalevent thataims toprovideSportManagement scholars, prac??oners, and students with current knowledge onindustrytrendsandissuesviaacademicandprofessionalpresenta?ons.This yearwe are excited to have speakers from ins?tu?ons throughout the na?onpresen?ng informa?on in various areas of sportmanagement.Whether you are acurrentstudent,newtotheprofessionoranexperiencedmanagerofsport,youwillfindinforma?onthatisvaluabletoyourcareer.ThankyouforaUending.J.MichaelMar,nezSSMAPresidentandConferenceDirector
SSMAExecu*veCommi0eePresident:Dr.J.MichaelMar?nez,LouisianaStateUniversityPresident-Elect:Dr.LauraHaWield,UniversityofMaryHardin-BaylorAcademicChair:Dr.AdamLove,MississippiStateUniversityMember-at-Large:Dr.ColbyJubenville,MiddleTennesseeStateUniversityMember-at-Large:Dr.BenjaminGoss,StetsonUniversityJASMEditor:Dr.DamonAndrew,LouisianaStateUniversityJASMAssociateEditor:Dr.MaUhewWalker,TexasA&MUniversityFoundingPresident:Dr.FredGreen,TroyUniversityPastPresident:Dr.BillSuUon,USF
DearSSMAConferenceAUendees, Wearemosthonoredtowelcomethe11thannualmee?ngoftheSouthernSportManagementAssocia?ontoLouisianaStateUniversityinBatonRouge!Itisquitefi\ngthatLSU’sCollegeofHumanSciencesandEduca?onishos?ngSSMAthisyear,asbothorganiza?onssharesomethingincommon---bothorganiza?onshavemadeasignificantimpactintheirrespec?veareasinashortperiodof?me.TheCollegeofHumanSciencesandEduca?onatLSUwasformedin2012bybringingtogether
a number of dynamic academic units on campus toaddressthesociallysignificantproblemswefaceasastateandana?on. Inarela?velyshortperiodof?me,theCollegehasestablished itselfasaposi?veinfluence on quality of life through the advancement of cogni?ve, social,emo?onal, communica?ve, and physical development across the lifespan.Likewise,theSouthernSportManagementAssocia?onhasmadeagreatdealofprogresssinceitsini?alconferenceelevenyearsago. SSMAhasdevelopedintothepremierappliedsportmanagementorganiza?onofitskindbylinkingscholars, prac??oners, and students together via research that maUers.Through itsannualconferenceand its JournalofAppliedSportManagement,SSMA is at the forefront of sport industry trends and issues, and theorganiza?onispoisedtomakeevenmoresignificantimpactsonthefieldinthecomingyears.SomethingthatIlearnedveryquicklyaboutlifeinLouisianaisthatLouisianansknow how to have a good ?me. Indeed, one of themost common sayingsaroundthestateis,“Laissezlesbonstempsrouler!”---aCajunFrenchphrasemeaning“Letthegood?mesroll!” Asweall learnfromeachotheroverthenextfewdays,IencourageyoutotakeinasmuchLouisianalifeandcultureasyoucan. Alongtheway,pleaseknowthatourstaffisheretohelpmakeyourstay as enjoyable as possible. We look forward to hos?ng your educa?onalexperienceatLSU!Best,DamonP.S.Andrew,PhD|DeanDeanE.B.“Ted”RobertEndowedProfessorCollegeofHumanSciencesandEduca?onLouisianaStateUniversity
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Bienvenue
Schedule of Events February19,2015
Thursday
4:00pm SSMAExecu*veBoardMee*ng Abell
6:30pm OpeningRecep*onEnjoylightappe,zersandacashbarwhilenetworkingwithotherconferencea@endees.
Cook
February20,2015Friday
8am-5pm Registra*onandCheckIn CainLobby
8:30a.m.
TheWatershedDerby:1915OlinL.AdamsIII,AuburnUniversity;MarieKraska,AuburnUniversity
Abell
HeadsUp!SpectatorSafetyatBaseballGamesandtheLegalTheorythatGuidesItR.DouglasManning,UniversityofSouthernMississippi
Cook
9:00a.m. UsingSportSimula*onsasaToolforTransforma*onalTeachinginSportManagementEduca*onJuliePowell,UnionUniversity
Abell
DivisionIFootballBowlSubdivision(FBS)BowlGames&Interorganiza*onalLinkages:ACaseStudyoftheTangerineBowlKhireyB.Walker,LouisianaStateUniversity;JeremyJ.Foreman,LouisianaStateUniversity;PatrickM.Tutka,LouisianaStateUniversity;andChadS.Seifried(advisor),LouisianaStateUniversity
Cook
AnExploratoryStudyofStudent-AthleteSport-to-ProfessionTransi*on:SearchingforaComprehensiveStudent-AthleteCareerDevelopmentProgramHeatherSteppMcCormick,UniversityofGeorgia
Anderson
ExaminingtheImpactofTeamandUniversityIden*tyuponBrandEquityHenryWear,UniversityofSouthCarolina
Shelton1
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Schedule of Events February20,2015Friday(cont.)
9:30a.m. AMul*-cityExamina*onofPublicOpinionTowardNo-voteStadiumSubsidiesTimothyB.Kellison,UniversityofFlorida
Abell
Effec*veSportManagementExperien*alLearningOpportuni*es:BeginningtoEndJohnCreasy,RoanokeCollege;JamesBuriak,RoanokeCollege
Cook
Tailga*ngMeetsEntrepreneurship:TheEmergenceofaCo0ageIndustryAndyGillen,ne,UniversityofSouthCarolina;JohnMiller,TroyUniversity
Anderson
S*ckingtomyhometown:Theimpactofnewmediaandcommunityiden*fica*ononteamiden*fica*onindisplacedNFLfansDorothyCollins,UniversityofSouthCarolina
Shelton1
10:00a.m. Where’stheCommitment:BlackNCAAAthleteConnec*ontotheAthle*cProgramPostPlayingCareerJamesHines,ArkansasStateUniversity;JasonBrooks,ArkansasStateUniversity;JoyceOlushola,ArkansasStateUniversity
Abell
Pleasedon’tgo,weneedyoutohelpusgraduate:Jobsa*sfac*onofstaffmembersinNCAASarahStokowski,UniversityofArkansas;StephenW.Di@more,UniversityofArkansas;GregS,ne,UniversityofArkansas
Cook
AnExamina*onoftheBarriersandMo*vatorsofSportPar*cipa*onamongEliteYouthSportPar*cipantsElodieWendling,UniversityofFlorida;MichaelSagas,UniversityofFlorida;KyriakiKaplanidou,UniversityofFlorida;YongJaeKo,UniversityofFlorida
Anderson
Consumers'Compara*veJudgmentsofAthleteEndorsersShintaroSato,UniversityofFlorida
Shelton1
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Schedule of Events February20,2015Friday(cont.)
10:30a.m. BeyondStackinginAmericanFootball:TowardanUnderstandingofCulturalTransmission,SocialIden*ty,andSelf-Categoriza*onDylanWilliams,UniversityofAlabama;KentKaiser,UniversityofNorthwestern–St.Paul;DanielSchultz,UniversityofNorthwestern–St.Paul;DawnNorwood,UniversityofSouthernIndiana;CalshyraDillard,FloridaA&MUniversity
Abell
TheExperienceofGraduateAssistantsWorkinginCollegiateAthle*csAllisonSmith,UniversityofTennessee;RobinHardin(advisor),UniversityofTennessee
Cook
Adap*ngtheSuinn-LewSelf-Iden*tyAccultura*onScaletoKoreanAmericanConsumersStephenShin,BelmontUniversity;DoyeopKim,UniversityofSouthernMississippi
Anderson
TheNewRule:Howdoesthenew"HandCheck"ruleinNCAABasketballaffec*ngthegameasweknowit?MarkWilliamson,UniversityofWestAlabama
Shelton1
11:00a.m. UnderstandingtheEffectsofTeamIden*fica*ononStudents’AcademicPerformanceinHigherEduca*onJunmoSung,UniversityofArkansas;Gi-YongKoo,TroyUniversity;SunyoongKim,UniversityofArkansas;StephenW.Di@more,UniversityofArkansas
Abell
TheUseofAcademicStorytellinginSportManagementPatrickTutka,LouisianaStateUniversity;ChadSeifried,LouisianaStateUniversity
Cook
WhatMo*vatesChineseSportsFanstoSubscribetoAthletes’SocialMediaAccounts?JaehamPark,UniversityofArkansas;BoLi,UniversityofArkansas;JongyeolYoo,UniversityofArkansas;DavidThomasRolfe,UniversityofArkansas;StephenW.Di@more(advisor),UniversityofArkansas
Anderson
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Schedule of Events
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February20,2015Friday(cont.)
11:30a.m. CallingYourBluff:ACaseAgainstNHLExpansionintoLasVegasJeffreyF.Levine,UniversityofLouisville;AliciaM.Cintron,UniversityofLouisville;ChrisHanna,UniversityofLouisville
Abell
IndividualswithDisabili*esPar*cipa*nginOutdoorAdventureProgrammingErinDaniels,UniversityofHouston;MichaelCo[ngham(advisor),UniversityofHouston;DavidWalsh(advisor),UniversityofHouston;DemetriousPearson(advisor),UniversityofHouston
Cook
AConceptualFrameworkforUnderstandingCollegeAthle*cDonorMo*va*onandBehaviorB.ColinCork,UniversityofArkansas;TerryEddy,UniversityofArkansas
Anderson
Noon LUNCH/AcademicKeynoteDr.JoyDeSensi,TheUniversityofTennessee
Noland
1:00p.m. SportFranchises,CivicPaternalism,andSocialDivisioninBankruptDetroitKyleS.Bunds,NorthCarolinaStateUniversity;TimothyB.Kellison,UniversityofFlorida;BrunoMiguelSimoesFerreira,NorthCarolinaStateUniversity
Abell
TheHardballTruth:AnInves*ga*onintotheTurnoverofProfessionalSportsInsideSalesTeamsJamesHines,ArkansasStateUniversity;JasonBrooks,ArkansasStateUniversity;JoyceOlushola,ArkansasStateUniversity
Cook
TheEvolu*onofIntercollegiateAthle*cs’SocialMedia:ABusinessPerspec*veBenjaminD.Goss,StetsonUniversity;SarahStokowski,UniversityofArkansas;DianaL.Haytko,FloridaGulfCoastUniversity
Anderson
Schedule of Events
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February20,2015Friday(cont.)
1:30p.m. ExaminingSportforDevelopmentPoliciesThroughTheCapabili*esApproachJeffreyF.Levine,UniversityofLouisville;PerG.Svensson,UniversityofLouisville
Abell
TowardanUnderstandingofSportasaMul*-SystemofDevelopmentDavidW.Walsh,UniversityofHouston
Cook
ChangingCoachingTac*cs:AnAnalysisofStakeholderPercep*onsAgertheLHSAAFootballPlayoffDivisionDylanWilliams,UniversityofAlabama;Aus,nKaiser,UniversityofAlabama;AndrewJones,UniversityofAlabama;Dus,nNothnagel,LouisianaStateUniversity
Anderson
2:00p.m. Smackdown:ExaminingHaynesv.WorldWrestlingEntertainmentandConcussionLiabilityinProfessionalSportsMichaelS.Carroll,TroyUniversity;AndrewL.Goldsmith,TexasA&MUniversity
Abell
InternshipsAcrossDisciplines:HowdoWeCompare?MichaelA.Odio,UniversityofCincinna,
Cook
LookingatMajorLeagueBaseballA0endanceDifferently:HowA0endanceasaPropor*onofStadiumCapacityRelatestoWinningPercentageMitchellWoltring,MiddleTennesseeStateUniversity;NormanWeatherby,MiddleTennesseeStateUniversity
Anderson
Schedule of Events
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February20,2015Friday(cont.)
2:30p.m. MembershipReten*oninFitnessCentersandIntramuralPrograms:TheEffectsofSocialIden*tyonConsumerPreferencesAndrewJones,UniversityofAlabama;Aus,nKaiser,UniversityofAlabama;DylanWilliams(Advisor),UniversityofAlabama
Abell
MajorLeagueGrowth:HowandWhyPoli*calElitesDesignLeaseAgreementstoPromoteMunicipalGrowthAliciaM.Cintron,UniversityofLouisville
Cook
MegaSpor*ngEventsVersusSmallScaleSpor*ngEvents:AdvantagesandDisadvantagesRobertCase,OldDominionUniversity
Anderson
3:00p.m. PreparingfortheBabyBoomerGenera*on:LegalandManagerialChallengesforSportFacilityManagersJohnGrady,UniversityofSouthCarolina;DamonP.S.Andrew,LouisianaStateUniversity;HayleeMercado,UniversityofSouthCarolina;JonathanD.Blevins,UniversityofSouthCarolina
Abell
DoesPeeWeesports*meequalcollegedimes?Anevalua*onofparentperspec*vesontheprimaryreasonstheirchildrenareac*velyinvolvedinamateursportsNatashaHill,UniversityofArkansas
Cook
InternshipAdvisement:StrategiesforStudentandProgramSuccessE.NewtonJackson,Jr.,UniversityofNorthFlorida;MauriceGraham,UniversityofNorthFlorida;CliffordHarrell,UniversityofNorthFlorida;JenniferJ.Kane,UniversityofNorthFlorida
Anderson
Schedule of Events February20,2015Friday(cont.)
3:30p.m.ImprovingMeasurementofCause-relatedSportEventMo*va*on:ARaschAnalysisKyungun(Ryan)Kim,UniversityofTexas;SoYounLim,UniversityofTexas;EmilySparvero(Advisor),UniversityofTexas
Abell
AnExamina*onoftheTeamSymbolicFactorsthatInfluenceSportConsump*onWen-haoChou,UniversityofHouston;MichaelCo[ngham(advisor),UniversityofHouston;DongHunLee(advisor),UniversityofHouston;DemetriusPearson(advisor),UniversityofHouston
Cook
BlackWomenAthle*cAdministrators'Examina*onofWhitenessintheContextofIntercollegiateAthle*csTarynPrice,MiddleTennesseeStateUniversity;RudyDunlap,MiddleTennesseeStateUniversity
Anderson
4:00p.m. SocialNetworks,TimeUse,andClassroomPerformance:AnExamina*onofSportManagementGraduateStudentAchievementAdamLove,MississippiStateUniversity;AdamG.Pfleegor,MississippiStateUniversity;AlanMorse,MississippiStateUniversity
Abell
RebrandinganIconicImage:GramblingStateUniversityFootballE.NewtonJackson,Jr.,UniversityofNorthFlorida;[email protected],FloridaA&MUniversity;PhillippeCarter,GramblingStateUniversity;MelissaNoland-Chester,FloridaA&MUniversity
Cook
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Schedule of Events
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February20,2015Friday(cont.)
4:00p.m.
PosterSession1AssessmentofYouthAdaptedSportProgramingFrequency,DensityandStructureMichaelCo[ngham,UniversityofHouston,FernandaVelasco,UniversityofHoustonSportCommunityDevelopmentthroughLeadership:AConceptualModelinCrea*ngSportSpecificTheoryZackDamon,TexasA&MUniversity;Ma@Walker(advisor),TexasA&MUniversityTheimpactoftheNCAAAcademicProgressRate(APR)onDivisionIIns*tu*onsasitRelatestoWomen’sTrackandFieldProgramsJus,nEmerson,SamfordUniversity;JohnK.Petrella,SamfordUniversity;NathanKirkpatrick,SamfordUniversityTheFutureofNonprofitYouthSportDevelopmentProgramsJoycelynM.Kennedy,TroyUniversityTheRela*onshipsAmongPerceivedManagerialWorkValues,PerceivedConstruc*veOrganiza*onalCulture,andJobSa*sfac*onofSportEmployeesJ.C.Kim,FairleighDickinsonUniversity;MikeMondello,UniversityofSouthFloridaAnAnalysisoftheStructureandAthle*cBackgroundoftheBoardofDirectorsinAqua*cSportNa*onalGoverningBodiesinSouthKoreaandtheUnitedStatesofAmericaYoojungRhee,UniversityofFlorida;MarkS.Nagel,UniversityofSouthCarolina;[email protected],UniversityofSouthCarolina;DanielP.Connaughton,UniversityofFloridaDesigninganOnlineSurveyUsingQualtricsSogwareStephenShin,BelmontUniversity
Noland
Schedule of Events
February21,2015Saturday
8:30a.m. Registra*onandCheckIn CainLobby
9:00a.m. PosterSession2ExaminingRela*onshipsamongSportPar*cipa*on,SportSpectatorship,andSportLo0eryPurchaseLi-ShiueGau,AsiaUniversity;Shao-WeiCiou,AsiaUniversity;Jong-ChaeKim,FairleighDickinsonUniversityCer*fiedCollegeMentorsUsingTechnologyBasedMentoringtoSustainandMeasuretheImpactofSelectedHealthRelatedProgramsdesignedandimplementedbyWestVirginiaHighSchoolHealthScienceTechnologyAcademyStudents(HSTA)DennisF.Jones,WestVirginiaUniversity;SaraHanks,WestVirginiaUniversity;AllisonLowrance,WestVirginiaUniversity
ExaminingRela*onshipsamongSportPar*cipa*on,SportSpectatorship,andSportLo0eryPurchaseMarshallJ.Magnusen,BaylorUniversity;JunWooKim,SUNY-Brockport;BrookeForester,UniversityofSouthAlabama;GeneeOrdones,BaylorUniversity
ShouldSportandPoli*csMix?ExploringtheEffectsofHeadCoachandStarPlayerPoli*calEngagementonSportConsumerRevengeandAvoidanceMarshallJ.Magnusen,BaylorUniversity;JunWooKim,SUNY-Brockport;BrookeForester,UniversityofSouthAlabama;GeneeOrdones,BaylorUniversity
Abell
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Schedule of Events
February21,2015Saturday(cont.)
9:00a.m. PosterSession2(cont.)EstablishingaMoreAdequateMeasureforDeterminingOrganiza*onalEffec*venessinU.S.IntercollegiateAthle*csRobertTurick,UniversityofFlorida;LindseyDarvin,UniversityofFlorida;MichaelSagas(Advisor),UniversityofFloridaExploringtheEffectofLeisureAltudeonPersonalSelf-EsteemJongyeolYoo,UniversityofArkansas,SunyoongKim,UniversityofArkansas,JunmoSung,UniversityofArkansas,JaemanSon,UniversityofArkansas,StephenW.Di@more(advisor),UniversityofArkansasFootball101forWomen:SociologyofSportsBetweentheTacklesRobertZullo,SetonHillUniversity
Abell
10:00a.m. BuildingaResearchAgenda:HowtoDefineYourselfWhileWorkingwithOthersBobHeere,UniversityofSouthCarolina;Ma@Walker,TexasA&MUniversity;MikeSagas,UniversityofFlorida
Cook
CareerFair
8:30-11:30a.m.
CareerFair/NetworkingFuelingSta,onsponsoredbyLSUOnline
Noland
10:45a.m. IndustryKeynoteJerryStovall,President&CEO;BatonRougeAreaSportsFounda,on
Noland
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Award Recipient-Joy DeSensi
Dr.JoyT.DeSensiearnedherdoctoraldegree attheUniversityofNorthCarolina,GreensboroinSportPhilosophyandAdministra?veTheory.SheiscurrentlyAssociateDeanoftheGraduateSchool,ProfessorintheDepartmentofKinesiology,Recrea?on,andSportStudies,andaChancellor’sProfessorattheUniversityofTennessee,Knoxville.Herresearchinterestsincludetheareasofdiversityandinclusioninsport,womeninsport,andethicsinsportmanagement.Herbackgroundasaformerintercollegiateathlete,coach,sportsofficialandna?onal/Olympiccompe?tor,ledtoherteachingandcoachingattheuniversitylevel.AsaProfessor,she is the coauthor of the text Ethics andMorality in SportManagement and haspublishedanumberofbookchapters. Herar?clesappear inQuest, the JournalofSport Management, Women in Sport and Physical Ac,vity Journal, the Journal ofPhysical Educa,on and Recrea,on, and the Journal of Human Movement Science.ServiceonEditorialReviewBoardsofscholarlyjournalsledtoherservingasEditorofQuest the Journal of SportManagement and the Journal ofWomen in Sport andPhysicalAc,vity.Dr.DeSensiisaFoundingMemberoftheNorthAmericanSocietyofSportManagementandhasbeenelectedPresidentofProfessionalSocie?essuchasthe Interna?onal Society for Sport Philosophy, the Na?onal Associa?on forKinesiologyinHigherEduca?onandtheSouthernAssocia?onforWomeninPhysicalAc?vity,Sport,andHealth.ShehasreceivedDis?nguishedAlumnaawards fromtheUniversityofNorthCarolina,Greensboro,andtheUniversityofMemphisinaddi?onto the Earle F. Zeigler Lecture Award from the North American Society for SportManagement, the Rachel Bryant Lecture Award from the Na?onal Associa?on forGirlsandWomeninSportsandtheDelphineHannaLectureAwardfromtheNa?onalAssocia?onforKinesiologyinHigherEduca?on.Dis?nguishedScholar,Administrator,andServiceawardsareamongother recogni?onsshehasreceived. Most recently,Dr.DeSensiwasinductedasaFellowintotheNa?onalAssocia?onforKinesiologyinHigherEduca?on.
PreviousAwardWinners
2009–Dr.PackianathanChelladurai2010–Dr.WilliamF.S?er,Jr.
2011–Dr.JanetParks2012–Dr.WilliamA.SuUon2013-Dr.DavidK.Stotlar2014-Dr.MaryA.Hums
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Industry Keynote-Jerry Stovall
JerryStovallisthePresidentandCEOoftheBatonRougeAreaSportsFounda?on.Stovall
aUendedLouisianaStateUniversityfrom1959–1962, wherehewasanAll-Americanrunningbackandrunner-upfortheHeismantrophyin1962.Hereceivedhisundergraduate
degreefromMissouriBap?stCollege,whileplayingintheNa?onalFootballLeaguefortheSt.LouisCardinals,whochosehimastheir#1drarchoice(2ndoverall)inthe1963NFLDrar.Hewasa3-?meProBowldefensivebackfortheCardinalsandplayed9seasonsinSt.Louisbeforere?ringfromtheNFLin1971.Withhisprofessionalfootballcareerbehindhim,JerrywashiredasanassistantcoachtoPaulDietzelattheUniversityofSouthCarolinabeforehereturnedtoBatonRougetoserveasanassistantcoachtoCharlesMcClendon.StovallwaspromotedtoheadfootballcoachatLSUin1980,andduringhisthree-yeartenurehewasnamedSECCoachoftheYear(1983)andWalterCampNa?onalCoachoftheYear(1983).HealsoledtheTigerstoanOrangeBowlbidin1983.In1993,JerryacceptedtheleadershiproleattheBatonRougeAreaSportsFounda?on.ThemissionoftheSportsFounda?onistoassistinthesecuringandstagingofstatewide,regional,na?onalandinterna?onalspor?ngcompe??onsandspecialeventsfortheGreaterBatonRougeArea,therebyhavingaposi?veeconomicimpactontheBatonRougecommunity.StovallwasinductedintotheNa?onalFootballFounda?onCollegeFootballHallofFameinDecemberof2010andenshrinedinJuly2011.JerryisalsoamemberofLSUHallofFameandtheLouisianaSportswritersHallofFame.
ComplimentaryWIFI:LSUAlumniGuest
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