Meeting

Planners

Transitioning Into

A Mobile World

Tips, Tactics, &

Best Practices The

Digital Age.

rich@therichestweb.com

Planners Will Become Pathfinder For Clients

In Changing Times?

BECAUSE WE ARE “SOCIAL CREATURES.”

We are driven by Wants, Needs & Desires

Because It makes you FEEL Something.

It has a LOOOOOONG Shelf Life!

Its Delivery is Instantaneous!

Its Reach is Infinite.

Its Gone MOBILE!

Living A Social Life

What Generation makes up

25% of the US population?

Change Is Here

The Millennial

Generation

The Millennial Shift!

Meeting Relevance

Millennials are the largest generation in American history at, 80 million strong and they possess

.

Millennials are very much about keeping up with the Joneses, but not by collecting things and products like their Boomer parents.

But by collecting photos, friends and experiences.

- Source “The Hipmunk Blog”

Know Thy Customer

Branson Arrivals 2014 YTD - Over - 2013 YTD

“Your observation panned out in Branson too. We ask day of arrival on our Branson visitor survey, and sure enough, this year…”

• Sun-Tuesday arrivals represent 31.0% of all visitors, up 30% from last year.

• Wed-Thursday at 24% is down by 2%

• Friday- Saturday arrivals account for 45% of

all visits, down 13% from last year.

Seek Confirmation

Adults over age 35 still prefer cars for interacting

with friends and family and providing an escape

from a hectic day, Millennials love smartphones

even more for those purposes.

Millennials & Cars

“Expect consumers to love

their cars even more when

the cars seamlessly

connect to their iPhones

and Galaxy’s, in time, cars

may just be giant mobile

docking stations with

wheels.

Hipmunk, the Travel Booking website recently surveyed 3,000 Millennials

Millennials & Travel

79 % of Millennials would enjoy a “themed” seasonal flight with snacks, drinks, and seasonal movies.

45 % of Millennials want to connect socially with other passengers via electronic chat, games, or social networks

Millennials are last-minute bookers: 47 % book their vacation travel at least 6 months in advance.

Millennial Travel Habits-1

At least 40 % of surveyed individuals would likely use mobile car-sharing services if they were offered in their communities.

Generation Y is the most educated generation in history, according to Pew, with a higher percentage attending college than ever before.

Millennials are willing to sacrifice a great deal in pursuit of education, and 78 % said they want to learn something new when they travel.

Millennial Travel Habits-2

Source Huffington Post

Why are

Comments &

Ratings Important?

Relevance???

INSPIRE Ratings

Charles Schwab Boosts Acquisition With Online Ratings & Reviews

A Focus On Transparency And Customer Acquisition Drives Early Success

Executive Summary In June 2011, the digital marketing team at Charles Schwab rolled out its Clients Speak client ratings and reviews service. To date, Charles Schwab customers have written more than 1,000 mostly positive reviews.

Ratings Matter

Consumer reviews are significantly more trusted - nearly 12 times more - than descriptions that come from manufacturers. (eMarketer, February 2010)

90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)

Consumers were willing to pay between 20 to 99% more for a 5-star rated product than for a 4-star rated product, depending on the product category. (comScore/Kelsey, October 2007)

Get Visitors to Testify

The Rise of the Tablet and

the END of

the PC?

Connected, A Way of Life

12/25/12 – Christmas Day

There were 17.4 million iOS and Android devices activated on Christmas Day this year. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)

Record Activations

2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.

Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.

Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.

Country or region

Number of mobile phones

Population % of population Last updated

United States 327,577,529 310,866,000[8] 103.9 % June 2012[9]

That is an increase of 1,122% in 5 years!

Travelers Mobile Usage

Mobile

Responsive

(Adapt or DIE!)

A responsive

design, scales

media up or down

proportionally,

depending on the

device selected

and used by

consumer.

Responsive = Relevant

(SEO) STEP1

How To Target

Keyword Relevance

Google Keyword Tool

Be Analytical (Consult Your Analytics Account)

(SEO) STEP2

Numbers Don’t Lie!

Measure Twice…

Mobile Responsive – GA Mobile Traffic Overview

Non-Mobile Responsive – GA Mobile Traffic Overview

Mobile TSUNAMI – Warning!

How Highs The Water?

Measure Twice Cut Once

Check List To Be Relevant

1. Planners will Become Pathfinders

2. Millennials are Changing the World

3. Inspire (Relevant)Comments & Ratings

4. SEO - Listen To The Consumer

5. The PC’s Days Are Numbered

6. Mobile Responsive Relevance

7. Be Analytical – Measure Twice Cut Once

Today’s Takeaway

THANK YOU

THE END

To obtain a copy of this presentation, or contact Rich Benjamin for

additional Public Speaking or Marketing / Consultation Services

Call (865) 242-1700

E-Mail Rich@therichestweb.com

Website www.therichestweb.com