Everyone everywhereA global cause with a global network

2015 Young Lions Competitions Hungary

Where we stand

Telekom is becoming the largest telecommunication network provider in Europe. We provide communication products and services which are inevitable in the modern Western societies.

WaterAid is the largest WASH specialist in the world. They have the knowledge and the ambition to cover the entire population with the most basic human need: safe water.

Our collaboration

We believe our potential to grow together lies in the heart of our business: we provide necessities, both without our life of comfort as we know it would totally change.

The challenge: people tend to take running water or the internet as an everyday common thing. We all take these services granted and outburst should any of them fail.

To raise further awareness and support for our cause we will make people reconsider the importance of such granted necessities.

Core IdeaWaterShare

Let’s all be connected!

A combined service portfolio dedicated for the cause within all the Telekom countries.

WaterShare has on-site support to reach WaterAid goals in the developing world, and off-site communication elements and assets to help raising further funds and awareness for the cause.

On-site - WaterAid operating areas: helping the development and research for alternative water resources. We provide phones with satellite connections telling the communities about the quality and quantity of nearby water sources.

Off-site - WaterAid fundraising areas: we create a whole new experience around water.

Making people appreciate the privilege to have access to safe resources would drive them make the change.

We create new mobile application on various languages and local content about how deeply water is integrated in our life.

The app will have a database of all hidden and underground springs and underground lakes-reminding people that hidden resources are all around us.

A step and walking tracker will help users to see how active they were during the day, but also reminds after reaching certain distance that others may have walked the same to collect water.

We provide an online measurement tool and the measuring equipment for consumers to monitor daily household consumption, and see it compared to others who in developing area- reminding us again how privileged we are.

All functionalities will call to learn more, donate or volunteer for our cause.

WaterShareExperience

Our audience

Young digital natives within their age group of 15-mid 30s.

They are a generation that now sees that the internet is a basic human need. We want them to realise that for some water is not. We invite them on our journey to rethink their relationship with this basic commodity for life.

Our Experience is designed around them to spread the cause, influence others, and raise further attention by sharing our hashtag and posting in digital media.

Unleash the experienceLaunch event and kick off

We launch our collaboration with an event in all partnering countries.

A communication campaign would follow to raise awareness and generate PR buzz around the cause and the

collaboration.

For the launch we are going to close down all public water supplies and facilities for an hour.

To support the activation we open up WiFi-Springs close around the water facilities

Communication Campaign

Everyday necessities

After the event we leverage on the PR buzz

Launch a targeted campaign for our audience

We cover the whole back to school period, till mid October.

The Necessity Campaign also runs within our stores and amongst employees.

We encourage our audience to get inspired, share their stories and volunteer or donate for the cause.

Reflect on Telekom service and portfolio in the visualization, find the our mutual touch points.Key visuals should be adoptable for online, out of home and targeted communication.

Communication Campaign

Everyday necessities

Let’s fill the glass up!

We will leverage on the PR after the launch and the generated leads.

The application serves as an ongoing international platform to connect environment conscious and responsible users.

We will reach out and keep connection with existing users, and communicate our mutual success getting closer our goal.