Date post: | 11-Jan-2017 |
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Data & Analytics |
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THE DUTY FREE PEOPLE
The Group
• Flemingo - Emerging markets specialist
• Baltona - Travel Retail & Duty Free specialist
• Chacalli De Decker - Diplomatic services
• Harding Retail - Cruises services
THE DUTY FREE PEOPLE
Flemingo International
• Emerging markets specialist • Leading international duty free operator • Revenue of nearly USD 500m in 2014 • Present in over 37 countries in Africa, East, South America, India and Europe • Over 135 shops in airports, harbors and border crossings
Harding Retail
• Premier on-board retailer • World wide business with offices in Bristol (UK), Sydney (AUS) and Miami (USA) • Partnered with 21 of the world’s top cruise brands • 47 ships with over 55,000 pax capacity at any one time • Over 200 shops with more than 10,000 Sq M retail space
Chacalli De Decker
• Leading supplier of Duty & Tax free goods in Europe to the diplomatic • and military communities • Catering to 20,000 diplomatic personnel and embassies around the world • Entered 12 new markets in 2014
BALTONA TRAVEL RETAIL
1946 2013
2012
2013 2012
2011
2013
France
Belgium
Netherlands
Italy
Ukraine
Romania
Poland
Germany
UK
• Baltona brand for Travel Retail operations
• Multiple Master Concessions
• Complete retail solution for regional airports
• Business model built on partnerships
with airport operators
• 36 retail outlets in DF&TR and convenience
• 14 F&B outlets
• Total footage of 7000 sm
• Total PAX 21 m
• High quality store design
• Strong brands portfolio
FIGURES
• Double digit LFL growth
• The annual PAX traffic increase
• Increase in PAX avarage expenditures
• Baltona Group’s Europe expansion
• Boost the purchase power and position
BALTONA TRAVEL RETAIL IN POLAND
• The largest duty free operator
• 50 % market share
• 13 mln total PAX
• Presence in 7 out of 13 Polish airports
• 5.000 sm total footage
• 14 F&B outlets
• 28 retail outlets
• Multistore – Core categories
• Boutique – Selective fashion store
• Zoom – Souvenir and travel shop
• Starter – Convenience shop
• Coffee Corner – Modern quality Cafe
• Travel Chef – Restaurant
• Coffee Express – Cafe to go
FORMATS
FORMATS
Duty Free
Travel essentials &
Convenience
Food & Beverage
In - Flight
Diplomatic Duty Free
Master Retail
Cruise Retail
MULTISTORE CONCEPTS
Multistore – Gdańsk Airport Multistore – Poznań Airport
Multistore – Katowice Airport Multistore – Lviv Airport
FASHION BOUTIQUES
Lviv – Top products selection
Gdańsk - Business & Travel Boutique
Poznań – Fashion Boutique
Gdańsk - Accessories Boutique
CONVENIENCE
Starter – Convenience shop Zoom – Souvenir and Travel shop
Katowice – Landside store Gdańsk - Landside store
FOOD & BEVERAGES
Coffee Corner – Modern quality cafe
Travel Chef – Restaurant
Coffee Corner – Customed for travellers
Coffee Expres – Cafe to go
MASTER RETAILING
• DF & TR – Multistore, Bestseller, Boutique
• F&B – Coffe Corner, Coffee Express,Travel Chef
• CONVENIENCE – Zoom
Poznań Airport 1.5 m PAX
2000 sqm in 7 outlets
Both: Schengen and Non Schengen passengers
TEAM & TRAINING
• 500 people
• Experts & specialists
• Focus on team development
• Local talents
• International Incentives
• Team buidling conferences
• E-learning platform
• Intranet
• Strong support from Brands
MARKETING
Increase in spending per passengers by:
• Special vitrines and window shop coverage
• Security cover gates
• Shelves decoration
• POS materials
• Promotional formats: HPP/SPP, MFV, price off’s, GWP, multibuys
• Annual promotional calendar
• Seasonal campaigns
• Cross category selling
• Common marketing actions with Airports
• Detailed fit solutions for every Airport
PR
• Brand awarness and customer equity
• New openings
• Press conferences
• Special events
• COOP advertising
• Modern formats and design of POS
• Intranet
• Cooperation with travel agencies, tour
operators
SUMMARY
Baltona The largest Duty Free operator in Poland
History 70 years experience in the industry
Global From a local company expanding into international enterprise
Success Fastest growing Travel Retail operator in CEE markets
Retail excellence Experienced in complete retail managment for airports based on more
than 50 retail outlets in DF& TR, F&B, convenience
Tailor made business concepts that match the shopping profiles
Next steps Flexible business platform suitable for every travel retail business in Europe
Managment model that is innovative, flexible, dynamic and centred on the customer
Proud about the past… …excited about the future