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2016-2018 Strategic Plan February 2016 Prepared by MNP
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2016-2018 Strategic Plan

February 2016 Prepared by MNP

MADE SAFE 2016-2018 Strategic Plan

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CONTENTS

Introduction .................................................................................................................................................. 3

Current State Assessment ............................................................................................................................. 4

Mission .......................................................................................................................................................... 4

Vision ............................................................................................................................................................. 5

Values ............................................................................................................................................................ 5

Strategies ...................................................................................................................................................... 5

OBJECTIVES ................................................................................................................................................... 6

Key Performance Indicators .......................................................................................................................... 8

Implementation ............................................................................................................................................ 8

Appendix A - Vision Working Data ................................................................................................................ 9

Appendix B – Current State Assessment..................................................................................................... 10

MADE SAFE 2016-2018 Strategic Plan

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INTRODUCTION

MADE SAFE was established in 2015 to provide workplace health and safety services to the

manufacturing industry in Manitoba. It was developed on the foundation of the safety program

developed for the agricultural equipment manufacturing industry by Agriculture Manufacturers of

Canada. The program is hosted by CME Manitoba, and funded by a levy paid by the industry and

administered by SAFE Work Manitoba. This is MADE SAFE’s first strategic plan, to provide direction to

its development and focus.

MADE SAFE’s governance structure includes a Safety Council made up of representatives of the industry,

as shown below.

The following plan represents the results of a planning session with the Safety Council held on February

24, 2016. Participants attending the planning session included the following:

Ed Martin, Custom Castings (Chair)

Gary Glowa, Inkster Park Millwork

Kent Davis, New Flyer

Darren Henaire, Ancast Industries

Geoff Ingalls, Décor Cabinets

Len Cockriell, Price Industries

Robert Tetreault, Standard Aero

Henry Klassen, Bee Maid Honey

Warren Clark, Behlen Industries

John Unwin, Winpak

Tom Kelso, Boeing

Ron Koslowsky, CMB MB

Neal Curry, MADE SAFE Executive Director

Dani Desautels, MADE SAFE Manager of Program Services

Dave Kramer, SAFE Work Manitoba

Kathryn Graham, MNP (Facilitator)

MADE SAFE 2016-2018 Strategic Plan

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CURRENT STATE ASSESSMENT

Below is a summary of the Safety Council’s current state assessment. More detail is included in

Appendix A.

Strengths and Challenges are internal to the organization. The strategies and objectives contained

within this plan are intended to build on the foundation of the organization’s strengths, and address the

challenges to support achievement of MADE SAFE’s mission and vision.

Opportunities and Threats are external to the organization and beyond its control. Recognizing and

capitalizing on an opportunity or taking action to reduce exposure to a threat are within the

organization’s control and a key responsibility of management and the Safety Council.

MISSION

MADE SAFE delivers professional safety services as the go-to resource for the manufacturing industry,

enabling safe, productive, cost-effective work environments.

Strengths

Experienced, knowledgable, dedicated core of safety professionals

Catalogue of safety courses, resources

Safety Council representation across industry

Connection to CME

Challenges

Continuing to get buy-in from industry

Creating clear value proposition

Effectively serving the needs of the entire industry (much larger base, very small to large companies)

Brand recognition, awareness

Opportunities

Transition to tech savvy workforce

Increasing enforcement / WCB costs raise awareness/motivation for safety

Partnerships with other safety programs

Risks

Aging workforce - increasing risk of injury, skills with new technology

Mental health issues in the workplace

Young Workers

Changing Risks in industry with automation, non-standard work

Language barriers

Current State

MADE SAFE 2016-2018 Strategic Plan

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VISION

In five years, MADE SAFE will be recognized by, and beyond the manufacturing industry as the leading

safety organization in Manitoba. With responsive, effective services and a clear business proposition

for safety, MADE SAFE will be actively engaged with the majority of manufacturers in Manitoba, leading

to a demonstrated improvement in industry safety.

VALUES

We believe in …

Collaboration – to cooperatively build, to share, and to leverage the knowledge and resources of our

partners, other associations, and industry leaders for the benefit of our members.

Leadership – in expertise, innovation, and in a vision of safety for the industry.

Integrity – We are committed to adhering to the highest standards of ethics and responsibility to earn

the trust and respect of employers and workers in the manufacturing industry.

Results – to provide clear value to member companies and employees.

Empowerment –to enable safety proficiency in manufacturing workplaces.

Being Member-Driven – so that our services are responsive to member needs and priorities.

A Culture of Safety – so that safety becomes fully embedded in all aspects of the manufacturing

industry.

STRATEGIES

Made Safe will pursue five main strategies to achieve its vision:

Deliver responsive,

effective services

Communicate a clear business proposition for

safety

Actively engage the

industry

Demonstrate leadership

Demonstrate results

MADE SAFE 2016-2018 Strategic Plan

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OBJECTIVES

Participants identified their priorities with red dots ( ), after which timing was determined in discussion

with the full group.

Towards Responsive, Effective Services

Objective 1 Yr 3 Yr 5 Yr

Establish small business suite of services / tools

Active, effective relationships with WS&H, SWMB, WCB

Resources to support safety where English is a Second Language (ESL) e.g., materials, guidance for employers

Staffing plan aligned to needs / priorities (for 2017 plan) Q4

Link/embed MADE SAFE with CME MB Lean services

Establish performance evaluation framework for all services (including company impact)

Towards a Clear Business Proposition for Safety

Objective 1 Yr 3 Yr 5 Yr

Conduct a manufacturing member needs assessment (gap, demand); repeat every 5 years

Create a communication strategy targeting executive level (emphasizing business case for safety)

Establish a baseline regarding injury, enforcement data

Create a member-member resource network

Compile case studies on value achieved

MADE SAFE 2016-2018 Strategic Plan

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Towards Active Industry Engagement

Objective 1 Yr 3 Yr 5 Yr

Develop plan to expand quarterly meetings to all sectors (timing, location, focus, incorporate tours, etc.)

Develop Member database

Establish a member satisfaction feedback system

Establish awards / recognition program

Establish ‘at a distance’ plan for member engagement, eg social media, webinars, distance learning

Establish student engagement opportunities

Towards Recognized Leadership

Objective 1 Yr 3 Yr 5 Yr

Develop communication strategy to create awareness, show how different, promote wins to both employers and workers

Re-brand, expand Made Safe Website

Develop ‘On-Boarding’ welcome package for new sectors/employers

Establish / maintain active leadership role in national safety organizations

Invest in thought leadership (research, professional development, relationships, capacity)

Round out curriculum to support development of safety culture

MADE SAFE 2016-2018 Strategic Plan

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Towards Demonstrated Results

Objective 1 Yr 3 Yr 5 Yr

Define performance metrics and targets (incl. leading indicators)

Customize safety certification program, tools, admin policies

Establish self-serve gap analysis tool

Prioritized plan for services to address member needs / gaps (for 2017 plan) Q4

Promote / deliver safety tour and gap analysis service

Establish an internal management information reporting framework (utilization, cost, effectiveness/value)

KEY PERFORMANCE INDICATORS

MADE SAFE will regularly measure and monitor its performance. The following is an initial set of Key

Performance Indicators that will be further developed to meaningfully demonstrate program

effectiveness and efficiency, and enable comparison over time, to other programs, and other

jurisdictions.

Membership (# of companies, % of payroll)

Certification (# of companies, % of payroll)

Number of individuals trained

Participation or utilization, by program/service

Injury rate, severity, days lost

WCB Assessment Rate (change in average, total savings)

Member satisfaction

IMPLEMENTATION

Communication: Highlights of the strategic plan (Mission, Vision, Values, Strategies) will be posted on

the website and communicated in a member newsletter supporting launch of the program.

Achievement of objectives and progress on key performance indicators will form part of ongoing

communication with members.

Monitoring: Progress against this plan will be reviewed quarterly by the Safety Council, and semi-

annually by the CME MB Board of Directors. The fourth quarter Safety Council review will include

consideration of the next year’s objectives and confirmation that longer term objectives remain valid. A

fuller review of all aspects of the plan is expected to be required in 2018.

MADE SAFE 2016-2018 Strategic Plan

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APPENDIX A - VISION WORKING DATA

The following is the result of small group discussions of what MADE SAFE should become or have achieved in 5 years, combined into common themes as a group.

Effective, responsive, proactive services

Majority of industry actively engaged with MADE SAFE

Recognized by, beyond industry for safety leadership

Clear business proposition for safety

Strong demonstrated results

Resource for proactive safety controls/concerns in mfg

Representing 70% of companies to be self-sufficient

Recognized by industry Mfg executive recognize the business case for safety

Continuous improvement for injury rates of members

Networking resources, good source of best practices

High certification rate “The” recognized organization for expertise in safety for mfg

No brainer Legacy of safety success

Thought and practice leadership for mfg safety

1/3 of mfg industry to be MADE SAFE certified

“Go To” association for guidance and advocacy

Convey financial benefits to a safety program / culture

Greater reliance on leading indicators

Timely and effective response to members

High participation rate Respected, trusted partner Value proposition – what’s my return, how to sell

Best mfg safety record in North America

Established “Go To” and knowledgeable resource

Understood

Voice of safety in industry

Sought after advice by mfg and regulators

MADE SAFE 2016-2018 Strategic Plan

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APPENDIX B – CURRENT STATE ASSESSMENT

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