MADE SAFE 2016-2018 Strategic Plan
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CONTENTS
Introduction .................................................................................................................................................. 3
Current State Assessment ............................................................................................................................. 4
Mission .......................................................................................................................................................... 4
Vision ............................................................................................................................................................. 5
Values ............................................................................................................................................................ 5
Strategies ...................................................................................................................................................... 5
OBJECTIVES ................................................................................................................................................... 6
Key Performance Indicators .......................................................................................................................... 8
Implementation ............................................................................................................................................ 8
Appendix A - Vision Working Data ................................................................................................................ 9
Appendix B – Current State Assessment..................................................................................................... 10
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INTRODUCTION
MADE SAFE was established in 2015 to provide workplace health and safety services to the
manufacturing industry in Manitoba. It was developed on the foundation of the safety program
developed for the agricultural equipment manufacturing industry by Agriculture Manufacturers of
Canada. The program is hosted by CME Manitoba, and funded by a levy paid by the industry and
administered by SAFE Work Manitoba. This is MADE SAFE’s first strategic plan, to provide direction to
its development and focus.
MADE SAFE’s governance structure includes a Safety Council made up of representatives of the industry,
as shown below.
The following plan represents the results of a planning session with the Safety Council held on February
24, 2016. Participants attending the planning session included the following:
Ed Martin, Custom Castings (Chair)
Gary Glowa, Inkster Park Millwork
Kent Davis, New Flyer
Darren Henaire, Ancast Industries
Geoff Ingalls, Décor Cabinets
Len Cockriell, Price Industries
Robert Tetreault, Standard Aero
Henry Klassen, Bee Maid Honey
Warren Clark, Behlen Industries
John Unwin, Winpak
Tom Kelso, Boeing
Ron Koslowsky, CMB MB
Neal Curry, MADE SAFE Executive Director
Dani Desautels, MADE SAFE Manager of Program Services
Dave Kramer, SAFE Work Manitoba
Kathryn Graham, MNP (Facilitator)
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CURRENT STATE ASSESSMENT
Below is a summary of the Safety Council’s current state assessment. More detail is included in
Appendix A.
Strengths and Challenges are internal to the organization. The strategies and objectives contained
within this plan are intended to build on the foundation of the organization’s strengths, and address the
challenges to support achievement of MADE SAFE’s mission and vision.
Opportunities and Threats are external to the organization and beyond its control. Recognizing and
capitalizing on an opportunity or taking action to reduce exposure to a threat are within the
organization’s control and a key responsibility of management and the Safety Council.
MISSION
MADE SAFE delivers professional safety services as the go-to resource for the manufacturing industry,
enabling safe, productive, cost-effective work environments.
Strengths
Experienced, knowledgable, dedicated core of safety professionals
Catalogue of safety courses, resources
Safety Council representation across industry
Connection to CME
Challenges
Continuing to get buy-in from industry
Creating clear value proposition
Effectively serving the needs of the entire industry (much larger base, very small to large companies)
Brand recognition, awareness
Opportunities
Transition to tech savvy workforce
Increasing enforcement / WCB costs raise awareness/motivation for safety
Partnerships with other safety programs
Risks
Aging workforce - increasing risk of injury, skills with new technology
Mental health issues in the workplace
Young Workers
Changing Risks in industry with automation, non-standard work
Language barriers
Current State
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VISION
In five years, MADE SAFE will be recognized by, and beyond the manufacturing industry as the leading
safety organization in Manitoba. With responsive, effective services and a clear business proposition
for safety, MADE SAFE will be actively engaged with the majority of manufacturers in Manitoba, leading
to a demonstrated improvement in industry safety.
VALUES
We believe in …
Collaboration – to cooperatively build, to share, and to leverage the knowledge and resources of our
partners, other associations, and industry leaders for the benefit of our members.
Leadership – in expertise, innovation, and in a vision of safety for the industry.
Integrity – We are committed to adhering to the highest standards of ethics and responsibility to earn
the trust and respect of employers and workers in the manufacturing industry.
Results – to provide clear value to member companies and employees.
Empowerment –to enable safety proficiency in manufacturing workplaces.
Being Member-Driven – so that our services are responsive to member needs and priorities.
A Culture of Safety – so that safety becomes fully embedded in all aspects of the manufacturing
industry.
STRATEGIES
Made Safe will pursue five main strategies to achieve its vision:
Deliver responsive,
effective services
Communicate a clear business proposition for
safety
Actively engage the
industry
Demonstrate leadership
Demonstrate results
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OBJECTIVES
Participants identified their priorities with red dots ( ), after which timing was determined in discussion
with the full group.
Towards Responsive, Effective Services
Objective 1 Yr 3 Yr 5 Yr
Establish small business suite of services / tools
Active, effective relationships with WS&H, SWMB, WCB
Resources to support safety where English is a Second Language (ESL) e.g., materials, guidance for employers
Staffing plan aligned to needs / priorities (for 2017 plan) Q4
Link/embed MADE SAFE with CME MB Lean services
Establish performance evaluation framework for all services (including company impact)
Towards a Clear Business Proposition for Safety
Objective 1 Yr 3 Yr 5 Yr
Conduct a manufacturing member needs assessment (gap, demand); repeat every 5 years
Create a communication strategy targeting executive level (emphasizing business case for safety)
Establish a baseline regarding injury, enforcement data
Create a member-member resource network
Compile case studies on value achieved
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Towards Active Industry Engagement
Objective 1 Yr 3 Yr 5 Yr
Develop plan to expand quarterly meetings to all sectors (timing, location, focus, incorporate tours, etc.)
Develop Member database
Establish a member satisfaction feedback system
Establish awards / recognition program
Establish ‘at a distance’ plan for member engagement, eg social media, webinars, distance learning
Establish student engagement opportunities
Towards Recognized Leadership
Objective 1 Yr 3 Yr 5 Yr
Develop communication strategy to create awareness, show how different, promote wins to both employers and workers
Re-brand, expand Made Safe Website
Develop ‘On-Boarding’ welcome package for new sectors/employers
Establish / maintain active leadership role in national safety organizations
Invest in thought leadership (research, professional development, relationships, capacity)
Round out curriculum to support development of safety culture
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Towards Demonstrated Results
Objective 1 Yr 3 Yr 5 Yr
Define performance metrics and targets (incl. leading indicators)
Customize safety certification program, tools, admin policies
Establish self-serve gap analysis tool
Prioritized plan for services to address member needs / gaps (for 2017 plan) Q4
Promote / deliver safety tour and gap analysis service
Establish an internal management information reporting framework (utilization, cost, effectiveness/value)
KEY PERFORMANCE INDICATORS
MADE SAFE will regularly measure and monitor its performance. The following is an initial set of Key
Performance Indicators that will be further developed to meaningfully demonstrate program
effectiveness and efficiency, and enable comparison over time, to other programs, and other
jurisdictions.
Membership (# of companies, % of payroll)
Certification (# of companies, % of payroll)
Number of individuals trained
Participation or utilization, by program/service
Injury rate, severity, days lost
WCB Assessment Rate (change in average, total savings)
Member satisfaction
IMPLEMENTATION
Communication: Highlights of the strategic plan (Mission, Vision, Values, Strategies) will be posted on
the website and communicated in a member newsletter supporting launch of the program.
Achievement of objectives and progress on key performance indicators will form part of ongoing
communication with members.
Monitoring: Progress against this plan will be reviewed quarterly by the Safety Council, and semi-
annually by the CME MB Board of Directors. The fourth quarter Safety Council review will include
consideration of the next year’s objectives and confirmation that longer term objectives remain valid. A
fuller review of all aspects of the plan is expected to be required in 2018.
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APPENDIX A - VISION WORKING DATA
The following is the result of small group discussions of what MADE SAFE should become or have achieved in 5 years, combined into common themes as a group.
Effective, responsive, proactive services
Majority of industry actively engaged with MADE SAFE
Recognized by, beyond industry for safety leadership
Clear business proposition for safety
Strong demonstrated results
Resource for proactive safety controls/concerns in mfg
Representing 70% of companies to be self-sufficient
Recognized by industry Mfg executive recognize the business case for safety
Continuous improvement for injury rates of members
Networking resources, good source of best practices
High certification rate “The” recognized organization for expertise in safety for mfg
No brainer Legacy of safety success
Thought and practice leadership for mfg safety
1/3 of mfg industry to be MADE SAFE certified
“Go To” association for guidance and advocacy
Convey financial benefits to a safety program / culture
Greater reliance on leading indicators
Timely and effective response to members
High participation rate Respected, trusted partner Value proposition – what’s my return, how to sell
Best mfg safety record in North America
Established “Go To” and knowledgeable resource
Understood
Voice of safety in industry
Sought after advice by mfg and regulators