PRODUCT & MARKETING SKILLS COMPETENCY DEVELOPMENT
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing
standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most
modern and up to date challenges faced in product management and product marketing are addressed for today’s
environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from
over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct
product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager®
(CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to
demonstrate their level of expertise and provide corporate members an assurance that their product professionals are
operating at peak performance.
ABOUT PROGRESO TRAINING
Progreso Training’s mission is to equip the current workforce for the future with transformative and relevant skills training and
professional certification. We are the only IPv6 training center in Singapore that entitled the status of Authorised Courseware
Centre, Authorised Certification Distributor and Authorised Training Center from IPv6 Forum.
Progreso Training is also partnering with many growing training providers on Product Management and ICT competency
training programmes for our customers. We have identified a need to create new skills for the current and future workforce that
required broad understanding of Literacies and specialization domain knowledge.
Our complete training programmes include; IPv6 Technology, Enterprise Architecture, Product and Marketing Management,
Talent Management, Project Management, Business Analysis and Governance & Security.
TRAINING DELIVERED BY AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide
excellence in product management education and provides value to its individual members, corporate members, strategic
partners and sponsors by providing valuable content, training, education, certification and professional networking
opportunities.
BITAF Business IT Architecture Fundamentals
AIPMM PRODBOK® Product Management Framework
Business IT Architecture
Fundamentals (BITAF)
25-27 Nov I 9.00am to 5.30pm
Certified Brand Manager Duration: 3 Days
OVERVIEW
Certified Brand Manager covers the roles and responsibilities of brand management, the key organisational interfaces, and the
use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements,
attributes, personality and core values), and how each plays an important role in developing and maintaining strong
relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand
equity and brand value.
LEARNING OUTCOMES
Upon completion of this workshop, participants will be able to:
Understand the role of brand management and its relationship to functional marketing, product management and other key
functions
Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
Increase your effectiveness as a brand manager and receive the industry certification, “Certified Brand Manager” from
AIPMM
TARGET AUDIENCE
• Brand managers and those responsible for managing the function
• Marketing managers
• Product managers, product marketing managers and others responsible for
marketing products
• Business managers and others wanting to become more knowledgeable about
the role of their brand
Business IT Architecture
Fundamentals (BITAF)
25-27 Nov I 9.00am to 5.30pm
Certified Brand Manager
OUTLINES
Day 1
Benefits of the brand to the brand-holder and the customer
Trends in the relationship between customers and brands
How brand management fits into the company
The key organisational interfaces
The components of the brand identity
Core values
Brand personality, attributes and elements
Day 3
Exam Review
Practice Questions
CBM® Certification Exam
BENEFITS OF CERTIFICATION
Individual
Demonstrate competence in the principles and practices of industry-standard Brand Management
Certification offers financial benefits — it positively impacts your salary — and helps you stand out and better market yourself to
prospective employers
Business Owner / CEO
Increase your team’s skill sets and effectiveness
Ensure planning efforts are geared towards profitability and the voice of the customer
Human Resource Department
Provides employees with a widely -respected credential
Is an invaluable mark for successful selection and hiring of brand manager candidates
Day 2
Positioning your brand
The marketing Ps and how each influences the brand/
customer relationship
Customer touch points and the customer journey
Integrated marketing communications
Measuring and optimizing brand equity
Brand architecture and the brand portfolio
Developing and maintaining the brand
Business IT Architecture
Fundamentals (BITAF)
25-27 Nov I 9.00am to 5.30pm
Certified Brand Manager CBM
1st Delegate Details
Name: ____________________________________________________
Organisation: ______________________________________________
Designation: _______________________________________________
Tel No.: ___________________________________________________
Email: ____________________________________________________
2nd Delegate Details
Name: ____________________________________________________
Organisation: ______________________________________________
Designation: _______________________________________________
Tel No.: ___________________________________________________
Email: ____________________________________________________
Particulars of Coordinator and Authorised Signature
Organisation: _______________________________________________________ROC No.: ______________________________________________
Address: _________________________________________________________________________________________________________________
Name of Coordinator: ________________________________________________ Designation: ___________________________________________
Tel No: ____________________________Fax No: __________________________ Email: ________________________________________________
I understand and accept the terms and conditions stated below.
________________________________ ________________________________
Signature and Date Company Stamp
Terms and Conditions: • All payment must be made at least 10 days prior to course commencement. • Course fees quoted in Singapore dollars and are subject to GST (Good & Services Tax). • An administrative fee of SGD100 will be levied for any cancellation of participation. • No refund will be made for cancellation notice received less than 7 days prior to course commencement. • Progreso Training reserves the right to reject any registration, amend, postpone or withdraw any courses offered without assigning any reasons whatsoever. • To find out more about available Government funding options, please contact Progreso Training directly for details.
Investment fee (per delegate)
CONTACT US Fax: +65 6702 1264
Email: [email protected]
Web: www.progreso.com.sg/training
Hotline: 1800 PROGRESO
(1800 776 4737)
Calling from overseas:
(65) 6385 3587
Course fee includes:
• Instant access to on-demand web-based reference material until successful completion of the exam (US$1,295 value per person)
• Instructor-led training
• The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide (US$49 value per person)
• Course Materials for CBM®
• Practice exam questions
• CBM® certification exams fee (US$495 value per person/per exam)
• AIPMM premium membership (US$175 value per person, which includes productivity templates and tools from Demand Metric for 12 months (US$497 value per person), product management lifecycle templates and guides from 280 Group (US$99 value per person), access to private AIPMM LinkedIn® group and much more...
Course Fee (SGD) GST Amount (SGD) Total (SGD)
$3,600 $252 $3,852
Get an additional SGD200 off the course fees if you book the Certified
Product Management Boot Camp 4 weeks before course commencement.
Enjoy more savings when you register at least 3 or more delegates.