Daily fashion industry scoops for insiders, by insiders2016 ADVERTISING OPPORTUNITIES
WHO WE AREAs the daily must-read site for fashion industry insiders.
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the business. And through regular investigative pieces, we dig deeper into industry trends than any other source.
We’re also the leading destination for fashion job listings and advice for those looking to advance their career, helping to
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TRAFFIC: A CONSISTENT GROWTH TRAJECTORY
FASHIONISTA VITAL STATSTRAFFIC: A CONSISTENT GROWTH TRAJECTORY
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4MAvg Monthly Social Media Engagement
25MMonthly Social Media Reach
SIGNIFICANT SOCIAL MEDIA FOOTPRINT
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FASHIONISTA EDITORIAL CALENDARJANUARY FE BR UARY MARCH APR I L
MAY JU NE JULY AUGUST
SEPTEMBER O CTOBE R NOVEMBER DECEMBER
New Year, New YouAwards Season Pre-Fall Collections + Trends Spring Ad Campaigns
Awards Season cont’d Fashion Month Fashionista Annual Salary Survey Results
Fashion Month Cont’d Spring Shopping Fashionista Most influential Bloggers
Spring Shopping (cont’d)Festival Season Fashion Week Australia New York Bridal Week
Met Gala Career Week Cannes Film Festival College Graduation SwimsuitsSummer Shopping
Summer Weddings Summer Travel Resort Collections CFDA Awards Men’s Collections
Men’s Collections Cont’dCouture Miami Swim Week “Made in America” week
Fall Shopping Pre-Fashion Month Back to School September issuesFall Ad Campaigns
Back to School (cont’d) Fashionista Top 50 Fashion Schools Survey Fashion Month September Ad Pages Emmy Awards
Fashion Month Cont’d Fashion Month Trend Reports
Holiday Gift Guides Victoria’s Secret Fashion Show Thanksgiving Outfit ideas FashionistaCON Event
End-of-Year Fashion Roundups Gift Guides (cont’d)
CUSTOM OPPORTUNITIES
FASHIONISTA CoLAB• Fashionista’s own in-house native advertising studio aligns
premium advertisers with engaging, creative content• Content produced for Fashionista’s CoLab is written
by longtime contributors in the unique voice and style of Fashionista editorial and published under the “Fashionista” byline
• Fashionista has published sponsored content in partnership with brands such as Coach, David Yurman, John Frieda, Maiyet, Sweaty Betty, Uniqlo and more, creating a proven track record for delivering sponsored content that meets the goals of our advertising partners
COMMITMENT Native Posts• Three posts within the Fashionista Style Section—written by
Fashionista CoLAB ($5,000 production fee applies. Pricing TBD based on final talent and execution)
Banner Campaign (Added Value)• Sweaty Betty brand and/or promotional ads (Additional $500
production fee applies if Fashionista produces— pricing TBD based on final execution)
Dedicated Newsletter (Added Value)• Exclusive feature in one (1) dedicated email to 65,000
opted-in readers (Additional $1,500 production fee applies if Fashionista creates)
Daily Newsletter (Added Value)• Inclusion in three (3) Fashionista’s Daily Newsletter to 65,000
opted-in readers
Social Promotion: Twitter and Facebook Posts (Added Value)• T wo (2) Twitter and Two (2) Facebook posts per native post
(six (6) total)
Cost: US$25,000 FLAT FEEGuaranteed Impressions: 1MM
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