2016 Chief Marketing Officer Leadership Forum (Atlanta)

Thursday, May 26, 2016

adMinisTraTive noTes

securityPlease wear your name badge at all times during the meeting.Please do not leave your personal belongings unattended in the meeting rooms.Argyle Executive Forum will not be responsible for items left in the rooms.

Mobile devicesPlease do not allow any mobile device to disrupt the meeting while in session.All devices should be on silent mode.

ConversationPlease use areas outside of the ballroom to converse when the meeting is in session.

smokingPlease note that smoking is not permitted in the meeting venue.

The content of this program and the attendee list remain the sole property of Argyle Executive Forum and may not be rented, sold, or given to any outside party or used to market or promote any other meeting. Any such unauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and all appropriate legal remedies.

Speaker Materials are available upon request, pending availability.

Marketing that is relevant and valuable to your audience.TrackMaven can help you use data to build trust and increase engagement with your customers.

All-in-one Marketing Analytics

CONTENT OPTIMIZATION • EXECUTIVE REPORTING • COMPETITIVE INTELLIGENCE • CAMPAIGN ANALYSIS

Twitter Pinterest Instagram Facebook LinkedIn

Blogs Email EarnedMedia

Display Ads SEO

YouTube Tumblr Google+

agenda

2016 Chief Marketing Officer Leadership Forum (Atlanta)

Thursday, May 26, 20167:45am – 5:20pm

7:45am – 8:45am

Breakfast

8:45am – 8:50am

Argyle Executive Forum Opening Remarks

8:50am – 9:25am

Keynote Presentation: “The Art and Science of Humanitarian Logistics”

When natural disasters, pandemics or other crises strike, UPS partners with NGOs to help move food, clothing and other essentials where they are needed most. UPSers also volunteer millions of hours of service, using their experience and expertise to put communities back on their feet. It’s all part of what UPS considers “humanitarian logistics,” which it believes can change communities, give people more opportunity and create a better world. But is it also marketing?

Teresa Finley Senior Vice President, Global MarketingUPS

9:25am – 9:45am

Thought Leadership Spotlight: “Rethinking Personalization”

Bernard ChungSenior Director, Global Solution Marketing SAP Hybris

9:45am – 10:10am

Coffee Break

agenda

10:10am – 10:30am

Thought Leadership Spotlight: “You might know more than you think! Using Anonymous and Known Data to be Truly Multichannel”

As marketers, we strive for the best conversation with our customers to drive revenue and attachment. With all of the data we have floating around accessible to us now, we can know more about them then their family does! So how do you use that data responsibly? How do you define what is going too far and crossing the line to creep factor?

Join Sean Shoffstall as he proposes a Customer Data Manifesto that acts a guide to being a benevolent marketer, one that honors the premise that customers are more than data points, they are people who want to engage with us ––not be stalked by us!

Sean ShoffstallVice President Global Marketing & Consulting ServicesTeradata

agenda

10:30am – 11:15am

Panel Discussion: “Content in Context is King for Driving Value”

• Delivering the most tailored, personalized content at all touch points by segmenting your customerbase, understanding their preferences, and mapping marketing efforts accordingly

• Assessing various elements such as emotion, reading or ‘consumption’ environment, time, intent,previous interactions and cross–channel behavior to produce content in context

• Embracing the shift away from singular, static content (blog posts, info–graphics, videos andreports) towards more engaging forms of content

• Organizing your team to create, execute and measure content marketing efforts most innovativelyand effectively

• Measuring the ROI from content marketing efforts by data driven processes

Moderator:Laura RueckelGroup Director, Segmented Marketing The Coca–Cola Company

Panelists:Dan BurkeVice President, Customer Experience Management OpenText

Jamie CrawfordVice President, Marketing Communications and Events – GlobalElekta

Aimee SchierExecutive Creative Director, Design CNN

Kathy Van PeltVice President, Strategic MarketingRandstad

agenda

11:20am – 11:40am

Thought Leadership Spotlight: “The Makings of a High Performer”

Are you a high performing marketer? Want to know what it takes to become one? Join Mathew as he outlines the latest research conducted from 4,000 marketers on the difference between high performing marketers and everyone else. This fast paced presentation will equip you to know what it takes, case studies of high performers, and the tactics you can implement tomorrow to become a high performing CMO.

Mathew SweezeyPrincipal Marketing InsightsSalesforce Marketing Cloud

11:40am – 12:00pm

Coffee Break

12:00pm – 12:50pm

Panel Discussion: “Leadership Speaks: Driving Innovation in a Competitive Marketplace”

Session topics include, but are not limited to:• Major trends marketing leaders are watching most closely• Building impactful customer relationships that can help organizations survive and prosper in a

period of huge disruption• Top challenges that the newly empowered customer has presented• Innovative tactics or approaches to deliver exceptional customer experiences• New tools and technologies to better deliver a seamless customer experience across all channels• How will the role of the marketing leader continue to evolve in the future?

Moderator: Jan BondAssociate Vice President, Marketing & CommunicationsGeorgia Southern University

Panelists:Rob MilsteadSenior Vice President, DigitalGenuine Parts

Mike ParkerVice President Marketing & Customer ServiceSaia

Jennifer WarawaExecutive Vice President, Product Marketing Sage

agenda

12:50pm – 1:50pm

Lunch

1:50pm – 2:10pm

Thought Leadership Spotlight: “Social and Content Marketing Analytics”

Francis DonohueTeam Lead, Senior Competitive Intelligence MavenTrackMaven

2:10pm – 2:45pm

Keynote Presentation Presented by:

Shonodeep Modak Chief Marketing Officer, Distributed Power Services

General Electric

2:45pm – 3:00pm

Coffee Break

3:00pm – 3:35pm

Keynote Presentation: “A Survey of Customer Experience and Marketing Analytics Teaching and Scholarly Research”

Join Douglas Bowman, Professor of Marketing, Senior Associate Dean, and Co–Director of the Emory Marketing Analytics Center at Emory University’s Goizueta Business School for a survey of contemporary marketing curricula and scholarly research related to two important topics, customer experience and marketing analytics. What concepts, tools, and frameworks are students (future graduates) being taught? What questions are scholarly researchers in marketing investigating that have the potential to inform next practices strategies and tactics?

Doug BowmanProfessor of Marketing, Sr. Associate Dean, Co–Dir. Marketing Analytics CenterGoizueta Business School Emory University

The ‘Internet of Things’ has become a buzzword everywhere. General Electric (GE) has been transforming itself into a digital industrial business through breakthrough IoT technology development. Within the $21B GE Power division, a small team of marketers rapidly turned traditional aftermarket services into a high value growth engine that harnesses the power of IoT with e-commerce tools. Learn how this team connected industry inflection points with the buyer’s journey to make IoT real for their customers.

agenda

3:40pm – 4:15pm

Keynote Presentation Presented by – PulteGroup: “Leveraging the consumer journey to innovate and differentiate”

PulteGroup, a Fortune 500 company that is one of the country’s largest home builders, operates nationally under the Pulte Homes, Del Webb, John Wieland and Centex brands. It targets nearly every price point and homeowner life–stage. The company participates in a category that represents the biggest financial and emotional purchase decision consumers ever make.

Manish Shrivastava, the CMO, has built a team of marketers with experience from Blue Chip companies like Procter & Gamble, The Coca–Cola Company, General Motors and The Home Depot.Learn how the PulteGroup marketing team has leveraged the consumer journey to empower all internal constituents, from front line sales and construction managers to the board of directors, with insights and actions to drive meaningful innovation and differentiation in a category that is often commoditized.

Manish ShrivastavaChief Marketing OfficerPulteGroup

4:15pm – 4:20pm

Argyle Executive Forum Closing Remarks

4:20pm – 5:20pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates.

oracle.com/industriesor call 1.800.ORACLE.1

100%of the GlobalFortune 100Get Better Results

Fonts: Univers LT Std. 75 Black, 65 Bold, 55 Roman, 45 Light, 67 Bold Condensed, 57 Condensed

PRODUCTION NOTES

VENDOR NOTE: Please use center marks to align page.

Please examine these publication materials carefully. Any questions regarding the materials, please contact Michael Penta (650) 506-2243

READER

01LASER% RELEASED

2/232015

Resize

8.5” x 11”Job #:Ref #:

Headline:Live:Trim:

Bleed:

315M_IND00219_100Frtn100_NISM_414M_IND00220_100Frtn100_NIS100% of the Glbl. Fortune 100 - Get Better…NA8.5” x 11”NA

We’ve created one platform where you can manage content,marketing and commerce all in one place.

Episerver Digital Experience Cloud™ includes all the tools you need to easily manage content, optimize digital marketing, and deliver a friction-free e-commerce experience.

Empowering you to instantly realize brilliant ideas

Digital experience delivered880 partners in 30 countries

9,000 customers with 30,000 websitesepiserver.com

Featured customers:American Express, Sony, Walmart, Pizza Hut, Toshiba, Pfizer and Electrolux

Taking controlwas never this easy

parTners

Thought Leadership Spotlight Partners

Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what’s really important.

Visit marketing.teradata.com for details.

SAP is helping Sales and Marketing organizations to transform themselves to drive greater customer demands and increase revenue growth. With focus on leveraging insights from ‘big data’, accelerating marketing processes, engaging customers with relevancy, and building sticky customer loyalty. SAP is empowering organization to gain a clear 360-degree customer view and to successfully convert on customers like never before. SAP provides innovative, market leading solutions that will help transform your sales and marketing team into the next growth engine for your organization.

Founded in 1999, Salesforce is the enterprise cloud computing leader. Connect to your customers, em-ployees, partners, and products in entirely new ways across any channel — on any device. Revolutionize the way you market, sell, service, collaborate, and innovate by using apps and tools on the Salesforce Customer Success Platform.

• Build 1-to-1 customer journeys with Marketing Cloud.• Sell smarter and faster with Sales Cloud, the world’s #1 CRM.• Deliver smarter, faster, and more personalized customer service anytime, anywhere with Service Cloud.• Reimagine customer, partner, and employee engagement with Salesforce Communities.• Gain instant insights, and transform the way your company collects, analyzes, and distributes data with

Analytics Cloud.• Build social and mobile cloud apps on the Salesforce Platform, and extend success with the world’s

leading enterprise app marketplace, AppExchange.

parTners

Thought Leadership Spotlight Partners

OpenText enables the digital world, creating a better way for organizations to work with information, on premises or in the cloud. OpenText Customer Experience Software empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal multi-channel experiences. With a portfolio of industry-leading products, including OpenText TeamSite, and OpenText Qfiniti, marketers can increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information that powers today’s world. For more information about OpenText visit opentext.com.

Panel Partner

TrackMaven’s competitive intelligence platform has been adopted by hundreds of the world’s best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify en-gaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness.

Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit WWW.TRACKMAVEN.COM or follow us on Twitter @TrackMaven.

parTners

Breakout session partner

Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences.

Marketing Simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.

Customer Centricity. Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.

Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.

Visit oracle.com/marketingcloud.

Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

Breakout Session and Supporter Partner

parTners

Senior Supporter Partners

Centerline Digital crafts strategic, modern marketing solutions for the world’s most progressive enterprises. We approach marketing challenges from a holistic perspective:

• With the knowledge that strategy, process, people, content and technology needs are all intertwined.• With the perspective that unique challenges require unique approaches and that one-size-fits-all solutions don’t work.• With the understanding that valuable information—not catchy taglines—is what people crave.

Our clients include IBM, GE, Quintiles, National Instruments and Lowe’s Home Improvement, as well as other progressive enterprises. We help our clients connect with their audiences through value-driven marketing. That means we deliver:

• Digital Strategy, at the intersection of business goals and audience understanding, content planning, and measurement frameworks.• Creative Storytelling, through video, animation, interactive experiences, event content, and long-

form written content.• Content Activation, through owned channels, social media integration and community management, PR, and paid media.

Centerline is built to continually evolve, to always have the talent, understanding and capabilities to solve the most complex marketing challenges of “today.” We aim to always be one step ahead of the ever- changing “future of marketing.”

Areas of Specialization: Audience, Market and Competitive ResearchBuyer’s Journey & Persona BuildingDigital StrategyContent Strategy & PlanningChannel & Engagement StrategyContent Modeling & Standards CreationUser Experience Strategy & DesignCustomer Experience (CX) ProgramsSocial & Search (SEO) Strategy & ImplementationMarketing Technology Planning & Implementation (CMS, CRM, etc.)Marketing AutomationInfluencer/Media RelationsKPI Benchmarking & Measurement ProgramsBrand IdentityResponsive Interactive Design & DevelopmentSales Enablement Content & Presentation Writing, Design & ProductionInfographics & Data Visualization Writing & DesigneBook, Whitepaper, Blog & Social Media Writing & DesignLive-Action & Animation Videos

parTners

Senior Supporter Partners

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in the USA, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK.

By the Numbers• Supporting more than 250,000 web editors• Powering more than 30,000 websites worldwide• Thriving developer community of more than 25,000• Serving more than 8,800 customers in 30 countries• Working with more than 880 leading SIs and creative agencies• 100% focused on digital experience delivery for more than 20 years

Insightpool, The Social Insights and Optimization Platform, enables innovative brands to leverage social data, find insights and make them actionable. With billions of interactions happening on social media every day, Insightpool cuts through the noise and allows brands to uncover hidden insights into a brand’s target audience. Using those insights, brands can identify hyper-targeted audiences to understand characteristics about key individuals. With targeted information from these insights, Insightpool enables hyper-targeting at scale and delivers optimized organic campaigns and social ad spend. Insightpool works with some of the world’s largest and most innovative brands, from Orbitz and Zappos to Coca-Cola, Famous Footwear, Cox Communications, UPS, IHG, Atlanta Hawks and more. For more information, visit http://www.insightpool.com/.

Jive is the premier provider of modern communication and collaboration solutions for business, recognized as a leader by the industry’s top analyst firms in multiple categories. Our products enable people and organizations to work better together, using technology that adapts to their way – not the other way. The world’s best companies depend on Jive to unleash the ideas and impact of their employees, partners and customers.

parTners

Senior Supporter Partners

Percolate’s complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.

Percolate has offices in New York City, San Francisco, Los Angeles, Austin, Chicago and London, and our clients include iconic, global brands like Unilever, GE, Volkswagen, Coca-Cola, Anheuser-Busch InBev, IKEA and Converse, as well as emerging, high-growth companies like AirBnB, Pinterest, Pandora and Shinola.

ScribbleLive is the leading content marketing platform provider. Our platform is designed to help you make decisions with data, channel your creativity and deliver content effectively. We are trusted by over 1000 leading brands, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.

Sitecore is the global leader in customer experience management that lets marketers own the experience of every customer or prospect who engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. Sitecore boilerplates 3 The Sitecore® Experience Platform™ is deeply connected, delivering one connected experience across both online and offline channels, empowering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified platform. Sitecore captures every minute interaction–-and intention—that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately and can easily act on it in real time, within the same session. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, and easyJet—trust Sitecore to help them deliver the meaningful interactions that win customers for life.

parTners

Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.

Supporter Partner

Jive is Connection and Collaboration for the World’s Biggest Brands

Jive is an engine of engagement—an interactive intranet and employee experience hub that empowers, delights and unites your workforce.

See how companies that use Jive improve everything from onboarding to training and collaboration, and foster greater satisfaction and connection that helps attract, develop and retain top talent.

Get the case studies: Visit http://jive.to/1SId0rI

Jive is…connection & collaboration

Some companies talk about marketing ROI. We’re proving it with the world’s best brands.

– Gerald Ang, Global Digital Lead at GE

$10 million in annual cost savings for a global CPG brand

$1.3 million annual ROI for an international consumer retail brand

200% increase in digital marketing productivity for a global technology company

To learn more about Percolate’s System of Record for Marketing, visit percolate.com

“From their far-reaching ideas about the future of marketing, to their supportive, knowledgeable, and highly responsive client team, to the stability, flexibility, and power of their marketing technology, we have reaped massive benefits from partnering with Percolate.”

upCoMing evenTs

June 8, 20162016 Chief Marketing Officer Leadership Forum: Spring Event (San Francisco)San Francisco, CA

Perspectives by:• Jonathan Alloy, Vice President, Product Manager, Wells Fargo• Lisa Sullivan-Cross, Vice President, Growth and Retention, Pandora• Rohini Jatkar, Head of Integrated Marketing, Essex Property Trust• Wilson Raj, Global Director, Customer Intelligence, SAS• Ken Bausch, Vice President Marketing, World Kitchen• Karen O’Brien, Vice President, Global Social Media, Western Union• Sander Arts, Vice President, Marketing, Atmel Corporation• Scott Anderson, Chief Marketing Officer, Sitecore• Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Company• Melita Balestieri, Vice President, Marketing, Randstad• Ram Kapoor, Chief Marketing Officer, UC Berkeley• David Somo, Vice President, Corporate Strategy & Marketing, ON Semiconductor Corp.• Russell Bennett, Vice President, Latino Health Solutions, UnitedHealth• Jeff Stalcup, Vice President, Corporate Marketing, McKesson• Sean Shoffstall, Vice President Global Agency & Consulting Services, Teradata

June 21, 20162016 Chief Marketing Officer Leadership Forum: Spotlight on Retail and Consumer (Chicago)Chicago, IL

Perspectives by:• Linh Peters, Vice President, Marketing, Spartan Stores• Tim Bay, Vice President Digital Marketing, Wilton Brands• Frederick Lecoq, Senior Vice President, Marketing, Canadian Tire• Joe Hartsig, Group Vice President, Marketing and Digital Commerce, Walgreens• Rich Clayton, Vice President of Business Analytics & Big Data Product Group, Oracle• Marcus Fischer, President & Chief Strategy Officer, Carmichael Lynch

June 21, 20162016 Chief Legal Officer Leadership Forum (Washington)Washington, DC

Perspectives by:• Jon Brooks, VP, DGC, CCO, Engility Holdings• Bradley Rush, Managing Counsel, Harris Corporation• Scott Chaplin, Senior Vice President, General Counsel and Secretary, Vista Outdoor• Julia Symon, Vice President and Chief Compliance Officer, KBR• Brian Brooks, Executive Vice President, Corporate Secretary and General Counsel, Federal National

Mortgage Association• Theresa Coetzee, Vice-President & Assistant General Counsel, Marriott• Brian Ellis, Senior Vice President and General Counsel, Danaher Corporation• Sam Eberts, Chief Legal Officer, Corporate Secretary & SVP of Corporate Affairs, LabCorp

upCoMing evenTs

June 22, 20162016 Chief Information Security Officer (CISO) Leadership Forum (Chicago)Chicago, IL

Perspectives by:• Derek Milroy, IS Security Architect, United States Cellular Corporation• Waqas Akkawi, VP, CISO, SIRVA• Richard Rushing, Chief Information Security Officer, Motorola Mobility• Aman Raheja, Chief Information Security Officer, Bank of Montreal• Fred Kwong, Head of Privilege Access Control, Farmers Insurance Group of Companies

June 28, 20162016 Chief Financial Officer Leadership Forum (Los Angeles)Los Angeles, CA

Perspectives by:• Julie Silver, Chief Financial Officer, The Wonderful Company• Peter Hovenier, Chief Financial Officer, Boingo Wireless• Doug Herron, Executive Vice President and Chief Financial Officer, Safelite AutoGlass• Ravi Mallela, Senior Vice President, Head of Finance and Treasury, First Republic Bank• Dino Gioia, Senior Vice President, Finance, Legendary Entertainment

June 29, 20162016 Chief Information Security Officer (CISO) Leadership Forum (San Francisco)San Francisco, CA

Perspectives by:• Steve Zalewski, Chief Security Architect, Levi Strauss & Company

September 14, 20162016 Chief Financial Officer Leadership Forum (Dallas)dallas, TX

Perspectives by:• Nick Hawtrey, Chief Financial Officer, Allied Electronics• Scott Frisch, Chief Operating Officer, AARP

September 27, 20162016 Chief Marketing Officer Leadership Forum (Toronto)Toronto, on

Perspectives by:• Lori Landry, Chief Marketing Officer & Head of Institutional Business, Sun Life Financial• Lori Bieda, Vice President, Business Analytics and Insights, Bank of Montreal• Kristi Knowles, Vice President Innovation, Insights & Brand Portfolio Strategy, Molson Coors Brewing

Company

upCoMing evenTs

november 2, 20162016 Customer Care Leadership Forum: Fall Event (New York)New York, NY

Perspectives by:• Daniel Lebish, Executive Vice President, Chief Operating Officer, Aflac

CONTENT NEuTRALITY POLICY

We ask that all speakers, members and sponsors

respect Argyle’s content neutrality guidelines.

We thank you for your continued support for this policy

as a way of protecting the high content standards and trust

that Argyle has established with its members.

• Argyle is proud and protective of our high standards in ensuring the value of all content presented at our events.

• Strict guidelines are in place to ensure that all content presented is balanced and vendor neutral.

• All topics that are covered at our member events are thought leadership-focused and in line with the expectations of our members.

• Argyle seeks to prevent overt sales pitches or unbalanced vendor references.

• Argyle provides all speakers with content presentation guidelines at the behest of our executive membership.

CONTENT NEUTRALITY POLICY