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Visit vi.sa/latam-ereadiness-en for more information. Latin America e-Readiness report Every two years Visa conducts a strategic review of e-Readiness in Latin America in partnership with Euromonitor International. This helps identify areas of opportunities as well as encourage Internet adoption. 2016 Chile Index The e-Readiness index helps to measure how developed e-Commerce is in a particular country or region. 41.7 LATIN AMERICA 94.5 USA (BENCHMARK) 37.3 CHILE Index breakdown ON-GROUND LOGISTICS E-COMMERCE PRESENCE ONLINE CONNECTIVITY DEVICE ACCESS MONETARY CONNECTIVITY 100% 25% 50% 75% USA 100% 87.8% 100% 90.9% 100% CHILE 57.4% 8.8% 41.9% 41.0% LATIN AMERICA 63.7% 40.1% 40.7% 46.4% 19.5% 42.0% 2014 2016 Profile breakdown Leading profile The Pro Surfer Avg. age: 39.9 years Avg. monthly income: US $1273 Avg. time spent online per day: 3.8 hours Consumer profiles 64.4% of Chileans fall into the Pro Surfer profile, meaning that they already shop online regularly. 31.9% 15.7% 5.8% 21.9% 44.2% 20.5% 3.3% 27.0% USA USA USA USA LAC LAC LAC LAC CHI CHI CHI CHI Pro Surfer Spectator Explorer Traditionalist 74.0% 13.7% 11.2% 53.0% 27.2% 24.4% 64.4% 5.1% 33.1% 21.1% 11.5% 20.2% 7.7% 34.7% 7.5% 28.0% 20.4% 7.2% 18.6% 17.1% Internet Users: 75.7% Online Buyers: 42.5% 17.9 MILLION Device Possession 2020 Forecast 10% $6.1 BILLION Equating to: Overview Although Chile ranks sixth in share of banked population, it ranks second in share of Internet users (75.7%). Chile’s e-Commerce has grown steadily over the last two years. 2015 e-Commerce Market Value $3.8 BILLION 9.1% of Internet retailing was through mobile. Internet Retailing: 52% = $2 billion Percentages shown out of households. 57.5% Smartphones 62.4% 21.9% Tablets Personal computers 1 Compounded Annual Growth Rate (CAGR) All statistics from “e-Readiness in Latin America, 2016”, a report prepared for Visa Inc. by Euromonitor International Population The e-Commerce market value is set to increase annually by: 1 CHI Chile LAC Latin America USA United States of America E-READINESS INDEX 37.3
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