2016 Co-Op Program
October 2015
2
Agenda
Welcome and Introduction
What’s New for 2016?
How the Co-Op Can Work for You! A Buyer Journey Example – Marcus Thomas
2016 Co-Op Advertising Opportunities – Marcus Thomas
– Destination Builder Plus
– Destination Builder
Reporting Capabilities – Marcus Thomas
Next Steps – Marcus Thomas
The New DiscoverOhio.com and Social Media – Katie Sabatino
2016 Public Relations – Tammy Brown
Questions – All
Addendum
2
What’s New for 2016?
• 2016 Will Be an Exciting Year for Ohio!
– Launch of new brand campaign
– NEW! 2016 Co-Op Program – investing $1.7MM (30% of media budget) as
we partner together to promote Ohio
Shaped by valuable input from many of you – influencing the media, process and
structure
Features a new investment matching program allowing organizations of all sizes
to participate by first prioritizing funds for nonprofits, including Convention and
Visitor Bureaus (CVBs)
New portal system to denote your participation, make specific media
commitments and then track/evaluate results monthly
Presentation of entire year program to improve budgeting process
Access to Marcus Thomas to help develop your media plan
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Seeing Positive Impact on Decision to Visit Ohio
2014 Highlights
• 200MM visits (+2.8% from 2013 at 195MM visits)
• 38MM overnight visits (+2.6% from 2013 at 37MM overnights)
– Overnight visitors continue to outspend day trip visitors 3:1 –
$112 for day trips vs. $341 for overnight trips
• $40B in visitor spending (+4.7% from 2013 at $38B)
• Tourism supported approximately 412K jobs (+1.8% from 2013
at 405K)
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INTRODUCTIONS
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Marcus Thomas Team
Glenda
Becca Jordan Brianna
Kaley Dagmar Raf
Brett
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2016 CO-OP PROGRAM OVERVIEW
What We Learned
• What we learned from the interviews
– Co-op dollars greatly increase your spending power
– Diverse target audience and communication needs
– Tracking and measurement are vital
– Digital is king
– Equal access to the funds
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New for 2016
• What’s new
– Increased digital offerings (including SEM)
– Regular tracking and metrics reporting
– Opportunities to customize your digital media
– Full-year program
Destination Builder Plus , 100% match program
– Use of TourismOhio branding is required
Destination Builder, lower negotiated rates
– Use of TourismOhio branding is not required
– Equal access to match funds across the five regions
Up to $25,000 in match funds per partner
– Opportunity to reserve match funds
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2016 Objectives
• Extend the new TourismOhio branding campaign from the state
and national campaign levels through to the destination level,
resulting in increased visitor spending
• Balance partner opportunities throughout the state
• Enable partners with the flexibility to promote their brand
• Provide tracking and optimization opportunities to meet
partners’ key performance indicators (KPIs)
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• Destination Builder Plus
(100% match program)
– Digital (display, video, mobile,
paid social, native advertising,
eMail)
– Radio (streaming)
– SEM
– Full-service consultation,
planning, optimization and KPI
reporting
• Destination Builder (no match
program) – Designed to offer
optimized, cost-effective and
customized advertising opportunities
to co-op partners
– Digital (display, video, mobile,
paid social, native advertising)
– Radio (streaming)
– Television (programmatic,
connected TV)
– Full-service consultation,
planning, optimization and KPI
reporting
Program Components
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2016 CO-OP
ADVERTISING
OPPORTUNITIES
Destination Builder Plus
Destination Builder
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DESTINATION BUILDER PLUS
Program Components
Destination Builder Plus Target Markets
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Target Segments
• Culture Buffs
– Activities – Art museums,
theatre, ballet, opera, music,
halls of fame
– Audience – Age 45-80, upper
income, higher education
• Family Outings
– Activities – Zoos, children’s
museums, local festivals,
conservatories
– Audience – Families with
children age 2-14
• Friend/Romantic Getaways
– Activities – Wineries, bed &
breakfasts, state parks, camping
– Audience – Age 21-65+
• Nature Lovers/Adventurers
– Activities – Weekend getaway,
birding, canoeing, hiking,
fishing, hunting, parks and
recreational activities
– Audience – People who like to
be outdoors, people who have
SUVs, hunting/fishing licenses,
REI/The North Face customers
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Target Segments ( cont ’d )
• Thrill Seekers
– Activities – Zip lining, haunted
houses, amusement parks,
spelunking, cliff jumping,
bungee jumping, car racing
– Audience – Jeep or motorcycle
owners, rock climbers
• City Lovers
– Activities – Nightlife, shopping,
bars and restaurants,
comedians, shows
– Audience – Age 21-65+
• Drinkies
– Activities – Beer festivals;
mixology bars; wine classes,
tastings, tours
– Audience – People who drink
craft beer, fine wine and hand-
crafted mixed drinks
• Foodies
– Activities – Local food scenes,
food truck festivals
– Audience – High-expenditure
category for credit cards (Amex,
Black Card)
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Target Segments ( cont ’d )
• Event Goers
– Activities – Music festivals,
seasonal festivals, sporting
events
– Audience – Live music junkies,
young and active – 18-40, sports
buffs
• Cool Hunters
– Activities – What’s new, in the
know, new establishment
openings
– Audience – Age 21-60
• LGBTQ
– Activities – Pride festivals, parades, events, gay bars/restaurants
– Audience – LGBTQ
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Strategy
• Multi-touchpoint strategy using a combination of:
– Print inserts (magazines and newspapers)
– AD-RACK brochure distribution program
– Digital (display, video, mobile, paid social)
– Radio (streaming)
– Search engine marketing
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Media Offered
Digital Radio
Display
Video
Mobile
Paid Social
Native
Advertising
Streaming
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Consumer
Magazines
Daily
Newspapers
Trade
Magazines
Brochure
Distribution
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Benefits
Offer some customization of the brand-specified
target audiences
Provide opportunities to optimize during digital
campaigns
Regular reporting on campaign results
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2
3
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• Multipage insert in all print
media
– 12- or eight-page insert,
depending on media vehicle
and timing
– Layout will be similar to
Midwest Living insert and
customized per media
vehicle and co-op partner
participation
Print Insert
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• Partners in the program
– Midwest Living
– FamilyFun
– Crossings
• Why participate?
– All three magazines have readers with a
high propensity to:
Reach Millennials through Gen X
Plan their getaways for their families
Take road trips to neighboring cities/states
• Metrics
– Leads via reader service listings within
the magazines (except Crossings)
Consumer Print – Magazines
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• Partners in the program
– Major dailies within each in-state,
plus out-of-state markets
• Why participate?
– Newspapers target select households
based on Claritas PRIZM segments
– Customer segmentation system that
categorizes consumer/household into
groups based on demographics and past
behaviors
• Metrics
– Leads via sweepstakes, Facebook posts,
eBlasts
– Estimate (at minimum) 4,000 leads per
co-op partner
Consumer Print – Newspapers
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• Partners in the program
– Group Tour
– Student Group Tour
• Why participate?
– Reach group tour leaders and
operators who are actively looking for
and planning group trips
– Provides coverage of both association
and nonaffiliated tour operators
• Metrics
– Leads via reader service listings
Trade Print – Magazines
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BROCHURE DISTRIBUTION SYSTEM
• Partner in the program
– AD-RACK
• Why participate?
– Distributes brochures or digests/magazines to eight
Tourism Information Centers (TICs) in the state of Ohio
Family-friendly centers provide travel information to travelers
who are very receptive; looking for attractions to visit, and
places to stay and eat
Can be purchased for a 12-month contract or minimum four-
month seasonal contracts
Purchasing consideration should be based on most relevant
points of distribution
• Metrics
– Number of brochures taken on a monthly basis
Brochure Distribution Program
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• #1 Ashtabula County, I-90 westbound
• #2 Belmont County, I-70 westbound
• #3 Butler County, I-75 northbound
• #4 Butler County, I-75 southbound
• #5 Preble County, I-70 eastbound
• #6 Scioto County, US 23
• #8 Warren County, I-71 southbound
• #9 Washington County, I-77 northbound
Tourist Information Center Locations
#7, #10, #11 and #12 are temporarily closed 30
DIGITAL
• Partners in the program
– ADARA travel ad network that finds
current and prospective travelers, and
connects with them across the Web
– Sizmek full-service trading desk providing
TourismOhio co-op partners strategic
targeting tactics, including:
Contextual targeting
Audience/behavioral targeting
Retargeting
– Travel Spike
Custom email campaign allowing
advertisers to send promotions to
readers who have opted-in to receive
travel offers across multiple devices
• Why participate?
– Digital has a high propensity to reach the
family traveler and Millennial audiences
across all platforms
– Offers in-state and out-of-state targeting
options across all platforms
– Provides flexibility of targeting segments to
each of the co-op partners
– Gives co-op partners advanced
optimization tactics and competitive CPMs
• Metrics
– Impressions, clicks, click-through rate (CTR),
etc. (specific KPIs to be determined,
dependent on co-op partner creative units)
Digital
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Sample Placements
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• Standard banners or rich media units
across all platforms
– Desktop
– Tablet
– Mobile
• Available in four-week flight
increments
– May through October
ADARA and Sizmek
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• Average 400,000 emails per blast
– Distributed to opt-in subscribers
from various travel lists
Publisher partners include Travel
Channel, Budget Travel, Smarter
Travel, Yapta and journeyPOD
– 32 total email blasts during 2016
Available May through November
– 12,500,000 total impressions
available
Travel Spike eBlasts
TourismOhio-
branded message
Co-op partners’
messages
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STREAMING RADIO
• Partner in program
– Pandora streaming radio
• Why participate?
– Pandora reaches more than
80 million unique visitors monthly
– Pandora has registration data for
each of its registered users, which
means no estimates and no
guesswork
• Metrics
– Impressions, clicks, CTR
Pandora Streaming Radio
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• Audio Everywhere
– Ads served between songs
– :30 audio or radio commercials
(:15 co-op partner message, :15
TourismOhio brand message)
Includes 300 x 250 companion
banner
• Display Everywhere
– Served on engagement, when
users thumb-up/-down a song
Includes 500 x 500 and 300 x 250
banners
Pandora’s Audio and Display Everywhere Platforms
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PAID SEARCH
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• Search is the starting point for
60% of travelers
• Drives hyperqualified traffic to
your website
• Only pay when a consumer
clicks on your ad
• Drives brand awareness and
incremental offline sales
The Benefits of Search Engine Marketing (SEM)
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• Trained search engine marketing specialists manage and
optimize each co-op account on a daily/weekly basis (e.g.,
ad copy testing, keyword optimization, search term mining)
• Ongoing recommendations to improve performance are
provided to partners on a regular basis and as part of each
monthly report
• Paid search KPIs can be customized per partner; however,
standard metrics are evaluated to gauge performance and
success include:
– Volume of clicks
– CTR
– Cost-per-click (CPC)
– Volume of conversions (if applicable)
How We Manage and Evaluate SEM
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Paid Search Packages
Packages Monthly
Budget Engine
Conv.
Tracking
Coupon
Promo
Monthly
Clicks*
Monthly
Conv./Coupon
Downloads**
Standard $100-$400 Google N/A N/A 182-728 N/A
Premium $500-$900 Google √ √ 910-1,638 13-24
Premium Plus $1,000-$2,000 Google and Bing √ √ 1,820-3,640 26-53
*Includes TourismOhio-matched funds at industry average of $0.91 CPC; actual CPCs may come in above or below industry average
**Based on industry average conversion rate of 1.45%
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REPORTING CAPABILITIES
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• Customized reporting provided
on a monthly basis for all digital
initiatives and programs
– Reporting to be tailored to each
partner based on their individual
business objectives and
campaign goals
• KPIs will be set prior to
campaign launch and will be
customized per partner, per
tactic
• Example KPIs and metrics
included in monthly reports:
– Impressions
– Clicks
– CTR
– CPM/CPV/CPC
– Interaction rates (rich media
only)
– Video completions
Customized Reporting
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Display Name Impressions Clicks CTR (%) Cost eCPC eCPM
Website address
Creative
Display Placement
Impressions Clicks CTR (%)
Ad Serving Performance
PAID MEDIA DASHBOARD
Key Highlights Acquisitions Costs
Overall KPI Analytics
0
100000
200000
300000
400000
500000
Jan Feb Mar Apr May Jun Jul
Imp
ress
ion
s
0
200
400
600
800
1000
1200
Jan Feb Mar Apr May Jun Jul
Cli
cks
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
Jan Feb Mar Apr May Jun Jul
CTR
(%
)
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TourismOhio
Co-Op Partner A Monthly AdWords Report
Ad Group Clicks Impressions CTR Cost Avg. CPC Avg. Position
Events Calendar 1,935 34,159 5.66% $632.74 $0.33 2.0
Parks & Lakes 393 26,723 1.47% $160.24 $0.41 2.6
Attractions 185 6,965 2.66% $69.46 $0.38 2.0
Visit 116 6,013 1.93% $52.60 $0.45 3.5
Dining 75 2,890 2.60% $21.97 $0.29 1.3
Travel Guide 43 1,580 2.72% $16.52 $0.38 2.2
Arts & Entertainment 15 979 1.53% $6.42 $0.43 1.9
Shopping 9 335 2.69% $3.23 $0.36 1.9
Monthly TOTAL 2,771 79,644 3.48% $963.18 $0.35 2.18
September budget was $1,000
Keyword Clicks Impressions CTR Cost Avg. CPC
ohio festivals 735 12,143 6.05% 246.70$ 0.34$
ohio events 283 6,845 4.13% 93.59$ 0.33$
events in ohio 276 4,579 6.03% 83.70$ 0.30$
ohio things to do 169 3,621 4.67% 68.28$ 0.40$
ohio events calendar 162 1,963 8.25% 40.17$ 0.25$
Clicks Impressions CTR Cost Avg. CPC
Ad Copy Headline 1,659 27,562 5.95% 532.79$ 0.33$
Description Line 1
Description Line 2
Destination URL
Ad Copy Headline 308 21,577 1.43% 123.32$ 0.40$
Description Line 1
Description Line 2
Destination URL
Campaign
Date
Monthly Snapshot
Top Traffic-Driving Keywords
Top Performing Ad Copy
• The Visit ad group’s average position is below the campaign average of 2.18. We will increase bids within the Visits ad group to drive up average position across critical keywords and increase click-through rates (CTRs).
• The Parks & Lakes and Arts & Entertainment ad groups had the lowest average CTRs this month. To increase CTRs across these two ad groups, Marcus Thomas will recommend and implement (upon approval) new ad copy to test if different messaging drives increases in CTRs and overall click volume.
DESTINATION BUILDER
Goals/Objectives
• Designed to offer cost-effective, optimized advertising
opportunities to co-op partners
• Allows partners to maximize their marketing communications
budget
– Pricing is partner’s direct cost and does not qualify for any
TourismOhio match
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Media Offered
Digital Radio Television
Display
Video
Mobile
Paid Social
Native
Advertising
Connected TV Streaming
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Benefits to Co-Op Partners
• Advertising opportunities included in the Destination Builder will:
– Allow for customized brand creative for co-op partner’s destination
– Specify target audience (psychographics/demographics/income/
location)
– Allow for specified flight times
– Provide opportunities to optimize during digital campaigns
– Monthly reporting and campaign tracking
– $3.95 CPM
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Budgeting
• Budgets will be determined by individual co-op partner and
based on media selected
• Marcus Thomas provides reduced, cost-efficient rates to co-op
partners
• TourismOhio does not provide any match for the program
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QUESTIONS?
NEXT STEPS
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Match Fund
Reservation Opens
Tues., 11/17, noon (EST)
Commitment requests will
be managed through our
2016 co-op portal; we will
send the link to the portal
via the Buckeye Line on
the morning of 11/17
Match Fund
Reservation Closes
Mon., 11/30, noon (EST)
Advertising Opportunities
Selection – 12/1, you will
be alerted to your match
allocation and can begin
selecting your advertising
opportunities
Open – Tuesday, 12/1
Close (plans submitted) –
Monday, 12/14
Match Fund
Reservation Closes
Tues., 12/29, noon (EST)
Advertising
Opportunities Selection –
1/4, you will be alerted to
your match allocation and
can begin selecting your
advertising opportunities
Open – Monday, 1/4
Close (plans submitted) –
Friday, 1/29
Match Fund
Reservation Opens
Tues., 12/15, noon (EST)
Based on available match
dollars, there will be an
additional match fund
reservation period.
Commitment requests will
be managed through our
2016 co-op portal; we will
send the link to the portal
via the Buckeye Line on
the morning of 12/15. Funding is assigned in priority order of request: • Nonprofit organizations
• For-profit organizations
Remaining funds will be allocated to co-op
participants based on request
Destination Builder Plus Next Steps/Timing
Destination Builder Plus
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Destination Builder Next Steps/Timing
Next steps for the Destination Builder option will be for the co-op partner
to alert Marcus Thomas of their interest via the Partner Portal. Marcus
Thomas will then work with them to develop their advertising program.
Q1 Flight
Plan submitted: 12/1
Final art files due: 12/15
Q2 Flight
Plan submitted: 3/1
Final art files due: 3/15
Q4 Flight
Plan submitted: 9/1
Final art files due: 9/15
Q3 Flight
Plan submitted: 6/1
Final art files due: 6/15
WEBSITE AND SOCIAL
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The New DiscoverOhio.com
Website Performance (May-August 2015)
• Visits to DiscoverOhio.com during summer 2015 were
up 17.4% over summer 2014 (978,000 visits vs. 833,000 visits)
– More than 272,000 people were directed to DiscoverOhio.com after
searching for things to do in Ohio
– NEW metric – Since July 1, more than 75,000 referrals to
TourismOhio partners
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New DiscoverOhio Listings Database
• New portal to upload your free
listing information
– Upload image with listing
– Visit industry site to set up
account and/or submit listing
• Part of website content
• 15 bloggers
• Less than 500 words
• At least three strong images,
plus hero image
Submit ideas/content to
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DiscoverOhio.com Blog
Engage with Us! • Facebook
– fb.com/DiscoverOhio
– Post to our wall
– Post photos (or email)
One month editorial calendar
• Twitter – Tag #DiscoverOhio or
@DiscoverOhio
• Instagram – Tag #ohiogram
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Social Media
PUBLIC RELATIONS
TourismOhio
Tamara Brown
Public Relations Manager
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• New in 2016 (Jan./Feb.)
• National Park Sites (National
Parks Centennial)
• Urban Renewal
• Ohio Presidential Stories
(run up to Nov. election)
• Seasonal
2016 Media Relations Topics
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Media Missions
Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016
Pittsburgh
(deskside)
Toronto, Ont.
(possible
reception)
New York, N.Y.
(deskside)
Washington, D.C.
(deskside)
In-state
In-state
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2016 Ohio Travel Publication Deadlines
Publication Deadline
Ohio Travel Guide (400,000 print + online)
Advertising close date:
Tues., Nov. 3, 2015
Spring/Summer Calendar (100,000 print + online)
Advertising close date:
Fri., Nov. 6, 2015
Fall/Winter Calendar (50,000 print + online)
Listing deadline:
Fri., Apr. 8, 2016
Advertising close date:
Fri., May 20, 2016
Contact your Great Lakes Publishing advertising
rep for complete details or call 614-659-9631
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THANK YOU
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Reminder
• Today’s presentation will be accessible Tuesday, 10/20, via the
industry website: http://industry.discoverohio.com/
• Send additional questions following today’s call to
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Katie Sabatino, 614.644.0786
Lauren Seckel, 614.387.1498
Glenda Terrell, 216.292.4700
Kaley Weiss, 216.450.5693
Contacts
Mary Cusick, 614.466.3704
Tammy Brown, 614.466.8591
Joe Giessler, 614.466.3734
Aimee Rupert, 614.466.7993
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ADDENDUM
• Destination Builder Plus
• Advertising Cost Detail
FLOWCHART AND
BUDGET ALLOCATIONS Destination Builder Plus
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Note: All pricing provided reflects Co-Op Partner costs only , State Match Funds have already been accounted for.
Flowchart
Media Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec.
Midwest Living
FamilyFun
Crossings
Newspapers
Group Tour
Student Group
Tour
AD-RACK
Digital Display
eBlasts
Pandora
SEM 73
Co-Op Partner Budget Example
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Suggested Media Activities by Budget
$5K and Less $10K-$25K $25K+
SEM SEM SEM
Digital Display Digital Display Digital Display
emails emails emails
AD-RACK Print Print
AD-RACK Streaming Radio
AD-RACK
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Tiers for Printed Insert
Tier 1 Tier 2 Tier 3 Tier 4 Tier 5 (newspaper
insert only)
Equivalent to full-
page ad
Three to five images
200 words of copy,
plus website
address and phone
number
Equivalent to half-
page ad
Two to three images
100 words of copy,
plus website address
and phone number
Equivalent to quarter-
page ad
One image
75 words copy, plus
website address or
phone number
Equivalent to sixth-
page ad
One image
50 words copy, plus
website address or
phone number
Co-Op Partner
Brochure
Brochure cover
25 words copy, plus
website address or
phone number
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Note: All pricing provided reflects Co-Op Partner costs only. State Match Funds have already been accounted for.
Print Advertising Pricing
Print Timing Size Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
Midwest Living May/June 12-page insert $12,500 $7,500 $5,000 $2,500 N/A
Sept./Oct. 8-page insert $12,500 $7,500 $5,000 $2,500 N/A
FamilyFun June/July 8-page insert $6,500 $3,800 $2,600 $1,295 N/A
Crossings June 12-page insert $5,400 $3,200 $1,900 $1,000 N/A
Sept. 8-page insert $5,400 $3,200 $1,900 $1,000 N/A
Newspapers May 8
8- to 16-page
insert $25,340 $13,303 $6,968 $3,643 $2,786
Aug. 21 6- to 12-page
insert $20,272 $10,642 $5,575 $2,914 $2,229
Group Tour May, Aug., Nov. 8-page insert N/A $550 $350 $175 N/A
Student Group
Tour April, Aug. 8-page insert N/A $675 $450 $225 N/A
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Note: All pricing provided reflects Co-Op Partner costs only. State Match Funds have already been accounted for.
Value-Adds for Co-Op Partners
• Midwest Living
– May/June – 12-page insert
Tier 4 – Reader Service Page Listing (1x)
Tier 3 – Online Calendar of Events Listing (1x), Travel Reader Service Page
Listing (1x)
Tier 2 – Online Calendar of Events Listing (2x), Travel Reader Service Page
Listings (2x)
Tier 1 – Online Calendar of Events Listings (2x), Travel Reader Service Page
Listings (2x) and “From the Magazine” eNewsletter Listing (1x)
– September/October – eight-page insert
Reader Service Page Listing (1x)
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Value-Adds for Co-Op Partners
• FamilyFun insert
– Reader Service Listing for all co-op advertisers in FamilyFun and on
www.TravelMeredith.com
– Tier 1 or Tier 2 participants: “Featured Destination” listing in
www.TravelMeredith.com for one month (to be selected by co-op
partner)
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Value-Adds for Co-Op Partners
• Newspaper insert
– Weekly reader service and leads delivery
– Facebook Promotional Posts
– Two campaign eBlasts, sent to VacationFun.com opt-in email
addresses
– Full sweepstakes management and support, including collecting the
prize from co-op partners, managing entries, selecting the winner,
fulfilling the package (including tax forms)
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Print Deadlines
Publication Issue Date Space Reservations
Deadlines
Materials due to
Marcus Thomas
Midwest Living May/June Dec. 10 Jan. 19
Sept./Oct. Apr. 29 May 10
FamilyFun June/July Feb. 18 Mar. 4
Crossings June Dec. 11 Feb. 26
Oct. May 20 June 8
Newspapers May 8 Dec. 28 Jan. 15
Aug. 21 Mar. 25 Apr. 13
Group Tour
May Jan. 29 Feb. 1
Aug. Apr. 29 May 2
Nov. July 29 Aug. 1
Student Group Tour Apr. Jan. 4 Jan. 16
Aug Mar. 18 Apr. 1
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AD-RACK Brochure and Digest/Magazine Pricing*
# of TICs 12-Month
Brochure Program
4-Month
Brochure Program
12-Month
Digest/Magazine
Program
4-Month Digest/
Magazine Program
One $120 $60 $168 $84
Two $240 $120 $336 $168
Three $360 $180 $504 $252
Four $480 $240 $672 $336
Five $600 $300 $840 $420
Six $540 $300 $756 $420
Seven $630 $350 $882 $490
All eight locations $576 $352 $816 $496
*Rates subject to change – based on 52 co-op partners participating. Rates reflect total cost to co-op partner. State Match Funds have
already been accounted for.
Email Blast Pricing
eBlasts
Tier 1 Tier 2
$595 with four partners
per email
$475 with five partners
per email
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Note: All pricing provided reflects Co-Op Partner costs only. State Match Funds have already been accounted for.
Digital Display Pricing
Tier 1 Tier 2 Tier 3 Tier 4
In-State $25,000 $18,750 $12,500 $5,000
Out-of-State $25,000 $18,750 $12,500 $5,000
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Note: All pricing provided reflects Co-Op Partner costs only. State Match Funds have already been accounted for.
Pandora Pricing
Tier 1 Tier 2 Tier 3 Tier 4
In-State $25,000 $18,750 $12,500 $5,000
Out-of-State $25,000 $18,750 $12,500 $5,000
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Note: All pricing provided reflects Co-Op Partner costs only. State Match Funds have already been accounted for.