Establishing Best Practice in Library Communications

Or how I learned to stop worrying and love social mediaBy Clare Hunter : Graduate Trainee SSL

Responsible StaffWho Does What?

Rules and PlansWhat are the guidelines?

Most effective channelsWhat works best?

Social MediaWhat is it used for?

Photo © Tanja Cappell on Flickr CC BY-SA 2.0 Photo Licences can be found at https://creativecommons.org/licenses

Who Uses What?

Blogs

Others

SSL (*) Librarything

Edinburgh

Glasgow Flikr, Librarytre

eHarvard *

Tumblr

Liverpool

FlikrSpotify

LSE Oxford Brookes

Sheffield Surrey VineYork

Different AudiencesDo we communicate differently to different groups?

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Photo © Cristian Carrara on Flickr CC BY-ND 2.0 Photo Licences can be found at https://creativecommons.org/licenses

ConclusionsIt is best to have a staff structure that works for your individual library!

Planning and regulations are vital for library communications. All libraries used some kind of structure.

Libraries use a variety of social media for many different purposes. Mostly to inform and engage.

Libraries often keep their messages general as they are for a wide audience. However targeting particular groups is sometimes used when necessary.

Using a variety of communication channels in a coordinated way is most effective.

The most effective social media presences use a mixture of interesting content and talk directly to readers.