Financial data included in this presentation is prepared under IFRS.
Unless otherwise specified, the unit for cost and income is RMB
million.
“Regions” or “Regional” used herein refers to Hong Kong,
Macau and Taiwan.
Transportation revenue mentioned herein includes income from
co-operational routes.
This presentation contains certain forward-looking forecast and
outlook. These opinions are based on certain assumptions, which
are subject to change. The actual results may deviate materially
from the forecast.
Disclaimer
2
Favorable Factors
Chinese economy maintains medium-high speed growth; proportion of consumption out of GDP further increased
Paid holiday and VISA policies promoted rapid growth of private overseas travel
Increased Direct sale ability and proportion further lowered the agency commissions
Oil price remained at low level in general
Unfavorable Factors
Slow recovery of global economics; Chinese economy growth faces downward pressure; geopolitics risks and violent terrorist incidents affect traffic demand
High-speed railway route adjustment divert air traffic
Increased capacity deployment in international market brings about yield pressure
Exchange rate fluctuation caused exchange losses
Cargo business demand remained sluggish
Industry Circumstances of 2016H1
4
Results Overview
Data Overview 2016H1 2015H1 YoY
Total turnover 49,109 46,631 5.3%
Total turnover (fuel surcharges excluded) 45,920 42,830 7.2%
Operation Profit 7,158 5,726 25.0%
Gross Profit margin 14.6% 12.3% 2.3pt
EBITDAR 15,717 13,330 17.9%
Exchange losses 1,355 56 2319.6%
Net profit (attributable to shareholders) 3,230 3,562 -9.3%
Net profit (attributable to shareholders,excluding exchange)
4,276 3,608 18.5%
Number of aircraft 565 511 10.6%
ATK (Million) 13,559 12,035 12.7%
Passenger Load Factor 80.8 80.4 0.4pt
Daily utilization rate (hours) 9.80 9.92 -1.2%
Employees per aircraft 124 133 -6.5%
Cost per ATK (RMB, fuel excluded) 2.48 2.52 -1.7%
5
15.0%
0.4pt
15.5%
-8.0% -8.2%
6.0%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
Capacity Breakdown
Domestic
65.2%
International
30.9%
Regional
3.9%
Revenue Breakdown
Trend of PLF and Unit Revenue (fuel surcharges excluded)
YoY Changes of Major Passenger Business Indicators
7
Passenger Business
Domestic
62.8%
International
34.3%
Regional
2.8%0.52 0.52
0.52 0.52 0.47
0.41
0.42 0.42 0.41 0.38
77%
79%
81%
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
2013 2014 2015 2015H1 2016H1
PLF RRPK RASK
Domestic
62.8%International
34.3%
Regional
2.8%
7.8%
0.5pt
8.4%
-3.1%-4.4%
3.7%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
Domestic Passenger BusinessCapacity Breakdown
YoY Changes of Major Domestic Passenger Business Indicators
Supply and demand generally in balance, PLF maintained flat
Intensified competition lead to yield decline
By strengthening all-network access layout and taking the advantage of slot release, increased capacity in core hub markets to further consolidate market shares
8
Total of
Shanghai,Kunming,
Xi'an,Beijing , 76.2%
Others, 23.8%
32.4%
0.2pt
32.8%
-16.4% -15.8%
11.9%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
International Passenger Business
YoY Changes of Major International Passenger Business Indicators
28.1%
13.7%
11.2%
27.3%
13.7%
6.0%
North
America
Europe
Australia
Southeast
Asia
Japan
Korea
Domestic
62.8%International
34.3%
Regional
2.8%
Implementing globalization strategy by opening five long-haul routes
PLF rose slightly, supply and demand well matched in general
Promoting all-network access and transfer business, enhancing JV cooperation
Yield decline but largely in line with our overall expectation
9
Capacity Breakdown
3.2% 2pt
5.9%
-1.7%
-5.2%
0.5%
ASK PLF RPK RRPK (fuel
excluded)
RRPK (fuel
included)
Revenue
(fuel
included)
Regional Passenger Business
YoY Changes in Major Regional Passenger Business Indicators
Hong
Kong,
50.0%
Macau,
7.1%
Taiwan,
42.9%
Hong Kong
Macau
Taiwan
Domestic
62.8%
International
34.3%
Regional
2.8%
Steady overall performance, capacity deployed in Shanghai-Hong Kong and Shanghai-Taiwan trunk routes, PLF increased YoY
Make adjustment in capacity structure and pricing mechanism according to market demand
10
Capacity Breakdown
8.5%
-6.9%-4.8%
8.6%
-12.2%
-16.4%
AFTK FLF RFTK RRFTK (fuel
excluded)
RRFTK (fuel
included)
Cargo
Revenue
(fuel
included)
Revenue Proportion
Cargo Revenue Breakdown
YoY Changes of Major Cargo Business Indicators
Cargo Business
11
Cargo market remained sluggish; decrease in FLF and RRFTK leads to remarkable decrease in cargo revenue
Optimizing freight network, enhanced coordination between passenger and cargo business, focused on the transformation of logistic business
Overall logistics business achieved breakeven
Passenger
Business
93.8%
Cargo
Business
6.2%
Freighter
52.5%
Belly
47.5%
3.Operation Highlights
• Optimization of fleet structure
• Strengthening hub network
• Improving key operation indicators
• Promotion of low-cost transformation
• Long term benefit from Shanghai Disneyland
• Complete private offering and introduce
strategic investor
• Improving customer experience and brand
images
13
Optimization of Fleet Structure
* The fleet above does not include 16 business aircraft operated under entrustment
2015H1 2016H1
B773
A330
B737
A320
Others
94.7%96.6%
Major Models Prop
Increased
• Order New Generation Wide-body Aircraft
• 20 * A350-900 • 15* B787-9
FleetEnd of 2015
2016H1 End of 2016H1In Out
PassengerAircraft
526 42 -12 556
B777-300ER 9 5 14
A330 Series 51 51
B737 Series 211 21 -6 226
A320 Series 243 16 -4 255
B767 6 6
RegionalAircraft
6 -2 4
Freighters 9 9
Total 535 42 12 565
133
124
2015H1 2016H1
Person per Aircraft
Decreased
14
Direct Sale Revenue Frequent Flyers
Value-added Services Revenue Corporate Customers
Improving Key Operation Indicators
• Oversea orders on domestic official
website increased by 60% YoY;
overseas orders increased by 50%
• New users of e-commerce platform
increased by 10.58 million,
representing 8.7 times increase
• Mobile ticket sales revenue increased
6.6 times
• Direct sales revenue increased by
57%, accounting for 47% of revenue
• Global customers expanded to 55
• Uploaded “Priority Check-in”in
mobile APP
• Enhanced cooperation with world-
famous TMC; Two-party corporate
customers increased by 63% to 3019
• Introduced “most favorable price”
for official website members and
“Members’ Day” sales promotion
• Promoted priority security check
passage for VIP members in
Hongqiao and Pudong
• Number of members reached 27.4
million, with a YoY increase of 10.3%
• “Preferred Seat” covered all long-haul
routes departing from Shanghai and
most international, regional routes
• Multimodal transportation point
increased to 58, released 30 City tour
products and 203 packages products
• Passenger transformation service
revenue increased by 39%
+57% +10%
+39% +63%
Strengthen Hub Network Construction
北京
西安
昆明
上海Enhance Transfer
Connectivity
By vigorously promoting "all-
network access” expanding
transfer routes and through
check-in point (expanded to 89)
number of transfer passengers
increased by 27.5% YoY
Strengthen market
position in hub markets
Further strengthen our market
position in Shanghai, Kunming
and Xi’an and maintain our
first place in terms of market
shares in these markets
28.8% Xi’an
40.5% Shanghai
37.3% Kunming
Transfer connectivity chances increased by 12.4% YoY
Transfer connectivity chances increased by 22.2% YoY
Transfer connectivity chances increased by 3.9% YoY
Market Shares
(Passenger Turnover)
15
Densify cabin to
increase profit
The cabin of 20 aircraft was densified which contributed to profit of 100 million
Expand ancillary incomeIncrease income by 384% throughcharged services of VIP lounge, luggage fees and aircraft body advertising
Prop of direct sale income increased Direct sale income achieved1.26 billion, increased by 320% YoY, accounting for 72.4% of total income
Unit operating cost reducedCost per seat (fuel excluded) reduced by 5.7% YoY
16
LCC Transformation of CUA
Net profit grows 163% YoY
Promote the Low-Cost Transformation
Long Term Benefit from Shanghai Disneyland
• Rolling out Disney painted aircraft
• Signed three major cooperation agreements with Disney
• The only authorized airline with rights to display in Shanghai Disneyland
• Direct access to CEA service call from two official hotels of Shanghai Disneyland
• Promoted package of all-cabin tickets + Disneyland ticket
• Disneyland ticket + Citytour product
• Design Yangtze River Delta integration products
• Package product of direct or transfer route to Hong Kong Disneyland
Exclusive Cooperation with Disney
Launch Disney-related products
17
80.8%79.8%
75.8%
2014 2015 2016H1
Complete Private Offering and Introduce Strategic Investors
• Issued 1.33 billion shares to 4 subscribers at price of 6.44 per share with total proceeds of RMB8.55 billion
• The asset-debt ratio of the Company lowered by 4% and the asset-debt structure further optimized
Introduced Ctrip as strategic investor
Cosco
Caitong
Fund
C-trip
China Air
Fuel
• Reached strategic cooperation agreement with Ctrip, which subscribed 465 million A-shares of the Company at total price of RMB3 billion
• To conduct comprehensive cooperation with Ctrip in areas of low-cost travelling, IT service, e-commerce, etc. to provide more competitive comprehensive travel products
A-share private placement
completed successfully
Asset-Liability Structure Optimized
Subscribers
18
Improve Customer Experience and Brand Images
Upgraded Ground ServiceExpanded self service on international route, all CEA subsidiaries and branches realized self-service of ticket change, promoting VIP lounge constructions in different airports
Platinum CardLaunched “Eastern Miles” platinum card and improved high-end customer service system
HonorsTTG China Tourism Awards “Best Chinese Airlines”; 2015 Golden Bees “Leading Enterprise”;“Most popular Airline APP”
On-board Wi-Fi36 wide-body aircraft equipped with on-board Wi-Fi, covering all North America routes and most domestic business routes
19
46,631
1,253
1,050
82
612 705
49,109
43,000
44,500
46,000
47,500
49,000
50,500
2015H1 Domestic
Passenger (fuel
surcharges
excluded)
International
and Regional
Passenger (fuel
surcharges
excluded)
Cargo (fuel
surcharges
excluded)
Fuel Surcharges Others
(excluding
revenue from
cooperating
routes)
2016H1
Revenue Change
21
Major Costs
22
Cost Items 2016H1 2015H1 YoY
Aircraft fuel 8,363 10,562 -20.8%
Take-off and landing charges 5,794 5,082 14.0%
Depreciation and amortization 5,801 5,011 15.8%
Wages, salaries and benefits 8,314 7,576 9.7%
Aircraft maintenance 2,259 1,896 19.1%
Food and beverages 1,401 1,212 15.6%
Aircraft operating lease rentals 2,317 2,200 5.3%
Sales and marketing expenses 1,631 1,888 -13.6%
Indirect operating expenses 2,009 1,348 49.0%
Others 4,062 4,130 -1.6%
Total operating expenses 41,951 40,905 2.6%
Total operating expenses(fuel excluded)
33,588 30,343 10.7%
Cost per ATK(RMB, fuel excluded)
2.48 2.52 -1.7%
3,562
3,090
-612
2,199
-790
-1,299
-2,920
3,230
0
1,500
3,000
4,500
6,000
7,500
9,000
2015H1 Revenue (fuel
surcharges
excluded)
Fuel
surcharges
Fuel Depreciation
and
Amortization
Exchange Others 2016H1
Others includes take-off and landing charges, aircraft maintenance, wages, salaries and benefits, food and beverages, aircraft operating lease rentals, etc.
Net Profits Change
23
200
600
1000
1400
2015.12.31 2016.6.30
USD RMB Other currency
Optimized Asset and Liabilities Structure
Asset Structure and Cash Flow
Total Liabilities
75.8%
Equity24.2%
Interest-bearing liabilities
76.2%
Other liabilities
23.8%
24
Strong Operating Cash Flows
Prop of USD debts largely decreased
695
-11,402
10,241
9,881
-16,372
10,535
2016H1 2015H1
Net cash flows from operating activities
Net cash flows from investing activities
Net cash flows from financing activities
RMB53.3%
RMB25.0%
USD73.3%
USD41.4%
-31.9pt
Equity Total Liabilities
Interest-Bearing Liabilities
Other Liabilities
Prospects
26
The medium-high speed growth of Chinese economy, the continuous economic structural adjustment and consumption upgrade create favorable environment for the traffic demand of the aviation industry;
In short term, ticket price would face downward pressure due to intensified competition in domestic market and fast capacity increase in international route, but the yield decline is largely fit in with expectation and is expected to be narrowed in the long run;
The strengthening of hub network function and the stable promotion of intra-industry and cross-industry strategic cooperation will constantly add CEA’s comprehensive competitiveness;
Continuous optimization of fleet structure, increase in direct sales, and reduction of agency commission rates will further reduce unit operating costs;
International oil price is expected to fluctuate at a comparably low level;
Reduced proportion of foreign currency debt lowered exchange risks.
Prospects - Capacity
Allocation of Increased Capacity in 2016H2
Estimated growth in capacity in 2016H2
27
Fleet Plan2016H2 2017
In Out In Out
Passenger Aircraft
30 14 52 18
B773 2 4
A330 Series 7
B737 Series 14 -6 26 -15
A320 Series 14 -4 15 -1
B767 -2
RegionalAircraft
-4
Freighters -1
Total 30 14 52 19
Capex 2016H1 2016H2
(billion) 15.5 13.5
27.0%
4.0%
11.7%
International
Domestic
Total
Domestic
35.0%
International
65.0%
Q&A
IR Team
Tel : +86 21 2233 0928
+86 21 2233 0922
Email: [email protected]
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