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2016 LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITY KBYU-TV/FM Brigham Young University 610 East University Parkway Provo, Utah 84602 801-422-8450 www.kbyueleven.org www.classical89.org
Transcript

2016 LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITY

KBYU-TV/FMBrigham Young University610 East University ParkwayProvo, Utah 84602

801-422-8450 www.kbyueleven.orgwww.classical89.org

LOCALVALUE

LOCALIMPACT

2016 KEYSERVICES

2016 LOCAL CONTENT AND SERVICE REPORT

KBYU provides unique services and experiences to Utahns over the air, online, and in person—in support of its community’s view that the arts and education are fundamental civilizing influences. KBYU serves all Utahns, with a particular emphasis on the most vulnerable members of its community: children, the elderly, and those with limited means and limited access to educational and cultural resources. KBYU is focused on Utah. Locally owned and locally operated for over 50 years, its public media service is made possible by active involvement with community arts, education, social service, and civic organizations.

KBYU provides free access to the arts, with performances by some of the state’s finest artists, including the Utah Symphony, Utah Opera and Salt Lake Children’s Choir.

Combining local productions with programs from national producers, KBYU creates original broadcast schedules to meet the needs and interests of its audiences. KBYU partners with dozens of Utah organizations to inform Utahns and engage them in critical issues. In 2016, KBYU placed special emphasis on encouraging voter participation and creating a more informed electorate, assisting Utahns in preparing for disasters, and increasing appreciation of the fine arts.

At least 50 percent of Utah households watch or listen to KBYU each month. Classical 89 ranks among the top five classical music stations in the nation for “Weekly Cume Rating,” which is the percentage of market audience that listens to a given station.

KBYU’s Ready to Learn online video workshops have more than 122,000 total views.

In 2016, more than 700 members of the community participated in Classical 89 and KBYU Eleven original productions as hosts, performers, experts, and commentators.

KBYU Eleven strives to enhance the lives of individuals, families, and communities across Utah through media that enlarges intellect, aids learning, builds character, provides wholesome recreation, strengthens families, and improves society.

Classical 89’s purpose is to expand BYU’s public reach as an agent of good—using the medium of radio in the classical music format—by (1) engaging the public in ennobling experiences that are traditionally associated with musical masterpieces, (2) showcasing the university’s commitment to worthy art and helpful ideas, (3) fostering quality discourses in all areas of learning and culture, and (4) encouraging intellectual, spiritual, and physical growth and improvement.

2016 LOCAL CONTENT AND SERVICE REPORT COMMUNITY NEEDS

In addition to carefully listening to its audiences and partners, KBYU staff regularly meets with the KBYU Community Volunteer Council, an advisory board composed of viewers and listeners from around Utah. These volunteers help Eleven and Classical 89 better serve Utah audiences by identifying and prioritizing community needs and interests. In 2016, the council advised the stations to make a concerted effort to address the following topics through programming, partnerships, and services:

Citizen & Civic EngagementCultural UnderstandingUtah History & People

Family & ParentingEducation

Health

2015-2016 KBYU Community Volunteer CouncilBack Row: Nels Holmgrem, Dr. Mitch Adams, Luke Peterson, Drew Browning, Rabbi Frederick Wenger, Marian Howe-Taylor,

Gaylene Gandy, Lynn Flinders, Bob Williams, Bill HulterstromFront Row: Kim Corrigan, Carl Hernandez, Paul Leggett, Sherrie Hall Everett

Not Pictured: K. Newell Dayley, Steve T. Densley, Suzanne Nimer, Linda Walton

2016 LOCAL CONTENT AND SERVICE REPORT COMMUNITY PARTNERSHIPS

South Franklin PartnershipOver 20 Utah County community and government agencies, including KBYU, have joined with the residents of the most disadvantaged neighborhood in the area to create positive change. Led by the United Way, the South Franklin Partnership is a community driven effort to improve the health, education, income and opportunities for children and adults living in the area.

Utah Symphony | Utah OperaClassical 89 has partnered with this venerable arts organization for over 30 years, continuing in 2016.

United Way of Utah CountyKBYU actively works with the United Way in the areas of education, income and health. In 2016, KBYU concentrated efforts on child development and school readiness.

Be Ready Utah - Preparedness Fair ExpoAnnually, Be Ready Utah hosts a day-long exposition featuring experts who focus on emergency preparedness and related products and services. KBYU was invited to host a booth and sponsor the event. At the booth, attendees learned about KBYU’s original series, 20 to Ready, which focuses on emergency preparedness that families can do with either 20 minutes of their time or for under $20.

BroadcastsEach Saturday at 9:30 a.m. Classical 89 broadcasts a recent performance by the Utah Symphony, recorded at Abravanel Hall. In addition, for three or four Saturday evenings each September, Classical 89 airs full-length operas recorded by Utah Opera in the Capitol Theatre.

Concert and Opera PreviewsPrior to many of the Utah Symphony’s weekly performances, Classical 89 has aired selections from the upcoming concerts, including interviews with conductors, performers, and composers. Also, prior to Utah Opera’s four performances, Classical 89 has aired interviews with singers and other personnel associated with the shows, as well as musical excerpts.

2016 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITY: ELECTIONS

VOTE UTAH 2016

KBYU worked with other Utah public and commercial broadcasters to provide comprehensive coverage of election candidates and statewide issues. A key part of this effort was the KBYU/Utah Colleges Exit Poll, the only statewide exit poll in Utah in 2016. Conducted by over 1,200 students from eight Utah colleges and universities at voting locations across the state, the poll successfully predicted which candidates would win each of the statewide races. Poll results and analysis aired throughout Election Night on Eleven and Classical 89 and were shared with other broadcasters.

Live Election Night CoverageKBYU’s live election night coverage included statewide and nationwide elections. Students studying political science, statistics and communications participated in every phase of the project, including on-air reporting and commentary, video and audio production, and data collection and analysis.

Voter Information SpotsKBYU created a series of voter information spots explaining Utah’s political process and voting system and covering topics from redistricting to using a voting machine. The ten spots were broadcast on KBYU Eleven as well as posted online for classroom use.

“#UTExitPoll projects Trump to win Utah. Projected breakdown: @realDonaldTrump 38% @Hillary Clinton 33% @Evan_McMullin 22% #ElectionNight”

Tweet reached over 4,000 Twitter users

Candidate DebatesKBYU aired each of the five candidate debates sponsored by the Utah Debate Commission. The debate for Utah’s U.S. Senate representative, produced by KBYU on the campus of Brigham Young University, was carried live by Utah’s public and radio stations as well as the major commercial stations in the state.

“On behalf of the Utah Debate Commission, I would like to thank KBYU for hosting the U.S. Senate debate between candidates Mike Lee and Misty Snow. The KBYU team sets the standard for excellence in producing and airing the debates and we appreciate the significant contribution that KBYU provides to our board. We recognize that we could not achieve our mission of educating Utah voters about the candidates and their issue positions without the support of our valued board members. We look forward to partnering with KBYU for the next round of debates and appreciate the critical role that KBYU plays in the success of the debates.”

Nena W. Slighting, Utah Debate Commission

2016 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITY: KBYU Kids Day

KBYU Kids Day Summer ProgramThis summer the United Way of Utah County piloted a new program, Healthy Me, that offered children a variety of free activities, games, and healthy snacks four afternoons a week at The South Franklin Community Center. The center serves the most disadvantaged neighborhood in Utah County. Constructive summer activities for these children are not easily accessible and, due to limited day care options, a high percentage of school-age children are left at home with little or no parental supervision.

KBYU Eleven joined the Healthy Me effort by sponsoring engaging activities based on PBS KIDS programs each Wednesday afternoon throughout the summer. With the support of volunteers from the BYU Athletic Department, KBYU Kids Day educational activities gave children opportunities to build friendships and have a more active lifestyle.

“Without the support of KBYU Eleven we could not have provided this summer learning program. The United Way appreciates our community partners and KBYU is a valuable resource in our efforts to support families in our community.”

Stephanie Anderson, United Way of Utah County

KBYU’s Kids Day OlympicsAs a capstone to the KBYU Kids Day Summer Camp with the South Franklin Center, KBYU hosted a day of kid-friendly Olympic events. With help from BYU Athletics volunteers, kids enjoyed a series of adapted Olympic events such as “Straw Javelin” and a 4X4 Relay. All children received awards for participation and were recognized for their sportsmanship.

KBYU’s Kids Day CurriculumCurriculum for the Kids Day Summer activities came from Nature Cat, Odd Squad and Wild Kratts. The activities emphasized problem-solving, enjoying the outdoors, and making healthy choices.

2016 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITY: ARTS EDUCATION

Tim Janis: Celebrate America Across UtahKBYU partnered with renowned composter Tim Janis to celebrate America in a broadcast special featuring the talents of young vocalists and instrumentalists from Utah high schools across the state. Taped in the KBYU studios, this homage to all things America included traditional and patriotic music performed by twelve choirs and guest artists Alex Boye, Gentri and Dallyn Vail Bayles

Classical 89 High School Choir CompetitionIn December 2016, Classical 89 invited four high school choirs to compete for a chance to perform live on the series Highway 89. Each choir recorded a Christmas song in the studio, and the winners were selected by an audience vote combined with the scores of an independent panel of judges.

Organ FestOrgan Fest is an annual event which unites members of the community in a free shared musical experience and cultural exchange. This year’s event was held in the Salt Lake Tabernacle and once again featured renowned organists from various churches who played inspiring pieces of classical organ music. The event was also recorded and broadcast so that even more members of the community could enjoy this collaboration.

Impact and Community FeedbackThe United Way of Utah County conducts monthly Ready To Learn workshops primarily for low-income parents referred by the Utah County Health Department, as well as for parents incarcerated at the Utah State Prison. The Utah Department of Workforce Services and the Utah Office of Childcare offer day care providers who complete the online workshops up to 12 hours of professional development credits required for state certification.

Eleven’s Ready to Learn workshops have over 122,000 views on YouTube!

Rhymers are Readers

Music is a Must!

Storytelling:You Can Do It!

The Brain:How Children Develop

The FUNdamentalPowers of Play

What Do You Do With the Mad That You Feel?

Who Is My Child?Understanding Temperament

Math is Everywhere!

Shared Reading: Tools to

Bring Literacy to Life

Building Blocks: The Sequenceof Emergent Literacy Skills

2016 LOCAL CONTENT AND SERVICE REPORTIN THE COMMUNITY: EARLY CHILDHOOD EDUCATION

view,read & dotogether

read storybooks

view

TV th

at te

ache

s do related activities

KBYU Ready to Learn—Utah’s Largest PreschoolKBYU’s proven curriculum of engaging educational programs, online learning games and activities, and child development workshops give Utah’s parents and day care providers the tools they need to create an effective preschool experience in their homes. Reach in the CommunityAs a universally available service, Eleven provides 56 hours of educational children’s programs each week to almost 900,000 Utah households at no charge. The KBYU Ready to Learn workshops have been used by parents and caregivers across the nation and in over 35 countries.

PartnershipsThe Ready to Learn workshops were developed over 10 years with the assistance of thousands of workshop participants whose questions and suggestions inspired the work. The workshops were also developed with the help of dozens of community organizations who shared their experience and expertise, including Partners for Infants and Children, Child Care Resource and Referral, the United Way of Utah County, and local Title I schools.

2016 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACT: ORIGINAL PRODUCTIONS

Highway 89Presenting live music performances by many of Utah’s finest artists, Highway 89, a radio concert series, also includes engaging conversations between the artists and community members who share their passion for music. In 2016, this Classical 89 series featured over 200 musicians.

Thinking AloudThinking Aloud is a daily variety talk show featuring in-depth discussions with thoughtful, educated thinkers: scholars, artists, and creators of every stripe. With an easy conversational delivery, host Marcus Smith introduces listeners to ideas they’ve likely never considered. Each show offers an opportunity to reflect and to expand listeners’ minds and hearts. Last year, Thinking Aloud featured more than 200 people from the Wasatch Front and beyond.

Friday FavoritesFriday Favorites is a weekly program featuring Classical 89 radio listeners. Featured listeners are invited to introduce themselves and talk about a favorite piece of classical music. These interviews and favorite piece of music are then aired each Friday. During 2016, Friday Favorites broadcasts included over 100 interview clips of guests from the local community.

Hole in the Rock ExpeditionKBYU produced an original documentary in 2016. Hole in the Rock Expedition recounts the story of an intrepid group of pioneers who settled the southeastern region of the Utah territory. The documentary includes vivid reenactments and interviews with the pioneers’ descendants to honor their legacy.

Ask Eleven: Autism, Mental Health, Preparing for End of LifeAsk Eleven acts as a bridge between Utah citizens and Utah experts. Through this live 60-minute television program, viewers may call in and speak directly with those who have the answers they need. During 2016, KBYU produced episodes of Ask Eleven that focused on important community topics: Autism, Mental Health, and Preparing for End of Life.

2016 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACT: ORIGINAL PRODUCTIONS

20 to ReadyIn 2016, KBYU produced and broadcast a collection of short videos to help viewers prepare for emergencies. 20 to Ready shows viewers how to break down the daunting task of getting their homes and families disaster ready by spending 20 minutes or $20 at a time. Each episode and a companion checklist are available online. These shorts were featured at the Utah State Prepare Conference and Expo and are used by families, community groups and preparedness officials.

2016 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACT: COMMUNITY SUPPORT

United Way Day of CaringIn addition to using its platforms to encourage the community to participate in the United Way Day of Caring events, KBYU’s staff spent the day volunteering at a local Head Start center sharing games and educational tools with children and their parents in an effort to encourage interactive playtime. The Cat in the Hat came along with KBYU to greet children.

Community ConnectionCommunity Connection is a series of five-minute programs that highlight events and services provided by non-profit and government agencies for children, families, and seniors. The programs are broadcast on KBYU Eleven and are published on YouTube for the organizations to use as part of their public awareness campaigns. More than 45 organizations participated in 2016.

Classical Concert PreviewsClassical 89 offers local classical music ensembles the opportunity to publicize upcoming concerts through a live on-air preview. During these concert previews, members of the ensembles are interviewed, with musical selections interspersed in between interview segments. Many of our guests feel that these previews have increased concert attendance.

KBYU supports non-profit organiations throughout Utah. This support includes media production and participation in community events.

2016 LOCAL CONTENT AND SERVICE REPORTSTORIES OF IMPACT: STUDENT LEARNING

Beehive StoriesWhat is it that makes a Utahn a Utahn? BeehiveStories, created by BYU professor Brad Barbertogether with media arts students and KBYU, explores that question by featuring everyday Utahns in short documentaries—one for each county and national park in the Beehive State. The award-winning series can be seen regularly on Eleven and at anytime on kbyueleven.org.

Eleven and Classical 89 NewsRegularly ranked as one of the top five broadcastjournalism programs in the country, BrighamYoung University’s Communications Departmentproduces a live 30-minute television news programthat airs weekdays during the school year on Eleven as well as radio news updates several times each day on Classical 89.

Student EmploymentKBYU provides hundreds of Brigham Young University students with hands-on mentoring in professions ranging from accounting to public relations to media production.

2016 LOCAL CONTENT AND SERVICE REPORTAMERICAN GRADUATE

American Graduate: Let’s Make it Happen

In 2016, Utah’s public television stations came together to participate in American Graduate: Let’s Make it Happen, public media’s long-term commitment to supporting community-based solutions to help keep youth on the track to a high school diploma and beyond. Under the leadership of Utah Education Network and with the generous support of CPB, the stations identified and honored over 30 Utah American Graduate Champions. KBYU is grateful to the staff and families who allowed Eleven to highlight the great work of the United Way’s Welcome Baby parent mentoring program. KBYU’s video profile of American Graduate Champion Bill Hulterstrom, President and CEO of the United Way of Utah County, was selected to air during the American Graduate Day national broadcast in September as an outstanding example of the role early childhood education plays in high school graduation and lifelong learning.

2016 LOCAL CONTENT AND SERVICE REPORTEVALUATING OUTCOMES, MEASURING IMPACT

“The BYU School of Communications is grateful for its partnership with KBYU Eleven in giving its broadcast students a platform to not only showcase their news reports, but also provide the community with local news content not generally covered by the commercial media outlets based out of Salt Lake City. The ElevenNEWS newscast gives students real-world experience with filing timely and meaningful stories under tight deadlines; this is possible through collaboration with KBYU, which dedicates airtime to the half-hour news show. We value our longtime association with KBYU.“

Othello Richards, BYU School of Communications

“My sister has Alzheimers and it has progressed to the point where she rarely remembers anyone and her personality is completely different than it once was. Once a week I make the hour drive to go visit my sister (who is at a care facility) and during that time I listen to Classical 89. I am so grateful for the music that Classical 89 plays because it brings me comfort during this devastating time with my sister. I love Classical 89.”

A Grateful Listener

On air, online, and in person, Eleven and Classical 89 provide accurate information, meaningful perspectives, and significant educational and cultural opportunities that

inspire and enable Utahns to actively better their own lives and the lives of others.


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