i n d i a ’ s f i r s t t r a v e l m a g a z i n e
2016 Media Kit
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tHe strategiC landsCaPe Of HUBert BUrda media
• 10,300 employees• 40 million paying consumers• 500 media products• 165 million users • 114 websites• 43,000 advertising clients
n O B O d Y K n O W s i n d i a l i K e W e d O
• discover india, is a monthly travel and culture magazine, that is what it says—all
about india. Covering the length and breadth of the country, the magazine endeavors
to bring you india in a new light month after month with the help of finely written fea-
tures and stunning visuals. di is the traveller’s gateway into india.
• Contemporary design
• Well written and researched features
• 4-5 features covering all regions of the country
• the best hotels and restaurants from around the country
• Weekend breaks from all four metros
• an eclectic line up of columnists—ruskin Bond (hills), rocky singh (food), ashoke
nag (art), shweta taneja (mythology), satyabrata dam (adventure), abhishek madhukar
(gypsy chronicles), roshun Povaiah (road trips)
• Stunning photo essays
• india updates (what’s happening and what the country is celebrating this month)
• Section on the latest trends in music & books
• the latest packages and hot deals from the hospitality industry
a n a t O m Y O f t H e d i s C O v e r i n d i a r e a d e r
• Target Age Group: 25 to 60 year
• Frequent fliers (International & Domestic Travellers)
• High-end spenders
• Affluent lifestyle
• Keep abreast of happenings around the city, the
country and the world
Highlights not only heritage tourism, adventure
tourism, wildlife tourism, eco tourism and
rural tourism but also gives readers the latest
developments in the hospitality, aviation, railway and
other related sectors. Packaged with thrilling stories
and vibrant pictures, the magazine captures and
showcases the best of india.
With a print-run of 106,000 copies being circulated to the travel trade, ntO’s,
government tourism Offices overseas, top officials in embassy offices in india, presence
in global indian embassies, bulk sales to ministry of external affairs, airlines, hotels,
resorts & spas, newsstands and subscribers.
Government Tourism Offices overseas : 20,000 copies
top officials in embassy offices in india : 500 copies
Presence in global Indian embassies : 1000 copies
Bulk sales to ministry of external affairs : 5000 copies
Airlines : 25,000 copies
Hotels, Resorts & Spas bulk sales : 3,900 copies
News stands and subscribers : 49,950 copies
Complimentary mailing list to travel trade industry : 650 copies
R E A D E r s H i P B r e a K - U P
360° reaCH
dataBase20,000+
Onlinejan 16 laUnCH
smartPHOne
aPP2000
Print1,06,000
sOCial
events
emailerjan 2016 laUnCH
taBlet5000
neWsletterjan 2016 laUnCH
Calendar 2016
janUarY india a tO z On a sHOe-string BUdget
maY Best Kiddie vaCatiOns
sePtemBer nigHt life in india
feBrUarYHOllYWOOd in india
jUne tHe adventUre issUe
OCtOBer teXtiles in india
marCH BaCKPaCKing in india
jUlY Wellness getaWaYs
nOvemBer Wildlife sPeCial
aPril trail Of BUddHa
aUgUst tHe art issUe
deCemBer tHe snOW vaCatiOn
sPeCial COlleCtOr’s
editiOn
annUal sPeCial
• Print distribution with Living Media India Ltd
• Network extends across India’s top 60 cities and towns
• 2000+ key retail spaces
• 30 prominent airport sites
• 80 key national bookstores
• Vendor partnership program that ensures visibility
• Sited at India’s premier heritage hotels, spas and lounges
• Promoted heavily on all leading digital newsstands
L E A D E R A T N E W S S T A N D S
24-HOUr 360˚engagement
CATCH-UP TIME•Morning hours
•Exclusive to smartphone use•Search for snippety bytes in newsfeed
•Social media access for quick updates/news
TOUCH TIME•Evening/night time for relaxation
•Access to social media on smartphone and tablet
DOWN TIME•Come back to website for longer reads
•App on tablet and smartphone for trends and updates
•Receptive to ads
FOCUS TIME•Daytime hours. Customers know what they
want and how to get it •Access through website
•Simultaneous access to social media on smartphone•Print•App for trends and updates. lunchtime scrolling•Receptive to events
p R E m i u m c o N T E N T = p R E m i u m E N g A g E m E N T
User AcquisitionContent sites are now entered predominantly through the side door: our article is the new homepage
social media shares and likes “dark social”
referrals: mail,
messenger
search referrals
Home
25% Homepage
75% article Page
We engage customers with a responsive philosophy.Users now expect brands to listen and react, to be part of the relevant travel conversation.
LISTENINGmonitoring of suitable topics, upcoming trends and ongoing conversations
rESPONSIVE CONTENTContent tailored to existing conversations and trends
COVER STORYAnchor
It is only in India where one can marry in a hundred different ways, each being original in tradition and method of ceremony—what remains common is the love, the laughter and tears. From a new book that took seven years in the making we bring you moments that last forever.
Words & Photography SEPHI BERGERSON
54 NOVEMBER 2015
Band Baaja Baarat
1115-Anchor_Shanp shots-Sephi.indd 54-55 27/10/15 3:28 pm
COVER STORYAnchor
Romance comes a-calling in picturesque settings where intimate meals become a celebration of love and togetherness...in the lee of the Taj Mahal, a palace or a hilltop monastery; in a desert, a sinewy fort, a lush forest or even in a haunted, abandoned town.Words and Photography GUSTASP
& JEROO IRANI
A Table For Two
2 NOVEMBER 2015
1115-Anchor_ Table for Two.indd 1-2 12/10/15 1:13 PM
l i s t e n i n g a n d m e a s U r e m e n t
AnchorG r e a t i d e a s f o r t h e t r a v e l l e r
Travel Warm | Paragliding In Bir-Billing | Chopta Trek Puppetry Traditions In India | A Walk Through Chennai
Gatewaye n t e r h e r e f o r i n d i a
India Updates | Weekend Breaks The Best In Hospitality | Restaurant Openings
• maharashtra tourism
• goa tourism
• gujarat tourism
• Odisha tourism
• West Bengal tourism
• jharkhand tourism
• Bihar tourism
• assam tourism
• tripura tourism
• meghalaya tourism
• manipur tourism
• nagaland tourism
• arunachal tourism
• sikkim tourism
• mizoram tourism
• andhra Pradesh tourism
• Kerala tourism
• tamil nadu tourism
• Puducherry tourism
• Karnataka tourism
• Chandigarh tourism
• Haryana tourism
• Himachal Pradesh tourism
• Uttar Pradesh tourism
• Uttrakhand tourism
• rajasthan tourism
• Jammu & Kashmir Tourism
• department of tourism
• ministy of textile
(Handloom & Handicraft)
• Boyonika
HOTELS.GOVErMENT & PSU
• Hyatt gurgaon
• radisson
• lemon tree
• mayfair Hotels and resorts
• fort rajwada
• Oberoi
• Welcom Heritage
• le meridian
• Orchid
• Pride Hotels
• taj
• itC
O U r a d v e r t i s e r s
P r i n t a d v e r t i s i n g r a t e C a r d
nOte:
• for bleed ads allow 3-mm bleed margin after cut mark.
• the live matter should be well within 5 mm from the trim size.
• Gutter: 8 mm (4 mm on each page) only for live matters in double spread ads.
material needed fOr rePrOdUCtiOn:
• digital file in ePs/Pdf format . files containing high resolution images minimum in 300 dPi printable size.
• all links should be in CmYK mode and font should be embedded with the file.
sPeCifiCatiOnsmagazine trim size205 mm X 273 mm
fUll Page (nOn Bleed)
190 MM X 250 MM `3,00,000
fUll Page (Bleed)
205 mm X 273 mm `3,00,000
dOUBle sPread (nOn Bleed)
380 MM X 250 MM `6,00,000
dOUBle sPread (Bleed)
410 mm X 273 mm `6,00,000
Half Page vertiCal (nOn Bleed)
90 MM X 250 MM`1,50,000
Half Page HOrizOntal (nOn Bleed)
120 MM X 180 MM `1,50,000
reverse gatefOld (Bleed)
407 mm X 273 mm
`7,00,000
COver
inside frOnt dsP (Bleed)
410 mm X 273 mm
`6,50,000
COver
OUtside BaCK COver (Bleed)
205 mm X 273 mm
`5,00,000
inside BaCK COver (Bleed)
205 mm X 273 mm
`4,00,000
HOrizOntal striP50 MM X 180 MM
`1,00,000
single COlUmn vertiCal
55 mm X 250 mm `1,00,000
delhi 323 Udyog vihar, Phase 4,gurgaon 122016.
Jyotie Rathod (sales) [email protected] 0124 4759530
Sujit K Bose (sales east) [email protected] T: 033 40042815
ajay Khullar (editorial) [email protected] 0124 4759542
Ritesh Roy (Production) [email protected] 0124 4759631
Simon Clays (Publishing) [email protected] 0124 4759555
CONTACTEXPOSUrE MEDIA MArKETING PVT. LTD.
Mumbai Saffron, 401&402, 4th Floor Plot no.346-a, linking road, Khar - West, mumbai - 400 052
Kolkata 203, Krishna 224, acharya, j C Bose road, Kolkata 700017