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2016 MEDIA KIT

Circuit Cellar uses an assortment of print and electronic content-delivery platforms to reach a diverse international readership of professionals, academics, and electronics specialists who work with embedded, MCU-related technologies on a regular basis.

Circuit Cellar’s aim is to help each reader become a well-rounded, multidisciplinary practitioner who can confidently bring innovative, cutting-edge engineering ideas to bear on any number of relevant tasks, problems, and technologies. Whether it’s microcontroller-based design tips or embedded programming advice, engineers rely on Circuit Cellar for solutions to all their electronics challenges.

ADVERTISINGStrategic Media Marketing, Inc. 2 Main Street, Gloucester, MA 01930 P: 978.281.7708 | Email: circuitcellar@smmarketing.us

EDITORIALCircuit Cellar, Inc. 111 Founders Plaza, Suite 904, E. Hartford, CT 06108 P: 860.289.0800 | Email: editor@circuitcellar.com

Circuit Cellar’s mission is to collect, select, and distribute need-to-know information on the topics of electrical engineering, embedded systems, programming, and computer applications.

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ADVERTISING CALENDAR

Visit circuitcellar.com/mediakit for the most current distribution schedule.

Contact Strategic Media Marketing to be added to Circuit Cellar’s advertising list and receive updates on promotions, upcoming issues, and content.

Issue Theme*Bonus Distribution

Space CloseMaterial CloseMailing Date

306 January Embedded Applications*CES 2016; Embedded World 2016

11/10/1511/13/1512/23/15

307 February Wireless Communications 12/11/1512/18/151/19/16

308 March Robotics*Trinity College Robot Contest 2016

1/15/161/22/162/19/16

309 April Embedded Programming 2/12/162/19/163/18/16

310 May Measurement & Sensors 3/11/163/18/164/16/16

311 June Communications*2016 Design Automation Conference; 2016 Sensors Expo

4/9/164/18/165/16/16

312 July Internet & Connectivity*ESC Silicon Valley 2016

5/13/165/20/166/17/16

313 August Embedded Development*2016 Flash Memory Summit; Hot Chips

6/13/166/20/167/18/16

314 September Data Acquisition*2016 PCB West; RoboBusiness

7/11/167/18/168/19/16

315 October Signal Processing*SoC Conference

8/12/168/19/169/19/16

316 November Analog Techniques*ARM TechCon

9/12/169/19/1610/17/16

317 December Programmable Logic 10/10/1610/17/1611/14/16

*Bonus distributions and dates are subject to change. Confirm with your Circuit Cellar representative.

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MAGAZINE ADVERTISING

2-PG Spread

Full PG

1/2 PG

1/3 PG

1/4 PG

2/9 PG

1/9 PG

1× $6480 $3250 $2030 $1350 $1140 $860 $450

3× $6150 $3090 $1930 $1280 $1080 $820 $430

6× $5830 $2930 $1830 $1220 $1030 $770 $410

12× $5180 $2600 $1620 $1080 $910 $690 $360

BW Rates

Color RatesFour-Color: Add $400 to BW rates; $175 for 1/9 page

*Premium Positions are available and subject to publisher’s approval. Add 10% to Net Rate. Left/Right-hand page requests are considered Premium Positions.

Cover Rates (4-Color Inclusive)

*Premium Positions are available and subject to publisher’s approval. Add 10% to Net Rate. Left/Right-hand page requests are considered Premium Positions.

Advertorials (Content-Style Layout)

*All advertorial content must be approved by editorial prior to placement. Contact Circuit Cellar for specs and submissions guidelines. $60 per hour for any editorial work that must be done beyond: reviewing fi les, creating layout, and performing a spell check.

Cover 2 Cover 3 Cover 4

1× $4600 $4200 $5100

3× $4320 $3990 $4850

6× $4100 $3880 $4600

12× $3680 $3360 $4080

2-Page Section $7000

4-Page Section $14000

Print Artwork Guidelines2-PG Spread• Live: 15.25″ x 10″ (live copy area with 1″

gutter)• Bleed: 16.50″ x 11.125• Trim: 16.25” x 10.875”

Full PG & Covers• Live: 7″ x 10″• Bleed: 8.375″ x 11.125″• Trim: 8.125 x 10.875″

1/2 Horizontal: 7″ x 4.75″1/2 Vertical: 3.375″ x 10″1/3 Vertical: 2.25″ x 10″1/3 Square: 4.625″ x 4.75″1/4 PG: 3.375″ x 4.75″1/9 PG: 2″ x 3″2/9 Vertical: 2″ x 6.25″2/9 Horizontal: 4.25″ x 3″

All artwork should be submitted in a vector-based format, printer-ready PDF. Ads posted in the digital edition may still exude subtle, unavoidable differences in apparent resolution from that of press-optimized files.

PDF Checklist:• 4-color ads should be in CMYK format• BW ads should be in grayscale• Fonts should be embedded• High-res graphics (300 DPI or higher)

Send artwork & billing inquiries to adcopy@circuitcellar.com.

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ONLINE ADVERTISING

Size (Pixels) Rate (monthly)

Leaderboard 300 × 50 $950

Large Rectangle 300 × 250 $750

Half Banner 300 × 100 $450

Lower Banner 728 × 90 $500

Button 125 × 125 $250

CircuitCellar.com

Circuit Cellar Weekly E-Newsletter

Partner Mailings• Contact Circuit Cellar’s opt-in subscribers

with an exclusive mailing for your company• 5,000 Opt-in minimum

Vendor Directory

Flat Set-Up Fee $300

CPM $400

Online Specifications

• GIF, TIF, PNG, or Flash• 40kb Max file size• RGB Color• Specifiy URL for linking your ad

Size (Pixels) Rate (1× Mail)

Main Header 650 × 124 $700

Full Banner 650 × 83 $535

Spotlight 170 × 232 $450

Rate MaterialsPremium $500/year Company, URL, 50-word

description, logo (JPG/GIF)Standard Free Company, URL

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CircuitCellar.com Native Content UnitsPrice: $2500Want an alternative to banner ads? Deliver your engaging, custom content about your company, brand, and products.• Publish your company’s custom content, such

as product promotions, videos, tutorials, white papers, or engineering tips from your team.

• Your content appears in 2 places on the CircuitCellar.com homepage—in the Featured Posts section (for several days) and in the Sponsored section (for the duration of contract).

• From the homepage, your content links to a CircuitCellar.com landing page from which readers can then click to your page(s).

CC Newsletter Native Content UnitPrice: $2500Stand out in the Circuit Cellar e-newsletter with your company’s own content unit within the e-newsletter.• Publish your company’s custom content, such

as product promotions, videos, tutorials, white papers, or engineering tips from your team.

• When your content appears in the e-newsletter, it is marked “Sponsored”.

Sponsored CC Archive DownloadPrice: $2000Boost your brand identity by sponsoring a download of Circuit Cellar’s sought-after content. Your brand benefits as Circuit Cellar drives traffic and attention to its downloadable content.• Your company’s name appears along with a

download of high-quality Circuit Cellar archive article. Choose an article from any back issue of Circuit Cellar (1988-present).

• Delivered either via CircuitCellar.com or CC Newsletter

Sponsored Downloads (Your Content)Price: Setup + pay-per-download. Contact for rates.Sponsor a content download on Circuit Cellar’s homepage or in the Circuit Cellar Newsletter. Via a sponsored download, you can offer readers your company’s content—such as a white paper, datasheet, product guide, product poster, or e-book—on CircuitCellar.com or in the Circuit Cellar Newsletter.

CONTENT MARKETING & NATIVE ADVERTISING

Ready to get the most out of your marketing budget and amplify your sales? Circuit Cellar will help you deliver engaging, shareable content that will strengthen your brand and drive traffic to your sites and/or generate new leads for your sales team. Work with Circuit Cellar to start compelling conversations and reach new customers with your message via CircuitCellar.com and/or Circuit Cellar’s e-newsletter.

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INTEGRATED CAMPAIGNS: SPONSORSHIPS, CHALLENGES, & PRODUCT PROMOTIONS

Circuit Cellar-Managed Challenges (1998-2014)• WIZnet Connect the Magic 2014 Design

Challenge• NXP LPC800 Simplicity Challenge 2013• Renesas RL78 Green Energy Challenge

2012• RS Components DesignSpark chipKIT

Challenge 2011• NXP mbed Design Challenge 2011• Texas Instruments Design Stellaris

2010• WIZnet 2010 iMCU Design Challenge• WIZnet iEthernet Design Contest 2007• Microchip 16-Bit Embedded Control

Contest 2007• Atmel AVR Design Contest 2006• Luminary Micro Design Stellaris Contest

2006• Renesas M16C Design Contest 2005• Philips ARM Design Contest 2005• Atmel AVR Design Contest 2004• Zilog eZ80 Flash Nets Cash Design

Contest 2004• Cypress PSoC High Integration

Challenge 2004• Freescale Wireless Design Challenge

2004• Renesas H8 Design Contest 2003• Motorola Flash Innovation Design 2003• Motorola E-Field Sensor Contest 2003• Zilog Flash for Cash ZEncore! Design

Challenge 2003• Microchip Mad Dash for Flash Cash

Contest 2002• Cypress PSoC Design Challenge 2002• Atmel AVR Design Logic 2001• Texas Instruments Ultra-Low Power

Flash MCU Contest 2001• Zilog Driven to Design Contest 2001• Phillips Design 2K Contest 2000• Microchip PIC2000 Contest 2000• Motorola Design99 Contest 1999• Microchip Design98 Contest 1998

Partner with Circuit Cellar to create and deliver custom, multichannel campaigns to engage electrical engineers, academics, and entrepreneurial electronics designers in new ways. With a integrated campaign, Circuit Cellar can deliver your message via a variety of its content-delivery channels (print, digita, social, newsletter, and web) at the same time.

Why choose an integrated campaign? Circuit Cellar knows what’s important to you: driving traffic to your website, generating actionable leads, and amplifying your brand’s voice. You require quantifiable results when you spend your marketing dollars, and you want engineers talking about your products and services.

• Digital Magazine Sponsorship: Sponsor the digital edition of Circuit Cellar magazine to promote your products and services via the email announcing the issue to subscribers, as well as through ads (static ad and/or a pop-up ad) embedded in the actual digital issue.

• Project Design Challenge: Engineers, DIYers, and academics will build projects around your products and compete for prizes and recognition. Directly engage such engineers by sponsoring an electrical engineering challenge, which combines a sample program and a variety of advertising options (print, digital, web, newsletter, and native content). It’s a great way to promote your brand, show off your products, create content around your products, and generate new leads.

• Online Electrical Engineering Challenge: By sponsoring a code and/or schematic challenge, you are asking engineers around the globe to find engineering errors for a chance to win prizes and recognition. With each challenge, you can promote your products and services via a variety of channels, as well as gain access to opt-in contacts.

• Sample Program: Put your product(s) in the hands of qualified engineers. You’ll reach new customers, receive opt-in contact data, and have engineers actively working with your products. Integrate the sample program with print and digital ads, as well as custom content that establishes your team members as thought leaders.

• Product of the Week Promotions: Each week, our e-newsletter goes out to 24,000+ subscribers. Circuit Cellar wants to feature discounted products that its readers will love. Your products can be featured in the newsletter—promoted front and center—and combined with articles, videos, and/or surveys.

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• Prepay available upon request. Confirm with SMM upon booking. 4% discount for 6 – 11 month contract. 8% discount for 12 months or more. Contract must be paid in full to qualify.

• New Advertisers: First ad prepaid, then Net 30 on approved credit.

• US Advertiser Credit Terms: Net 30• Outside US Terms: Ads must be prepaid

prior to space closing date.• All payment must be made in US dollars

and drawn on a US bank.• Funds may be wired. Contact Circuit

Cellar’s Advertising Department.• Special Billing Charges: Digital ads are

required. Corrections/changes to existing ads and manipulation of digital files will incur additional production charges and will be reflected on the invoice for that issue month.

• Production Charges: These apply for the conversion of files from RGB into either CMYK for color ads or to grayscale for 2-Color and BW ads. (Note: Photos and graphics found on websites are usually in RGB mode and are often of poor quality for printing.) Send art & billing inquiries to: adcopy@circuitcellar.com. Advertising Artwork Dropbox (for large files): bit.ly/adcopy14

TERMS

ADVERTISING INQUIRIESStrategic Media Marketing, Inc. 2 Main StreetGloucester, MA 01930 P: 978.281.7708Email: circuitcellar@smmarketing.us

AD ART & BILLINGadcopy@circuitcellar.comArtwork Dropbox: bit.ly/adcopy14

EDITORIALCircuit Cellar, Inc. 111 Founders PlazaSuite 904E. Hartford, CT 06108 P: 860.289.0800 Email: editor@circuitcellar.com

CONTACTS

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