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2016 Producer Survey Results January 28, 2016
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Page 1: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 1

2016 Producer

Survey Results

January 28, 2016

Page 2: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 2

CONTENTS

Section 1 – Methodology ............................................................................................................ 3

Section 2 – Profile of Respondents ............................................................................................. 4

Section 3 – Survey Results .......................................................................................................... 5

Page 3: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 3

METHODOLOGY

Respondents 750 Producers throughout the nation with over

200 acres of farmland

Interviewing dates January 22-26, 2016

Type of survey Telephonic

Number of completed interviews 750

Margin of Error +/- 3.6% with 95% confidence

Length 10 minutes average completion time

The telephonic survey conducted from January 22-26, 2016 was designed to gain input from producers

across the nation on issues pertaining to the upcoming Presidential election. The survey questions were

developed by Aimpoint Research consultants in collaboration with Agri-Pulse Communications, Inc. and

the American Farm Bureau Federation.

In general, surveys of this type are intended to take a snapshot of public opinion at a specific time and on

specific issues. The survey results provide a conduit for public opinion to be considered in planning and

communications initiatives. It is important to note that respondents react to questions with top-of-mind

responses and are not privy to in-depth supporting information nor do they have the luxury of debating

the questions with experts. Therefore, the survey results provide general guidance for planning

purposes, but should not be interpreted as a referendum on complex policy and planning decisions.

Producers throughout the nation were randomly selected and interviewed telephonically. Seven

hundred and fifty interviews were completed over 5 days and results are statistically sound within a 3.6%

margin of error 95% of the time. The survey took the average respondent 10 minutes to complete.

The following report presents the results of the survey. Word clouds are reflective of the answers

received from open-ended survey questions. The larger the word appears, the more frequently that

response was received. Due to rounding, the values indicated in graphs may not necessarily add up to

100%. Like all polls, this opinion survey research is subject to other possible sources of error, such as

unintentional bias in the wording of questions, data-entry error and nonresponse bias.

Page 4: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 4

PROFILE OF RESPONDENTS

Page 5: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 5

SURVEY RESULTS

Are you satisfied or dissatisfied with the way things are going in this country today?

All Respondents Gender Breakdown

Political Party Breakdown Acreage Breakdown

3.7%

15.7%

18.0%

59.6%

2.9%

Somewhat dissatisfied:

Satisfied: 19.4%Dissatisfied: 77.6%

Very satisfied:

Somewhat satisfied:

Verydissatisfied:

Don't know:

19% 22%

78% 76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male FemaleSatisfied Dissatisfied

20% 20%14%

78% 76%80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Republican Democrat IndependentSatisfied Dissatisfied

19% 22%16% 18%

77% 75%81% 80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

200-499acres

500-999acres

1,000-1,999acres

2,000+acres

Satisfied Dissatisfied

Page 6: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 6

Age Breakdown

Region Breakdown

17%24% 24%

20% 16%

80%76% 74% 76%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-34 35-44 45-54 55-64 65+

Satisfied Dissatisfied

7%

32%

14%21% 20%

14%21%

93%

68%

81%75%

80%85%

79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Northeast Mid-Atlantic Southeast Midwest Middle Plains Middle South West

Satisfied Dissatisfied

Page 7: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 7

Do you approve or disapprove of the way that the President is doing his job?

All Respondents Gender Breakdown

Political Party Breakdown Acreage Breakdown

9.6%7.9%

12.7%

65.2%

2.0%

2.7%

Somewhat disapprove:

Approve: 17.5%Disapprove: 77.9%

Strongly approve: Somewhat

approve:

Stronglydisapprove:

Don't know:

Refused:

18% 17%

77% 80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male FemaleApprove Disapprove

15%23% 26%

80%76%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Republican Democrat IndependentApprove Disapprove

17% 16% 17%22%

78% 80% 79%71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

200-499acres

500-999acres

1,000-1,999acres

2,000+acres

Approve Disapprove

Page 8: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 8

Age Breakdown

Region Breakdown

20%13%

19% 18% 17%

76%84%

74% 75%80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-34 35-44 45-54 55-64 65+

Approve Disapprove

14%8%

14% 18% 19%15% 17%

86% 88%81%

76% 77% 80% 79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Northeast Mid-Atlantic Southeast Midwest Middle Plains Middle South West

Approve Disapprove

Page 9: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 9

Do you approve or disapprove of the way that Congress is doing its job?

All Respondents Gender Breakdown

Political Party Breakdown Acreage Breakdown

1.7% 9.5%

24.9%

60.7%

1.5%

1.7%

Somewhat disapprove:

Approve: 11.2%Disapprove: 85.6%

Strongly approve:

Somewhat approve:

Stronglydisapprove:

Don't know:

Refused:

11% 13%

86% 85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male FemaleApprove Disapprove

12% 11%6%

85% 87%92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Republican Democrat IndependentApprove Disapprove

10%14%

9%16%

87%84%

89%79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

200-499acres

500-999acres

1,000-1,999acres

2,000+acres

Approve Disapprove

Page 10: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 10

Age Breakdown

Region Breakdown

5% 8% 10% 14% 11%

93% 92%85% 84% 85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-34 35-44 45-54 55-64 65+

Approve Disapprove

7% 8%

19%13% 11% 8%

4%

93%

80%76%

82%87% 90%

96%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Northeast Mid-Atlantic Southeast Midwest Middle Plains Middle South West

Approve Disapprove

Page 11: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 11

Generally speaking, do you consider yourself to be, or lean Republican, Democrat or Independent on

most issues?

All Respondents Gender Breakdown

Acreage Breakdown

68.7%

18.3%

11.5% 1.6%

Republican or

Republican leaning:

Democrat or Democratic leaning:

Independent: Refused:

69% 69%

19%16%11% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male FemaleRepublican Democrat Independent

69% 67% 69% 71%

16% 21%17%

21%

12% 12% 13%7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

200-499 acres500-999 acres 1,000-1,999acres

2,000+acres

Republican Democrat Independent

Page 12: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 12

Age Breakdown

Region Breakdown

71%76%

67% 67% 69%

17%13%

18% 20% 19%10% 10% 13% 11% 11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-34 35-44 45-54 55-64 65+Republican Democrat Independent

64%56%

69% 69% 66%

75%83%

7% 8%

19% 19% 20%16%

13%

29% 32%

12% 9% 13%8%

4%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Northeast Mid-Atlantic Southeast Midwest Middle Plains Middle South West

Republican Democrat Independent

Page 13: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 13

If the Republican primary for President were being held today, and the candidates were Jeb Bush, Ben

Carson, Chris Christie, Ted Cruz, Carly Fiorina, Mike Huckabee, John Kasich, Rand Paul, Marco Rubio,

Rick Santorum, and Donald Trump, for whom would you vote?

All Republican or Republican Leaning Respondents

Gender Breakdown

1.9%

9.9%2.1% 15.1%

1.2%

4.3%

1.0%

11.1%

0.8%

40.0%

12.6%

Rick Santorum:

Donald Trump:

Marco Rubio:

John Kasich:

Mike Huckabee:

Carly Fiorina:Ted Cruz:Chris Christie:

Ben Carson:

Jeb Bush:

Undecided:

2%0%

9%13%

2% 1%

16%11%

1% 1%4% 3%1% 0%

10%15%

1% 0%

40% 39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male Female

Jeb Bush Ben Carson Chris Christie Ted Cruz Carly FiorinaMike Huckabee John Kasich Marco Rubio Rick Santorum Donald Trump

Page 14: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 14

If the Democratic primary for President were being held today and the candidates were Hillary Clinton,

Martin O’Malley and Bernie Sanders, for whom would you vote?

All Democrat or Democratic Leaning Respondents

Gender Breakdown

48.9%

40.9%

10.2%

Hillary Clinton:

Undecided:

Bernie Sanders:

48% 52%

41% 43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male Female

Hillary Clinton Bernie Sanders

Page 15: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 15

If the primary for President were being held today and the candidates were Jeb Bush, Ben Carson, Chris

Christie, Ted Cruz, Carly Fiorina, Mike Huckabee, John Kasich, Rand Paul, Marco Rubio, Rick Santorum,

Donald Trump, Hillary Clinton, Martin O’Malley and Bernie Sanders, for whom would you vote?

All Independent Respondents

Gender Breakdown

7.2%

10.3% 3.1% 2.1%

13.4%

25.8%

24.7%

13.4%

Donald Trump:

Marco Rubio:

Refused:

Ben Carson: Ted Cruz:Bernie

Sanders:

Hillary Clinton:

Undecided:

8% 5%9%

16%

4%0%0%

11%15%

5%

24%32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male Female

Hillary Clinton Bernie Sanders Ben Carson Ted Cruz Marco Rubio Donald Trump

Page 16: 2016 Producer Survey Results - Agri-Pulse · 2016 Producer Survey Results January 28, ... Interviewing dates January 22-26, 2016 ... developed by Aimpoint Research consultants in

2016 Producer Survey Results P. 16

As we head into the 2016 presidential election, what do you view as the one most important issue

facing this country?

All Respondents

Political Party Breakdown

1.3%

13.5%9.2%

1.…

7.6%

4.7%

1.7%

13.9%

18.9%14.0%

2.0%

3.1%

1.5%

4.1%

1.3% 1.9% Healthcare:

National security / Terrorism:

Immigration / Ag labor:

Highways & infrastructure:

Farm bill:

Environment:Economic growth:

Deficit reduction:Climate change:

Cost and reach of Federal regulations:

Moral values:

Renewable energy:

International trade:

Don't know:Other - Against

abortion:

Other - Ag / farming issues:

1%4%

0%

13% 14%16%

10%8% 9%

1% 1% 1%

7% 7%10%

4% 4% 6%2% 2% 0%

14%12% 14%

20% 18%14%15%

12%10%

2% 2% 2%2% 4%

8%

2% 1% 1%3% 7% 5%

1% 3%0%

0%5%

10%15%20%25%30%35%40%45%50%

Republican Democrat IndependentClimate change Deficit reductionEconomic growth EnvironmentFarm bill HealthcareHighways & infrastructure Immigration / Ag laborNational security / Terrorism Moral values


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