12
The Golden Affair Celebrating 50 Years 2016 Sponsorship and Ad Packet
The Golden Affair Celebrating 50 Years
2016 Sponsorship and Ad Packet
The Junior League of Fayetteville is excited to be celebrating our 50th Annual Holly Day Fair, which began in
1966 in the YMCA and moved to the Cumberland County Memorial Arena, now the Crown Expo Center, in
1977. There have been generations of women wearing their red aprons and raising money for this community.
In recent years, we have averaged over a quarter of a millions dollars each year for the children in our community and to support our child mental health initiative. We could not do this without your support, commitment and dedication to our cause.
As the largest holiday gift and craft show in eastern North Carolina, the Holly Day Fair draws an average of
over 21,000 attendees and 200 vendors. Show-goers have an extensive selection of “one stop shopping” including Christmas decorations, unique gifts, handcrafted artisan ware as well as clothes, toys, gourmet food
items, household accents and more! Our show continues to grow and it is with good reason we are celebrating
50 years!
Your business participation can be customized with the following two options: become a sponsor with extensive publicity or advertise in our official 2016 Holly Day Fair Shopping Guide.
By becoming a sponsor, you are partnering with one of the largest fundraisers in Fayetteville and Cumberland
County and will receive publicity throughout the year for your business. It is truly a win-win! Please look over
levels and see how we can work together.
Should you choose to advertise in the official 2016 Holly Day Fair Shopping Guide, your ad will not only be
seen by more than 21,000 attendees, your business will also be listed in our full page Fayetteville Observer
preview insert that runs the week of Holly Day Fair.
Join us November 3 - 6, 2016 as we celebrate 50 years of the Holly Day Fair and continue to give back to the
community. We can make our golden anniversary the best year yet!
Sincerely,
Jami McLaughlin 2016 Holly Day Fair Chair
Celebrating 50 Years of our Commitment to the Community
Become a Sponsor!
Holly—$5,000 Optimal placement of business logo/name on all professional outdoor advertisements
Business name and/or logo prominently displayed on all Holly Day Fair publicity materials
Inclusion on event publicity posters and direct mailers
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in all print media advertisements including The Fayetteville Observer Thank You
advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Professional full color, full page advertisement in the 2016 Official Holly Day Fair Shopping Guide
Thirty (30) event admission tickets to the 2016 Holly Day Fair
Two (2) reserved tables at the 50th Anniversary Holly Day Fair Bash (in October)
Opportunity to market business to over 22,000 HDF shoppers with booth and/or space for product
placement at the 2016 Holly Day Fair
Presenting - $10,000
Optimal placement of business logo/name on all professional outdoor advertisements
Business name and/or logo prominently displayed on all Holly Day Fair publicity materials
Inclusion on event publicity posters and direct mailers Inclusion on event venue electronic marquee Recognition on official JLF website (www.jlfay.org) and HDF
website (www.hollydayfair.com) Recognition on event social media postings and JLF Facebook page Recognition in all print media advertisements including The Fayetteville
Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Professional full color, full page advertisement in the 2016 Official Holly Day Fair
Shopping Guide, with prime location on inner or back cover
Official name recognition on all HDF associated radio advertisements
Speaking opportunity at the Holly Day Fair Ribbon Cutting on Opening Day,
complete with press, media, and city officials
Fifty (50) event admission tickets to the 2016 Holly Day Fair
Two (2) reserved tables at the 50th Anniversary Holly Day Fair Bash (in October)
Opportunity to market business to over 22,000 HDF shoppers with booth and/or space for
product placement at the 2016 Holly Day Fair
Become a Sponsor! Reindeer - $2500
Business name displayed on Holly Day Fair publicity materials:
Recognition on official JLF website (www.jlfay.org)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Professional full color, full page advertisement in the Official Holly Day Fair Shopping Guide
Fifteen(15) event admission tickets to the 2016 Holly Day Fair
Four (4) tickets to the 50th Anniversary Holly Day Fair Bash (in October)
Gift - $1000
Business name displayed on publicity materials:
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Professional full color, ¼ page advertisement with opportunity to upgrade at 50% discount
in the Official Holly Day Fair Shopping Guide
Ten (10) event admission tickets to the 2016 Holly Day Fair
Two (2) tickets to the 50th Anniversary Holly Day Fair Bash (in October)
Stocking - $750
Business name displayed on Holly Day Fair publicity materials:
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Professional full color, 1/8 page advertisement with opportunity to upgrade at 50% discount
in the Official Holly Day Fair Shopping Guide
Eight (8) event admission tickets to the 2016 Holly Day Fair
Become a Sponsor!
Ornament - $500
Business name displayed on Holly Day Fair publicity materials:
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
25% discount for an advertisement in the Official Holly Day Fair Shopping Guide
Six (6) event admission tickets to the 2016 Holly Day Fair
Candy Cane - $250
Business name displayed on Holly Day Fair publicity materials:
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
25% off discount for an advertisement in the Official Holly Day Fair Shopping Guide
Four (4) event admission tickets to the 2016 Holly Day Fair
Tinsel - $100
Business name displayed on Holly Day Fair publicity materials:
Recognition on official JLF website (www.jlfay.org) and HDF website (www.hollydayfair.com)
Recognition on event social media postings and JLF Facebook page
Recognition in print media; including The Fayetteville Observer Thank You advertisement
Thank You advertisement in the Official Holly Day Fair Shopping Guide
25% off discount for an advertisement in the Official Holly Day Fair Shopping Guide
Two (2) event admission tickets to the 2016 Holly Day Fair
Become a Sponsor! Santa Sponsor - $600
This opportunity is limited to one sponsor.
We have the best Santa coming this year to Holly Day Fair on Sunday, from 11 a.m. to 5 p.m. This will be greatly
advertised and a fantastic time to showcase your business. This will be a separate booth space and is always a popular destination during the fair!
Business name displayed on Holly Day Fair publicity materials:
Recognition in all Santa advertisements
Recognition in event social media postings and JLF Facebook page
Thank You advertisement in the Official Holly Day Fair Shopping Guide
Booth signage displaying business name
Aisle Sponsor - $300
This opportunity is limited to six sponsors.
Signs will indicate the aisle sponsors around the fair and referred to them in the Official Holly Day Fair Shopping
Guide. Signage will be optimal and very visible around the fair and on the shopping map.
Recognition will also be given in event social media postings and in a Thank You advertisement.
Sponsorship Pledge Form
I, ____________________ (Company or individual) would like to support the Junior League of Fayetteville as they continue their mission for the children of this community.
Please accept my tax deductible gift for the following level of sponsorship:
Credit Card #: _________________________________________________
Exp: ________________
Check #: _____________________________________
(Please make checks to the Junior League of Fayetteville, memo Holly Day Fair Sponsorship)
Sponsor signature: _________________________________________________
StockingStocking $750$750
OrnamentOrnament $500$500
Candy CaneCandy Cane $250$250
TinselTinsel $100$100
Presenting Sponsor Presenting Sponsor $10,000$10,000
HollyHolly $5,000$5,000
ReindeerReindeer $2,500 $2,500
GiftGift $1,000$1,000
AisleAisle $300$300
Santa Santa $600$600
Advertising Agreement
The Junior League of Fayetteville will be distributing the official 2016 Holly Day Fair Shopping Guide to
shoppers when they enter the 50th Annual Holly Day Fair this year. This shopping guide includes a layout of
the Crown Expo Center as well as a list of all vendors and information about the Junior League of Fayetteville.
Last year over 21,000 shoppers attended the Holly Day Fair. We hope your business will lend its support to
this worthy cause with an advertisement in this commemorative publication!
Contact Name: ________________________________________________________________________
Company Name: ______________________________________________________________________
Mailing Address: ______________________________________________________________________
Contact Number: _____________________________________________________________________
Email: ______________________________________________________________________________
Web site: ____________________________________________________________________________
Please email artwork to [email protected] by September 15, 2016.
Camera ready artwork needs to be attached to this contract.
Advertising Rates
Please note your choice of:
___ Full Page Inside (Front or Back) $750.00
___ Full Page $450.00
___ ½ Page $275.00
___ ¼ Page $175.00
___ 1/8 Page (Business Card) $125.00
Authorized Signature: __________________________
Date: _____________________________________
Contact Us Junior League of Fayetteville
2605 Fort Bragg Road Fayetteville, NC 28303
Office phone: 910-323-5509 Office fax: 910-323-8486
Questions? Email Jami McLaughlin, 50th Anniversary Holly Day Fair chair,
at [email protected], call 910-391-4870 or contact any Holly Day Fair committee member.
Thanks!
50th
Anniversary Chair Jami McLaughlin [email protected] Chair in Training Angela Carr-Finch [email protected] Exhibitor Chair Juelle McDonald [email protected]
Exhibitor CIT Kerry Wheeler
Publicity Chair Katie Mikos [email protected]
Publicity CIT Tammy Hyde
Quota Chair Maggie Baker
Quota CIT Leslie McFayden
Dewey’s/RADA Chair Mackenzie Toland
Dewey’s/RADA CIT Carol Ann Tally
Hourly Raffle Chair Melanie Underhill
Hourly Raffle CIT/Exhibitor Assistant Melissa Owen
Special Projects Chair SarahMarie Stewart
Special Projects CIT Taylor Richardson
Special Projects – Bag Stuffing Party Nicole Stiff
Props Chair April Moore
Props CIT Autum Edgerton
50/50 Raffle Chair Sonia Rosa
50/50 Raffle CIT Tiffany Whitfield
Finance Chair Cheryl Burns
Finance CIT Connie Daniels
Holly Helper Jessica Ackerman
Sustaining Advisers Carole Goforth Kathy Jensen Kelly Myers Kelly Sherrill Leonna Byrd Lindsay Hall Michelle Courie Michelle Lewis
Holly Day Fair Committee 2016
THURSDAY, NOVEMBER 3 - SUNDAY, NOVEMBER 6, 2016
CUMBERLAND COUNTY CROWN COMPLEX, AGRI-EXPO CENTER
FAYETTEVILLE, NC
About the Junior League of Fayetteville: The Junior League of Fayetteville, Inc. is an
organization of women committed to promoting voluntarism, developing the potential
of women, and improving the community through the effective action and leadership
of trained volunteers. Its purpose is exclusively educational and charitable. The Junior
League of Fayetteville Inc. reaches out to women of all races, religious and national
origins who demonstrate an interest in and a commitment to voluntarism.
www.hollydayfair.com
