Southeast Asia Market Overview
31 million population
USD 327 billion GDP with an average of USD 22,500
per capita in 2014
10.9 million overseas trips in 2014 and expected to
grow an average 5.7% each year.
Ranked 1st
in SEA for number of overnight outbound
trips.
82,033 Malaysians visited U.S in 2014 which is an
increased of 7.6% as compared to 2013.
Ranked 2nd
highest outbound travel expenditure in
SEA.
5.5 million population
USD 296 billion GDP with an average of USD 53,464 per
capita in 2015
3rd
highest GDP in the world
9.1 total outbound trips in 2015
Visa’s global survey shows Singaporean travel more than
regional and global counterparts
95% of Singaporean had traveled abroad for leisure in the
past 2 years.
150,224 Singaporeans visited U.S in 2014 which is a decline
of 2% as compared to 2013.
Malaysia Singapore
USD MYR USD SGD
Taiwan (8D6N) U$1,300 M$5,200 U$1,234 S$1,668
Korea (8D6N) U$1,400 M$5,600 U$962 S$1,298
Japan (8D6N) U$2,000 M$8,050 U$1,989 S$2,688
Australia (10D8N) U$2,400 M$9,700 U$1,582 S$2,138
Europe (10D8N) U$2,600 M$10,500 U$2,249 S$3,038
New Zealand (10D9N) U$2,900 M$11,700 U$2,249 S$3,038
USA Mainland (11D8N) U$3,300 M$13,500 U$2,544 S$3,438
Hawai`i (10D7N) U$3,575 M$14,000 U$2,695 S$3,688
Competitive Pricing
Currency Exchange
Ringgit Malaysia :
USD 1 = MYR 3.92
Singapore Dollar :
USD 1 = SGD 1.35
Exchange rate as of March 30, 2016
Shopping
Foodies
Value For $$
Interesting
Attractions
Free & Easy
Packages
Infographic of SEA Travelers
Percentage of Outbound in MY
86%
4%
4%
4%
1%1%
Total Outbound 2015
ASIA
OCEANIA
MIDDLE EAST
EUROPE
AMERICA
AFRICA
Sources: MIDT Malaysia Outbound Jan to Dec, 2015
Percentage of Outbound in SG
84%
6%
6%
2% 1% 1%
Total Outbound 2015
ASIA
OCEANIA
EUROPE
AMERICA
MIDDLE EAST
AFRICA
Sources: MIDT Singapore Outbound Jan to Dec, 2015
Airlift Accessibility
Malaysia Singapore
Airlines Via Weekly
Flights
Airlines Via Weekly
Flights
All Nippon Airways Tokyo 7 All Nippon Airways Tokyo 21
China Airlines Taipei 2 China Airlines Taipei 7
China Airlines Taipei & Tokyo 2 China Eastern Shanghai 7
China Eastern Shanghai 4 Delta Air Lines Tokyo 11
Hawaiian Airlines *Seoul 5 Hawaiian Airlines *Tokyo 7
Korean Air Seoul 7 Hawaiian Airlines *Osaka 7
Hawaiian Airlines *Seoul 5
Korean Air Seoul 14
Philippines Airlines Manila 5
United Airlines Tokyo 7
Total 47 Total 91
* Offline
KUALA LUMPUR
OSAKA
HONOLULU
Entering of World’s Leading LCC -
AirAsiaX
4x weekly flights using A330
Launching 3rd
quarter 2016
Airlift Accessibility
Tripartite bank promotions with exclusive offers
Tactical airfares to Hawai`i
Self-drive campaign with Hertz to extend length of stay and
regional dispersal
Short Term Market Opportunity
Low Seasons
Malaysia :
February, April, September to October
Singapore :
April to May, July to October
Travel Trade Education (Malaysia Market)
ALOHA Club
Throughout
2016
(4 x
Meetings)
First alliance consortium among leading
travel trade to promote Hawai‘i
Target Level : Owner, CEO, MD, GM, Director
Seminars discussion about products,
destinations, and marketing activities to
reinforce Hawai‘i packages, promotions and
sales through your product and services
ALOHA SEA Sales
Mission
May 2-4,
2016
Business meeting with approx. 80-100
leading outbound travel agencies for Leisure
and MICE segments
Business meeting with newly established
consortium of “ALOHA Club Members” in
Malaysia
Hawai‘i
Nurturing Future
Talent Program
November
2016
Top 3 Students undergo real time-on job
training at your establishments
Copies of all research and reports conducted
through HNFT program
Credits mention in all PR coverages
throughout the program
Marketing Opportunities
Marketing Opportunities
Familiarization Trips
Travel Trade FAM
O‘ahu and Maui
(Malaysia Market)
June
2016
Opportunity to showcase your products and
services to leading travel agents and tour
operators in Malaysia
Target 12 travel trade players (ALOHA Club
Members) + 2 escorts
Press & Media FAM
O‘ahu and Maui
June
2016
Opportunity to showcase your products and
services to leading Editors and journalist
from Southeast Asia
Target 10 Editors & Journalists + 2 escorts
Marketing Opportunities
Consumer Promotion (Malaysia Market)
Hawai‘i Culinary
Week
August
2016
Culinary campaign conjunction with MIGF
Exposure via extensive traditional and non-
traditional media channels
Guaranteed Media write-ups
Credits mention in all collateral
Travel Trade Shows
September
2 – 4, 2016
Largest consumer show in Malaysia
196 exhibitors
15 Tourism Boards including US Embassy
Approximately 100,000 visitors during the 3
days tradeshow
Media roundtable event
October
19 – 21, 2016
Largest B2B Trade Show in Southeast Asia
10,300 trade delegates
760 exhibitors, 800 high quality buyers
Pre-schedule business appointment
Challenges for MCI Business
Flight frequencies and connectivity
Appreciation of US Dollar
Regional Tourism Boards provides strong competitions
Visa requirements for SEA markets, except Singapore
An expensive destination
Lack of awareness and knowledge
Overview of MICE Market
Singapore
Name / IndustryNo. of
PaxDates
Duration
of Trip
IT Company 50 July 26-29, 2016 3N
Bankers 30 March/April, 2017 4N
LuxAsia 100 March, 2017 4N
Malaysia
Name / IndustryNo. of
PaxDates
Duration
of Trip
Plantation 16 April 3-6, 2016 3N
Pennzoil, Oil & Gas 35 April 23-28, 2016 5N
Automobile 60-80 October 12-17, 2016 6N
Investment Bank 30 October, 2016 5N