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The Asian Magazine is a luxury lifestyle publication for pre-qualified, affluent, cosmopolitan Chinese
consumers who seek in-depth information to enjoy the finer things in life.
MEDIA KIT2016
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
MISSION STATEMENT
We have never focused on being the most circulated publication but rather the most exclusive publication that guides the opinions of the affluent crowd. Our exclusive lifestyle is without limitations, it's about sharing the finer things in life among the opinion leaders, and it's about bringing faraway cultures closer to our readers.
The Asian Magazine offers unparalleled strength and diversity in our media platforms. We give our clients optimum exposure in PR (media outreach), the Internet (websites), Social media (Wechat, Weibo, Facebook and Instagram, etc.) and Marketing Partnerships (events and brand promotions).
Ranging from a single media strategy to a complex, overlapping campaign, we are able to educate opinions—on a global scale—and we deliver what we promise. Our creative campaigns and forward-thinking strategies affect the bottom line. And that is bringing you customers and increasing your business revenue.
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
REPUTABLE CUSTOMERS
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
REPUTABLE CUSTOMERS
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
CHINESE-SPEAKING COMMUNITYIn 2015, there is an estimated of 5 million Chinese living in the USA.
TARGET MARKET
New York-Northern New Jersey-Long Island
San Jose-Sunnyvale-Santa Clara Philadelphia
San Diego San Francisco-Oakland-Fremont
Boston-Cambridge-Quincy Sacramento
RiversideSeattle HoustonDallas-Fort Worth
Honolulu Washington-Arlington-Alexandria
Los Angeles-Long BeachChicago
Source: US census data in 2010-2011, Ameredia – The national Chinese data, American Community Survey, Dallas Economic Development 2011
In USA, average Chinese-speaking household income is 30% higher than the national average. For example, in Plano, the
median household income is over $81,339 and median household income for the Chinese-speaking household is $110,818.
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
TARGET MARKET
Shenzhen TianjinGuangzhou Suzhou
Beijing HangzhouShanghai Chongqing
WuhanChangsha Xiamen
Wuxi NingboChengdu Qingdao
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
Source: UN World Tourism Organization
89%
97%75%
89% of all Chinese international travelers shop in the US. In 2014 along, there were 2.18 million tourists visited America and that's only 3% of al l Chinese outbound travel. These visitors accounted for $157 billion spending. Average spending per person is $7,200 per visit.
97% of all Chinese tourists visiting the U.S. are accompanied by friends or families already living in the U.S.
75% of the Chinese tourists purchase more than 3 luxury items per trip. Chinese tourists make up 25% of global spending on luxury goods.
U.S. Gateway Cities to China: Los Angeles, San Francisco, New York, Honolulu, Seattle, Washington D.C., Boston, Chicago, Houston, Dallas, Saipan, Detroit, Guam, Anchora.
China Airlift to the U.S. China's Gateway Cities to the U.S: Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Hangzhou, HongKong.
TARGET MARKET
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
Over the 12 months ended March 2015, buyers from China purchased U.S. properties estimated at $28.6 billion in total value, an increase from $22 billion a year ago. Chinese purchases accounted for approximately 28 percent of total international sales by dollar volume.
About half of Chinese purchasers were resident buyers. About 35 percent of reported purchases by Chinese buyers were in California. Other major destinations included Washington, New York, Massachusetts, Illinois, and Texas.
About 39 percent of purchases were for residential purposes, and another 7 percent of purchases were for residences for students while studying in the U.S. Approximately 86 percent of properties purchased were in the central city or suburban area. Approximately 62 percent of purchases were single family detached homes.
On average, Chinese buyers purchased a property valued at $831,800, the highest among the Top 5 buyers. Approximately 69 percent of purchases were reported as all-cash purchases.
REAL ESTATE
TARGET MARKET
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
18X Growth in Readership
60,000 VS. 1,080,000Triple Digit Growth in Millennial Readers/Followers
18-34
TARGET MARKET
Ambitious & Luxury-minded Consumers
TRENDSETTER
QUALITY ORIENTED
INDULGENCE
89%77% 79%
Recognitions
Source:the survey conducted by the Asian Magazine in the USA 2015
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
TARGET AUDIENCE
Male Female
51% 49%Children 45%
Average Age 48
Total Audience
1,080,000
Household Assets/Decision MakersAverage HHI
$645,000
Readers per copy 5
Own Home 89%
Married 68%
Employed 75%Self-Employed 52%
7% 43%
34% 46% 20%
32% 18%
Associate Bachelor Master Ph.D
Education
Job Title
Average Liquid Assets
$1,200,000
Professional/Management
Senior Executives
C-level
$1 Million + 81%$3 Million+ 53%$5 Million+ 29%
Average Net Worth
Average $4,280,000
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
ADVERTISING OPTIONS
Print Sponsor
Written and published in Chinese and English, our magazine shapes the opinion of the most affluent Chinese population in USA and China.
70+ pages per issue with 50% + original articles, artworks and photographs.
Each issue is periodically mailed to qualified readers and strategically placed with business partners such as airlines, travel companies, banks, universities, etc.
Annual TAM awards for different categories of businesses.
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
ADVERTISING OPTIONS
Digital Sponsor
Ranging from a single media strategy to a complex, overlapping campaign. Our digital campaigns and forward-thinking strategies affect the bottom line ultimately bringing you customers and increasing your business revenue. Proactive marketing gives our partners optimum exposure to the affluent crowd. Advertorials designed for social media platforms such as Facebook,Twitter, Weibo (Chinese Twitter), WeChat and Instagram. Daily posts of editorials and recommendations on WeChat through our e-subscriptions. Positive interactions with our readers on different social media platforms. Periodical prize drawings to encourage reader interactions and readership loyalty.
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
Promotional sponsorships opportunities at commercial events to promote our clients to other businesses. Media sponsorships opportunities at professional events giving our clients maximum exposure to our readers. Co-sponsorship opportunities of various community events with our partners and clients. Cross promotion our clients' businesses to each other to maximize the advertising efforts.
ADVERTISING OPTIONS
Event Sponsor
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
1,080,000Monthly Readership
60 min. 15 min.
4,280,000
83%
Average time spent across our platforms
Interacting with our social media
Median net worth
Readers who buy from our pages
The Asian Magazine offers unparalleled strength and diversity in our media platforms. We give our clients optimum exposure in PR (media outreach), the Internet (websites), Social media (Wechat, Weibo, Facebook and Instagram, etc.) and Marketing Partnerships (events and brand promotions).
Ranging from a single media strategy to a complex, overlapping campaign, we are able to educate opinions—on a global scale—and we deliver what we promise. Our creative campaigns and forward-thinking strategies affect the bottom line. And that is bringing you customers and increasing your business revenue.
ADVERTISING OPTIONS
DALLAS MARCH/APRIL 2015
Top Chef
AustinWeekend Getaway
Back to the Vintage
畅游奥斯汀
复古风潮来袭
零距离接触
美国私立学校
2015 Spring/Summer Fashion Trends
Private School
钢琴小王子
张昊辰
对话
PAUL QUI
Source:the survey conducted by the Asian Magazine in the USA 2015
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
CIRCULATION & READERSHIP
1,080,000Total Readership
print and digital
729,500Total Circulation
The Asian Magazine Global Readership Category Source Readership Circulation
Direct Mail Mailing list/Drop off
Digital Online Magazine/newsletter
Social Media Facebook/Wechat/Weibo
Events Community Events
Total
Visibilities Hotels/Restaurants/Ent Venues/
China Airline & Airport Lougnes
Commercial Services
Banks/VIP Member Services
Airline & Airport Lounges
VIP/Private Clubs
State Tourism
Tourism Departments
Hotels/Restaurants/Ent Venues/
Commercial Services
1000050000
100010000
100010000
100010000
250025000
200010000
200020000
200020000
300060000
500050000
7295001080000
650000650000
50000105000
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
EDITORIAL & AD CALENDAR
Jan/Feb 2016
Winter Issue
Centered around travel but focuses on places to shop, stay and see on the West Coast
Dec15, 2015
Mar/Apr 2016
Spring Issue
Indepth look at unqiue places to visit in Seattle and Vancouver
Feb15, 2016
May/Jun 2016
Summer
Look at key places to visit in the mid-west region with Chicago as the topic city
Apr15, 2016
Jul/Aug 2016
Pre-fall
Travel tips on visiting the most popular cities on the East Coast
Jun15, 2016
Sep/Oct 2016
Fall
Prepare for winter getaway with focuses on Hawii, Alaska and other places
Aug15, 2016
Nov/Dec 2015
HolidayBest places to shop for the holidays Oct15, 2016
ADVERTISINGEDITORIALISSUE
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
AD SPECS
FULL PAGEBLEED: 8.75"×11.25" TRIM SIZE: 8.5"×11"LIVE AREA: 8"×10.5"
1/2 VERTICALNO BLEED: 3.875"×10.5"LIVE AREA: 3.375"×10"
1/2 HORIZONTAL NO BLEED: 8"×5.125"
LIVE AREA: 7.5"×4.625"
FULL PAGE TRIM SIZE: 8.5"×11"NO BLEED: 8"×10.5"
LIVE AREA: 7.5"×10"
Advertising Specifications
•Publication Trim Size: 8.5"×11"
•Binding: Perfect•Safety: 1/4" in from the trim and gutter•Bleed: 1/8" out from trim•Trim Crop Marks: 1/8" outside bleed area•All ads must be sized exactly and fractional ads must be bordered
Image QualityMechanical Requirements
•InDesign, Illustrator (Versions CS4 and above preferred)•Adobe Photoshop files are not advised•PDFX1A file accepted, files should contain all image links and embedded fonts•Hardcopy not accepted •All files must be CMYK, 300 dpi minimum, RGB, Lab or Index are not accepted. Tints and color type in four color ads must be produced in a CMYK equivalent•Use only Adobe v fonts•All monitors and printers have different representations of colors. If color is a concern, please provide a contract proof that is manufactured to SWOP•All ads must be accompanied by 100% to size laser proof•Client is responsible to proof read the Ad•Upload to ad.theasianmagazine.com
Copyright
You are responsible to acquire all copyrights for materials used in your advertising. With your permission, we will keep your artwork in our database for further use.
1721 W. Plano PKWY, #216, Plano, TX 75075 · Tel:972-767-7991 · www.theasianmagazine.com
MEDIA KIT 2016
RATE
AD
INTERIOR DISPLAY
PREMIUM POSITION
1x 3x 6x 9x 12x
Full Page1/2 Page
P2 & P3P4 & P5Inside BackBack Cover
$5,800.00 $5,200.00 $4,600.00 $4,200.00 $3,800.00$2,900.00 $2,600.00 $2,300.00 $2,100.00 $1,900.00
$6,800.00 $6,100.00 $5,500.00 $4,900.00 $4,400.00$6,600.00 $5,900.00 $5,300.00 $4,800.00 $4,300.00$6,800.00 $6,100.00 $5,500.00 $4,900.00 $4,400.00$9,800.00 $8,800.00 $7,900.00 $7,100.00 $6,400.00