TRACK NAME
CUSTOMER AND STAKEHOLDER ENGAGEMENT ORGANIZATIONAL EXCELLENCE
Enabling the Customer Journey
Organizing for Customer Engagement
Engaging with Medical Stakeholders
Creating an Insights-Driven Organization
Driving Operational Efficienc
Managing Organizational Effectiveness
Getting the Most from Your Veeva Investments
DESCRIPTION
The pharmaceutical industry has a range of digital, voice and in-person
channels available to reach customers. Understand
how to best use the right channels to drive better customer engagement.
Effective customer engagement hinges on
collaboration across teams, operating with a complete
customer view. This requires new commercial approaches
and access to the right data and insights.
The approach to customer and stakeholder engagement
recognizes the dynamic nature of medical interactions.
The collaboration between Medical Affairs and
Commercial teams, including leverage of new channels
and insights is key to driving commercial excellence.
Solid master data management and a
structured approach to content development is
critical to enable the insights driven organization. Find out how to achieve this and what the value of insights could be
for your organization.
There is an increased focus on efficiency. Taking cost
out of content development. Producing insights quickly
to drive business decisions. Continuously adjusting customer alignments. Streamlining events contracting. How are
operational teams approaching these
challenges?
Intelligent engagement starts with a deep understanding of
your customer profile, including interaction insights and content utilization across touch points. Armed with this data, you can drive smarter engagements. Find out how to establish the foundation to achieve tailored
interactions.
Discover best practices for implementing and running Veeva Commercial Cloud
solutions. From centralized teams to new approaches
to partnering, Veeva customers benefit from
innovation delivered with regular release cycles
to enable new business capabilities.
WHO SHOULD ATTEND?
Commercial Excellence, Customer Excellence,
Marketing, Brand, Digital, Multichannel
Commercial Operations, Sales Management,
Market Access, Commercial Excellence, Marketing, Brand, Digital
Medical Affairs, Commercial Excellence, Commercial Operations,
Marketing, Digital
Commercial Excellence, Commercial IT, Marketing,
Brand, Digital, Multichannel, Business Analytics
Commercial Operations, Commercial IT,
Promotional and Medical Content Management,
Data Management
Sales Force Effectiveness, Commercial Excellence, Marketing, Brand, Digital,
Multichannel
Commercial IT, Commercial Operations,
Veeva Administration
2016 Veeva European Commercial Summit29 Nov – 1 Dec, Madrid
Enabling Smarter Customer Engagement
Agenda-at-a-Glance
veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16
Agenda subject to change 22 November 2016
Tuesday, 29 November16:00 Registration Opens
17:30 Zinc Networking Cocktail (by invitation only)
18:30 Welcome Reception in the Partner Pavilion
Wednesday, 30 November7:00 Registration Opens
Breakfast - Meet the Experts (Partner Pavilion)
9:00 Welcome and Morning Keynotes | Amanda Buckley and Matt Wallach, Veeva (Auditorium)
9:50 GSK: Our Journey Towards a New Engagement Model | Maryka Petris, Kelly Ellis, Marcel de Jong, and Wayne Crowe, GSK (Auditorium)
10:20 Break - Meet the Experts (Partner Pavilion)
11:00 Commercial Showcase: Making Insights Work (Auditorium)
11:30 Veeva Keynote (cont.) and Awards | Amanda Buckley, Veeva (Auditorium)
12:00 Lunch - Meet the Experts (Partner Pavilion)
BREAKOUT SESSIONS
CUSTOMER AND STAKEHOLDER ENGAGEMENT ORGANIZATIONAL EXCELLENCE
Enabling the Customer Journey
Organizing for Customer Engagement
Engaging with Medical Stakeholders
Creating an Insights-Driven Organization
Driving Operational Efficienc
Managing Organizational Effectiveness
Getting the Most from Your Veeva Investments
13:40
14:20
15:00
Break - Meet the Experts (Partner Pavilion)
16:20
17:00
2016 Veeva European Commercial Summit • Agenda
veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16
Agenda subject to change
15:30
Panel: Gaining Greater Strategic Value from
Medical Events Karsten Bonhoff, SPMSD Tobias Schleicher, Teva
Panel: The Journey from Rep-Centric to Enterprise
Engagement Models Barbara Albientz, NovartisAnish Shindore, Novartis
Future of Medical Affairs - Best Practices
Sital Kotecha, Veeva
Managing and Measuring Commercial Cloud Value RealizationGary Page, Veeva
Callum Hayes, Veeva Jan van den Burg, Veeva
Fast Track to Veeva OpenData
Angélique Aldaya, Veeva Sylvain Chastagnol, Veeva
Orchestrating the Customer Engagement
JourneyAaron Mitchell, ZS
Key Account Management: A Look Ahead
Julien Massinon, VeevaChris Wade, Veeva
Unlocking the Value of KOL Data
Marco Gorini, AstraZenecaKilian Weiss, VeevaSital Kotecha, Veeva
Preparing for theEuropean General DataProtection RegulationAshley Slavik, Veeva
Mastering Data for Better Customer
Engagement Ken Hoang, Veeva
Accelerating MultichannelSuccess in Global
Advertising and PromotionIan Hale, Shire
Improving IT-Business Collaboration for Better CRM Governance and Release ManagementPhilippe Houben, BI
Personal and Digital Channels, Working
TogetherChris Wade, Veeva
Driving Coordinated Key Account Engagement through a Structured
Data ApproachOskar Thulin, Sobi
Using Medical Content toExtract Strategic Insights
and Drive ExcellenceEdith Sereno, Mavens
James Hemsley, Mavens
Veeva CRM Suggestions: Lessons from Real-World
Experience at MSD Austin Wilson, MSD Ywan Karlen, Aktana
Transforming Promotional Content Management
Globally at AstraZenecaGareth Alcock, AstraZeneca
The Treasure in the Vault. What Else Can It Do?
Bill Strickland, AstraZeneca
Best Practices for Enhancing Your Existing
Veeva CRM Implementation Richard Kibrya, LEO
Sandra Blaser, Veeva
Leveraging Digital Channels to Drive Better
Customer Engagement Jean-Sébastien Struyf, BMS
Integrating Marketing Automation: Current
Approach & Future Plans Arno Sosna, Veeva
Panel: Strengthening theMedical / Compliance /
Commercial PartnershipNat Hines, Novartis
Bill Strickland, AstraZeneca Sital Kotecha, Veeva
Evolving the ContentMindset at TevaTim White, Teva
DAM Good Practice! Huw Jenkins,Veeva
Foster Greater Productivity and CRM Adherence
through Dynamic Data Management
Guillaume Roussel, Veeva
GSK’s Connected Organization Delivers Better Customer EngagementMarcel de Jong, GSK
Harnessing the Value from CRM Data - from Information
to Insight to Achieving Strategic Use
Chris Moore, EY
Quickly Improving Resource Alignment and Accuracy Globally at GSK Phoebos Stergiou, GSK
Intelligent Engagement for Intelligent Outcomes
Eva Wiedenhöft, Accenture
Veeva Vault as a Platform for R&D and Commercial
Avril England, Veeva
Wednesday, 30 November (CONTINUED)
19:00 Buses Depart for Evening Gala
19:15 Evening Gala
Thursday, 1 December7:30 Breakfast - Meet the Experts (Partner Pavilion)
8:30Opening Remarks (Auditorium)
Amanda Buckley, Veeva
8:35Veeva Commercial Cloud and Veeva CRM Roadmap (Auditorium)
Povilas Petkevicius, Veeva
ROADMAP SESSIONS
Customer Data Master Data Management Commercial Content Medical Territory Alignment Events Management
9:30Veeva OpenData RoadmapGuillaume Roussel, VeevaAngelique Aldaya, Veeva
Veeva Network RoadmapPatrick Kübler, Veeva
Fernando Pingitore, Veeva
Veeva Vault PromoMats Roadmap Dom Eaton, Veeva
Myriel Penoy, Veeva
Veeva Medical RoadmapSital Kotecha, Veeva
Veeva Align RoadmapMichael Geiling, Veeva
Veeva Events ManagementRoadmap
Arpad Laczkovszki, Veeva
10:10Veeva OpenData RoadmapGuillaume Roussel, VeevaAngelique Aldaya, Veeva
Veeva Network RoadmapPatrick Kübler, Veeva
Fernando Pingitore, Veeva
Veeva Vault PromoMats Roadmap Dom Eaton, Veeva
Myriel Penoy, Veeva
Veeva Medical RoadmapSital Kotecha, Veeva
Veeva Align RoadmapMichael Geiling, Veeva
Veeva Events Management Roadmap
Arpad Laczkovszki, Veeva
10:40 Break - Meet the Experts (Partner Pavilion)
11:20 – 12:20
WORKSHOPS SESSIONS
The Convergence of MarketAccess with Commercial Teams:
How to Best Leverage Your Existing Cross-functional
Teams, Tools and ProcessesThomas Hasman, Highpoint
Ruven Remo, Highpoint
Differentiating the Customer Experience with
Digital ContentConan Robbins, Accenture Mathieu Vaidis, Accenture
Laying the Framework to Having the Confidence to Engage in
a Multichannel WayJames Hemsley, Mavens
Medical Affairs as a StrategicEnabler in the Evolution to
Achieving ScientificExcellence
Sital Kotecha, Veeva
Migrating from Zinc MAPS toVeeva Vault PromoMats -
Customer Case StudyAnne Davies, United Therapeutics
Hamish Miller, Veeva
11:20 – 12:20 CONSUMER HEALTH FORUM (by invitation only)
12:30 Closing Keynotes | The Future and What to Do About it, Mark Stevenson (Auditorium)
13:15 – 14:00 ANIMAL HEALTH FORUM Lunch and learn (by invitation only)
13:15 Farewell Luncheon - Meet the Experts (Partner Pavillion)
14:00 Summit Concludes
2016 Veeva European Commercial Summit • Agenda
veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16
Agenda subject to change
'My Insights', the New Way to Get Insights from Veeva CRM
Arpad Laczkovski, VeevaAlbert Almeyda, Veeva