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01 SUMMER 2016/SPRING 2017 LOOKBOOK MONTANA • USA HEADQUARTERS 601 W. Ravalli St., Hamilton, MT 59840 SEE MORE AT www.femmevelo.cc FEMME VÉLO
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S U M M E R 2 0 1 6/S P R I N G 2 0 1 7
LO O K B O O K
M O N TA N A • U S A
H E A D Q U A R T E R S
601 W. Ravalli St., Hamilton, MT 59840
S E E M O R E AT
www.femmevelo.cc
FEMMEVÉLO
OUR SPORT. OUR TIME.
We are excited to bring you our first ever
collection of high-performance, fashion-
forward women’s cycling apparel. Created
for the woman serious about her cycling,
we’ve designed beautiful pieces that offer
superior performance. Our pieces are
modern and fun with a nod to the those
groundbreaking women who rode before
us. Explore the collection and get to know
Femme Velo.
F A C I N G PA G E
Post-ride recovery Montana
style at Spotted Bear Spirits in
Whitefish, MT with Lauren, Traci,
and Nicole.
T H I S PA G E
Founder and CEO, Nicole
Adamson at home in the
Montana Mountains.
N I C O L E A D A M S O N
Founder/CEO
Nicole Adamson
O N T H E C O V E R
Traci Stolte showing off her
badass self in the Alfonsina
Jersey, cap, and sock.
Meet
AlfonsinaT H E A L F O N S I N A J E R S E Y
Our modern take on floral with bright
pops of color inspired by the Montana
landscape. Retail $160. In stock now.
T H E A L F O N S I N A B I B
Our Signature Bib designed to
complement our Alfonsina Jersey. Retail:
$220. Available to pre-order August 2016.
T H I S PA G E
Lauren Oscilowski showing off
our Alfonsina Jersey and Bib
Short.
O P P O S I T E PA G E
The legendary Alfonsina Strada
on her bike.
OUR SPORT. OUR TIME.
Meet
TH E O RI G I N A L ROA D RE B E L
Alfonsina
T H E D E V I L I N A D R E S SOur first collection pays tribute to the great Alfonsina Strada, the only woman to have raced the Giro d’Italia. Standing at a
sligh 5 feet 2 inches she drew a larger figure when atop her bicycle. It is rumored that as she rode the streets of her village, men and women would cross themselves as she passed, praying for poor Alfonsina’s lost soul. The “Devil in a Dress” would not be
derailed from following her passion because she was a woman. She would compete in the Tour of Lombardy, the Grand Prix of St. Petersburg, the Giro d’Italia, and would go on to break the women’s speed record, a record she would hold for 33 years. And,
she did it on a single-geared bicycle that weighed 44lbs, a behemoth by today’s standards.
O U R M AT E R I A L S
We spent months sourcing and
testing fabrics, selecting only
the highest quality Italian fabrics
and manufacturing partner.
O U R F I T
We road tested prototype
jerseys and bibs to make
sure the fit was just right and
the fabrics performed to our
standards.
O U R S T Y L E
We design our pieces for women
who ride hard and want to look
good while they do it.
Better fabric + Better fit = Enhanced Performance
Our Philosphy
OUR SPORT. OUR TIME.
W H Y F V
Femme Velo is for women who want beautiful cycling clothing that performs well under any condition and on any cycling adventure.
We’re for every woman, whether she’s a professional or amateur, a weekend warrior or just getting on the bike for the first time. We’re for the woman seeking adventure on her bicycle, and the woman looking to log some serious miles. We’re for the woman who rides to stay active and be healthy. Our mission is simple: get more women riding bicycles.
We love bicycling. We love the history of the sport, the feeling of unbridled joy we find whilst riding our bikes, and the commardarie that comes from sharing the road with a friend or a stranger. All are welcome here.
V
AnnieIntroducing
H E L L O , A N N I E
Introducing the Annie Jersey, named
after Annie Londonberry, a most
modern woman who dared to wear
pants while she road her bike instead
of the long skirts and corsets required
of her by the day. She believed that the
bicycle was going to free women from
the social constricts of the day and give
her greater mobility and power. Boy,
was she right!
Annie decided to embark on a
bicycling trip around the globe in 1894,
leaving from her home in Boston with
nothing but a change of clothes and
a pearl-handled pistol. She visited
Chicago, New York, Paris, Marsellies,
Alexandria, Singapore, Saigon, Hong
Kong, Shangai, and San Franciso.
T H I S PA G E
Lauren wearing the Annie Jersey
in a bright red geo dot print
as modern as Annie herself.
You’ll have to supply your own
pearl-handled pistol. Retail $160.
Available to pre-order August
2016.
OUR SPORT. OUR TIME.
Nothing but a change of clothes and a pearl-handled pistol.
T H I S PA G E
Top: Lauren striking an
Annie-worth pose.
Bottom: Photo of Annie
Londonberry wearing pants. You
go girl!
L E T ’ S G E T S O C I A L
Follow our adventure on
Instagram, Facebook, Twitter,
and our weekly blog
Share the Adventure
J O I N T H E C L U B
Join our club on STRAVA to
connect with other women,
challenge yourself, compete
with others, and push yourself to
new limits.
B E A N A D V O C AT E
Encourage a new cyclist, share
your love of the sport with a
young rider, give your time and
talent to and advocacy group,
get involved with the industry,
M E E T U S I N P E R S O N
Visit us at one of our pop-up
shops and see for yourself just
how fabric and fit can give you a
better ride. Join us in Whitefish,
MT for our annual event, find
out how you can become and FV
Ambassador, or ride with one of
our Ambassadors.
S H O P L O C A L
Want to see us in your favorite
shop? Drop us a line, we’re
always on the lookout for great
stockists with whom we can
share our adventure.
OUR SPORT. OUR TIME.
gravel goals
Ride like you mean it.
R I D E L I K E A G I R L S O C K
Remember what it was like riding your
bike as a young girl with nothing but
possibility and the open road ahead? Our
tube sock harkens back to those carefree
summer days. Retail $15. Available now.
C L A S S I C C YC L I N G C A P
Because you can never have too many
cycling caps in your wardrobe, and ours
is done in a classic navy with white polka
dots. Need we say more? Bonus points if
you can wear it with as much attitude as
Tracie. Retail $30. Available now.
OUR SPORT. OUR TIME.
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Ride like you mean it.
OUR SPORT. OUR TIME.
T H I S PA G E
Three pockets plus a waterproof
side zip pocket gives you ample
room to store your stuff and
keep it protected. What do you
put in your pockets?
O P P O S I T E PA G E
Lauren is all smiles in her
Alfonsina Kit.
B E L O W
High compression bibs with a
wide leg band eliminate the
much dreaded “sausage leg”
problem. Now that’s something
to stand up out of your saddle
for!
Our Sport. Our Time.M OV I N G T H E S P O R T F O R WA R D
From the early Suffragettes for whom the bicycle was the machine they used to challenge social norms and gain their independence and freedom to today when women are outpacing men in participation of the sport and standing up to demand equal access, pay, and representation,
bicycling has always been, and remains OUR sport. Now is OUR time to make our voices heard. Get involved. Be a part of it. Help move the sport forward.
www.femmevelo.cc
OUR SPORT. OUR TIME.
Our Sport. Our Time.
Founder, Nicole Adamson started bicycling as a way to be part of a sport she loved as a child, but had lost touch with as an adult. New to cycling she was looking for women with whom she could ride. Upon discovering that there was no women’s cycling club, organization, or team in her community a friend suggested she start one. That is how the first Femme Velo event camt
about. Every year Femme Velo grows its ranks welcoming new women to the sport and bringing women from across the country to ride together.
“The clothing line I created is an extension of our mission to eliminate the barriers that keep women from the sport and to provide women with everything they need to participate in her sport.
“The ‘shrink it and pink it’ model is dead. We want clothes that re designed for us. Femme Velo is glad to be a part of the movement to deliver high-performance, fashion-forward cycling attire to women,” Nicole Adamson.
Our Story
“ M Y PA S S I O N I S C YC L I N G . I WA N T T O G E T
M O R E W O M E N T O E X P E R I E N C E T H E
J OY, F R E E D O M , S T R E N G T H , A N D
P O W E R T H AT C A N C O M E
F R O M R I D I N G A B I C YC L E .”
OUR SPORT. OUR TIME.
I rejoice everytime I see a woman ride by on a bicycle.
-Susan B. Anthony
P H O T O G R A P H Y
Mandy Mohler
www.fieldguidedesigns.com
S T Y L I N G
Mandy Mohler and Nicole Adamson
A D D I T I O N A L C R E D I T
Thank you to our models, Lauren Oscilowski,
and Traci Stolte. Thank you to the community
of Whitefish, MT for your support.
Photography shot on location in Whitefish,
MT and Kalispell, MT.
A D D R E S S
601 W. Ravalli St.
Hamilton, MT 59840
Like what you see? Shop our collection online, or find out if a pop-up shop is coming to a city near you. Share us with your friends to help us create a happier, healthier, more stylish world.
Interested in being a Femme Velo stockist? Please contact Nicole directly at [email protected]
OUR SPORT. OUR TIME.
