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GRAYREPORTSDemand for Higher Education Programs
www.GrayAssociates.com
Results through April 2017
617.366.2838 www.GrayAssociates.com 2
GRAY For more information please contact Gray Associates.Email: [email protected]
Who Is Gray?
Program and Market Evaluation Data
Employment
Placement RatesStudent Inquiries
Demographics
Job Postings
Programs Price ProjectsPlace§ Program Evaluation
System§ Program profiles§ Program development
§ City targeting§ Location selection§ Campus consolidation
§ Price elasticity§ Price positioning§ Price optimization
§ Business strategy § Strategy implementation§ Acquisition analysis§ Complex analytics
Advanced AnalyticsPredictive Models
Geo-Analytics
Clients: Higher Education Institutions and Stakeholders
Competition
Enhanced Crosswalks
617.366.2838 www.GrayAssociates.com 3
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 4
GRAY For more information please contact Gray Associates.Email: [email protected]
Overall Student Inquiries (All Sources)
We will share data from 2015, 2016 and 2017.§ GrayReports covers January 2012 through the present. § We add between 600,000 and one million qualified inquiries to the dataset each month.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
617.366.2838 www.GrayAssociates.com 5
GRAY For more information please contact Gray Associates.Email: [email protected]
Overall Student Inquiries (All Sources)
In 2017, inquiries have fallen by an average of 12% year-over-year.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels
2015 2016 2017
-12%
617.366.2838 www.GrayAssociates.com 6
GRAY For more information please contact Gray Associates.Email: [email protected]
Overall Student Inquiries (All Sources)
After a decline of just 9% in March, inquiry volumes dropped 15% in April.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National InquiriesAll Programs and Award Levels 2015 2016 2017-15% YoY
617.366.2838 www.GrayAssociates.com 7
GRAY For more information please contact Gray Associates.Email: [email protected]
External Inquiries: Overall Results
External (or PPL) inquiries continued to plummet.§ Last year they fell an average of 15% year-over-year.§ April inquiries dropped 18% year-over-year.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National External InquiriesAll Programs and Award Levels 2015 2016 2017
-18% YoY
617.366.2838 www.GrayAssociates.com 8
GRAY For more information please contact Gray Associates.Email: [email protected]
Branded Inquiries
After growing 7% in March, Branded inquiries declined 9% in April.§ In 2016, the average monthly growth rate for Branded inquiries was 6%.
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Branded InquiriesAll Programs and Award Levels 2015 2016 2017
-9% YoY
617.366.2838 www.GrayAssociates.com 9
GRAY For more information please contact Gray Associates.Email: [email protected]
80859095
100105110115120125130
Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 2017
Overall Inquiry Conversion Rates: Trends(Indexed to Q1 2014)
Inquiry to Application: Overall Conversion Rates
In 2017, conversion rates are already well above our 2014 baseline.§ Q1 2017 beat last year by 14% and Q1 inquiries will continue to convert.
1. Applications are counted in the month in which the inquiry is received (i.e., an inquiry that is received in January and converts in March is counted as a January inquiry). Typically, the application rate will rise for three months or more after the month in which the inquiries were received.
2. Total includes unknown source type.
+14%
617.366.2838 www.GrayAssociates.com 10
GRAY For more information please contact Gray Associates.Email: [email protected]
Overall Student Inquiry Conversions (All Sources)
For January inquiries, total conversions declined 4% year-over-year.§ It now takes six months for conversions to fully mature.§ February conversions will likely remain lower than last year’s results.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
05,000
10,00015,00020,00025,00030,00035,00040,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Inquiry ConversionsAll Programs and Award Levels
2015 2016 2017
-4% YoY
Immature Months1
617.366.2838 www.GrayAssociates.com 11
GRAY For more information please contact Gray Associates.Email: [email protected]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.752016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.492017 $45.39 $45.30 $45.51 $45.45 $- $- $- $- $- $- $- $-
$30$32$34$36$38$40$42$44$46$48
Average Price per Inquiry for PPIAll Programs and Award Levels
Average Price for Pay-per-Inquiry
Since December, the average price of an External inquiry has been over $45.§ Prices started the year over $45.§ In March and April, prices hovered around $45.50.
Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.
+1%
617.366.2838 www.GrayAssociates.com 12
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 13
GRAY For more information please contact Gray Associates.Email: [email protected]
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online ProgramsAll Programs and Award Levels 2015 2016
Inquiries for Online ProgramsEducation Industry Inquiries: YOY Percent ChangeYear-over-year, inquiries for online programs were flat in 2016.
+0.5%
617.366.2838 www.GrayAssociates.com 14
GRAY For more information please contact Gray Associates.Email: [email protected]
Inquiries for Online ProgramsEducation Industry Inquiries: YOY Percent ChangeInquiries for online programs grew 4% in April.§ Inquiries for online programs have now increased in nine of the last ten months.
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online ProgramsAll Programs and Award Levels
2015 2016 2017+4% YoY
617.366.2838 www.GrayAssociates.com 15
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiry Conversions for Online Programs
Conversions for online higher education programs increased 69% in January.§ This is the sixth consecutive increase in conversions.§ The immature months have already passed last year’s volumes.
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for Online ProgramsAll Programs and Award Levels
2015 2016 2017
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
+69% YoY
Immature Months1
617.366.2838 www.GrayAssociates.com 16
GRAY For more information please contact Gray Associates.Email: [email protected]
Inquiries for On-Campus Programs
In 2016, inquiries for on-campus academic programs declined an average of 15% year-over-year.
2012
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus ProgramsAll Programs and Award Levels
2015 2016
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
-15%
617.366.2838 www.GrayAssociates.com 17
GRAY For more information please contact Gray Associates.Email: [email protected]
Inquiries for On-Campus Programs
In 2017, inquiries for on-campus academic programs have continued their decline.§ In March, inquiries for on-campus programs dropped 11% year-over-year.§ April inquiries for on-campus higher education programs plunged 18%.
2012
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-18% YoY1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion).
Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 18
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiry Conversions for On-Campus Programs
Conversions for on-campus programs fell 17% year-over-year in January.§ December conversions improved 2% this month, but still fell short year-over-year.§ The three immature months have a lot of ground to make up.
02,0004,0006,0008,000
10,00012,00014,00016,00018,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for On-Campus ProgramsAll Programs and Award Levels
2015 2016 2017
-17% YOY1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion).
Typically, conversion rates will rise for at least three months after the inquiries were received.
Immature Months1
617.366.2838 www.GrayAssociates.com 19
GRAY For more information please contact Gray Associates.Email: [email protected]
Overall Student Inquiry Conversions (All Sources)
For January inquiries, total conversions declined 4% year-over-year.§ It now takes six months for conversions to fully mature.§ February conversions will likely remain lower than last year’s results.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
05,000
10,00015,00020,00025,00030,00035,00040,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Inquiry ConversionsAll Programs and Award Levels
2015 2016 2017
-4% YoY
Immature Months1
617.366.2838 www.GrayAssociates.com 20
GRAY For more information please contact Gray Associates.Email: [email protected]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.752016 $45.11 $45.91 $44.79 $44.85 $42.47 $44.97 $44.39 $44.53 $45.13 $44.77 $44.89 $45.492017 $45.39 $45.30 $45.51 $45.45 $- $- $- $- $- $- $- $-
$30$32$34$36$38$40$42$44$46$48
Average Price per Inquiry for PPIAll Programs and Award Levels
Average Price for Pay-per-Inquiry
Since December, the average price of an External inquiry has been over $45.§ In March and April, prices have hovered around $45.00
Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.
+1%
617.366.2838 www.GrayAssociates.com 21
GRAY For more information please contact Gray Associates.Email: [email protected]
Google Search: Cost Per Click
In Q1 2017, keywords associated with Health Care Administration were the most expensive.
$27
$27
$28
$28
$28
$28
$30
$31
$34
$46
$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50
Marketing/Marketing Management, General.
Medical Insurance Coding Specialist/Coder.
Business Administration and Management, General.
Nursing Practice.
Family Practice Nurse/Nursing.
Human Resources Management/Personnel …
Computer and Information Systems Security/Information Assurance.
Accounting.
Criminal Justice/Safety Studies.
Health/Health Care Administration/Management.
National Google Search Cost Per Click
Source: Gray Associates, Google Search Research.
617.366.2838 www.GrayAssociates.com 22
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 23
GRAY For more information please contact Gray Associates.Email: [email protected]
Inquiry Volumes by Degree – Trailing Three Months
Post-Master’s certificates continued to be the fastest-growing awards.§ Associate’s degrees also increased over the past quarter (6%).§ Associate’s continue to outperform the more advanced degrees.
-15%
-20%
-10%
-7%
6%
104%
-40% -20% 0% 20% 40% 60% 80% 100% 120%
Master's degrees
Bachelor's degrees
Doctoral degrees
Undergraduate certificates
Associate's degrees
Post-master's certificates
Quarterly Change in InquiriesFebruary through April YoY
617.366.2838 www.GrayAssociates.com 24
GRAY For more information please contact Gray Associates.Email: [email protected]
Inquiry Volumes by Channel – Trailing Three Months
Once again, Affiliate – PPC was the fastest-growing channel for student inquiries. § Six different Branded inquiry channels grew in the most recent quarter.
-79% -40% -39% -29% -24% -23%
-11% -5%
0% 1% 4% 4% 8%
33% 56%
298%
-100% -50% 0% 50% 100% 150% 200% 250% 300% 350%
PPC - Inbound Call: BrandedDisplay: BrandedPPL: ExternalReferral: BrandedInteractive: BrandedAll Other Branded: BrandedSocial Media: BrandedWebsite: BrandedAffiliate: ExternalInbound Phone: BrandedOrganic: BrandedEmail: BrandedPPC: BrandedEvent: BrandedOffline Media: BrandedAffiliate - PPC: External
Quarterly Change in Inquiries by ChannelAll Programs and Award Levels
(February through April YoY) BrandedExternal
617.366.2838 www.GrayAssociates.com 25
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 26
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiries: The Big 5 Cities
All of The Big 5 Cities fell by double digits year-over-year.§ The pace of decline has slowed in three markets, but accelerated in Philadelphia.§ Inquiries for the Chicago market continue to decline 30% or more.
-25% -23%
-31%
-9%
-34%
-10% -13% -13%
-19%
-30%
-40%
-30%
-20%
-10%
0%
10%
New York, NY Los Angeles, CA Atlanta, GA Philadelphia, PA Chicago, IL
Top Five Cities for Inquiries Since January 2012Year-over-Year Change in April Inquiries
2016 YoY % Change 2017 YoY % Change
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
617.366.2838 www.GrayAssociates.com 27
GRAY For more information please contact Gray Associates.Email: [email protected]
The Big 5 Programs: March Growth
Inquiries for the Big Five Programs shrank again.§ Medical Assisting, which was also the best performer last month, performed the best, but dropped 19%.§ Registered Nursing was down 22%.§ Criminal Justice/Police Science was down 37%.§ The two business programs continued to drop, both down more than 23%.
-19% -22% -23%
-37% -41% -45%
-40% -35% -30% -25% -20% -15% -10% -5% 0%
Medical Assistant Registered Nursing Business Admin: Associate's -
Criminal Justice Business Admin: Bachelor's +
Five Largest Programs Since January 2012Year-over-Year Change in April Inquiries
2017 YoY % Change
617.366.2838 www.GrayAssociates.com 28
GRAY For more information please contact Gray Associates.Email: [email protected]
-78%
-61% -52% -51% -49%
-100%
-50%
0%
Computer and Information Sciences
Accounting and Finance
Criminal Justice/ Safety Studies
Information Systems Security/ Information
Assurance.
Marketing/ Marketing Management
The Slow 5 ProgramsYear-over-Year Change in April Inquiries
2017 YoY % Change
The Slow 5 Programs: The Higher Education Programs with the Slowest Inquiry Growth
All five of the slowest-growing programs1 shrank more than 49%.§ Computer and Information Sciences declined 78% YoY.§ Information Systems Security and Marketing are the two new programs in the “Slow 5” this month.
1. Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 29
GRAY For more information please contact Gray Associates.Email: [email protected]
356%
186%
126% 111% 88%
-50% 0%
50% 100% 150%
200%
250% 300% 350% 400%
Human Services
Medical Insurance Coding
Counseling Psychology
Medical Office Assistant
Computer Support Specialist
The Fast 5 ProgramsYear-over-Year Change in April Inquiries
2017 YoY % Change
The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth
All five of the fastest-growing programs1 grew more than 88%.§ At 356%, Human Services grew the fastest for the seventh consecutive month.§ Second on the list, Medical Insurance Coding, grew nearly 186%.§ Medical Office Assistant, also in the top 5 last month, grew 111%.§ We have two new members of the Fast Five: Medical Office Assistant and Computer Support Specialist.
1. Includes the 75 programs with the highest volume since January 2012.
617.366.2838 www.GrayAssociates.com 30
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: 10 Highest-Scoring States
Using Gray’s data and scoring system can identify the most attractive location for a program—or a school. In this case, Pennsylvania leads with strong Student Demand and Competitive Intensity.
617.366.2838 www.GrayAssociates.com 31
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
In PA, Student Demand is high and growing fast for Computer Support Specialist.
617.366.2838 www.GrayAssociates.com 32
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
Job Postings are also above the 90th percentile (top 5 states).
617.366.2838 www.GrayAssociates.com 33
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
BLS confirms high employment of CSSs in Pennsylvania.
617.366.2838 www.GrayAssociates.com 34
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
Wages in PA range from $30,000 to $40,000, about average for CSS in the US.
617.366.2838 www.GrayAssociates.com 35
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
Wages in PA range from $30,000 to $40,000, about average for CSS in the US.
617.366.2838 www.GrayAssociates.com 36
GRAY For more information please contact Gray Associates.Email: [email protected]
Computer Support Specialist: Pennsylvania Market Scorecard
13 competitors offering CSS drew a negative 4 points for Competitive Intensity.
617.366.2838 www.GrayAssociates.com 37
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 38
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiries: Age Groups – Master’s Inquiries
-2 -1 0 1 2 3 4 5
Family Practice Nurse/Nursing
Engineering, General
Computer Systems Analysis/Analyst
Registered Nursing
Accounting and Finance
Engineering Technology, General
Project Management
Computer Sys. Networking/Telecomm
Cinematography and Film/Video Prod
Public Administration
Differences in Program Interest by Age Group1
(10 Master’s Programs with Greatest Interest by Traditional Age Group)
In High SchoolTraditionalPost TraditionalMature
1. Index (Z-Score) of the difference from the mean interest across all age groups inquiring about a given program.
Interest in programs varies widely by age group.
Difference Index
617.366.2838 www.GrayAssociates.com 39
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiries: Age Groups
-2 -1 -1 0 1 1 2 2
Doctorate
Post-master's Certificate
Master's
Bachelor's
Associate's
Certificate
Degree PreferencesMature Learners
Mature students are more interested in Doctorate or Post-Master’s Certificate programs.
Difference Index
1. Index (Z-Score) of the difference from the mean interest across all age groups inquiring about a given program.
617.366.2838 www.GrayAssociates.com 40
GRAY For more information please contact Gray Associates.Email: [email protected]
Student Inquiries: Age Groups – Master’s Inquiries
-2 -1 0 1 2
Christian Studies
Organizational Behavior Studies
Medical Informatics
ESL Language Instructor
Special Ed. and Teaching, General
Accounting and Finance
Family Practice Nurse/Nursing
Engineering, General
Computer Systems Analysis/Analyst
Arts, Entertainment,and Media Mgmt, Gen'l
Differences from Mean Interest in Master’s Programs Mature Learners
1. Index (Z-Score) of the difference from the mean interest across all age groups inquiring about a given program.
Mature students are more interested in programs that enrich their lives and the lives of others.
Difference Index
617.366.2838 www.GrayAssociates.com 41
GRAY For more information please contact Gray Associates.Email: [email protected]
Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
617.366.2838 www.GrayAssociates.com 42
GRAY For more information please contact Gray Associates.Email: [email protected]
Job Postings: Demand Map
Where are the top locations for jobs? Example: Medical Billing and Medical Coding
MSAs (Top 5 MSA) Count % of Total Location Quotient Demand Level IndexNew York-Newark-Jersey City, NY-NJ-PA 2,992 6.00% 0.8 Low
Los Angeles-Long Beach-Anaheim, CA 2,320 4.65% 1.0 Average
Chicago-Naperville-Elgin, IL-IN-WI 1,879 3.77% 1.0 Average
Phoenix-Mesa-Scottsdale, AZ 1,765 3.54% 2.3 Very High
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 1,562 3.13% 1.4 High
Total (specified) 57,073
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
617.366.2838 www.GrayAssociates.com 43
GRAY For more information please contact Gray Associates.Email: [email protected]
Job Postings: Annual Job Counts
Job postings volume indicates strong employer demand for Medical Coders and Medical Billers in the Philadelphia Metro Area.
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
111 110 112 58 49
184 258 321
1,015
1,385
0
200
400
600
800
1,000
1,200
1,400
1,600
2012 2013 2014 2015 2016
Annual Job PostingsMedical Coders and Medical Billers – Philadelphia MSA
Job Boards and Staffing Agencies
Employer Websites
617.366.2838 www.GrayAssociates.com 44
GRAY For more information please contact Gray Associates.Email: [email protected]
Job Postings: Job Titles
Medical Coder and Medical Biller are the most common job titles.
Job Titles (Top 10) Count % to TotalMedical Coder 508 32.52%Medical Biller 395 25.29%
Medical Billing Specialist 221 14.15%Medical Billing 66 4.23%
Medical Billing Clerk 23 1.47%Medical Billing/ Representative 21 1.34%Got Unpaid Medical Bills Work 20 1.28%Medical Billing Representative 19 1.22%
Medical Coding 15 0.96%Accounts Receivable Representative 14 0.90%
Total 1,562
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
617.366.2838 www.GrayAssociates.com 45
GRAY For more information please contact Gray Associates.Email: [email protected]
Job Postings: Sample Salary
The majority of Medical Coder and Medical Biller listed salaries are less than $35,000.
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
256
96
28
42
0 50 100 150 200 250 300
Less than $35,000
$35,000 to $49,999
$50,000 to $74,999
More than $75,000
Salary Distribution (Advertised)
§ 73% of the job postings did not have any salary information.
617.366.2838 www.GrayAssociates.com 46
GRAY For more information please contact Gray Associates.Email: [email protected]
Job Postings: Skill Clusters
As expected, the skill clusters most commonly cited are typically related to Health Care.§ 60% of the job postings mentioned Billing and Coding.
8%
8%
9%
11%
12%
13%
13%
25%
46%
60%
0% 20% 40% 60% 80% 100%
Health Care: Basic Patient Care
Customer and Client Support: Claims Processing
Administration: General Administrative and Clerical Tasks
Health Care: Medical Documentation and Abstraction
Health Care: General Medicine
Customer and Client Support: Basic Customer Service
Finance: General Accounting
Information Technology: Microsoft Office and Productivity Tools
Finance: Billing and Invoicing
Health Care: Medical Billing and Coding
Most Frequently Cited Skill Clusters in Job Postings
FinanceOther
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
Health CareCustomer Support
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Job Postings: Education (Minimum Advertised)
Associate’s degree is the most common degree type listed in job postings.§ 10% of the specified job postings advertised a Bachelor’s degree.
10%
28%
62%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bachelor's degree
High school or vocational training
Associate's degree
Most Frequently Cited Education (Minimum Advertised)
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
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History Job Postings: Employers
80% of the job postings did not specify an employer.
11
9
9
8
8
8
8
8
7
7
0 2 4 6 8 10 12
Silvia Orta Hope & Faith 2 Network
Employer 2
Mjol
Employer 4
Continuum Health Alliance
Fresenius
Employer 7
Employer 8
Department of Veterans Affairs
Employer 10
Employers by Volume in Job Postings
Source: Burning Glass Technologies, Labor Insight™ Real-Time Labor Market Information Tool, http://www.burning-glass.com 2017.Keywords : “Medical Bill* (billing, biller etc.)” and “Medical Cod* (coding, coder etc.)” were used in this analysis. Timeline: May 01 2016 to April 30 2017.
§ The largest employer accounts for less than 1% of the job postings.
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Agenda
1. Demand Trends: Inquiries, Conversions, and Google Searches
1. National
2. Online and On-Campus
3. Degree and Channel
4. City and Program
5. Mature Learners
2. Job Postings
3. Summary
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Key Demand Trends and Observations
§ Overall inquiry volumes continued to decline 15%.
§ External inquiries dropped 18%, and Branded inquiries dropped 9%.
§ But, some trends are strongly diverging by segment.
─ Inquiries for on-campus programs fell 18%, while inquiries for online grew 4%.
─ Conversions on-campus fell 17%, but online programs are up close to 70%.
§ Human Services continues to be the fastest-growing program.
§ Employment for Medical Biller and Coder is growing significantly.
─ Medical Insurance Coding is also April’s 2nd fastest growing program.
─ However, most advertised salaries for this program are less than $35,000.
§ Mature Learners are an emerging segment with unusual interests.
§ It is now possible to assess how potential new markets fit with your programs.
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GRAY For more information please contact Gray Associates.Email: [email protected]
Questions and Contacts
Please feel free to contact:Bob Atkins
CEOGray Associates, Inc.
[email protected]@Gray_Associates
617.366.2836
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Upcoming Gray Associates’ Webcast
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