1. 1. live video trends 2 0 1 7
2. 2. overview What is live streaming? Why live video streaming? Platforms leading the way Content possibilities Available analytics Examples
3. 3. what is live video? Real-time: Breaking news; Important to train employees how to use live video Live: Consistent show; i.e. Monday at 5pm
4. 4. 66% OF PEOPLE WOULD RATHER SEE A VIDEO ABOUT BREAKING NEWS THAN READ AN ARTICLE Source: Adobe
5. 5. why go live? Provides honest and engaging content Gives an authentic, behind- the-scenes look at your company or product Provides vicarious view into a world viewers previously been unable to access To embrace growing AR and VR, companies will need to have a live video strategy
6. 6. 79% OF INTERNET TRAFFIC WILL BE VIDEO IN 2020 Source: Cisco
7. 7. platforms Popular platforms for 2017: Facebook, Periscope, Snapchat* Instagram also released Instagram live videos at the end of 2016 Twitch is also expected to gain traction with the Food Network recently joining Important to keep audience in mind *Source:SocialMediaToday
8. 8. SNAPCHAT IS PREDICTED TO REACH 217 MILLION DAILY ACTIVE USERS BY THE END OF 2017 Source: eMarketer
9. 9. content Exclusive peaks; "Behind the scenes" content Events News updates Product announcements Employee showcases Office tours Product demonstrations
10. 10. "LIVE STREAMING IS BRINGING ONE VERY IMPORTANT THING THAT IS CEMENTING THEIR SUCCESS: ACCESSIBILITY." Business.com
11. 11. analytics Views Likes Comments Peak Concurrent Viewers (highest # of viewers who watched video while live)
12. 12. examples Cisco employees take over Snapchat Dunkin' Donuts behind- the-scenes tour White House staffer videos Pope visit