live video trends2 0 1 7

overviewWhat is livestreaming? Why live videostreaming?Platforms leadingthe wayContent possibilitiesAvailable analyticsExamples

what is live video?

Real-time: Breakingnews; Important totrain employees howto use live video

Live: Consistent show;i.e. Monday at 5pm

66% OF PEOPLEWOULD RATHER

SEE A VIDEOABOUT BREAKINGNEWS THAN READ

AN ARTICLESource: Adobe

why go live?Provides honest andengaging contentGives an authentic, behind-the-scenes look at yourcompany or productProvides vicarious view intoa world viewers previouslybeen unable to accessTo embrace growing AR andVR, companies will need tohave a live video strategy

79% OF INTERNETTRAFFIC WILL BE

VIDEO IN 2020Source: Cisco

platformsPopular platforms for 2017:Facebook,Periscope, Snapchat*Instagram also releasedInstagram live videos atthe end of 2016Twitch is also expected togain traction with the FoodNetwork recently joiningImportant to keep audiencein mind

*Source: Social Media Today

SNAPCHAT ISPREDICTED TO

REACH 217MILLION DAILY

ACTIVE USERS BYTHE END OF 2017

Source: eMarketer

contentExclusive peaks; "Behindthe scenes" contentEventsNews updatesProduct announcementsEmployee showcasesOffice toursProduct demonstrations

"LIVE STREAMING ISBRINGING ONE VERYIMPORTANT THING

THAT IS CEMENTINGTHEIR SUCCESS:ACCESSIBILITY."

Business.com

analyticsViewsLikesCommentsPeak Concurrent Viewers(highest # of viewerswho watched video whilelive)

examplesCisco employees takeover Snapchat

Dunkin' Donuts behind-the-scenes tour

White House staffervideos Pope visit