16
2017 MEDIA KIT ProBuilder.com
2017 MEDIA KIT
ProBuilder.com
2 Professional Builder | ProBuilder.com
RAISING THE BAR
IBS/KBIS
RAISING THE BAR
The Power of Partnership
Number of years** of Professional Builder’s Show Village at International Builders’ Show
21
All of our subscribers buy or specify products or influence product selection.*
Total qualified circulation*100% 121,632
*June 2016 BPA Statement **Publisher’s Data
2016 AwardsJESSE H. NEAL AWARDS: - Mike Beirne, winner, Best Profile - Denise Dersin, finalist, Best Commentary/Blog - Amy Albert, Mike Beirne, Denise Dersin, finalist, Best Subject-Related Integrated Package
ASBPE AND NAREE: Multiple national and regional awards
MIN: Finalist, Best of the Web & Digital Awards for Video
Jesse H. Neal Awards
8AZBEE, NAREE,
Folio: awards
90Professional Builder INSIGHT Market-leading Data 50,000 builders & consumers** 42 Product Categories Products by type - U.S. & Canada Brand Leaders by Installation - U.S. & Canada
Cover photos clockwise from upper left: Eric Figge, Christopher Mayer, Adrian Tiemens Photography, Sam Oberter, Craig McMahon, John Cole
Professional Builder | ProBuilder.com 3
2014 2015 2016
Under 40 Executive Summit
PB Data Group
Housing Giants Leadership Conference
Multifamily eNewsletter
ProTradeCraft.com
Women in Residential Construction Conference
The New American Home
PRODUCTS magazine
NKBA magazine
RAISING THE BARNEW LAUNCHES TO REACH YOUR TARGETS
LAUNCHES
We are different and we welcome the opportunity to show you why. Our team will work with you to create customized solutions that fit your needs. The market has changed and Professional Builder has proven its ability to deliver thoughtful solutions that work for today’s market and position you for tomorrow.
Professional Builder has invested in assembling the most talented, most experienced team in the home building industry. Our experience in
each of our business units—management, editorial, digital, events and data—allows us to deliver market-leading content and on-target media solutions to our audience and advertising partners.
The 2017 Media Kit is just a glimpse into our company. It highlights the leadership we have shown in bringing new products to the market and the tremendous growth our brand has experienced.
Our whole team is available to you—we welcome the opportunity to have a conversation.
Best wishes on a successful 2017.
Sincerely,
Tony Mancini Group Director - Principal [email protected] l 484.412.8686
OUR EXPERIENCE IS YOUR ASSET
4 Professional Builder | ProBuilder.com
RAISING THE BARCIRCULATION
85%Read 3 out
of 4 Issues***
100% Specify/Purchase Authority
Among Subscribers*
*June 2016 BPA Statement**June 2016 BPA Statement, subset of Professional Builder’s 121,632 total qualified circulation***Signet AdStudy, April 2016, based on 152 respondents
100% Subscriber Requested*
40 minutes Average Time
Spent per Issue***
107,320 Builders, Developers, General Contractors,
Remodelers, Manufactured-home Manufacturers, & Land
Developers*
14,312 Architects, Designers & Engineering Firms*
121,632 TOTAL QUALIFIED CIRCULATION*
#1 versus Builder magazine
Qualified print circulation*
#1 versus Builder magazine
98,189
Custom Builders and Architects**
Builder magazine does not report
46.2K
Multifamily Builders* Builder magazine does not report
32.9K
Architects*
#1 versus Builder magazine
14.3K
Professional Builder | ProBuilder.com 5
MAX delivers your message in the most efficient manner and increases engagement Precisely target a subscriber base for your marketing message Deliver finely tuned, detailed breakdowns of buying influence data Deliver your best potential buyers through personalized queries
MAXDATABASE
DATABASE EXTRAORDINAIREMAX is the information collection center of all SGC Horizon products and events. This unified database captures, archives and sorts all of the Professional Builder
audience information you need to tailor your marketing message, in every form, to a wide spectrum of builders or a specific niche.
LEAD GENERATION
DataContent Marketing
Lead NurturingRetargeting
RESEARCHProduct/Brand Usage
Focus GroupsSubscriber Preference
Advertising Studies
INTEGRATED MEDIA
Exclusive Messaging Digital Editions
NewslettersMagazinesWebsites
EVENTSConferences/
Summits/ToursOn-Demand Education
WebinarsWhite PapersCase Studies
CUSTOM SOLUTIONSMarket Segmentation
Database ManagementSocial Media
Web DevelopmentVideo & Blogs
RAISING THE BARTARGET - CONTENT - ENGAGEMENT
6 Professional Builder | ProBuilder.com
RAISING THE BAREDITORIAL STAFF
Recent Distinguished Awards for Journalism Excellence
2015 Jesse H. Neal Award for Best Commentary: Scott Sedam
NAREE Gold Award for Best Residential Trade Magazine
ASBPE Two AZBEE National Awards and Three Regional Awards
Marianne Dekker Matera Mentor Award: Denise Dersin
2014 Jesse H. Neal Award Finalist in Three Categories
2013 FOLIO: 100 “Under the Radar” Change Agents
2012 Jesse H. Neal Award Best Subject-Related Series of Articles
Our goal at Professional Builder is to provide our readers with the newest information, trends, and technology that will allow them to be more competitive in their markets and increase their profitability. That means offering builders the best new ideas in home design, products, construction, sales and marketing, technology, and business management, in whatever way they prefer to receive that information, including print, online, email newsletters, video, webinars, and social media. Professional Builder’s content combines the savvy of industry consultants with builders’ own stories to illustrate cutting-edge successes in the marketplace.
RELEVANT EDITORIAL
The world is changing at breakneck speed these days. What was new technology just last year has been replaced by completely different systems this year. Changes are happening in home building, as well. New homes now come with more options than ever: multigenerational spaces in the form of first floor suites, attached casitas, or completely separate auxiliary dwelling units; outdoor living spaces in the back, on the side, or in the center of the home; baths with features that rival those of the swankiest spas.
Products, too, are changing rapidly. No need for extra outlets for charging stations; we’ll be charging our phones automatically when we set them on the kitchen counter. The advancements that have been made to save water with faucets, toilets, and showers are amazing. Some of the smart home technology products coming on the market simply boggle the mind. And who could have foreseen how quickly we moved from the idea that customers wouldn’t pay for energy-efficiency to legislators mandating that all homes be net-zero-ready?
There is so much happening, so quickly, it’s hard to keep up.
That’s where we come in. Whether the subject is new design trends, meeting new code changes, or finding the next big innovation in products to wow your customers, it is Professional Builder’s mission to let our readers know about it.
We present this information in a variety of ways, ways that make sense for the content. Reported articles provide in-depth coverage of topics; videos show how a product is made and how to install it; webinars offer a chance to listen to experts and ask them questions; and conferences provide even more opportunities for one-on-ones with consultants and leading-edge builders. We deliver this information in every way our readers want to receive it: by mail, email, social media, and in-person events.
Yes, things are changing. But there’s no reason to be out of the loop. Professional Builder is on it.
Sincerely,
Denise Dersin, Editorial Director
OUR MISSION
2016 AwardsJESSE H. NEAL AWARDS: - Mike Beirne, winner, Best Profile - Denise Dersin, finalist, Best Commentary/Blog - Amy Albert, Mike Beirne, Denise Dersin, finalist, Best Subject-Related Integrated Package
ASBPE AND NAREE: Multiple national & regional awards
MIN: Finalist, Best of the Web & Digital Awards for Video
Professional Builder | ProBuilder.com 7
Digital. Social. Data.RAISING THE BAREDITORIAL STAFF
MEET THE EDITORIAL TEAM
DENISE DERSINEditorial Director
Denise Dersin has been an award-winning writer and editor for more than 25 years, a decade of which was spent as editor-in-chief of Builder magazine and BuilderOnline.com. Previously,
she served as an editor in the books division of Time Life.
AMY ALBERTEditor-in-Chief
Amy Albert has more than two decades of experience in journalism, including stints as chief editor of Custom Home, senior editor at Builder, and kitchen design editor at Bon
Appetit. Amy is the recipient of several awards for editorial excellence and has served on numerous design juries.
SUSAN BADYSenior Editor
Susan Bady is one of the best design writers in the business, with numerous journalism awards and more than 25 years experience covering the residential construction industry. In each issue
of Professional Builder, she delivers a unique and comprehensive report on the latest in housing design and industry trends.
Mike Beirne Senior Editor
Mike Beirne has nearly 30 years of journalism experience and has garnered numerous news and feature writing awards; he is a Jesse H. Neal Award winner and holds honors from the Society
of Professional Journalists and the American Society of Business Press Editors. Mike also has operated a masonry restoration business for more than two decades.
INGRID BUSH Content Manager
After seven years as managing editor in magazine and online publishing for CNET, Future US, and others in the Bay Area’s high-tech industry, Ingrid moved east. Drawing on
her background in architecture, she worked for nine years as managing editor of Hanley Wood’s Remodeling Group.
MICHAEL CHAMERNIK Associate Editor
Michael Chamernik is a 2012 graduate of DePaul University. He has written about sports uniforms for Uni-Watch.com and covered both high school sports and business news for the
Chicago Sun-Times.
SCOTT SEDAM Industry Adviser
Scott is president of TrueNorth Development, a consulting and training firm based in the Detroit area. He has worked in the home building industry for more than 30 years,
helping companies to develop and implement significant process improvements, and is a frequent speaker at industry events.
Professional Builder’s award-winning team of editors, the most experienced in the business, is committed to delivering the most meaningful and engaging content possible. They deliver must-have news and information in every format available — text, photographs and illustrations, charts and graphs, and video. They strive to ensure that readers can find what they need, when and where they need it, at their desks or on their mobile devices.
8 Professional Builder | ProBuilder.com
PR RAISING THE BARSIGNATURE PROGRAMS
Housing GiantsEach year, Professional Builder tracks and reports the financial and business results of the nation’s largest home building companies. The Housing Giants Report in the May issue ranks more than 250 firms, with profiles of notable companies and in-depth analysis of industry trends. An interactive version of the rankings on ProBuilder.com offers a deep dive into Housing Giants stats and market info.
Professional Builder Design AwardsProfessional Builder honors the best of the best in residential design with the PB Design Awards. Leading architects and designers judge the submissions, and winners are recognized in the September issue.
Since 1993, Professional Builder has sponsored the annual National Housing Quality Awards — the highest recognition a builder can earn for quality management. Winning companies are considered to be among the nation’s most well-run and profitable. Award winners are featured in the October issue.
Professional Builder’s Builder of the Year AwardProfessional Builder’s Builder of the Year Award is one of the industry’s highest distinctions. In the December issue, Professional Builder editors select and honor one home building company that has raised the bar and paved the way for its industry peers. 2016 marked the 50th anniversary of this award.
National Housing Quality Awards
Professional Builder | ProBuilder.com 9
Digital. Social. Data.RAISING THE BARSIGNATURE PROGRAMS
DIGITAL CONTENT DRIVERSWebsiteProBuilder.com averages around 70k unique visitors per month and can easily be accessed on a desktop, tablet, or mobile device.
Source: Google Analytics
E-newsletters Daily Feed: Weekdays; 33k subscribers
Multifamily Building Report: Monthly; 35k subscribers
Design Innovation: Every other month; 84k subscribers
Source: Publisher’s Data
Social MediaProfessional Builder’s social media groups are very active: We share news and stories on Facebook; LinkedIn is used primarily by our readers as a forum for ideas and questions; and we use Twitter to promote news and information on all of our various platforms.
40 Under 40 AwardsFocusing on the next generation of leaders in the home building industry, this special March story package profiles 40 superstars, all under the age of 40 and doing remarkable things to advance home building.
Top 100 ProductsProfessional Builder’s editorial staff tallies reader responses to hundreds of building industry products introduced during the previous 12 months to compile its annual Top 100 Products report in the August issue. Integrated sponsorship combines advertorials, e-newsletters, and online visibility.
10 Professional Builder | ProBuilder.com
PR RAISING THE BAREXCLUSIVE EVENTS
January 10-12, 2017, Orlando
Professional Builder and Custom Builder are the media partners for the NAHB’s New American Home in Orlando at IBS 2017 and 2018. TNAH sponsors are promoted in monthly email updates on the Home’s progress, in all print, digital and on-site promotions, and through dedicated press releases transmitted to the Professional Builder and Custom Builder audiences.
June 21-22, 2017, Denver
The Professional Builder “Under 40 Executive Summit” is a networking and educational event tailored for the industry’s present and future leaders — young home building company owners, presidents, sales managers, marketing directors, purchasing managers, construction managers and design leaders. The event offers a short retreat from the daily grind so these executives can gain new perspectives on their businesses, new ways to approach the business of building, and connections with like-minded industry colleagues.
January 10-12, 2017, Orlando
For 21 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. Demonstration homes are constructed outside the convention center with industry-leading builders’ and product manufacturers’ participation. Show Village sponsorship showcases your brand in an installed environment, generates leads through face-to-face industry networking, and delivers integrated exposure pre-show, at-show and post-show.
October 18-20, 2017, Paradise Valley, AZ
The Housing Giants Leadership Conference hosts purchasing, construction, operations, and design executives — decision-makers who buy and specify your products. HGLC offers strategic management tools to help these executive and operational leaders maximize their company’s performance and profitability. At this two-and-a-half-day, high-level conference, attendees network with their peers and learn from experts how to apply the concepts of high-performance home building to boost profitability and maximize resource efficiency.
Sept.13-15, 2017, Omni Scottsdale Resort & Spa at Montelucia
Building Together: Women in Residential Construction is designed to offer valuable insight and inspiration for professionals in the home building and remodeling industries. Its highly targeted presentations include topics such as building a culture of mentorship, how to bring women into the industry, and bridging the confidence gap. Seminars, workshops, and networking opportunities are geared toward helping attendees advance both personally and professionally, and become stronger, more effective leaders.
Professional Builder | ProBuilder.com 11
Digital. Social. Data.RAISING THE BARCUSTOM DATA AND RESEARCH
There has never been a more important time for building product manufacturers to be prepared for what’s to come. With the right data and marketing research comes a clear understanding of the size of your market, your company’s market share, the opportunities that await and the customer’s perception of your products.
Professional Builder 2017 Brand Leaders Research by Home Innovation Research Lab
Professional Builder has partnered with Home Innovation Research Labs to conduct the most comprehensive research on brands and what builders are installing. Not a popularity contest, this research tracks what products are actually installed. The volume determines which manufacturer is a Brand Leader.
Brand Leaders will receive a 2017 crystal award and have use of the 2017 Brand Leader logo in their own collateral. Marketing packages include a full-page ad, an advertorial, a PB-produced transmitted press release, and a Brand Leader Data Report.
Professional Builder, along with Meyers Research, a premier consulting practice and the housing industry’s leading provider of rich data for residential real estate development and new home construction, provides real-time data on approximately 250 metrics impacting housing at a local level.
Builder activity Future builder activity National, MSA, State level data
+
PRODUCT USAGE DATA
For more information, contact Nicole Feenstra at [email protected]; 323.899.5263.
This is a best-in-class resource for building product usage data and marketing research insights, including:
Product Usage Data
Brand Usage Data
Custom Research & Analysis
Focus Groups & Expert Interviews
Product/Materials Usability Studies
Green Certified Product Programs
12 Professional Builder | ProBuilder.com
What is the Professional Builder content strategy?
A strategic digital advertising method that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
Aligning content
Content curation
Monitoring engagement
Behavior analysis
Native sponsor content
Personalization
Storytelling
Video
Social
CONTENT. TARGET. ENGAGEMENT.
CONTENTTelling your story in multiple
ways to several different markets, numerous times
throughout the year.
ENGAGEMENTGauging audience
response through analytics and reporting, then
adjusting and adapting accordingly.
TARGETSelecting buying influences from a database to gain
maximum audience exposure.
DigitalCampaign
Management
RAISING THE BARDIGITAL. SOCIAL. DATA.
54%* of B2B marketers are generating leads from
social media
Exclusive Social Strategy Drawing on partners, influencers, content curation, and a network of social resources, we develop exclusive social outreach campaigns for your brand.
• Kitchen and Bath and Architect targeted programs
• Social Influencer program
• Channel Build-Ups
• Event Marketing program
• Social Content Curation and Creation
*Social Media B2B
Professional Builder | ProBuilder.com 13
Digital. Social. Data.
An audience, driven by engagement
PB’s audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.
Audience segmentation and behavior analysis
Marketing automation and lead-nurturing strategy
Custom audience creation/curation
Data appends/list de-dupes
2,230 Total sponsor
content opens*
789 Sponsor content
engagements 4x or more*
132 Sponsor content
engagements 8x or more*
50 All sponsor content
engagements*
RAISING THE BARDIGITAL. SOCIAL. DATA.
CASE STUDIES | PRODUCT SPOTLIGHTS | BLOGS | SOCIAL MEDIA
CUSTOM VIDEO | CUSTOM AUDIENCE AND CONTENT NEWSLETTERS | EDITORIAL ARTICLE SERIES
* Sample Numbers
CUSTOM VIDEO PRODUCTION Building Science is an exclusive digital video series that highlights the science, technology, and R&D of a product or project.
We also produce stunning company profiles as we go “Inside...” a specific company to learn about the people and processes behind its products.
SGC also can produce custom videos like conversations with executives, product spotlights at trade shows, or project case studies around the country.
14 Professional Builder | ProBuilder.com
MARKET UPDATEProfessional Builder’s editors compile news, trends, legislation, and industry stats from housing markets across the country.
NAHB HOUSING POLICY BRIEFING The National Association of Home Builders offers an insider’s view of some of the most important housing policy and market information.
BUILDING SCIENCE A monthly column by Chief Architect Sam Rashkin and the U.S. Department of Energy offers the newest innovations and best practices in building science and net zero energy ready home building.
CONSTRUCTION HOW-TOQuality Matters is a monthly department from home performance and quality consultant IBACOS on a specific construction detail, including illustrations and instructional content.
SALES AND MARKETING Three of home building’s top sales and marketing consultants, Mike Lyon, Kevin Oakley, and Bob Schultz, offer practical advice, tips, and training for new home salespeople and marketing professionals.
BUSINESS MANAGEMENT Longtime industry consultant Scott Sedam focuses incisively on issues facing U.S.
home builders. Topics include business management and leadership, design and construction, systems, processes and metrics, supplier/trade relationships, and Lean Operations.
EXECUTIVE CORNER Top executives from the home building industry present their most innovative business ideas on a variety of topics in a question-and-answer format.
RAISING THE BAR2017 EDITORIAL CALENDAR
Ad Close DateJANUARY 11/29/2016
FEBRUARY1/4/2017
MARCH2/1/2017
APRIL2/28/2017
MAY4/3/2017
JUNE 5/2/2017
SPECIAL ISSUES IBS / KBIS 40 UNDER 40 SIGNET ADSTUDY HOUSING GIANTS
Cover Story Building Innovation: The New American Home
Successful Sales & Marketing: Winning Strategies From the Nationals
40 Under 40 Awards Design Update: Kitchens and Baths
Housing Giants: Analysis and Rankings
Regional Builders
Exclusive Research Kitchen & Bath Trends Housing Stats & Buyer Demographics
Doors & Windows Outdoor Living Trends Housing Giants Tech Tools for Builders
Design Best in American Living Awards
Customizing Production Homes
Designs for the Multicultural Market
Mixed-Use Development
Accessory Dwelling Units
Narrow Lot/Wide Lot
Business Management Retaining Quality Employees in an Increasingly Competitive Climate
The Power of Purchasing
New Building Product Development Strategies
House Review Starter Homes Master Suites Live/Work Narrow Lot Solutions Outdoor Living Spaces Multigenerational Design
Product Trends Feature Product Innovations From The New American Home
Surfaces: Tile & Countertops
New Product Spotlight
Product Preview: The International Builders’ Show
Siding; Roofing Top Products From The International Builders’ Show
Doors; Locks & Hardware
Cabinetry; Paints Faucets & Fixtures; Apps for Builders
Additional Opportunities
IBS/KBISJanuary 10-12Orlando
Custom Builder Winter Issue
Custom Builder Spring Issue
Under 40 Executive Summit June 21-22, Denver
PCBCJune 28-29San Diego
JULY 5/30/2017
AUGUST6/28/2017
SEPTEMBER 7/26/2017
OCTOBER8/29/2017
NOVEMBER9/27/2017
DECEMBER10/30/2017 Ad Close Date
TOP 100 PRODUCTS
PB DESIGN AWARDS
BUILDER OF THE YEAR
SPECIAL ISSUES
The Best Best Practices in Construction
Readers' Choice: The Top 100 Products
Professional Builder Design Awards
Business Management: National Housing Quality Award Winners
Universal (Design) Appeal
Builder of the Year Cover Story
Exterior Trends/Curb Appeal
Suppliers and New Products
Design Innovation Customer Satisfaction Green Building 2018 Forecast Exclusive Research
Agrihoods and Urban Farms
Ultra-Modern Architecture
PB Design Awards Multifamily Housing Trends
Outdoor Rooms for Every Climate
Affordable/Workforce Housing
Design
Buying Groups in the Home Building Space
Contending With Supplier Consolidation
Business Management
Small Homes That Live Large
Multifamily for the Single-Family Builder
On the Boards Luxury Homes Pocket Neighborhoods
Contemporary Designs House Review
Windows Kitchen Products Exterior Materials Product Trends Feature
Lighting; Caulk & Sealants
Top 100 Products Fireplaces; Appliances
Windows; Insulation Tubs & Showers; Tile Tools; Trucks & Accessories
New Product Spotlight
Custom Builder Summer Issue
Building Together: Women in Residential Construction Conference September 13-15 Scottsdale, Arizona
Housing Giants Leadership Conference October 18-20 Scottsdale, Arizona
Custom Builder Fall Issue
Additional Opportunities
In Every Issue
*The Editorial Calendar is subject to change without notice.
2014 + 2015 JESSE H. NEAL AWARD WINNER
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19TH ANNUAL
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www.BDCnetwork.comwww.BDCuniversity.com
2014 + 2015 +2016 JESSE H. NEAL AWARD WINNER
SPRING 2016
CUSTOMBUILDERONLINE.COM
Social Media Marketing Strategies | 32
Design Spotlight: Staircases | 42
Two Homes That Delight and Inspire
Two Homes That Delight and InspireVACATION HOMES | 12
CUSTOM BUILDER
ResidentialProductsOnline.com
Spring 2016
SUBHEAD
headline
ResidentialProductsOnline.com
SPRING 2016
INNOVATIVE FIXTURES, CUTTING-EDGE STYLE
The Kitchen + Bath IssueA LOOK AT WHAT’S BEING DONE ABOUT THE LABOR SHORTAGE
WHO WILL REMODEL THE HOMES OF THE FUTURE?
JULY 2016 / proremodeler.com
LABO
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RTAGE / REM
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DU
ST, PART 2 / W
HO
LE-HO
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JULY 2016
PROFESSIONAL REMODELER
Ad Close DateJANUARY 11/29/2016
FEBRUARY1/4/2017
MARCH2/1/2017
APRIL2/28/2017
MAY4/3/2017
JUNE 5/2/2017
SPECIAL ISSUES IBS / KBIS 40 UNDER 40 SIGNET ADSTUDY HOUSING GIANTS
Cover Story Building Innovation: The New American Home
Successful Sales & Marketing: Winning Strategies From the Nationals
40 Under 40 Awards Design Update: Kitchens and Baths
Housing Giants: Analysis and Rankings
Regional Builders
Exclusive Research Kitchen & Bath Trends Housing Stats & Buyer Demographics
Doors & Windows Outdoor Living Trends Housing Giants Tech Tools for Builders
Design Best in American Living Awards
Customizing Production Homes
Designs for the Multicultural Market
Mixed-Use Development
Accessory Dwelling Units
Narrow Lot/Wide Lot
Business Management Retaining Quality Employees in an Increasingly Competitive Climate
The Power of Purchasing
New Building Product Development Strategies
House Review Starter Homes Master Suites Live/Work Narrow Lot Solutions Outdoor Living Spaces Multigenerational Design
Product Trends Feature Product Innovations From The New American Home
Surfaces: Tile & Countertops
New Product Spotlight
Product Preview: The International Builders’ Show
Siding; Roofing Top Products From The International Builders’ Show
Doors; Locks & Hardware
Cabinetry; Paints Faucets & Fixtures; Apps for Builders
Additional Opportunities
IBS/KBISJanuary 10-12Orlando
Custom Builder Winter Issue
Custom Builder Spring Issue
Under 40 Executive Summit June 21-22, Denver
PCBCJune 28-29San Diego
JULY 5/30/2017
AUGUST6/28/2017
SEPTEMBER 7/26/2017
OCTOBER8/29/2017
NOVEMBER9/27/2017
DECEMBER10/30/2017 Ad Close Date
TOP 100 PRODUCTS
PB DESIGN AWARDS
BUILDER OF THE YEAR
SPECIAL ISSUES
The Best Best Practices in Construction
Readers' Choice: The Top 100 Products
Professional Builder Design Awards
Business Management: National Housing Quality Award Winners
Universal (Design) Appeal
Builder of the Year Cover Story
Exterior Trends/Curb Appeal
Suppliers and New Products
Design Innovation Customer Satisfaction Green Building 2018 Forecast Exclusive Research
Agrihoods and Urban Farms
Ultra-Modern Architecture
PB Design Awards Multifamily Housing Trends
Outdoor Rooms for Every Climate
Affordable/Workforce Housing
Design
Buying Groups in the Home Building Space
Contending With Supplier Consolidation
Business Management
Small Homes That Live Large
Multifamily for the Single-Family Builder
On the Boards Luxury Homes Pocket Neighborhoods
Contemporary Designs House Review
Windows Kitchen Products Exterior Materials Product Trends Feature
Lighting; Caulk & Sealants
Top 100 Products Fireplaces; Appliances
Windows; Insulation Tubs & Showers; Tile Tools; Trucks & Accessories
New Product Spotlight
Custom Builder Summer Issue
Building Together: Women in Residential Construction Conference September 13-15 Scottsdale, Arizona
Housing Giants Leadership Conference October 18-20 Scottsdale, Arizona
Custom Builder Fall Issue
Additional Opportunities
Professional Builder | ProBuilder.com 15
RAISING THE BARRATES & SPECIFICATIONS
Space Unit Rate (x)
1x 3x 6x 12x
Two-Page Spread $31,325 $30,123 $28,926 $27,366
Full Page $17,857 $16,751 $16,251 $15,201
½-Page Island $12,105 $11,726 $11,363 $10,656
½ Page $11,216 $10,832 $10,544 $9,883
1/3 Page $8,615 $8,343 $8,136 $7,600
¼ Page $6,015 $5,863 $5,691 $5,313
Back Cover — plus 25% Inside Back Cover — plus 10%Inside Front Cover — plus 20% Special Positions — plus 10%Opposite TOC — plus 15%
SPECIFICATIONSGENERAL INSTRUCTIONS
Terms and Agency Commission: 15% of gross billing for display advertising space, color, spe-cial position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used suf-ficient additional insertions to earn a lower rate than that at which they have been billed.
Rate Protection Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, as-signs and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Premium Charges: Cover and preferred position rates listed above.
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom. Regulations Not Stated Else-where in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing and will not be ac-cepted after closing dates.
MAILING INSTRUCTIONS Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.
ACCEPTED DIGITAL FORMATS Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integ-rity of the ad.
AD ART UPLOAD INSTRUCTIONS For ad art uploads and additional ad information, go to www.adshuttle.com/sgc.
SPECIFICATIONSMECHANICAL DATA
Publication Trim Size: 9” x 103/4”
Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
Binding: Perfect Bound
Live-Area: Keep all live matter ¼” away from trim on all four sides.
Mechanical Requirements: SWOP Specifications apply.
Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
SGC HORIZON MAGAZINESVisit www.SGChorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.
For advertising opportunities, contact Adam Grubb at 941.518.2395 or [email protected].
EDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005847.391.1000 · F: 847.390.0408 www.probuilder.com · www.sgchorizon.com
2017 GROSS RATES
CONNECTING BUYERS AND SELLERS WITH MARKET-LEADING CONTENT AND DATA
AD SIZES
Space Unit Specifications (width × height)
Non-Bleed Bleed
Two-Page Spread 17¼” × 10” 18¼” × 11”
Full Page 8” × 10” 9¼” × 11”2/ 3-Page Vertical 5¼” × 10” 5¾” × 11”
½-Page Spread 16½” × 47/ 8” 18¼” × 5½”
½-Page Vertical 37/ 8” × 10” 4½” × 11”
½-Page Horizontal 8" × 47/ 8” 9¼” × 5½”
½-Page Island 5¼” × 7 7/ 8” —
1/8-Page Vertical 2½” × 10” 3” × 11”
1/3-Page Square 5¼” × 43/ 8” —
¼-Page 37/ 8” × 47/ 8” —
1/6-Page 2½” × 47/ 8” —
1/8-Page Product Spotlight 37/ 8” x 2¼” —
