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THE NEW ENGLAND BRIDE’S ULTIMATE GUIDE 2017 MEDIA KIT
THE NEW ENGLAND BRIDE’S ULTIMATE GUIDE
2017
MEDIA KIT
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Brittany Jasnoff EDITOR, BOSTON WEDDINGS
Having spent the better part of the past decade working on Boston Weddings in various capacities (most recently as managing editor), Brittany Jasnoff is well versed on the many talented vendors that make up the local scene—and, as a
Boston bride herself in 2012, is very excited to share her knowledge with newly engaged couples. Also the managing editor of Boston magazine, Jasnoff, a BU alum, works with editors and writers to perfect each issue—and particularly
enjoys exploring the city through the lens of new and tried-and-true restaurants for the Food & Drink section.
MEET THE EDITOR
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EDITORIAL OVERVIEW
THE PLANNERSection Includes: Fashion, Beauty, Body, The Breakdown, Tried & True, Loot, Getaways, and Reality Checks, this is the go-to guide for brides for every aspect of their wedding.
THE EXPERTSTips, Tricks and Advice. This section features local experts and highlights business owners in the wedding industry.
BEST OF BOSTON WEDDINGS®*Our editors' expertly curated guide to the region's top venues and services.
VENUESA look at the region’s most sought-after reception venues and wedding locales.
FEATURESSubjects include: Fashion, Flowers, and Real New England Weddings.
THE REGISTRYEverything and everyone a Boston bride needs to know—from bands and djs, to dance instructors and caterers, to transportation and reception sites—all in a convenient listing format.
WHAT YOU’LL FIND INSIDE
Boston Weddings, the most trusted, comprehensive and visually stunning resource for New England brides and grooms from the editors of Boston magazine, connects local brides with the area's most exceptional experts via innovative, original editorial content and striking photography, and offers a curated take on national trends. Written, photographed, designed, and edited by people who live here and know the local market, Boston Weddings showcases the many elements that are part of planning a picture perfect wedding. An established guide with a fresh, modern sensibility, Boston Weddings is a true reflection of the expectations, tastes and honored traditions of the New England bride and groom and their families.
PLANNING CALENDAR
*Only in Volume II each year
ISSUE: Volume I | December 2016AD CLOSE: November 4, 2016ON SALE: December 27, 2016
ISSUE: Volume II Best of Boston Weddings® | June 2017AD CLOSE: May 5, 2017ON SALE: June 20, 2017
ISSUE: Volume I | December 2017AD CLOSE: November 3, 2017ON SALE: December 26, 2017
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BEST OF BOSTON WEDDINGS® ISSUE: VOLUME II, JUNE 2017
For over 50 years Boston magazine has awarded Best of Boston® recognition to local industry leaders in a variety of categories. Historically, this highly curated list included 10-15 wedding category awards each year, hand-selected by the Boston magazine editorial team. Launched for the first time in 2016, the Best of Boston® brand made it to the pages of Boston Weddings. This dedicated award highlights 30-40 of the industry’s best not only on the pages of Boston Weddings but also on the all-new bestofboston.com.
The Best of Boston Weddings® issue features categories that brides and grooms truly want to know about, while sharing with them the very best professionals, venues and businesses in and around the Greater Boston area. When the Best of Boston Weddings® issue hits newsstands, all winners will launch live simultaneously on bestofboston.com delivering not only the planning bride and groom a digital resource to navigate and learn more to help plan their big day, but will also serve as a platform to drive business to the Best of Boston Weddings® winners.
BEST OF BOSTON WEDDINGS®
BRILLIANT
VENUES From Maine to
Martha’s Vineyard
BRIDAL
BOUQUETS Six fresh takes on
wedding flowers
The Best of
BOSTONWEDDINGS
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2016 VOLUME II 99
menswear
Alton LaneWith a mounted deer head and a sleek bar stocked with craft beer and liquor, Alton Lane’s showroom has all the trappings of a man cave—if said man cave also proffered bespoke suiting with thousands of fabric and design options. Be sure to take a spin in the 3-D body scanner; it captures more than 100 mea-surements in 30 seconds to ensure the perfect fit. 91 New-bury St., Boston, 888-800-8616, altonlane.com.
registry
Simon PearceDraft your wish list at the Back Bay outpost of Vermont
glassblowing and ce-ramics specialist Simon Pearce, and watch as your dinner guests gasp, “Where did you get that?” forevermore. Unlike at the big-box stores, here you’ll find a wide selec-tion of artisanal housewares ranging from the purely or-namental (handblown glass elephants) to the downright essential (Vermont marble cutting boards). 103 Newbury St., Boston, 617-450-8388, simonpearce.com.
wedding bands Shreve, Crump & LowYou’re not officially married until you put a ring on it—which makes Shreve, Crump & Low, in business since 1796, one of the most important
stops on the prewedding shop-ping circuit. Whether you’re looking for his-and-hers engravable platinum rings, a ruby eternity band, or a dou-ble row of 30 brilliant-cut di-amonds to really make your engagement ring pop, you’ll find it all nestled in the shop’s gleaming cases. 39 Newbury St., Boston, 617-267-9100; 232 Boylston St., Chestnut Hill, 617-969-6262; shrevecrump andlow.com.
wedding dresses, classic
L’élite Bridal BoutiqueSaying “yes” to the most important dress you’ll ever wear is harder than it looks on TV. Thankfully, L’élite’s light-filled showroom makes the process painless, with both classic silhouettes and
dramatic runway looks from such bridal-design powerhous-es as Oscar de la Renta, Caro-lina Herrera, and Monique Lhuillier. Bonus: L’élite keeps on-site tailors and even design-ers on staff, should you wish to create your gown from scratch. 14 Newbury St., Boston, 617-424-1010, lelite.com.
wedding dresses, indie
CeremonyOwner Alix Childs’s sun-drenched Beacon Hill studio has been called the quintes-sential store for unique gowns. Highly regarded by industry experts for her “breathtaking feminine style,” Childs curates hard-to-find dresses from fashion-world darlings such as Lela Rose and Temperley Lon-don as well as up-and-coming designers, from Project Run-way winner Leanne Marshall to Australian dressmaker Sar-ah Janks. The outcome: a com-plete all-eyes-on-you moment. 53 River St., Boston, 857-277-1669, ceremony-boston.com.
day spa
Mandarin OrientalClose your eyes and imagine the sound of a gentle waterfall as you stroll into the Mandarin. A staffer discreetly delivers a hot towel and a cup of tea. The warm vitality pool beckons, as does the quartz-crystal steam room. You sprawl upon a chaise in the relaxation lounge, blan-ket and strawberry water at the ready. All of this before your hot stone massage commences. Are you relaxed yet? 776 Boylston St., Boston, 617-535-8820, mandarinoriental.com.
hairstylist
Stacey KuehnWhether you’re after soft, side-swept curls or a play on the classic French twist, your locks are safe in traveling stylist Sta-cey Kuehn’s hands. Kuehn, who’s worked with such celeb-rity clients as Taylor Swift and
BEAUTY
Gwyneth Paltrow, draws from years of editorial experience to create wedding-day ’dos that look like they came straight out of the pages of a fashion magazine. staceykuehn.com.
lash & brow extensionsLash L’Amour
So long, lackluster lashes and sparse brows: Lash L’Amour’s specialists have easy fixes for bigger, better volume. For over-tweezed arches, a set of eye-brow extensions restores origi-nal glory. For next-level flirting, a volume extension treatment, which isolates individual hairs and allows up to 500 ultrafine extensions per eye, will have you batting those lashes in no time. 129 Newbury St., Boston, 617-247-1871, lashlamour.com.
makeup artist
BlushTan lines and problem skin are no match for Kelly O’Keefe
and her team of makeup artists and aestheticians, who travel throughout New England to create flawlessly natural looks for brides. Skilled in both tra-ditional and airbrush founda-tion application, Blush’s pros can also work with you before the wedding, offering skin-care consultations and trial runs at their Hingham-based studio, Tryst. 29 Main St., Hingham, 781-740-2228, blushwedding day.com.
manicure/pedicure
MiniLuxeThis polish empire continues its expansion in the Bay State and beyond, and for good rea-son. A “Clean Lab” sterilizes all equipment to hospital- level sparkle. The atmosphere is minimalist yet warm (picture a chemistry lab combined with Zen hideout). Services are streamlined, too: Instead of doing it all, they smartly focus on manis, pedis, and waxing. What can we say? MiniLuxe nails it. Prudential Center, Bos-ton, 617-279-0132; and other locations; miniluxe.com.
spray tan
Pure GlowOne session with owner Lauren Rampello, and you’ll never hop into an automated spray-tan booth again. Her paraben-, formaldehyde-, and retinol-free formula is meticu-lously applied by hand, leaving no room for streaks or missed spots. Stop into the recently opened studio for a custom col-or consultation, or let Rampello bring her pop-up tanning sta-tion to your home. Either way, 20 minutes is all you’ll need for a subtle glow that lasts for the better part of a week. 176 New-bury St., Boston, 617-267-4455, pureglowtanning.com.
It’s so obvious that stacey kuehn is not only extremely talented, but also loves what she does. I requested ‘old Hollywood waves,’ and boy, did she deliver! She even used real hairpieces she created for me to add texture and volume to the look.”—Diana Papalilo, married April 30, 2016
ACCESSORIESBHLDN
LINGERIELa Perla
MUSEUM
MUSEUM OF FINE ARTSWhen your love is a work of art, there’s no better place to celebrate. Say “I do” in the Koch Gallery surrounded by masterpieces, then continue the party in the glass-enclosed Shapiro Family Courtyard or the two-level Linde Family Wing for Contemporary Art, designed by architect I. M. Pei. 465 Huntington Ave., Boston, 617-369-3115, mfa.org.
RUSTIC
THE BARN AT GIBBET HILLWith views of the sheep- and cattle-dotted countryside from every angle, this Groton retreat oozes pastoral charm. The pièce de résistance is the century-old post-and-beam barn, which can be styled with Gibbet Hill’s own furnish-ings and décor, from antique tables to vintage crates. 61 Lowell Rd., Groton, 978-448-3233, barnatgibbethill.com.
ACCESSORIESBHLDN
ENGAGEMENT RINGS
Laura Preshong
offers three gorgeous ways to make waves on your wed-ding day: by the sea, in a his-torical barn, or on the rolling grounds of the 1920s Great House on Castle Hill. 290 Argilla Rd., Ipswich, 978-356-4351, craneestateevents.com.
UNIQUE
BOSTON PUBLIC LIBRARYThe gurgle of the cast-bronze fountain in the Italianate
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AUDIENCE & DISTRIBUTIONREADERSHIP 222,792
Boston Weddings targets high-end brides & grooms-to-be throughout New England, delivering 71,000 interested readers per bi-annual issue.
• Couples planning their wedding in 2015 range from 25-35 years old.
• A total of $72 billion is spent on weddings anually in the U.S.
NEWSSTAND 11,170Boston Weddings enjoys prominent presence at upscale and accessible newsstand locations, including Whole Foods, Barnes & Noble, Roche Bros., Stop & Shop, CVS, Shaw's/Star Markets.
UPSCALE RETAIL 12,633Boston Weddings is found at the finest bridal registries and wedding vendors in the area including Bloomingdale's, Macy's, Williams Sonoma, and Crate & Barrel, influencing our audience at critical times in their decision-making, and purchasing process.
BRIDAL EVENTS & TARGETED PROMOTIONS 4,047Boston Weddings selects key, high-traffic bridal events taking place throughout New England, and partners with them to ensure our magazine finds its way into the right hands.
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* The Media Audit Winter 2016 MMR Subscriber Study Oct. 2011
CIRCULATION 30,000
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Bostonmagazine.com features the same authoritative journalism and insider information found in the pages of our print publications, with expanded coverage of the city using fresh, daily content, helpful guides, and e-newsletters. With 2.2 million page views per month, bostonmagazine.com is the online and mobile-friendly choice for stylish, sophisticated Bostonians.
NATIVE ADVERTISINGBoston magazine’s Native Advertising creates the opportunity for wedding advertisers to be featured in custom digital advertorial content that appears in multiple drivers throughout bostonmagazine.com and bestofboston.com. Every article is written to feel native to our sites. Visitors use these articles as a resource for how to spend their time and money in and around Boston. The content is written by our expert team of writers. Once published, thousands of links to the article are sprinkled throughout our site as well as partner sites to drive visitors to the article. Within each article the advertiser’s logo and a high resolution image appears in the preview alongside a headline. Additionally, articles are featured on social media and in Boston Weddings.
DIGITAL CAPABILITIES
WEDDINGS NEWSLETTEROur Weddings Newsletter drops every other week with info from Boston Weddings’ blog, industry news, events, features from the current issue, and more.
THE WEDDING BUZZThe WEDDING Buzz is sent twice a year (corresponding with the debut of each issue) and gives a sneak peek of the highlights of the latest issue in print and online.
EXCLUSIVE WEDDINGS EMAIL BLASTTarget our subscribers on your own schedule. We’ll send a dedicated email to wedding industry professionals and subscribers who have opted in to hear about special offers and events directly from you!
NEWSLETTER
TESTIMONIALSBOSTON WEDDINGS MAKES A DIFFERENCE TO YOUR MARKETING PLAN.
• Barmakian Jewelers• Bella Bridesmaid• Bermuda• The Catered Affair• Castle Hill Inn• The Charles Hotel• Christofle
• Coldwell Banker• Cranwell Resort, Spa,
& Golf Club• Flair Bridesmaid• Grill 23• L'Elite• Macy's
NOTED CLIENTS AND PARTNERS:• Mandarin Oriental Boston• Museum of Fine Arts• Nantucket Island Resorts• New England Aquarium• New Hampshire
Department of Travel and Tourism
• Omni Hotels & Resorts• Peabody Essex Museum• Ritz Carlton Boston Common • Seasport Hotel & World Trade Center• Taj Boston• Top of the Hub• Wesquassett Resort & Golf Club
PHOTOGRAPHY“Boston Weddings is currently the only print publication Person + Killian chooses to advertise with! We have had a full page ad on the inside cover for several years now and are continually pleased with the clients who come our way having seen the ad. This publication is a perfect fit for us and our target couples!."
Jill Person and Lauren Killian PERSON + KILLIAN PHOTOGRAPHY
CATERING"Our partnership with Boston Weddings has always generated results. The process is simple, their staff is always accommodating and helpful, and advertising with them continues to be a strong investment for both the Exchange Conference Center and East Meets West Catering"
Brian RiceEAST MEETS WEST CATERING
INVITATIONS, ANNOUNCEMENTS & STATIONARY“We love advertising with Boston Weddings! The editorial is always fresh and exciting and we've reached so many ideal clients through the magazine. It's been a great fit for our business!"
Samantha Finigan & Whitney Swaffield GUS & RUBY LETTERPRESS
WEDDING PLANNING“Boston Weddings is not only a beautiful magazine showcasing the incredible talent of so many Boston based vendors, but it is also one of the few magazines in which we place our ads. I have always had a wonderful experience with their media department and, as well, this magazine targets the audience with whom we are planning weddings. We are thrilled to both showcase our work in this magazine and also enjoy seeing the fabulous work of others in our industry.”
Janie HaasJANIE HAAS EVENTS
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BEST OF BOSTON® WINNERSShowcase your business in the Best of Boston® Weddings section, an exclusive Winners’ only gallery that readers turn to time and again to find the best of the best. The Best of Boston® Winners’ Gallery is in every issue of Boston Weddings and the July Best of Boston® issue of Boston magazine.
• 30 words of copy• One (1) photo• Logo• Contact information
SPECIAL SECTIONS
BEST COLORIST - BRUNETTE | 2011BEST COLORIST - BLOND | 2010PATRICE VINCI SALONPatrice Vinci, a secret favorite of Hollywood Movie
Stars, NYC Fashionistas and Bostonian Socialites,
effortlessly wields her magic wand of style transforming the toughest tresses in town. Patrice
creates true to life creamy summertime blondes that would make any surfer boy envious.
91 Newbury Street | Boston617.267.1900 | patricevinci.com
s p e c i a l a d v e r t i s i n g s e c t i o n
CONTACT JACKIE MURPHY AT 617.275.2011 OR [email protected]
A D V E R T I S E I N
BEST OPTICAL SHOP | 2013, 2014BEST EYEGLASSES | 2006, 2007, 2009, 2010BEST SUNGLASSES | 2012VIZIO OPTIC At Vizio Optic, our mission is to wow our customers
with a truly unique experience in eyeglass shopping.
Come to our eyewear boutique or visit our website, www.VizioOptic.com and see why Vizio is a seven-time “Best of Boston” Eyewear Winner. You can always stop by Vizio Optic to browse the newest styles
from our exclusive European collections or schedule
a complimentary personal consultation with one of our eyewear stylists. We look forward to seeing you
at Vizio!
11 Harvard Street | Brookline617.739.4141 | [email protected]
BEST WOMEN’S HAIR CUT | 2012, 2014READER’S POLL BEST SALON | 2013, 2014SALON EVA MICHELLESalon Eva Michelle, located on Newbury Street, was
awarded Best of Boston’s “Best Women’s Hair Cut”
in 2014. We are a full-service, hair salon offering clients an innovative and creative experience. The Salon offers cutting edge services including women’s haircuts, color and highlights, Keratin treatments, American Waves, hair extensions, blowouts and more. In addition, Salon Eva Michelle
offers specialty services for creative color, color correction and treatments for damaged hair. If you are looking for the perfect summer blonde or
the hottest shade of red, look no further than the
award-winning design team at Salon Eva Michelle.118 Newbury Street | 2nd Floor | Boston617.262.8118 | salonevamichelle.com
BEST MAKEUP ARTIST | 2003, 2004, 2005, 2014KATRINA HESSWhether you’re headed down the aisle or out for a
big night on the town, let award-winning makeupartist Katrina Hess design your perfect look. VisitKatrina for a makeup application or lesson at herNewbury Street studio, or have her come to youfor on-location wedding services. Katrina is aspecialist in brow shaping and has worked witha variety of celebrity and corporate clients. Visitwww.katrinahess.com to learn more aboutKatrina’s brow shaping and makeup services.115 Newbury Street | Suite 301 | Boston
781.710.6865 | katrinahess.com
BEST PET SUPPLIES | 2013 POLKADOG BAKERYWhat We Believe. At Polkadog we’re all about doing things the right way. That means making our handmade treats from scratch every day in our South Boston kitchen. That means using locally sourced ingredients from our network of neighborhood suppliers. That means not cutting corners, ever. Freshness. Quality ingredients. Control of operations. We do all this because it’s what we love and what we believe in. Polkadog Bakery was founded with a simple wish to make the
best treats we could for a great dog that definitely deserved it. We think your dog deserves it, too. Come. Sit. Enjoy the best dog treats on the planet.
www.polkadog.comSouth End | 617.338.5155256 Shawmut Avenue | South End, BostonJamaica Plain | 617.522.193142 South Street | Jamaica Plain Chestnut Hill | 617.505.567033 Boylston St | Chestnut Hill
Lynnfield | 781.587.2695240 Market Street | Lynnfield, MA 01940
LoveTHAT
• B O S T O N W E D D I N G S •
Goosefish Press is an award-winning
letterpress studio in Boston’s South End
specializing in bespoke graphic design and
in-house letterpress printing of creatively
conceived, carefully crafted, and unique
wedding invitations. We work with each
client individually to design a set of wedding
stationery that speaks for your wedding in your
voice. We make what you want and we make it
beautiful.
Goosefish Press
450 Harrison Avenue, Patio level, Boston
617.728.2822
goosefishpress.com
You found the perfect man. You found the perfect
dress. Now, let Katrina Hess create the perfect
look for your wedding day. Whether you’re going
for natural or glam, Katrina Hess will create a
dream palette of colors from the most current
luxury makeup lines. Katrina is a five-time Best of
Boston Wedding Makeup Artist winner, and she is
widely known for her expert eyebrow shaping. Look
fabulous and feel confident on your wedding day!
Katrina Hess
115 Newbury Street, Suite 301, Boston
781.710.6865
katrinahess.com
Be prepared to bat your eyes on your
big day. Specializing in semi-permanent
eyelash extensions that give you longer,
thicker, natural looking eyelashes,
Lash L’Amour offers a wide range of
customized packages to create your
perfect wedding look, such as the $245
Dramatic Eyelash Extensions set or the
$295 Volume Lux Eyelash Extensions,
our most popular choice for brides.
Lash L’Amour
Multiple locations
617.916.1209
lashlamour.com
House of Cach offers stunning custom bridal accessories
that are true wearable art pieces! Whether you are looking
for the simple or elaborate, the designers at House of Cach
will work with you to create the accessories and jewelry
that express your unique style. House of Cach offers tiaras,
veil fasteners, hair accessories, belts, sashes, earrings,
bracelets, necklaces, and much more.
House of Cach
326 Carpenter Street, Providence
401.861.CACH (2224)
hocbridal.com
Daniel Gagnon Photography
Garment: Jonathan Joseph Peters
SPECIAL ADVERTISING SECTION
Getting Wedding Ready with Cosmetic Treatments
Refresh Your Look:
by Kelly Bilodeau for CityStudio
LOVE THAT This section features local wedding professionals providing inspiration for our readers’ big day. From flowers, veils, shoes, calligraphy, jewelry, gifts, and more—each Love That section allows retailers to inspire readers while promoting themselves with 25-30 words of copy, a photograph, and contact information.
New this year, this section will also appear online in a slideshow format and live in definitely on bostonmagazine.com with promotional drivers.
• 30 words of copy• One (1) photo• Contact information
REFRESH YOUR LOOK: Pre-wedding beauty treatments are on the rise among brides, their maids, and their moms! Everything from mani-pedis, massages and facials to teeth whitening, microdermabrasion and cosmetic procedures are on the to-do list for the months leading up to the big day. Showcase the premium procedures and services your business has to offer.
• A 4C branded ad• Advertorial coverage written by a freelance writer
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REAL BOSTON WEDDINGS: Here is your chance to highlight a wedding at your property with the popular, "Real Wedding" format brides love to see! While branding is important, prospective brides are eager to see real images from a recent wedding. Grab their attention with bold color displays, dramatic lighting, over the top décor, traditional ceremonies, or breathtaking views... The possibilities are endless!
New this year, Real Boston Weddings will appear in a slideshow format and live indefinitely on bostonmagazine.com with promotional drivers and links to the revenues included.
ASK THE EXPERTS:ADDED VALUE This two page spread includes advice from local wedding industry professionals, including a question and answer, accompanying image, and contact information.
2017
Boston Weddings
ADDITIONAL OPPORTUNITIES EVENTS:
ISSUE LAUNCH Bi-annually, Boston Weddings hosts an event for Boston Weddings advertisers and wedding industry professionals. The night will showcase and provide an inside look at the newest issue of Boston Weddings magazine while allowing guests to connect with other industry professionals and the Boston Weddings team.
MEET THE EDITOR Approximately four times per year, Boston Weddings will invite a small group of our advertising partners to an intimate lunch with our Editor, Brittany Jasnoff. This relaxed, informal afternoon allows professionals to meet with our Editor one-on-one and enjoy a valuable networking opportunity.
SOCIAL MEDIA:
Boston Weddings social media pages give you the opportunity to reach our active and responsive followers through a variety of channels. We share in-book content, regrams from local wedding professionals, inspiration from events and meetings, local/national news, and more. Our presence reaches across Boston magazine’s social pages with direct links to Boston Weddings pages to further promote your special offerings, high-value sale, or event on our Instagram, Facebook, and Twitter accounts.
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FOR MORE INFORMATION, PLEASE CONTACT:
CHRISTINA MILLERDIRECTOR OF INTEGRATED MEDIA
[email protected] OR 617.974.8431
