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2017 Media Kit
2017 Media Kit
Your Partner in Accessing the C-Suite and BoardroomEquilar magazines, web content, thought leadership and educational events provide an integrated way for you to interact with executives and board members across multiple channels and market your brand to key decision makers.
We invite you to take advantage of thought leadership opportunities and sponsored partnerships with Equilar as we help corporations leverage new business opportunities, minimize operational, financial and reputational risks, and meet shareholder expectations.
Join institutional investors with more than $13 trillion in assets, more than 70% of the Fortune 500, and the world’s top media outlets such as The Wall Street Journal, The New York Times, Financial Times, Bloomberg, Forbes, Associated Press and CNBC who already trust Equilar.
We look forward to working together.
Jamie Tassa Dan MarcecManaging Director, Strategic Partnerships Editor-in-Chief
C-Suite Magazine
Research Reports Webinars Sponsored
Content Events
What’s Inside
Media Kit 2017 | 2
C-Suite Readership
2,703
Unique Readers
4,237
Opens
18,356
Article Views
Equilar Twitter Reach 47,500 Impressions
C-Suite Twitter Reach per Issue143,000 Impressions
Partner Twitter Reach 95,500 ImpressionsThird-party Tweets and Retweets of C-Suite Articles
Board Member
Chief Executive Officer
Chief Financial Officer
26%
21%
22%
26%
5%
9%
17%
21%22%
GC & Corporate Secretary17%
9%
5% Other Management
Heads of HR/Compensation
C-Suite Total Circulation 19,000
C-Suite Social Media Reach
C-Suite Digital Publication
C-Suite Print Publication
Media Kit 2017 | 3
Equilar Events Audience ProfilesGain exposure to prospective clients from Fortune 500 companies to startups. Networking is integral to all Equilar events, allowing sponsors to meet their target audience in settings ideal for one-on-one interactions.
Event Sponsors
Equilar, Inc.1100 Marshall Street Redwood City, CA 94063
Featured Speakers
Additional Speakers
Katherine August-deWildeBoard Member First Republic Bank, Sunrun, TriNET
Edward KnightEVP, General Counsel & Chief Regulatory OfficerNasdaq
Ron Codd Board Member ServiceNow Inc., Veeva Systems Inc., Rocket Fuel, FireEye
Ben SperoBoard Member GrubHub Inc. Managing Director Spectrum Equity
Sara Grootwassink LewisBoard Member Adamas Pharmaceuticals, PS Business Parks, Sun Life Financial, Weyerhaeuser Co.
Andrew Shapiro Founder, President & Portfolio Manager Lawndale Capital Management
Priya HuskinsBoard Member Realty Income Corp. SVP & PartnerWoodruff-Sawyer & Co.
Robert ZivnuskaPrincipal CamberView Partners LLC
PLATINUM
GOLD
SILVER
Catherine Bromilow PartnerPwC’s Governance Insights Center
Anamika Mandal Senior Account ExecutiveE*TRADE Financial Corporate Services Inc.
Christina HallVice President, Global CompensationLinkedIn
Seamus O’Toole Managing Director Semler Brossy Consulting Group
Steve Hobbs Managing Director Protiviti Inc.
Jonathan ShapiroMemberMintz Levin
Ben HolzemerCo-Head, North America Spencer Stuart
Megan Arthur SchillingAttorneyCooley LLP
Matt IsaksonLead Consultant Meridian Compensation Partners
Ron SchneiderDirector, Governance Services RR Donnelley
FUNDAMENTALSfor
New Public CompaniesGovernance & Shareholder Engagement
in the Post-IPO World
May 24, 2016The Four Seasons Silicon Valley | East Palo Alto, CA
Creating Progressive Boards in the Wake of Shareholder Activism
September 13, 2016Nasdaq MarketSite | New York, NY
Preparing for the 2017 Proxy Season
November 10, 2016Nasdaq Entrepreneurial Center | San Francisco, CA
Registration is Limited
Visit: equilar.com/CCF Call: (877) 441-6090
► Equilar Client Rate: $947.50 (50% discount)
► Non-Client Rate: $1,895
Save $300 with promo code: EARLYEXTENDED
Event Sponsors
Featured Speakers
Cambria AllenCorporate Governance Director UAW Retiree Medical Benefits Trust
Chip LawrenceComp Committee Chair Apache Corp.
Glenn Booraem PrincipalVanguard
Timothy Olson Senior Corporate Counsel &Corporate SecretaryNorthwestern Energy
Drew Hambly Executive Director & Head of Corporate Governance Morgan Stanley Investment Management
Bryan Smith SVP & Global Head of Human Resources Nasdaq
Ken Julian VP, Administration & Human Resources Thor Industries
Jan Suwinski Comp Committee Chair Thor Industries
Michael KeehnerComp Committee Chair Oppenheimer Holdings, Inc.
Charlie Tharp Chief Executive Officer Center On Executive Compensation
®
Equilar, Inc.1100 Marshall Street Redwood City, CA 94063
Winning Shareholder Support for Your Comp Plan
April 5, 2016Nasdaq MarketSite | New York, NY
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<Account Name>
<Mailing Street>
<Mailing City>, <Mailing State> <Mailing Zip>
7th Annual Executive Compensation SummitJune 20-22, 2016 | The Westin Copley Place | Boston, MA
2016Board Leadership Forum
AUDIENCEBREAKDOWN
42%Board Members
17%C-Suite Executives
13%General Counsel /
Corporate Secretaries
15%Heads of HR / Compensation
13%Other Management
Large Cap
Mid Cap
16%
26%
Small Cap 37%
21% Micro Cap
Company Size by Market Cap
21%16%
26%37%
Media Kit 2017 | 4
Equilar Audience ReachCompensation Committee Forum
Executive Compensation Summit
AUDIENCEBREAKDOWN
48%Heads of HR / Compensation
27%Board Members
8%General Counsel /
Corporate Secretaries
7%C-Suite Executives
11%Other Management
AUDIENCEBREAKDOWN
36%VP-Level and Above, HR/Compensation
27%Director of Compensation
18%Manager
13%C-level and Board
6%Compensation Analyst
Large Cap
Mid Cap
24%
26%
Small Cap 37%
13% Micro Cap
24%13%
26%
37%
Company Size by Market Cap
Large Cap
Mid Cap
35%
29%
Small Cap 30%
6% Micro Cap
6%
35%
29%
30%
Company Size by Market Cap
Media Kit 2017 | 5
C-Suite is the only magazine exclusively dedicated to both executive compensation and corporate governance trends impacting today’s public companies. Launched in 2010, C-Suite will appear quarterly for the first time in 2017, bringing the magazine to its 25th issue milestone with the last issue of the year.
The magazine reaches more than 19,000 influential readers in print, delivered complimentary to qualified public company CEOs, CFOs, general counsel, corporate secretaries, chief HR executives and board of directors recipients across all industries.
The digital issue of C-Suite launched in Fall 2015, featuring all editorial from the print magazine and bonus related content. The digital edition is an interactive experience via nxtbook, hosted on www.equilar.com and distributed through Equilar weekly newsletters and in social media channels.
AdvertisingJamie Tassa Managing Director, Strategic Partnerships [email protected] | (615) 767-0620 EditorialDan Marcec [email protected] | (706) 461-8333
Vol. 2, Issue 2, 2015
Risk Issue
Considering the universal ballot
Safeguarding against cyber attacks
What will be the biggest risk facing boards in 2016?
Overcoming risk on critical projects
Interviews with Sabastian Niles and Suzanne Vautrinot
Risk Issu
e V
ol 2, Issue 2
2015
Smarter boardrooms turn new challenges into potential rewards
Taking on RiskCompanies step up
outreach to improve shareholder
engagement
2016 Outlook
Issue 19, Winter 2016
Hot button issues for 2016
Choosing metrics for judging incentive plans
Spotlight on director pay
Transform your board into a competitive weapon
Interviews with The Santa Fe Group, Glass Lewis and PwC U.S.
Issu
e 19, W
inter 20
16
Issu
e 20, Su
mm
er 2016
Why companies must show performance that proves shareholder value creation
Prepare to Perform
An Equilar publicationIssue 20, Summer 2016
Key board strategy issues
How M&A trends affect compensation
Winning shareholder support for compensation plans
Creating progressive boards
Interviews with Hershey Company Lead Director Jim Nevels and former SEC Commissioner Dan Gallagher
C-Suite is an Award Winner
Media Kit 2017 | 6
Editorial HighlightsIn every issue…
Candid, one-on-one conversations with leaders in executive compensation and corporate governance. Interviewees in 2016 included:
A recurring feature on the hot-button topics tied to each issue’s overall theme with professionals from varied fields including:
A new feature on first-time directors bringing diverse perspectives to the boardroom
Data visualizations on the latest compensation and governance trends
► Compensation consultants
► Accounting firms
► Institutional investors
► Corporate secretaries
► Legal experts
► Governance advisers
Dan GallagherFormer Commissioner U.S. Securities and Exchange Commission
Paula LoopLeader PwC Governance Insights Center
Sabastian NilesPartner Wachtell, Lipton, Rosen & Katz
Jim NevelsLead Director The Hershey Company
Suzanne VautrinotFormer USAF Major General and Cyber Commander Member of multiple public boards
Cindie JamisonChairman The Tractor Supply Company
The Changing Face of America’s Boardrooms
At-a-Glance
Ask the Experts
Featured Interviews
Media Kit 2017 | 7
Editorial CalendarResearch and
AnalysisSpecial Topics
Closing Dates
Bonus Distribution
Issue 22Winter 2017Governance Outlook
Equity Compensation for S&P 500 Executives
Director Pay Trends
Onboarding Your Board
Ad Closing November 17, 2016
Materials Due December 1, 2016
Issue Mails February 1, 2017
Board Leadership Forum
Shareholder Activism Workshop
Compensation Committee Forum
Issue 23 Spring 2017Compensation
Innovations in Proxy Design
Incentive Plan Metrics
Executive Benefits and Perks
Ad Closing February 15, 2017
Materials Due March 1, 2017
Issue Mails May 1, 2017
Board Leadership Forum
Executive Compensation Summit
Issue 24 Summer 2017Performance
Executive Pay for Performance
Peer Groups for Compensation Benchmarking
SEC Regulations on Executive Compensation
Ad Closing May 18, 2017
Materials Due June 1, 2017
Issue Mails August 1, 2017
Board Leadership Forum
Issue 25Fall 2017Risk
Board Composition and Recruiting Trends
Shareholder Activism
Corporate Risk Factors
Annual Shareholder Voting Results
Ad Closing August 18, 2017
Materials Due September 1, 2017
Issue Mails November 1, 2017
Compensation Committee Forum
Fundamentals for New Public Companies
AdvertisingJamie Tassa Managing Director, Strategic Partnerships [email protected] | (615) 767-0620
EditorialDan Marcec [email protected] | (706) 461-8333
Media Kit 2017 | 8
Ad Rates and Specifications
Print Ad Specifications
Ad Size 1x 4x
Half Page $3,500 $2,500Full Page $5,500 $4,000Full Spread $10,000 $8,000
Advertising rates shown are for inclusion in both print and digital publications
Ad Size 1x 4x
Full Page $2,500 $1,800
2017 C-Suite Ad Rates C-Suite Digital AdvertisementsAdvertisers may be included in the C-Suite digital version exclusively at the following rates:
Call-out Links and Videos
Any URL included in a print advertisement will be automatically linked, and advertisers may provide additional links or an embeddable video along with a 40-character tagline as a call-out.
► CLICK HERE to see examples in the latest issue
AdvertisingJamie Tassa Managing Director, Strategic Partnerships [email protected] | (615) 767-0620
EditorialDan Marcec [email protected] | (706) 461-8333
Full Page Trim 8.375” x 10.875”
Bleed 8.625” x 11.125”
Full Spread Trim 16.75” x 21.75”
Bleed 17.75” x 22.25”
Half Page Trim 7.25” x 4.487”
No Bleed Necessary
Media Kit 2017 | 9
Thought LeadershipEvery year, Equilar collects more than 1,000,000 data points on more than 150,000 executives and board members, which is used as the basis for industry-leading reports, webinars and digital content.
The Equilar report series on executive compensation, board and governance issues, and shareholder engagement offers sponsors the opportunity to leverage Equilar’s position as the #1 provider of board intelligence solutions. Equilar research is cited regularly by national media outlets, including:
Commentary on Cutting-Edge Research
July 2016 | $995.00
Peer Group Composition and Benchmarking 2016 An Equilar Publication An Equilar Publication
®
Featured Commentary by Pay Governance, LLC
Report Sponsor Benefits
Thought leadership expertise featured throughout report
Branding throughout the report and marketing distribution to more than 60,000 executives
Inclusion in press release and media outreach efforts on report findings
Report Sponsor Benefits
Media Kit 2017 | 10
Report sponsorships begin at $7,500 and depend on the scope of the report and level of exclusivity.
Report and webinar packages are also available to maximize your thought leadership opportunities, starting at $12,500.
Report Title Publication Date Sponsorship Deadline
Benefits and Perks January 2017 November 15, 2016
Innovations in CD&A Design January 2017 SOLD
TSX Equity Trends February 2017 SOLD
Executive Incentive Plans April 2017 SOLD
CEO Pay Trends June 2017 SOLD
Peer Group Benchmarking Trends July 2017 April 1, 2017
CFO Pay Trends August 2017 May 1, 2017
S&P 500 Equity Trends August 2017 SOLD
Board Composition & Recruiting Trends September 2017 June 1, 2017
General Counsel Pay Trends November 2017 August 1, 2017
Director Pay Trends October 2017 SOLD
Chief HR Executive Pay Trends November 2017 August 1, 2017
Executive and Director Ownership Guidelines November 2017 August 1, 2017
2018 Governance Outlook Report December 2017 September 1, 2017
2017 Report Schedule
Report Sponsorship Rates
Media Kit 2017 | 11
WebinarsElevate Your Brand through Educational Webinars
Webinars present a unique opportunity to leverage Equilar’s broad reach into the HR, legal and board professions. Tie your webinar sponsorship to an Equilar research report or create a topic for a panel discussion. You may also sponsor an Equilar webinar series:
Executive Compensation Webinar Series
Shareholder Engagement Webinar Series
Board Governance Webinar Series
Each series will include three webinars. The series sponsor will have the opportunity to provide input on topics and will have the opportunity to participate as a panelist where expertise is relevant.
Rates
Webinar series sponsorships start at $20,000
Individual webinar sponsorships start at $10,000
Additional Webinar Sponsor Benefits
Ad featured at conclusion of webinar with call to action
Promotion in minimum of three emails (including Equilar weekly newsletter, monthly Executive Network Series and one standalone email blast)
List of all webinar participants
Live-tweet all webinars to amplify viewership
2016 webinar topics included
How Peer Groups Influence Pay for Performance Alignment
Corporate Governance Factors to Consider When Engaging Activists
Executive Incentives: How Leading Companies Pay for Performance
Mapping Out Successful Board Succession
Prepare for the Proxy Season: Disclosure Trends and Best Practices
Elevate Your Brand through Educational Webinars
Rates
Additional Webinar Sponsor Benefits
2016 Webinar Topics Included
Media Kit 2017 | 12
Sponsored ContentC-Suite Feature: $11,995
Thought leadership piece on your area of expertise
Article is limited to two pages (max 1,000 words), and author’s headshot and contact information will be included
Content cannot be sales focused and should fit into the overall theme of the issue
All content is subject to Equilar editorial approval
Digital Sponsored Content: $3,500
Educational and evergreen piece on your topic of expertise in executive compensation, corporate governance or shareholder engagement
Posted in Equilar.com “Resources” section for three months
Featured item in Equilar Knowledge Center
Highlighted twice in Equilar weekly newsletter
Add Webinar: +$5,000Add C-Suite Article: +$7,500
Partner with Equilar on a custom research project, where partner collaborates to create unique data set for analysis
Equilar will create report with commentary from partner and post as a report on www.equilar.com
Report will be featured in weekly newsletter distributed to nearly 60,000 recipients
Sponsor may post final article on its website
Equilar PR team will issue a press release on the report with a quote from partner, and pitch research to relevant media outlets—open to co-promotion with partner’s media team
Why TSR is not the “magic metric” for incentive plans
Q&A with David Swinford
PE ARL ME YER
CatalystCompensation As a
20 evaluating incentive metricsPAY GRADE
C-Suite Feature: $12,000
Digital Sponsored Content: $3,500
Joint Custom Research Report: $10,000
Media Kit 2017 | 13
Event Sponsorship Sponsoring Equilar’s executive- and board-focused events presents an unparalleled opportunity to elevate your brand in front of key influencers and decision makers and communicate your message in an independent venue.
“Informative, current and relevant topics. Great speaker line-up across industries. Perfect size of audience.”
- 2016 Board Leadership Forum Attendee
“Lots of interesting ideas - immediately applicable.”
- 7th Annual Executive Compensation Summit Attendee
Media Kit 2017 | 14
Event Sponsorship
8th Annual Executive Compensation SummitJune 12-14, 2017 – Chicago
As the leading conference dedicated to executive compensation, the Equilar Summit attracts 400+ attendees to explore the complex and interrelated issues around pay for performance, incentive planning, regulatory requirements and shareholder engagement.
Board Leadership ForumFebruary 2, 2017 – San Francisco May, 2017 – DallasSeptember 12, 2017 – New York
Co-hosted with Nasdaq, this event brings together public company board members, general counsel and corporate secretaries to engage in insightful and actionable discussions around board evaluation processes, board succession planning and recruitment and how investors are voting on directors.
Compensation Committee ForumApril 19, 2017 – New YorkNovember 8, 2017 – San Francisco
Co-hosted with Nasdaq, this event connects public company compensation committee members, chief HR officers and executive compensation professionals for an in-depth program to help participants develop pay programs that will drive long-term strategy and win shareholder support.
Fundamentals for New Public CompaniesDecember 5, 2017 – Palo Alto
Co-hosted with Nasdaq, this event gathers board members and executives of new public companies, as well as companies planning for an IPO, to objectively evaluate post-IPO governance challenges, including board structure, risk oversight, executive compensation and shareholder engagement.
Media Kit 2017 | 15
2016 Marketing Partners
®
Media Kit 2017 | 16
Contact InformationSponsorship Opportunities
Jamie Tassa Managing Director, Strategic Partnerships [email protected] (650) 241-6620 | (615) 767-0620
Content Questions
Dan Marcec [email protected] (650) 241-6655 | (706) 461-8333
For Additional Information
www.equilar.com | [email protected] | (615) 767-0620
Join the Conversation
Stay connected and up-to-date on the latest trends and events.
EquilarInc
Equilar
@equilarinc
1100 Marshall Street Redwood City, CA 94063 Phone: (650) 241-6600 Fax: (650) 701-0993 E-mail: [email protected] www.equilar.com
Join the Conversation
Media Kit 2017 | 17
