1
2017 MEDIA KIT
Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.
2
The U.S. epicenter for entertainment, trade & tourism, culture, technology, business, design, fashion, media, science, and education
PEOPLEMost populous county in the U.S. with 10.1 million people
Home to more millionaires than any other U.S. county
1 in 6 residents work in a creative industry
TRAVEL & TOURISM• Sees nearly 46 million visitors
per year
• LA International Airport is the number one international gateway to Asia Pacific
• New transportation installations like the Metro and dedicated bike lanes are making Los Angeles more accessible
• World renowned shopping meccas reside here; Rodeo Drive, The Grove, Beverly Center, Melrose Avenue and more
Source: The Los Angeles Convention and Visitors Bureau 2013
LOS
ANGE
LES
IS A
POW
ERHO
USE
MAR
KET
BUSINESS• Second largest DMA spanning
more than 52,000 square miles
• Widely known as the entertainment capital of the world
• Largest retail sales market in the country
• Supports more jobs in the fashion industry than New York’s fashion district
• Los Angeles/Long Beach is the nation’s largest port complex shipping and receiving goods worth more than $414 billion
CULTURE• More museums per capita than
any other city in the world
• Only city in the world to be a 2x Summer Olympics host with promising hope for a third time in 2024
• Home to some of the most dynamic dining experiences with celebrity chefs and diverse cultural cuisines
3
Branded content garners an average of 1.7 million affluent impressions per month
EXPERIENTIALCUSTOM CONTENTPRINT DIGITAL
LOS
ANGE
LES
MAGA
ZINE I
S A
POWE
RFUL
BRA
ND
Source: 2016 Ipsos Affluent Survey USA Spring
4Source: Alliance for Audited Media Publisher's Statement 12-31-15; 2016 Newsstand Data; 2016 Ipsos Affluent Survey USA Spring
CIRCULATION100% Paid & Verified Circulation
140,000 Rate Base
882,000 Total Affluent Readership
IN DEMAND#1 monthly title in fine grocery stores
#1 city title in California Barnes & Noble stores
Greater circulation in L.A. than all regional L.A. publications and most monthly national lifestyle titles
DISTRIBUTION89%/11% subscriptions/newsstand
All Major supermarkets, retailers, bookstores, newsstands and airports
45+ luxury hotels reaching more than 14,000 rooms daily
EXTE
NSIV
E CI
RCUL
ATIO
N &
DIST
RIBU
TION
5
Buz zLA Mag’s pulse-check of the big issues that Angelenos care about
ShopLessons in style, L.A. tastemakers, hot stores, and the season's must-haves
Ea tRestaurant trends, new reviews, and culinary commentary
DoThe latest in popular culture—and how to best enjoy it
L .A . S toryUp-to-the-minute interviews with stars of film, TV, theater, and music
Fea turesFrom groundbreaking investigations to unparalleled service journalism
Co lumnsFrom entertainment to politics, sports, medicine, business, real estate and more
Time FrameOur popular look back at historic L.A.
AUTH
ORIT
ATIV
E VO
ICE
6
A regional magazine of national stature
City & Regional Magazine Awards
2016 Winner Cover Excellence2016 Winner Spread Design2016 Winner Food Feature package2015 Winner Magazine Section2015 Winner Photography2015 Winner Reporting2015 Winner Leisure Interests2014 Winner Feature Design2014 Winner Arts & Culture Writing2014 Winner Special Issue
James Beard Foundat ion Awards
2016 Winner Outstanding Food Coverage 2012 Winner Outstanding Food Coverage2011 Winner Restaurant Review
American Society of Magazine Edi tors (ASME) Nat ional Magazine Awards
2016 Winner Readers Choice - Most Delicious Cover2013 Winner Personal Service 2011 Winner General Excellence 2011 Winner Feature Writing
Society of Professional Designers
2015 Winner Photo Essay2013 Winner Feature Design2013 Winner Photography
AWAR
D-W
INNI
NG C
ONTE
NT
7
Where the affluent and the socially engaged converge
Source: 2016 Ipsos Affluent Survey USA Spring
Total Affluent Audience 882,000Male/Female 56%/44%
AGE• Age 18-34 35%
• Age 35-54 43%
• Age 55-64 12%
• Age 65+ 10%
• Average Age 43
AFFLUENT• Average HHI $283,621
• Average Net Worth $1,908,321
• Average Home Value $751,874
EDUCATED AND INFLUENTIAL• 88% made charitable donations
• 83% graduated college or more
• 36% are top management
SOCIALLY AND CULTURALLY ENGAGEDIn the last 12 months, Los Angeles magazine affluent readers did the following:
• 90% dined at a fine restaurant
• 65% attended live theater performances
• 54% attended wine or food festivals
• 46% attended art auctions/gallery exhibits
LUXURY SHOPPERSIn the last 12 months, Los Angeles magazine affluent readers did the following:
• 78% purchased men’s apparel and accessories
• 66% purchased women’s apparel and accessories
• 58% purchased artwork and collectibles
• 56% purchased fine jewelry
• 41% purchased fine watches
TRAVELERS• 84% took a domestic trip in the past 12 months
• 66% traveled outside the U.S. in the past 12 months
• 29% Typically fly first class
COVE
TED
CONS
UMER
S
8
Mirroring the distribution of wealth in Los Angeles
Source: 2016 Ipsos Affluent Survey USA Spring
EXTE
NSIV
E CO
VERA
GE
LOS ANGELES CMSA: 116,204San Fernando Val ley17,276
Ventura/Santa Barbara Count ies3,812
Westside33,687
Los Angeles Metro21,766
South Bay11,104
San Gabrie l Val ley9,309
Orange County11,105
In land Empire4,148
L.A. CMSA circulation breakdown of Los Angeles magazine’s 142,177 average paid and verified circulation, 79% (112,207) is concentrated in the L.A. Consolidated Metropolitan Statistical Area (CMSA).
9
Essential. Curated. Daily.
MOBILE61% of LAmag.com traffic comes from mobile and tablet
Mobile ads are an effective way to reach consumers wherever they go. Mobile ad placements within engaging editorial content create excitement among consumers driving further reach and elevating brand recall.
LAMAG.COMSite Stats
• Average monthly uniques: 646,202
• Average page views: 1,000,000
Newsletters
• 20K+ Total opt-in subscribers
• Dedicated Email: 14% average open rate/ 2-3% average CTR
• Topical Newsletter: 18% average open rate/ 16-20% average CTR
SOCIAL MEDIAOur social media engagement is contagious, nearly 500k following via popular channels:
262,000+ LA Mag Twitter Followers
23,600+ LA Mag Food Twitter Followers
63,000+ LA Mag Facebook Likes
27,400+ LA Mag Instagram Followers
60,000+ LA Mag Food Instagram Followers
DIGI
TAL
10
Reaching the most affluent and influential consumers in Southern California
December Holiday Spirits Tasting EventA spirits tasting event wrapped in a holiday theme where over 700 guests will enjoy seasonal cocktails and hors d’oeuvres.
EXPE
RIEN
TIAL
January Best New RestaurantsDefining LA’s Top Ten Best New Restaurants and then bringing it all to life with a cultured tasting event for 500 guests.
February Whiskey FestivalDiving deep into the world of whiskey and bringing its heritage to over 500 upscale consumers who will meet master distillers and sip the finest varietals in a unique and engaging environment.
March Lookbook Fashion Event300+ fashionistas, designers, and insiders gathering for a stylish soiree celebrating Los Angeles magazine’s Spring Fashion Feature.
JuneLA WineFestA celebration of wine for 5,000 guests that balances fun, exploration, and education in a festive and inviting environment.
SeptemberSongs of HopeHonoring songwriters and composers, the event brings together 400 music industry celebrities and professionals for live music and a silent auction benefiting City of Hope.
July Concern Foundation Block PartyCelebrating Los Angeles magazine’s Best of L.A.® 2017 issue is the bigcharity bash of the summer entertaining 4,000 attendees on the Paramount Studios back lot.
AugustBest of LA® Winners PartyA cocktail party and networking event for 250 guests celebrating the winners named in our Best of LA® issue.
SeptemberLA Woman Power LuncheonAn invitation-only luncheon for 200 of the most accomplished women in SoCal, honoring the remarkable women acknowledged in our L.A. Woman issue.
OctoberThe Food Event3,000 foodies will sample culinary excellence from 40 top LA restaurants, watch chef demonstrations, and sample wine, beer, and cocktails in the beauty of Saddlerock Ranch in the Malibu Hills.
MayBurgers Bourbon + BeerA competitive tasting event featuring 10 top restaurants serving up mouthwatering burgers where guests get to be the judge.
11
Publishing magazines and books that help our clients build their brand and tell their story
LOS
AN
GE
LES
OF
FIC
IAL V
ISITO
R’S
GU
IDE
PR
ESE
NT
ED
BY
TH
E LO
S A
NG
ELE
S T
OU
RISM
& C
ON
VE
NT
ION
BO
AR
D2
016
The Broad museum
HEART & SOUL OF THE CIT Y
WRITE YOUR OWN L.A.
STORY
DISCOVERLOSANGELES.COMLOS ANGELES TOURISM & CONVENTION BOARD
OFFICIAL VISITOR’S
GUIDE
YOUR ESSENTIAL GUIDE TO THE
F O R A L U M N I A N D F R I E N D S O F T H E U N I V E R S I T Y O F S O U T H E R N C A L I F O R N I A
SPRING 2016 $4.95
F A M I L Y
M A D E I N L O S A N G E L E SSilicon Beach tech startups are growing, and USCis playing a key role.
CUST
OM P
UBLI
SHIN
G
LA TourismOfficial Visitor’s
Guide
Los Angeles Chinese Language
Edi t ion
USC Trojan Magazine
Gearys Sty lebook
12
5900 Wilshire Boulevard
10th Floor
Los Angeles, CA 90036
(323) 801-0100
LAmag.com