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PRESS WEB - SOCIAL 2017 PROGRAMME COMMUNICATIONS TOOLS WE GRANT YOU A TRULY GLOBAL PRESENCE!
PRESS WEB - SOCIAL
2017 PROGRAMMECOMMUNICATIONS
TOOLSWE GRANT YOU A TRULY GLOBAL PRESENCE!
{Tile Edizioni is the leading pu-blisher of magazines aimed at the ceramic and brick machinery industry and distributors of floor and wall coverings and bathroom furniture.
Tile Edizioni’s activities ran-ge from the publication of the best-known trade magazines in printed and digital versions to technical manuals, conference organisation, website manage-ment, web marketing tools and communication projects for client companies.
communication tools
TRADE MAGAZINES
• CERAMIC WORLD REVIEW, since 1990 the best known and most widely circulated international magazine devoted to ceramic tile and sanitaryware production technologies. It is published in 5 standard issues and 3 special issues in Hindi, Russian and Chinese.
• CERAMIC WORLD REVIEW PERSIAN, the Farsi language version of Ceramic World Review, first launched in 2012 and already established as the most interesting technical magazine for the sector in Iran. Published by Arta Group with 5 issues per year.
• BRICK WORLD REVIEW, the international magazine devoted to brick production technologies. It is published in 3 standard issues and special issues in Hindi, Chinese and Farsi.
• TILE ITALIA, since 1989 the leading and most widely read Italian bimonthly magazine for the floor and wall covering and bathroom furniture distribution sector. MATERIALICASA MAGAZINE, since 2012 the supplement dedicated to architecture, design, surfaces.
• TILE INTERNATIONAL, the four-monthly magazine in English sent out to the leading importers and distributors of floor and wall coverings
and bathroom furniture the world over.! All magazines are also available online at www.tiledizioni.it and ISSUU (http://issuu.com/tiledizioni)
WEBSITES
• CERAMICWORLDWEB.it, the world’s leading ceramic industry e-magazine with e-newsletters to 30,000 readers• MATERIALICASA.com, the new website aimed at the world of architecture and home finishings with e-newsletters to 73,000 readers
• TILEDIZIONI.it, the corporate website containing full information on our activities and products and the online versions of all magazines.
SOCIAL
• FACEBOOK facebook.com/tiledizioni - facebook.com/MaterialiCasa• TWITTER twitter.com/CeramicWorldWeb - twitter.com/MaterialiCasa• PINTEREST pinterest.com/MaterialiCasa
TILE EDIZIONI srl
VIA FOSSA BURACCHIONE 84
41126 BAGGIOVARA (MO) - ITALY
T. +39 059 512 103 - F. +39 059 512 157
www.tiledizioni.it
?WHo aRE we
?WE GRant You a tRulY GloBal PREsEncE!
Geographical distribution of readers of Tile Edizioni’s printed and digital magazines
tHE toP 10 countRiEs REadinG ouR maGazinEs onlinE: ITALY USA SPAIN INDIA BRAZIL CHINA TURKEY GERMANY UK RUSSIA
cWR over 40,000 mailed copies and 150,000 views of the digital issues in 2016.Up to 5,133 digital readers per issue
cWR Persian 15,000 copies mailed to IRAN in 2016 and over 5,100 views of each digital issue
700 readers of cWR India online!
BWR 3,600 readers of each printed issue and over 6,500 average views of each digital issue
tilE italia more than 90,000 copies/year mailed to Italy. The most read issue of 2016 marked up a total of 27,000 online views!
tilE intERnational 20,000 printed copies + 20,000 online views per issue worldwide
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lEadinG intERnational maGazinE foR tHE toP manaGEmEnt of tHE cERamic industRY WoRldWidE.
Exclusive researches on global markets, interviews, news and updates on the most important technological innovations.
{ FREQUENCY: 5 standard issues (Italian/English) +
1 special in Russian + 1 in Chinese + 1 in Hindi
PRINT RUN: 9,100 copies
READERSHIP owners, CEO, technical and sales
managers of companies manufacturing ceramic
tiles, sanitaryware, tableware, refractories, raw
materials and machinery.
〉The world distribution:
• THE PRINTED MAGAZINE: 7,300 copies/issues
Italy: 2,500 copies
Europe: 2,000 copies
Asia: 1,400 copies (excl. Iran)
Americas: 1,100 copies
Africa/Oceania: 300 copies
• ADDITIONAL DISTRIBUTION AT NATIONAL
AND INTERNATIONAL EXHIBITIONS
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
• 5,133 for single issue (35,000 views).
• Top 10 countries (67.5% of the total): Italy,
Spain, India, Turkey, USA, Brazil, Mexico, Ger-
many, UK, Vietnam
CERAMIC WORLD REVIEW - EDITORIAL PROGRAMME 2017
Month / Issue Focus Distributed at:Deadline for:
editorial ADV
FEBRUARYno. 120/2017
• Digital Decoration of ceramic tiles
Keramika (Jakarta), 16-19/3Batimat Russia (Moscow), 28-31/3Coverings (Orlando), 4-7/4
20January
2February
FEBRUARYCeramic & Brick World
Review INDIA
SPECIAL ISSUE IN HINDISpecial Indian Ceramics 2017
Indian Ceramics, 1-3/3 20January
2February
MARCHCeramic World Review
RUSSIA
SPECIAL ISSUE IN RUSSIANTechnologies showcased at Batimat Russia
Batimat Russia, 28-31/3 20 January
2 February
APRILno. 121/2017
• Large Size ceramic tiles• Finishing & surface treatments• Process & products quality controls
10March
30March
MAYCeramic & Brick World
Review CINA
SPECIAL ISSUE IN CHINESETechnologies showcased at Ceramics China
Ceramics China, 1-4/6 7April
27April
JUNEno. 122/2017
EFFICIENCY IN CERAMICS:• Green technologies, energy savings• Industry 4.0 - Smart Factory• Automation and end of line
22May
5June
SEPTEMBERno. 123/2017
SPECIAL CERSAIE• World Production and consumption of cera-
mic tiles. The World 25 top tile producers.Cersaie (Bologna), 25-29/9 10
July31
July
DECEMBERno. 124/2017
• Sanitaryware• Raw materials and preparation
Cevisama, Indian Ceramics, Unicera, Revestir 2018
20October
16 November
4
We grant you a truly global presence!
The Farsi language version of CWR, launched in 2012
in cooperation with the Iranian publisher Arta Group,
has established itself as the most reliable source of
information in IRAN thanks to the high-quality con-
tents of CWR and BWR translated by a team of pro-
fessionals working in the ceramic sector.CERAMIC WORLD REVIEW PERSIAN - EDITORIAL PROGRAMME 2017
Month / Issue Focus Distributed at:Deadline for:
editorial ADV
FEBRUARY/MARCHno. 26/2017
• Sanitaryware• Raw materials and preparation
16January
1February
JUNE/JULYno. 27/2017
SPECIAL CERAFAIR• Digital Decoration of ceramic tiles» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
Cerafair (Tehran, July)Confair (Tehran, August)
14April
31May
AUGUST/SEPTEMBERno. 28/2017
SPECIAL CERSAIE• Large Size ceramic tiles• Finishing & surface treatments» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
Cersaie (September) 8June
25July
OCTOBER/NOVEMBERno. 29/2017
EFFICIENCY IN CERAMICS:• Green technologies, energy savings• Industry 4.0 - Smart Factory• Automation and end of line
Suncer (Yazd, November) 8September
30September
DECEMBERno. 30/2017
• World Production and consumption of cera-mic tiles. The World 25 top tile producers.
» SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY
Cevisama 2018Unicera 2018
16October
15November
〉Distribution: FREQUENCY: 5 issues/year
• THE PRINTED MAGAZINE:3,000 copies in Iran
READERSHIP: owners, general managers,
technical and sales managers of Iranian ceramic
companies and local ceramic distributors.
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
Each issue of Ceramic World Review PERSIAN
in available in digital version and marks about
5,000 online views
{› cERamic WoRld REViEW PERSIAN
The leading source of information in FARSI for ceramic industry professionals in IRAN
〉SPECIAL Brick World Review Persian:Issues no. 27/2017, 28/2017, 30/2017 will contain a
special section dedicated to the Heavy Clay Indu-
stry and will be mailed to the major local manu-
facturers of bricks and roof tiles.
NEW: 3 issues dedicated to the heavy clay industry
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lEadinG intERnational maGazinE foR tHE toP manaGEmEnt of tHE HEaVYclaY industRY WoRldWidE
Interviews, news, descriptions of technological innovations and production plants installed worldwide.
{ FREQUENCY: 3 standard issues (Italian/English) +
3 in Farsi for the Iranian market + 1 in Chinese +
1 in Hindi
PRINT RUN: 4,400 copies (average)
READERSHIP: owners, CEO, technical and
sales managers of companies manufacturing
heavyclay bricks & tiles, refractories, raw
materials and machinery
〉The world distribution:• THE PRINTED MAGAZINE: 3,600 copies/issues
Italy: 800 copies
Europe: 1,400 copies
Asia: 500 copies (excl. Iran)
Americas: 500 copies
Africa: 400 copies
• ADDITIONAL DISTRIBUTION AT NATIONAL
AND INTERNATIONAL EXHIBITIONS
• THE DIGITAL VERSION:
www.issuu.com/tiledizioni - www.ceramicworldweb.it
• 6,500 average views per issue (+ 30% on 2015)
• Top 10 countries: Italy, Spain, Germany, China,
Taiwan, Turkey, USA, UK, France, India
BRICK WORLD REVIEW - EDITORIAL PROGRAMME 2017
Month / Issue Focus Distributed at:Deadline for:
editorial ADV
FEBRUARYCERAMIC & BRICK
WORLD REVIEW INDIA
SPECIAL ISSUE IN HINDISpecial Indian Ceramics 2017
Indian Ceramics, 1-3/3 20January
2February
APRILno. 1/2017
• Producing bricks in North Africa• Producing bricks in Eastern Europe
Batimatec Algeria (May) 23February
22March
MAYCERAMIC & BRICK
WORLD REVIEW CHINA
SPECIAL ISSUE IN CHINESETechnologies showcased at Ceramics China
Ceramics China, 1-4/6 7April
27April
SEPTEMBERno. 2/2017
Energy savings & Green Technologies 12July
31July
DECEMBERno. 3/2017
• Efficiency in the brickworks• Producing bricks in South America
Cevisama, Unicera, Revestir, Indian Ceramics 2018
16October
15 November
CERAMIC & BRICK WORLD REVIEW PERSIAN (in Farsi language) POSTAL DISTRIBUTION TO THE LEADING IRANIAN HEAVY CLAY MANUFACTURERS
JUNE/JULYno. 27/2017
SPECIAL CERAFAIR + CONFAIR» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRY
Cerafair (Tehran, July)Confair (Tehran, August)
14April
31May
AUGUST/SEPTEMBERno. 28/2017
SPECIAL CERSAIE» SPECIAL SECTION: TECHNOLOGIES FOR
THE HEAVY CLAY INDUSTRYCersaie (September 2017) 8
June25
July
DECEMBERno. 30/2017
» SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY
Cevisama 2018Unicera 2018
16October
15November
NEW FOR IRAN
We grant you a truly global presence!
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{ adV RATESCERAMIC WORLD REVIEW, BRICK WORLD REVIEW, CWR PERSIAN
TECHNICAL SPECIFICATIONS
OF PRINTED ADVERTS:
FILE: Non-editable TIFF, EPS or PDF
COLOUR METHOD: CMYK
BLEED: 3 mm on each side
RESOLUTION: 300 dpi
COLOUR proof: cromalin
Tile Edizioni is not responsible for the print quality
of adverts that do not respect the above-mentioned
specifications and are supplied without Cromalin
colour proofs.
CANCELLATIONS: Cancellations will not be
accepted after advertising submission deadlines.
CONTACTS FOR ADVERTISING:
TILE EDIZIONI , TEL. +39 059 512 103
• PAOLA GIACOMINI
CELL. +39 335 186 4257
• MARCO CALLIARI
CELL. +39 347 492 1000
• ELISA VERZELLONI (ITALY)
CELL. +39 338 536 1966
TYPE OF ADVERTSize
(+3 mm bleed)
Rate CWR/BWR
Rate CWR
Persian
Full page 210x297 mm
Quote on request
Advertorial double-page spread 420x297 mm
1/2 page horizontal 210x140 mm
1/2 page vertical 100x297 mm
1/3 page horizontal 210x90 mm
1/3 page vertical 70x297 mm
1/4 page horizontal 210x70 mm
1/4 page vertical 100x140 mm
SPECIAL POSITIONS
Double-page spread at beginning of magazine 420x297 mm
Quote on request
Back cover 210x297 mm
Inside front and back covers / First right hand page 210x297 mm
Facing inside back cover, facing colophon, facing summary, facing editorial
210x297 mm
BOUND INSERTS - in centre of magazine, exclusive
Two-sided Quote on [email protected] sides
LOOSE INSERTS
Postcards, brochures, leaflets, etc. in copies mailed or distributed at trade fairs
Quote on [email protected]
{
6,098 USERS 12,043 SESSIONS 26,402 PAGES (Google Analytics, average monthly data as from 7/3/2016)
cERamicWoRldWEB.it is THE E-maGazinE foR an EffEctiVE WEB maRkEtinG camPaiGn{ Updated daily, it is today the most authoritative source of information for thousands of professionals worldwide
tHE 20 most connEctEd countRiEs in 2016italY sPain Russia usa GERmanY india Poland uk BRazil tuRkEY cHina jaPan fRancE indonEsia PoRtuGal iRan mExico EGYPt tHailand soutH koREa
CWW's readers (source: Google Analytics)8
READERS CONNECT
FROM 163 COUNTRIES
's
9
1 2 0 0 X 1 0 5 p x
B 2 6 2 X 1 9 6 p x
C 8 5 5 X 1 2 0 p x
D 2 6 2 X 1 9 6 p x
DDD 2 6 2 X 1 9 6 p x
BANNER / CONTENTS(with link to company website)
BANNER SIZES AND FORMATS RATES
A. Exclusive Superskin (visible in all pages)
The SuperSkin is made up of 3 parts:
1 - HORIZONTAL TOP BANNER: 1160x110 px (bxh, see the dashed line in the image) We suggest placing the main communication and logo in this area
*NOTE: please provide a second banner (1160x150 px) to grant the perfect visualisation also from mobile devices
2/3 - VERTICAL SIDE BANNERS: 145x800 px (bxh, right / left)
file .jpg static - 72 dpi
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B. Exclusive Banner (visible in all pages)
262x196 px file .jpg static - 72 dpi
C. Rotating Banner (visible in all pages)
855x120 pxfile .jpg static - 72 dpi
D. Rotating Banner (Visible only in home page)
262x196 px file .jpg static - 72 dpi
E. Spotlight (special showcase in home
page for new product launches)
Technical text / press release + max 3 fotos (base 1024 px)
NEW! CWW interviewsThe online video interviews on CWW and You Tube channel
Quoteon request
NEW » VIDEO INTERVIEWS AND WEBINAR
BannERs and onlinE contEntswww.CeramicWorldWeb.it
11 6 0 X 11 0 p x + 11 6 0 x 1 5 0 p x *A
145X
800
px
145X
800
px
{
E
CWW is complemented by e-newsletters in Italian and English, which are sent out every 15 days to its own mailing list of
30,000 subscribers’ email addresses (producers of ceramic tiles, sanitaryware and heavy clay products, machinery, raw
materials, etc.) , of which about 17,500 in Italy and 12,500 abroad
diGital E-mail maRkEtinG
10
TECHNICAL CHARATERISTICS AND RATES
Banner size and format
600x84 pxstatic .jpg - 72 dpi
1 newsletterQuote on request
[email protected] newsletters
12 newsletters
SPONSOR AREA
ExclusiVE sPonsoRsHiP OF CWW E-NEWSLETTERS - Banner and link to company website
{
{
TECHNICAL CHARATERISTICS AND RATES
TYPE OF E-NEWSLETTER SERVICE PROVIDED RATESCOMPANY DEM PROVIDED BY THE COMPANY - MATERIAL TO BE SUBMITTED:
• HTML file, mobile responsive (to grant the perfect display on mobiles)• Width 600 px (variable height)• Text should be separated from images (do not overwrite texts on images)• Fonts shall be “web safe” fonts• We suggest to include “call to action” with links to various company’s website’s pages
NOTE: if necessary, our staff will modify your HTML file in case it should not grant the perfect displays on the different email clients
• Check of your file and adjustments to grant a perfect display
• Proof sent out to the company
• E-blasting of the DEM to CWW database
• Reports
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COMPANY DEM PRODUCED BY CWW STAFF MATERIAL TO BE SUBMITTED:
• A pdf example of the desired layout (please do not overwrite texts to images and use Web Safe Fonts)• DEM’s title for the subject• All translated texts (Italian, English …)• Images and logos (.jpg, 72 dpi)• Company contact info / address and links to company’s website (“call to action”)
• Creation of the responsive HTML file ac-cording to supplied graphic layout
• Creation of the file in the different langua-ges provided
• Proof sent out to the company
• E-blasting of the DEM to CWW database
• Reports
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diREct E-mail maRkEtinG (dEm)Company e-newsletters{CWW offers a complete service for the production and e-blasting of company e-newsletters,which are sent out to its own
mailing list of 30,000 subscribers’ email addresses (producers of ceramic tiles, sanitaryware and heavy clay products,
machinery, raw materials, etc.) , of which about 17,500 in Italy and 12,500 abroad
COMMUNICATION TOOLS
TILE EDIZIONI SRLVIA FOSSA BURACCHIONE 84
41126 BAGGIOVARA (MO) - ITALYT. +39 059 512 103F. +39 059 512 [email protected]
Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di ModenaCapitale Sociale: Euro 51.400,00 i.v.- REA no. 329775
