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1 1 2017 RBC Canadian Water Attitudes Study: Webinar April 11, 2017 11:00 AM EST
1 1
2017
RBC Canadian
Water Attitudes Study:
Webinar
April 11, 2017
11:00 AM EST
Meet the Presenters
Introduction by:
Andrew Craig
Director, Corporate
Environmental Affairs
RBC
Robert Haller
Executive Director
Canadian Water & Waste
Water Association
Bob Sandford
EPCOR Chair, Water &
Climate Security
United Nations University
Institute for Water,
Environment & Health
Moderator:
Eric Whan
Director
GlobeScan
Special Guests and Water Experts:
Agenda
• Introduction and Methodology
• Canadian Water in Context
• Perceived Threats to Our Water
• Water Conservation Attitudes and Behaviour
• Infrastructure
• Recommendations
• Q & A
Methodology
Tenth Canadian Water Attitudes Study
• Annual public opinion survey of Canadians on
water issues since 2008
• An online survey of Canadians between
January 4th – 25th, 2017
5
Canadian Water in Context
6
Canadians continue to say fresh water is Canada’s most important natural resource
*Modified from “oil” in 2013 to “oil & gas” in 2016
Base: All respondents 2017 n=2,017, 2016 n=2,194, 2013 n=2,282, 2012 n=2,428, 2011 n=2,066,
2010 n=2,022, 2009 n=2,165
Q4 Which of the following do you consider to be Canada’s most important natural resource?
Canada’s Most Important Natural Resource, 2009–2017
49
47 49
45
24
15
20
24
11 15
14
11
16
12 13
3
1 2 0
10
20
30
40
50
60
2009 2010 2011 2012 2013 2016 2017
Fresh water
Oil & gas*
Agricultural land
Forests
Base metals
Fisheries
Coal
7
Concern versus Seriousness of Issues in Past 10 Years
Base: All respondents 2017 n=2,017
Q2 Below is a list of issues facing Canada that you might be concerned about. For each, please indicate the
degree to which you are concerned or not concerned.
Q3 Compared with ten years ago, do you think each of these issues has become…
Top 2, All Respondents, 2009–2017
8
Fewer Canadians say an abundant fresh water supply is “very important” to Canada’s national economy than in 2008
Importance of Abundant Canadian Fresh Water Supply to Canada’s National Economy,
2008–2017
Base: All respondents 2017 n=2,017, 2008 n=2,309
Q7 How important do you think an abundant Canadian fresh water supply is to Canada’s national economy?
70
60
27
34
2
5 1
2008
2017
Very important Somewhat important Not very important Not at all important
9
Canadians’ confidence in having enough fresh water to meet long-term needs is nearly the same as in 2008
“Very Confident” or “Somewhat Confident,” 2008–2017
Base: All respondents 2017 n=2,017, 2012 n=2,428, 2011 n=2,066, 2010 n=2,022, 2009 n=2,165,
2008 n=2,309
Q8 How confident are you that Canada as a whole has enough fresh water to meet our long-term needs?
Please select only one.
25
15
17
21
23
25
56
55
58
56
54
55
81
70
75
77
77
80
2008
2009
2010
2011
2012
2017
Very confident Somewhat confident
10
Water is an important part of Canada’s national identity; Canadians
feel that water quality and supply could be at risk
*Modified in 2017
Base: All respondents 2017 n=2,017, 2009 n=2,165
Q11 Do you agree or disagree with the following statements?
“Strongly Agree,” 2009–2017
53
52
44
30
25
44
43
20
19
Canada has more fresh water than most other placesin the world
Water is an important part of Canada's nationalidentity
There is a growing fresh water crisis on the planet
Parts of Canada are at risk of a fresh water qualityproblem*
Parts of Canada are at risk of fresh water supplyshortages*
2017
2009
11
Perceived Threats to Our Water
12
Nearly twice as many Canadians view climate change as the biggest threat to Canada’s fresh water supply than in 2008
Greatest Threat to Fresh Water Supply, Rank 1, 2008–2017
Base: All respondents 2017 n=2,017, 2016 n=2,194, 2010 n=2,022, 2009 n=2,165, 2008 n=2309
Q12 (Modified in 2016) What do you think are the biggest threats to Canada’s fresh water supply?
8 7
21
19
17
15
8
14
12
10 11
10
3 3 4
7
8 7
6 7
19
16
8 7
6
11
5 5
12 13
5 5
7
4 3 3 3 3
1 1 2 2
8
10
3 2 1
0
5
10
15
20
25
30Global warming and climate change
Mass exports of water to the US
Illegal dumping of toxins
Inadequate infrastructure
Wasteful use by industrial companies
Run-off of pollutants from land to water
Wasteful use by individual consumers
Mismanagement of water by municipal,provincial and federal governmentThe legal release of toxins
Oil sands in Alberta
Wasteful use by agriculture
Lack of knowledge about Canada's freshwaterHarmful algal blooms in lakes
13
Yet a quarter believe that climate change will have “no impact” on Canada’s supply and quality of fresh water Impact of Climate Change on Canada’s Supply and Quality of Fresh Water, 2009–2017
Base: All respondents 2017 n=2,017, 2009 n=2,165
Q13 What impact, if any, do you believe climate change will have on Canada’s supply and quality of fresh
water?
12
7
18
25
71
67
2009
2017
Positive impact No impact Negative impact
14
Half of Canadians feel forest fires and heat waves are happening more often compared to 10 years ago
Base: All respondents 2017 n=2,017
Q16 Compared to 10 years ago, do you feel that the following events have been happening any more or less
often in Canada?
28
31
36
36
42
52
53
39
48
45
41
39
33
32
25
9
6
7
7
6
5
9
12
12
15
12
9
11
Heavy snowfalls
Ice/hail storms
Severethunderstorms
Droughts
Floods
Heat waves
Forest fires /wildfires
Happening more oftencompared to 10 years ago
No changes in frequencycompared to 10 years ago
Happening less oftencompared to 10 years ago
Don’t know
Perceived Change in Frequency of Weather Events Compared to Ten Years Ago, 2017
15
Water Conservation Attitudes and Behaviour
16
A majority of Canadians say they put effort into reducing both energy and water consumption equally
Base: All respondents 2017 n=2,017, 2009 n=2,165
Q29 Do you consciously put more effort into reducing your energy consumption (electricity) or your water
consumption? Please select only one.
Focus of Efforts on Energy vs Water Conservation, 2009–2017
64
26
6
5
65
28
3
4
Both equally
Energy
Water
Neither
2017
2009
17
Those who put more effort into conserving water do so to protect the environment, while energy conservation is about saving money
Q30 Why do you say you put more effort into conserving [water/energy]? / Why do you say you put effort into
conserving both energy and water equally? Please select your main reason.
Reasons for Saving Energy, Water or Both, 2017
Water Energy
Base: Energy n=512
To save more money
25
To better
protect the environment
71
Other 4
To save
more money 79
To better protect the
environment 18
Other 4
To save more money
50
To better protect the
environment
43
Other 7
Both
Base: Water n=111 Base: Both n=1,280
18
More Canadians say that investing in technology related to energy is important than technology for efficient water use and treatment
Most Important Investment Opportunities, Total Mentions, 2017
Base: All respondents 2017, n=2,017
Q6 Investing in technology is a priority for Canadian governments and businesses. Please rank up to three
types of technology…in terms of how important you think it is for Canada to invest in.
60
58
47
36
13
20
Technology for the efficient use of energy
Technology for generating and storing renewable energy
Technology for the efficient use of water
Technology for water and wastewater treatment
Technology for capturing and storing carbon
DK/NA
19
Canadians personally feel they are making reasonable efforts to conserve fresh water
Base: All respondents 2017 n=2,017
Q26 To what extent do you agree or disagree with each of the following statements?
12
8
11
28
31
59
42
53
55
49
55
34
34
32
29
17
12
5
11
6
4
4
2
1
1
1
1
1
1
1
Canadians have an adequate understanding of theimpact of climate change on water availability and
quality*
Governments are making reasonable efforts to protectthe quality of fresh water
Canadians, in general, are making reasonable effortsto conserve and protect fresh water
Without good conservation habits, Canada will have afresh water shortage in the future
I, personally, am making reasonable efforts toconserve fresh water
Access to water is a human right
Strongly agree Somewhat agree Somewhat disagree Strongly disagree DK/NA
Statements on Attitudes about Water Conservation, 2017
20
Most Canadians don’t see water as a commodity that should be sold; Nearly seven in ten think they pay enough
Base: All respondents 2017 n=2,017
Q26 To what extent do you agree or disagree with each of the following statements?
10
18
23
28
33
30
43
44
41
38
33
25
24
21
20
25
12
8
9
7
1
1
2
1
2
The right to withdraw and use water should bebought and sold just like any other commodity
People should pay for the water they use
The price for water is high enough to ensure it istreated as a valuable resource
If no price is put on water, then people will waste it
The right to withdraw and use water should not beowned, bought or sold
Strongly agree Somewhat agree Somewhat disagree Strongly disagree DK/NA
Statements on Attitudes about Water Conservation, 2017
21
9
20
41
37
48
49
45
30
46
46
51
41
40
46
40
66
88
88
89
89
91
We should charge more for household water use to encourageconservation
Water costs for consumers should include the full costs ofwater delivery, sewage and treatment
We should require industry and municipalities to monitor andreport all water use
Water management decisions should be better informed byscience
Commercial enterprises should have to obtain licenses forgroundwater use
Commercial enterprises should pay for the full costs ofdelivering and treating all of the water they use
We should develop stricter rules and standards to managewater use by industry and municipalities
Strongly Agree Somewhat agree
Canadians agree that commercial enterprises should pay the full cost of water, but are less likely to agree to higher charges at the household level
“Strongly Agree” or “Somewhat Agree,” 2017
Base: All respondents 2017 n=2,017
Q27 The following are ideas for how Canada could protect and manage fresh water better. Please indicate
whether you agree or disagree with each of the following ideas:
22
Infrastructure
23
Canadians say that the infrastructure for drinking water supply is one of the highest priorities for funding
Priority Infrastructure Areas for Government Funding, 2017
Base, All respondents 2017 n=2,017
Q5 All levels of government in Canada need to make decisions about how best to use our tax dollars. To what
extent, if at all, do you think each of the following infrastructure areas should be a priority for government funding in
Canada?
6
8
10
12
24
15
16
23
31
49
29
42
47
50
45
60
60
55
52
44
48
41
37
31
22
22
20
18
14
4
15
6
4
5
7
1
2
2
1
1
2
2
1
2
2
2
2
2
2
2
Community and cultural facilities
Communications infrastructure such astelephone and internet
Storm water management
Urban and suburban public transit
Production of green energy (e.g., wind andsolar power)
Roadways
Sewage collection and treatment
Schools
Drinking water supply
Hospitals
The highest priority A high priority A low priority The lowest priority DK/NA
24
Canadians perceive that water issues and infrastructure needs are going to become more urgent in ten years time
Base: All respondents 2017 n=2,017
Q17 Ten years from now, do you think that each of the following issues will have become less urgent or more
urgent for urban communities and municipalities in Canada?
Urgency of Issues for Canadian Communities in Ten Years, 2017
14
16
17
18
22
20
21
23
21
21
27
26
29
36
35
34
39
42
38
40
40
38
43
43
41
42
40
38
43
43
37
35
35
34
33
32
32
31
28
26
27
23
4
4
4
3
3
3
4
3
2
2
2
3
2
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
2
2
2
1
2
2
2
1
1
2
1
1
Urban/city flooding
Loss of water-permeable surfaces to pavement
Vulnerability of the built environment to water damage
Condition of storm water management systems
Emergency preparedness (for floods, extreme weather, etc.)
Government regulation related to water infrastructure
Loss of treated water through leaking infrastructure
Declining groundwater levels
Managing water purification treatment costs
Managing wastewater treatment costs
Increasing consumption of water supplies
Deteriorating water distribution infrastructure
Deteriorating sewage infrastructure
Protecting drinking water sources
Much moreurgent
Somewhatmore urgent
No changefrom today
Somewhatless urgent
Much lessurgent
DK/NA
25
Recommendations
1. Better communicate the value of water to our economy
2. Focus on implementing the solutions in front of us
3. Show global leadership
Q & A
Andrew Craig
Director, Corporate
Environmental Affairs
RBC
Robert Haller
Executive Director
Canadian Water & Waste
Water Association
Bob Sandford
EPCOR Chair, Water &
Climate Security
United Nations University
Institute for Water,
Environment & Health
Eric Whan
Director
GlobeScan
We will send you an email following this webinar that will direct you to a link
to download these webinar slides, as well as the detailed report.
Thank you for participating in the webinar.
