Contact: Nora Cloherty | 703.506.3297 | [email protected] | www.hsmai.org | Page 1 For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has delivered the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 600 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement. Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting. Of attendees, 75% hail from the corporate offices of brands, management companies and ownership groups. In total, 118 unique hotel companies were represented in 2016. The conference, organized by HSMAI’s Revenue Management Advisory Board is a one-day program including scheduled networking time in the Partner Showcase, breakout sessions, general sessions, and a variety of pre- and post-conference education and networking functions. At the conference each partner has a customized counter to anchor their presence. Additional unique opportunities available for pre- and post-ROC events are outlined on pages 5-7. TORONTO, CANADA 2017 ROC 2017 Revenue Management Partnership Opportunities Wednesday, June 28, 2017 Hotelier Attendance Corporate Office (75%) | Unit Level (25%) Attendee Demographics Hotelier (57%) | Partner (40%) | Staff (3%)
For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has delivered the most compelling and comprehensive revenue management event for the hotel industry, and convenes more than 600 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.
Attendees at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting. Of attendees, 75% hail from the corporate offices of brands, management companies and ownership groups. In total, 118 unique hotel companies were represented in 2016.
The conference, organized by HSMAI’s Revenue Management Advisory Board is a one-day program including scheduled networking time in the Partner Showcase, breakout sessions, general sessions, and a variety of pre- and post-conference education and networking functions. At the conference each partner has a customized counter to anchor their presence. Additional unique opportunities available for pre- and post-ROC events are outlined on pages 5-7.
TORONTO, CANADA2017 ROC
2017 Revenue Management Partnership Opportunities
Wednesday, June 28, 2017
Hotelier Attendance
Corporate Office (75%) | Unit Level (25%)
Attendee Demographics
Hotelier (57%) | Partner (40%) | Staff (3%)
Attendee Demographicsof the ROCET Hospitality Attendees, these titles were represented
PLATINUM PARTNER – 4 available• Conference Welcome: Welcome attendees from the main stage during a general
session (2-3 minutes) • Co-Sponsorship of the CRME Reception held the evening before the conference, and
two (2) invitations to the reception (attendees are Certified Revenue Management Executives and other VIPs)
• Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company.
• Pre- or post-event dedicated E-blast to conference registrants. All content must be approved by HSMAI prior to distribution.
• Conference registrations for four (4) company representatives• Premium logo recognition in pre- and post-event marketing
• Logo placement on print and email marketing• Name mention in select press releases• Acknowledgment as a “Platinum Partner” on the event website with logo • Onsite branding on the sponsor logo loop• Logo in printed conference program with 200-word company description
• Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
• Premium-placed display counter with fully customized graphic panels• Pre- and post-event registration lists in Excel format (no email addresses)
Cost: $17,500
PARTNERSHIP OPPORTUNITIES
SILVER PARTNER • Speaker Introduction: In a “New York minute,” share 1 or 2 points
about your company and introduce a breakout speaker (guidelines to be provided by HSMAI)
• Conference registrations for three (3) company representatives • Logo recognition in pre- and post-event marketing
• Logo placement on print and email marketing• Name mention in select press releases• Acknowledgment as a “Silver Partner” on the event website with
logo• Onsite branding on the sponsor logo loop• Logo in printed conference program with 150-word company
description• Opportunity to submit company-produced educational content for
pre-conference email distribution to all registered attendees• Display counter with at least two (2) customized graphic panels• Pre- and post-event registration lists in Excel format (no email
• Conference registrations for two (2) company representatives • Recognition in select marketing
• Onsite branding on the sponsor logo loop• Acknowledgment as a “Bronze Partner” on the event
website • 100-word company description in printed conference
program• Display counter with at least one (1) customized graphic panel• Pre- and post-event registration lists in Excel format (no email
addresses)Cost: $6,000
PARTNERSHIP OPPORTUNITIES
– À L A C ARTE OPTIONS AT ROC –ENHANCE YOUR VISIBILIT Y
À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:• Exclusive visibility associated with the specific partnership • Recognition in pre-event marketing, on the event website, and in the printed
program• Branded signage associated with the sponsorship
Lunch Partner (2 available) $6,000
Breakfast Partner (2 available) $5,000
Reception Partner (1 available) $5,000
Conference Bag Partner (1 available) $2,500 Bag and collateral design subject to prior approval by HSMAI
Wireless Internet Partner (1 available) $2,500 – SOLD
Water Cooler Partner (1 available) $2,500 – SOLD
Charging Station Partner (1 available) $2,500
Pre- or Post-Event E-blast (Limited availability) $2,000 All content must be approved by HSMAI prior to distribution.
Additional pre-event attendee list (1-2 weeks before event | Excel Format) (no email addresses) $1,000
The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.
• Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
• Pre-event recognition in a press release announcing the program and call for applications
• Logo recognition on the online application
• Logo recognition in the printed conference program
• Opportunity to send each scholarship recipient a personal pre-event congratulatory message
Cost: $7,500
Revenue Management Professionals of the Year Co-Presenter
The HSMAI Americas Revenue Management Professional of the Year awards recognize and promote excellence in the field of revenue management in hotels. Honorees represent the very best in revenue management. The award co-presenter is recognized throughout the nomination and recognition periods.
• Pre-event recognition in press releases calling for nominations and announcing winners
• Logo recognition on the online nomination form
• Logo recognition in the printed conference program
• Opportunity to have one (1) company representative co-present the award with the chair of HSMAI’s Revenue Management Advisory Board from the general session stage at the ROC
• Opportunity to send each award winner a personal pre-event congratulatory message
Cost: $7,500
Customized Item or SponsorshipDo you have great sponsorship idea? Put your creativity to work. Contact us to create your own custom sponsorship!
Cost: from $2,500
HSMAI HelpsTuesday, June 27, 2017 | 2:00 – 5:00 pmAll ROC attendees are invited to arrive in Toronto early to connect with each other while giving back to the conference’s host city. In partnership with Clean the World, we will build hygiene kits to leave behind for Toronto shelters and disaster relief efforts. Attendees can spend 20 minutes or 2 hours at this “Open House” volunteer opportunity – every minute counts as we prepare these valuable kits made of recycled, left-over hygiene products from hotels throughout North America.
• The opportunity to have up to 3 representatives assigned to an HSMAI Helps station (e.g., welcome station, packing station, hair care station, etc.) to assist (and mingle with) attendees as they build the kits
• Recognition in ROC’s pre- and post-event marketing
• Recognition on signage during the event, in the ROC
program, and on the ROC logo loop
• ROC pre-event registration list in Excel format (no email addresses)
June 27, 2017 | Toronto, CanadaSupport revenue management professionals seeking their professional certification by sponsoring the Certified Revenue Management Executive (CRME) Review Course co-located with ROC and held the day prior to the conference. • Pre-event recognition throughout the course marketing
(online and via email), onsite, and within marketing for the Revenue Optimization Conference
• Opportunity to welcome attendees (2-3 minutes)
• Two (2) review course registrations for qualified CRME candidates (can be used by company employees or given as a scholarship from company)
• Logo recognition in printed agenda and on-site signage
Cost: $2,500
CHDM Review Course – 1 available
June 27, 2017 | Toronto, CanadaSupport revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference. • Pre-event recognition throughout the course marketing
(online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
• Opportunity to welcome attendees (2-3 minutes)
• Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
• Logo recognition in printed agenda and on-site signage
Cost: $2,500
Hands-on Vendor Workshops – 3 available
Tuesday, June 27, 2017 | Toronto, CanadaBe the leader of your own session the afternoon before ROC. Invite your current and potential customers to learn more about best practices, emerging trends, and new developments in the industry, with the opportunity to showcase your products and services. Help them understand how to get the most of what they are (or might be) buying from you. These workshops are open to all ROC attendees for no additional charge. Workshops will be incorporated in the main agenda and marketed as a part of ROC.
Cost: $3,000
Research in Action Workshop – 3 available
June 21, 2017 | 4:30 – 5:30 pm | Toronto, CanadaThis pre-ROC workshop will feature faculty members’ applied research. Faculty presenters will provide insights that offer applications and solutions to the revenue management and digital marketing challenges of driving measurable short-term results while simultaneously keeping an eye on future developments and opportunities. Research in Action gives faculty members the opportunity to share best practices and network with industry professionals and their peers.The workshop is open to all ROC attendees for no additional charge.
• Pre-event recognition throughout the workshop marketing (online and via email), onsite, and within marketing for ROC
• Opportunity to welcome attendees (2-3 minutes)
• Logo recognition in printed agenda and on-site signage
Chief Revenue Officer Executive Roundtables & Dinner HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face forums. The by-invitation-only Roundtables host senior revenue management, distribution, and pricing strategy executives from leading hotel brands, management companies, and ownership groups: 15 to 20 attendees are expected at the Brand CRO Roundtable; 15 to 25 attendees are expected at the Management Company CRO Roundtable. The two CRO Roundtables are held separately the day after ROC, but join to network with partners during lunch, the closing reception, and the preceding dinner.
Joint CRO DinnerJune 28, 2017 | Toronto, Canada
PARTNER – 3 available• Up to three (3) company representatives may attend this private
dinner the evening of the Revenue Optimization Conference (ROC)• Company recognition in dinner invitations, logo placement on
signage, and welcoming remarks as co-host of the dinner for 45-55 attendees• Post-event access to full contact information for all attendees
PARTNER – 3 available• Opportunity for one (1) company representative to sit for a 10-minute interview.
Discussion questions will be mutually agreed upon with HSMAI and the Roundtable Planning team
• Invitation for two (2) company representatives to attend the joint lunch and closing reception
• Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
• Recognition on signage, and in the onsite guide with company description, representative listing, and logo placement
• Pre- and post-event access to full contact information for all attendees
Cost: $12,500Hotel Management Company CRO Roundtable PARTNER – 3 available• Opportunity for one (1) company representative to sit for a 10-minute interview.
Discussion questions will be mutually agreed upon with HSMAI and the Roundtable Planning team
• Invitation for the interviewee and one (1) other company representatives to attend the lunch and networking reception
• Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
• Recognition on signage, and in the onsite guide with company description, representative listing, and logo placement
• Pre- and post-event access to full contact information for all attendees
The Revenue Management Advisory Board’s mission is to advance the revenue management discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue management professionals, other sales and marketing professionals, and senior management in the hospitality industry. The Revenue Management Advisory Board’s Retreat is an annual face-to-face gathering of the 20 advisory board members during which they develop their program of work for the coming year.
PARTNER • Opportunity for one (1) company representative to attend the Council dinner
• Opportunity to welcome the group and introduce your company in a 3-5 minute executive brief (focused on what is new/unique insights)
• Recognition with verbal mentions and logo placement on the retreat agenda
• Access to full contact information for all advisory board members
Cost: $2,500 (co-host), $5,000 (exclusive)
ROCET Educational SeriesMidwest 2017 | 3 cities East Coast 2017 | 3 cities West Coast Fall 2016 | 3 cities
HSMAI’s ROCET – Revenue Optimization Continuing Education & Training – fuels your revenue management future with this fast-paced one-day program from HSMAI, producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to 3 cities in the Midwest, East Coast and West Coast in 2017, ROCET delivers tactical, strategic, and leadership insights for hotel revenue managers. The ROCET Series targets unit-level hotel revenue management leaders in the host cities. Attendance is typically 40-50 in each city. PARTNERSHIP BENEFITS
• Invitation for one company representative to introduce a ROCET discussion topic
• Complementary registration for one (1) company representative at each event
• Sponsor recognition with verbal mentions and logo placement in pre- and post-event marketing, onsite agenda, and event signage
• Access to contact information for all attendees (excel format, no email addresses)
COMMITMENTSignature signifies your partnership commitment:
x
CONTACT INFORMATIONName:
Title:
Company:
Address:
City, State ZIP:
Phone:
Email:
PAYMENT INFORMATIONA check, made payable to HSMAI, is being sent to HSMAI at 7918 Jones Branch Dr. Suite 300, McLean, VA 22102 Check #
Please charge $ to my (check one): ☐ AmEx ☐ Visa ☐ MasterCard ☐ Discover
Card #: Exp. date:
Name:
Signature:
À La Carte Menu ☐ Lunch Partner - $6,000
☐ Breakfast Partner - $5,000
☐ Reception Partner - $5,000
☐ Revenue Management Professional of the Year Co-Presenter - $7,500
☐ Attendee Scholarship Partner - $7,500
☐ Hands-on Vendor Workshops - $3,000
☐ Conference Bag Partner - $2,500
☐ Wireless Internet Partner - $2,500 — sold
☐ Water Cooler Partner - $2,500 — sold
☐ Charging Station Partner - $2,500
☐ Pre- or post-event E-blast - $2,000
☐ CRME Review Course Partner - $2,500 — sold
☐ CHDM Review Course - $2,500
☐ HSMAI Helps - $2,000
☐ Research in Action -$1,000
☐ Additional Pre-Event Attendee List - $1,000
CANCELLATION & PAYMENT POLIC Y
Authorized signature signifies commitment to pay for service as stipulated herein. All requests are final. Full payment must be made in U.S. dollars drawn on a U.S. bank and received by HSMAI in order for company to receive benefits and recognition. HSMAI reserves the right to resell and/or reassign sponsorship(s) at sole discretion for reservations that are not paid in full 60-business days prior to the event date.
