Maximizing Profits from Your Technology Developments - Improve the VALUE of your technology development and research pipeline

- Learn about a proven and EFFECTIVE PROCESS for managing technology developments, platforms and fundamental research projects - idea through to implementation

- Get VALIDATION of the IMPACT of your technology project results - earlier and faster

- Pick better projects - improve the PRIORITIZATION of technology developments

- Deal with RISK and AMBIGUITY in project selection and project management

- LEVERAGE your technology projects results - full implementation in the business

- Develop TECHNOLOGY ROADMAPS to give better direction to your business’ technology development spending

The best firms now have new methods for selecting and managing their technology development projects. Do you?

Interactive Seminar with Professor Robert G. Cooper

Dr. Robert G. Cooper is one of the world’sleading authorities in the field of innovation, technology and new product development.

May 2, 2017Zurich

THE ISSUES

Developments that build capabilities – new technology platforms, new technologies, and fundamental research – lay the seeds for a family of winning new products, or a much improved manufacturing process. These are your "tomorrow pro-jects" and potential game-changers that give your business sustainable competitive advantage. The projects are uncer-tain and high risk, but the pay-offs can be enormous.

Too often, the results are disappointing: Projects take too long, cost too much, and fail to deliver much of value. These projects must be managed, but not in the usual way: Much damage is done by applying traditional management tech-niques to these non-traditional, less defined an higher risk projects! Top performing businesses in innovation recognize that technology development, science projects, and technology platforms must be selected and managed differently - see how.

This seminar shows you how to ...

- Define, screen and select technology development, science and platform projects

- Determine the value of these projects, in spite of their ambiguity, uncertainties and risks

- Manage these projects professionally with a special stage-and-gate system - one that balances discipline with creativity, experimentation and flexibility: Stage-Gate TD

- Build in some of the newer Agile methods from the software world to get better results - faster results, confirmed results, and even higher morale of team members

- Achieve earlier validation of the value of these technology development projects through iterative or spiral development methods

- Develop technology roadmaps to help map out your technology strategy and define the right technology projects to do

THE SEMINAR LEADER

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process. He has published more than 120 academic articles and seven books, including the best selling ‘Winning at New Products”.

Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.

Many companies in North America, Europe, and Asia have introduced his methods, e.g. 3M, BASF, BSH, Carlsberg, Caterpillar, D. Swarovski, DuPont, Exxon Chemicals, Henkel, Hewlett Packard, Kraft Foods, Microsoft, Lego, Voith Paper, Pfizer, Procter & Gamble, Siemens, VISA and many others.

Cooper’s seminars regularly receive top ratings: “Inspiring, profound, captivating, practical and effective!”

THE PARTICIPANTS

R&D and Engineering Directors, Chief Technology Officers, Senior Management in Technology & Business Strategy, Cor-porate (Central) R&D Managers

THE SEMINAR

An intensive whole-day seminar on how to manage technology developments, platforms and funda-mental research projects effectively: - interactive, including lots of question-and-answer and discussion opportunities - numerous case studies, illustrations, and examples from other companies - templates, guidelines and checklists

Dr. Robert G. Cooper

MANAGING TECHNOLOGY DEVELOPMENTSTuesday, May 2, 2017

10:00 Registration and Coffee

10:15 Introductions and Getting on the Same Page: Key Definitions Technology and platform development projects are the foundation for new products and thus are vital to the prosperity of the modern corporation. But these capability- and knowledge-build projects are often mismana-ged – companies employ the wrong process, and apply inappropriate financial criteria for project selection. This introductory session shows why traditional development models, processes and methods simply don’t work for these high risk and bolder platform and technology development projects and identifies the challen-ges faced in technology and platform developments.

11:15 Networking Break

11:30 The TD-Process Stage-Gate® System – Idea to Implementation in the Business How do you manage, run and execute your technology and platform development projects in your company? Just because they are different from traditional new product or process improvement projects does not mean that there is no appropriate system for managing them. Quite the opposite! Leading companies, with a long history of successful platform and technology development, have implemented Cooper’s Stage-Gate process – but it’s a new and different system: “Stage-Gate-TD”. But get the details of this unique process designed to drive these high risk and often ill-defined projects from idea through to commercial reality.

12:45 Networking Lunch

13:45 Building Agile-Methods into Stage-Gate-TDConcepts and methods of Agile development, widely used in the software world, are now applied to technology development projects. Agile is in theory ideal for technology developments: Agile promotes experimentation, iterations, and continuous validations of results and project value; it is also valuable for highly ambiguous and uncertain projects, where planning is difficult. A technology development project is very different than IT developments, however. How Agile can be successfully integrated into Stage-Gate-TD is explored – using Agile tools such as time-boxed sprints, daily scrums, backlogs, burndown charts, and dedicated development teams. The important adjustments and modifications that must be made to integrate Agile with Style-Gate-TD to get best results are also outlined.

15:30 Networking Break

15:45 Picking the Winners: Effective Technology Development Project Selection Making the resource commitment decisions for technology and platform developments, especially in the early stages, is problematic for many companies. Clearly, traditional tools, such as financial analysis, NPV and profit criteria, are not too useful here. In these projects with much undefined, the level of uncertainty is so great that numerical estimates of expected sales, costs, investment and profits are likely to be grossly in error. Indeed there is evidence that businesses that rely strictly on financial tools and criteria to select these projects end up with the lowest value development portfolios. Cooper identifies the best evaluation techniques and methods that yield the most robust development portfolios. These include scorecard methods, real options and the productivity index tools.

17:30 Networking Break

17:45 Strategic Technology RoadmappingA roadmap is management’s view of how it gets to where it wants to be. Product roadmaps are common in industry, but not so for technology roadmaps. They involve mapping out what technology developments the business plans to undertake over the next 4-7 years, and are strongly dependent on the product roadmap. But other factors must be considered as well. Cooper outlines a proven approach to technology roadmapping in this section, beginning with the identification of roadmap candidates through to selecting and prioritizing these probable projects years into the future.

18:30 Wrap Up, Next Steps, Question and Answer Period

18:45 End of Seminar PLEASE NOTE

THE SEMINAR WILL BE HELD IN ENGLISH

ORGANIZER

five is innovation consulting

As leading European experts for innovation and growth,we support our customers in

• finding the right search fields for innovation,

• generating great ideas for new products, servicesand businesses,

• improving their innovation system throughstate-of-the art Stage-Gate® principles andportfolio management,

• leveraging their innovation projects with Voice-of-Customer research, market intelligence, businesscase development and project management.

• developing and strengthening their innovationculture

dont wait - innovate.www.five-is.com

TOP RATED SEMINAR

This event was very important for our company as wellas for me personally. Cooper’s best practice advicehelps us tremendously to further improve our innova-tion management and innovation controlling. The seminar is the best I could possibly recommend!Dr. Jens Wieboldt, Director R&D, PolymerLatex GmbH

Bob Cooper’s seminar was an extremely valuable expe-rience! Most of the success factors have been knownbefore and some of the presented methods too. But theway in which Cooper addresses the core issues led to asignificantly higher learning effect than in most otherseminars.Dr. Stefan Hierl, in his role as Head of Corporate Innovation Management, Schaeffler KG (currently: Professor at Technical University of Applied Sciences, Regensburg)

Bob Cooper is an excellent speaker and teacher. Theseminar was exciting and inspiring as well as pragmaticand goal-oriented. The content has exactly met ourneeds, and we can immediately incorporate it into ourcompany’s innovation practices.Dipl.-Ing. Ulrich Begemann, Vice President New Technologies, Voith GmbH

DATE

May 2, 2017 from 10:00 to 18:45

VENUE & ACCOMODATION

Hotel Jagdschloss KranichsteinKranichsteiner Strasse 261, D-64289 Darmstadt

phone +49 (0) 6151 130 67 532fax +49 (0) 6151 130 67 99e-mail marion.goersch@bilfinger.com

Rooms can be reserved at special rates. These rates are guaranteed until April 13, 2017. Please mention the code “COOPER SEMINAR”.

PRICE

€ 1.100,-- (excl. MwSt).The price includes the seminar documentation binder, lunch and refreshments.

If more than one person registers from the samecompany we offer a discount of 10% for the second and every additional attendee.

Early-Bird Discount: for registrations until March 15, 2017 we offer a discount of € 50,-.

REGISTRATION

Please use the online registration form atwww.five-is.com/training/themene-mail: info@five-is.com

After your registration you will receive a formal confirmat-ion and the invoice. As the number of participants is limited, we consider applications on a first come first served basis. In case of a sold out seminar we will inform you immediately.

For cancellations until April 8, 2017 we shall charge an administration fee of 10%. No refunds will be made for can-cellations after April 8, 2017. You are always welcometo send a colleague to the seminar in case you are unable to come.