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20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

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Page 1: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 2: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 3: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 4: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 5: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 6: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 7: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Businesses will require ROI

from AI

• Investment increased 10 times recent 5

years (2011-2016), but commercial cases are

limited

• Drastic changes of views last 2 years

(AI: from enemies to partners)

Faster development on

Conversational Interface

• Game-changing innovations

(AI learns human languages)

• Natural language search from Google and

Bing, DeepText from Facebook (Personal

Pattern Recognition), Changes on Chat

Bots/Digital Assistants/Messenger Apps

Designs evolve to increase

Credibility of AI

• Reflects onto AI design the knowledge on

how human earns credibility between

people

• AI NLP integrated with Communication

components such as tone, emotion, timing,

visual perception, and word selection

Begin discussion on how AIs

will talk to each other

• Protocols between AIs

• How to evade collision between AI

systems operating as silos

• Consider collisions between AI systems of

different purposes

Imbedded bias will be a big

blocker for AI dev

• Cases from Google/Microsoft

• Gender, Racial imbalance

• Different sources of bias

• Training data, user interactions, lack

of diversity, conflicting purposes

InteractionsComputer – Computer

Human – Computer

Human – Human

5 predictions for artificial intelligence in 2017, Stuart Frankel, CEO, Narrative Science, Dec 2016

Page 8: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 9: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 10: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 11: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 12: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 13: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 14: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 15: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 16: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 17: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 18: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 19: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 20: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 21: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 22: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 23: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Transform data into intelligent action

Intelligence

Dashboard /

Visualization

Info Mgmt Big Data Store Machine Learning /

Advanced Analytics

CortanaIoT Hub

Event Hub

HDInsight

(Hadoop and

Spark)

Stream

Analytics

Data Intelligence Action

People

Automated Systems

Apps

Web

Mobile

Bots

Bot

FrameworkSQL Data

WarehouseData Catalog

Data Lake

Analytics

Data Factory Machine

Learning

Data Lake

StoreCognitive

Services

Power BI

Data

Sources

Apps

Sensors

and

devices

Data

Page 24: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 25: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Advanced Analytics Cycle

Act: Score,

Visualize

Deploy Apps,

Services &

Visualizations

Measure

Preparation Modeling

Feature &

Algorithm

Selection

Model Testing &

Validation

Models

Visualizations

Ingest

Profile

Explore

Visualize

Transform

Cleanse

Denormalize

Prepare Model

OperationalizeModels

Visualizations

Page 26: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 27: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 28: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 29: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Input1 Input2 … Actual Predicted

• Classification example – Confusion Matrix

Page 30: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 31: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Demo

Rolls-Royce case studyhttps://customers.microsoft.com/en-US/story/rollsroycestory

Rolls-Royce demohttp://rolls-royce.azurewebsites.net/#/fleetlocation

Solutions –Predictive Maintenance for Aerospacehttps://gallery.cortanaintelligence.com/Solution/Predictive-Maintenance-for-Aerospace-4

Tutorial –Simulating phenotypes from genomic datahttps://gallery.cortanaintelligence.com/Experiment/Simulating-phenotypes-from-genomic-data-2

https://github.com/Azure/Cortana-Intelligence-Gallery-Content/tree/master/Resources/Phenotype-Prediction

Solutions –Vehicle Telemetry (IoT)https://gallery.cortanaintelligence.com/Solution/Vehicle-Telemetry-Analytics-9

https://docs.microsoft.com/en-us/azure/machine-learning/cortana-analytics-playbook-vehicle-telemetry

Page 32: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 33: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 34: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Page 35: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 36: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 38: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• Bots are UX, Conversations as a Platform (CaaP)

• Contents are important as well: From simple information delivery to actionable insights

1.Microsoft R • Statistical Analysis, Data Preparation, Predictive Modeling

Big Data • Hadoop, Spark, Data Lake Analytics

Machine Learning • Predictive Analysis, Deep Learning

Cognitive Services • Image Recognition, Natural Language Understanding

Bot Framework • Dev Framework, Different service channels

Technologies around Bots

Page 39: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Extended Scenarios

Big Data Analytics

Spark on HDInsight

Data Lake Analytics

Real Time Processing

Stream Analytics

Personalized Offer

Machine Learning

SQL Server R Services

On-premises Integration

SQL Server

Data Management Gateway

Visualization enabled

Power BI Embedded

Page 40: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence
Page 41: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Demo

Page 42: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Bots are communication interfaces with natural language processing capabilities

Hi Shelly! I see

you’re not

satisfied. How

can I help?

Call Schedule

Customer satisfaction

call scheduled with

Shelly Smith.

08:23 AM

AccountShelly Smith

Primary Contact

Account

Filt

er:

All Incl

ude:

Related *Regarding” RecordsCase Number Title

Portal

timesheets

Call Status

Active

Created on

6.14.2013 9:18

AM

DFC Support CasesCase Associated View

W X Y Z

Contact center of the future

Deepen engagement Hidden insights beyond

your data

Infusing business processes

with intelligence

Business Systems

Integration

Machine

Learning

Big Data

Deepen engagement

Smart recommendations,

personalization,

immersive experiences

Infusing business processes

with intelligence

Dynamics CRM

Hidden insights beyond

your data

Advanced analytics,

Azure Machine Learning,

data enrichment

Page 44: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Demo

Page 45: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Democratizing AITo empower every person and organization to achieve more with AI

Page 46: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

• What is AI and why now?

• Digital Transformation and AI

• Microsoft Approach to AI

• One perspective on AI : Reasoning

• Another perspective on AI : Understanding and Interacting

• Discussions and Q&A

Food for thoughts

– How retailers can drive digital transformation with AI

Page 47: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Delight your customers with personalized experiences

Empower your workforce to provide differentiated customer experiences

Transform your products and services

Optimize your supply chain with intelligent operations

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

Digital assistant

Product expert alert

It looks like Jane might need help

CUSTOMERHISTORY

Women’s Clothing

Intelligent Customer Service

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

Digital assistant

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

Digital assistant

Product expert alert

It looks like Jane might need help

CUSTOMERHISTORY

Women’s Clothing

Intelligent Customer Service

Proposed production based on forecasted trends

High-performing attributes

Blue

Leather

Cross-

body

Recommendation: More blue, leather, and cross-body styles

Demand forecasting

1 2 3 4 5 6 7

Green clutc

Floral hand

Leather cro

Cross-body

Demand forecasting

Blue

Leather

Cross-

body

Recommendation: More blue, leather, and cross-body styles

Page 48: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

WHERE TO BUYHow can I help you, Jane?

Can you help me find the

size I’m looking for?

Sure. What size are you?

INTERACTIVE

KIOSK

MODERN STORE

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

MODERN STORE

Size 7.5

WHERE TO BUY

MODERN STORE

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

Shoe style XYZ

In-stock at Modern Store!

BUY NOW SHOPSIMILAR

CHAT

MODERN STORE

Shoe style XYZ

In-stock at Modern Store!

BUY NOWWITH OFFER

SHOPSIMILAR

CHAT

MODERN STORE

Analyze customer behavior and sentiment and

automatically deliver highly relevant product and

service offers

Transform the way customers begin the buying journey

and use automated engines to help them take the next

best step

Provide customers with a digital personal assistant

to guide their decision-making and shorten the

conversion cycle

Page 49: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Product expert alertIt looks like Jane might need help

CUSTOMERHISTORY

Women’s Clothing

Sent to…

Sales Associate

Scanning foraccurate pricing. . .

.

OPTIMAL STORE LAYOUT

Ch

ild

ren

’s’

Ap

pare

l

Accessories

Men

’sWomen’s

Counter

Men

’s

Women’s

Counter

MODERN STORE HEAT MAP OPTIMAL STORE LAYOUT

Ch

ild

ren

’s’

Ap

pare

l

Accessories

Men

’sWomen’s

Counter

Men

’s

Women’s

Counter

MODERN STORE HEAT MAP

Sent to…

Sales Associate

Scanning foraccurate pricing. . . .

Optimize shelf space and ensure items are always

labeled with accurate prices and promotions

Develop heatmaps based on in-store customer

behavior to understand which store layouts drive

conversions and increase sales

Alert expert staff automatically when customers have

specific concerns about a product or service

Page 50: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Blue

Leather

Cross-body

Recommendation:

More blue, leather,

and cross-body

styles

High-performing attributes

Projected handbag demand

Demand forecasting

Restock now

Low leather handbag stock

Inventory

Alert

DELIVERY ROUTE OPTIMIZATION

Order 10295

Optimizing local delivery route

1 2 3 4 5 6 7

Green clutc

Floral hand

Leather cro

Cross-body

Projected handbag demand 1 2 3 4 5 6 7

Green clutc

Floral hand

Leather cro

Cross-body

Blue

Leather

Cross-body

Recommendation:

More blue, leather,

and cross-body

styles

High-performing attributes

Demand forecastingDELIVERY ROUTE OPTIMIZATION

Order 10295

Optimizing local delivery route

Restock now

Low leather handbag stock

Inventory

Alert

Optimize order deliveries and cut costs by using

customer location and predicted traffic to plan

distributed order fulfillment

Generate more accurate demand forecasting

and pricing insights based on public and customer

data automatically

Automate stock replenishment processes and

optimize inventory management

Page 51: 20170926 a dive into microsoft strategy on machine learning, chat bot, and artificial intelligence

Based on this

data, we should

stock more boot

colorways

Based on this

data, we should

stock more boot

colorways

Spring Favorites

Spring Favorites

Searching

Inventory

Jane’s Favorites

Searching

Inventory

Jane’s Favorites

Enable customers to test, model, and customize

products on the sales floor

Identify customer preferences from multiple

sources and match them to the most relevant

piece of inventory

Aggregate and analyze sentiment collected

throughout the buying process to further fine-tune the

customer journey


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