2017/2018 Marketing OPPORTUNITIES - Pierre …pierreproductions.com/images/MNLA1718_Marketing...Your...

2017/2018 Marketing OPPORTUNITIESMinnesota Nursery & Landscape Association | NORTHERN GREEN

Your Northern Green Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected] 2

Note: Details subject to change.

TableofContents

MNLA Member Directory Advertising 3MNLA Scoop Advertising 4MNLA.biz Advertising 6MNLA eNews Advertising 6MNLA Networking & Education 7MNLA Awards Program 8MNLA Widmer Golf Tournament 9MNLA Shootout 9MNLA Government Affairs 10Northern Green Packages 11Northern Green Marketing Opportunities 12Northern Green Advertising 15

MNLAMemberDemographics

Target Minnesota’s nursery and landscape industry via MNLA—a regional leader and one of the nation’s best industry organizations!

Membership: Approximately 1,200 companiesLandscape contractor 42%Landscape designer 35%Hardscape contractor 32%Snow plowing services 26%Landscape management and/or lawn care 23%Garden center, retail nursery or greenhouse 17%Landscape lighting 17% Business products or services 17%Irrigation contractor 16%Professional gardening services 15%Nursery stock grower 12%Tree care services 10%Greenhouse and/or herbaceous grower 10%Landscape, nursery, greenhouse supply center 9%Hardscape supplier 7% Manufacturer 6%Equipment sales or rental 6%

* Many members indicate more than one specialty

MINNESOTA NURSERY & LANDSCAPE ASSOCIATION1813 Lexington Ave. N, Roseville, MN 55113Phone 651-633-4987 • Fax 651-633-4986Toll Free 888-886-6652 • Toll Free Fax 888-266-4986Successful Businesses Grow Here! • www.MNLA.biz • www.NorthernGreen.org

Minnesota Nursery &Landscape Association

MembershipDirectory 2017

2018

Your MNLA Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected]

Betsy Pierre, Sales Manager • 763-295-5420 • [email protected] 3

2018 MNLA Member DirectoryDistribution of the annual MNLA Directory will again be springtime—when it is needed most! The Directory will continue to be a year-round resource including a roster of MNLA members and a listing of key industry suppliers.

Distribution: Includes landscape contractors and designers; garden centers; nursery and greenhouse growers; irrigation contractors and lawn/garden/tree professionals.

Circulation: 2,000

Frequency: Annually, April Deadlines:

Covers & Tabs: November 21, 2017 Other: February 1, 2018

Trim Size: 8-1/2″ x 11″ (width x height) Live Area: 7-1/2″ x 10″ (width x height) Highly Visible, Four-Color Tab Options available:

Industry Contacts & MNLA CommitteesMembers PlusIndex of Products / Services

Advertising RatesOutside Back Cover $1,375Tabs $1,175Inside Front Cover $1,320Opposite Inside Front Cover $1,320Inside Back Cover $999Full Page $775Two-Thirds Page $729Half Page $679One-Third Page $619Quarter Page $559Assigned location, add $159

Ad Dimensions (width x height)Full Page + Tabs 7-1/2″ x 10″ Trim size for bleed* 8-1/2″ x 11″ 2/3 page 4-5/8″x10″ 1/2 Page Horiz. 7-1/2″ x 5″ 1/2 Page Vert. 3-1/2″ x 10″ 1/3 Page Vert. 2-1/4″ x 10″ 1/3 Page Square 4-3/4″ x 4-3/4″ 1/4 Page 3-1/2″ x 5″

*Bleeds: Bleeds allowed on tab and full page ads only. Allow no less than 1/4″ for bleed; keep live copy no less than 1/2″ inside trim size.

See page 5 for visual display of sizes.

Vol: 40 No: 1 Jan 2017

T H E O F F I C I A L P U B L I C A T I O N O F T H E M I N N E S O T A N U R S E R Y & L A N D S C A P E A S S O C I A T I O N

The Value of Healthy SoilMine Your Diamonds

Member ProfileRetail DetailsNetworking NewsAl

so In

side

SUPPORTING THE FUTURE OF THE INDUSTRYResearch, Career Development, and Scholarships

Vol: 39 No: 11 Nov 2016


Your Brain on NaturePesticides, Pollinators, and Policy

Northern GreenOut & AboutNetworking NewsAl

so In

side

MOVING THEINDUSTRY FORWARDMonitoring policy to achieve impact

Vol: 40 No: 3 Mar 2017


Growing Results with Social MediaMillennials in the Garden

Pruning ClipsDisease TriangleSalt Tolerant TurfAl

so In

side

CELEBRATING SUCCESSFrom Landscape Award-Winning Projects to Northern Green 2017

Your MNLA Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected] 4

Bonus Issues:January—Available at Northern Green February—Double circulationSeptember—Double circulationDecember—Northern Green Promo

12x advertisers get a FREE MNLA.biz

ad during the months

they run

2018 FULL COLOR ratesMNLA Business Members receive a 5% discount on rates.5% discount for full payment with order.

1 Time 6 Times 12 TimesCenter Spread $1209 $1079 $979Back Cover $1039 $899 $719Inside Front or Back $1039 $899 $719Opposite Inside Front $1039 $899 $719Page 4, 7 or 11 $769 $699 $629Full Page $699 $619 $5792/3 Page $629 $559 $4991/2 Page $579 $519 $4691/3 Page $499 $439 $3991/4 Page $429 $379 $33912x advertisers get a comp ad on MNLA.biz for 12 months Assigned Location $90 $85 $69Scoop Online $500 $450 $405Hotlink from ad in Scoop Online $25 $25 $25Mailing Insert $679

The ScoopMNLA’s official monthly publication. Mailed to approximately 1,200 companies, including landscape contractors and designers; garden centers; nursery and greenhouse growers; irrigation contractors and lawn/garden/tree professionals. This is an excellent way to target your ad dollars directly to your customers.

Full Page

2/3

Page

Ver

tical

1/3

Page

Ver

tical

1/2

Page

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tical 1/2 Page

Horizontal

1/4 Page

1/3 Page

Vol: 39 No: 10 Oct 2016


New Research: Neonics & PollinatorsTree Removal Is Not for the Amateur

Member ProfileOut & AboutUpside DownAl

so In

side

TOP TENANNUALSThe highest rated varieties in 2016



SIZES AVAILABLESize Dimensions (width x height)Full Page 7-1/2″ x 10″

Trim size for bleed* 8-1/2″ x 11″Center Spread 16″x 10″

Trim size for bleed* 17″ x 11″2/3 page 4-5/8″x10″1/2 Page Horiz. 7-1/2″ x 5″1/2 Page Vert. 3-1/2″ x 10″1/3 Page Vert. 2-1/4″ x 10″1/3 Page Square 4-3/4″ x 4-3/4″1/4 Page 3-1/2″ x 5″Scoop Online 300 x 600 pixels

* Bleeds: Bleeds allowed on full page ads only. Allow no less than 1/4″ for bleed; keep live copy no less than 1/2″ inside trim size.

Inserts available: The Scoop is polywrapped and mailed. Inserts are an option for advertisers. Deadline: The 20th of each month (for the issue approx. 6 weeks ahead) (i.e. Nov. 20 for January issue).

Circulation: Approximately 1,200.

Ad creation: Call for quote.

Scoop OnlineA link to the e-version of The Scoop is sent monthly to approximately 3,300 with a 27% open rate. Scoop Online advertisers get an ad in the announcement email and on the landing page.

“With the addition of the online version, 35 people at our company are now reading the Scoop instead of just one or two.” —John Mickman, Mickman Brothers, Inc.


MNLA.bizCapture attention during the site’s 61,000 annual visits! Reach the industry professional on MNLA.biz. Average monthly visits—5,100.

FREE to 12x Scoop AdvertisersAdvertising Options

Deadline: 25th of the month prior

Monthly Base Rate: Ad appears in rotation throughout entire site. Size (in pixels): 230w x 192h Rate: $299 per month

MNLA eNewsNearly 4,000 industry professionals—employees and owners—receive MNLA eNews every month.

Advertisers Receive:A hot linked image ad (600w x 100h pixel)OR a text ad (50 words max.) to appear under “Advertisement”. Text may contain one hotlink.Option to include copy in a coupon section at the bottom

Cost per month:1 time $2996 times $289 per month12 times $269 per month

Distribution date: Around the 15th of each month.

Deadline: 10th of the month.

Circulation: Approx. 4,000. Open Rate: Approx. 27%.



MNLA Networking & Education

INDIVIDUAL SEMINAR/TOURS/WEBINAR SPONSORSHIPS AVAILABLE—CALL FOR OPTIONSMNLA offers premier seminars, tours and webinars throughout the year. Opportunities exist to show support and to market via these functions.

Opportunities Include*: Business Driver$1,499

Education Supporter$999

Targeted Seminar/ Tour/Webinar Marketing

$999Logo acknowledgement via signage at all live MNLA Seminars/ToursLogo acknowledgement on all printed MNLA Seminar/Tour/Webinar brochuresLogo acknowledgement on all MNLA Seminar/ Tour/Webinar registration confirmations (hotlinked)Logo acknowledgement on pre-roll as attendees enter WebinarVerbal acknowledgement at all MNLA Seminars/Tours/WebinarsLogo acknowledgement in The Scoop on Events Page

Logo acknowledgement with MNLA Seminar/Tour/Webinar info at MNLA.biz (hotlinked)Logo acknowledgement from thank you email to be sent following Webinar experienceChoice of 3 MNLA Seminars/Tours to have either 1) a table top display space or 2) a chance to address the attendees for a period of 5 minutes (max) **Choice of 3 MNLA Seminars/Tours to receive one registration (for networking/staffing display space—registration will not apply for certification/testing events)Choice of 3 MNLA Seminars/Tours/Webinars to receive a post attendee mail list for a single post-event mailingChoice of 3 MNLA Seminars/Tours to distribute one promotional item to event attendees at event registration/check in desk (i.e. brochure, pen, etc.)

*Deadlines apply **When possible

MNLA NETWORKING EVENTSMNLA Networking Events are created for members to build professional relationships, to share and hear great ideas and to increase visibility in the industry. Events opportunities vary each year and have included Saints game nights and riverboat cruises. Event sponsors will receive visibility in event promotions, with event registration information, and in event follow up coverage. They will also receive onsite event sponsors acknowledgement if/when possible. Contact us for opportunities and details on upcoming events!


MNLA Awards Program Stand with MNLA in recognizing the best of the best.

Choose one of the below options OR combine to maximize your involvement (To avoid conflict of interest, those eligible to submit for an award may not participate as a sponsor.)

Option 1

*Deadlines apply.

Green Industry Awards CelebrationJoin the celebration to honor MNLA & MTGF awardees on January 2 following the Trade Show Preview Party in the Innovation & Inspiration Theater on the show floor. Estimated attendance—200 Cost $1,000 (options 1 and 2 may be combined for $1,500)Sponsor Benefits*

Company logo on all printed event items including invitation and program.Recognition in event publicity.Recognition at the event from the master of ceremonies and on screen.10 drink tickets to share with your customers.

MNLA Landscape Awards ProgramCost $1,000 (options 1 and 2 may be combined for $1,500)

Sponsor Benefits*Recognition in The Scoop with program promotions.Recognition in one issue of MNLA eNews, MNLA’s electronic newsletter.Company logo and live link on the application page of www.MNLA.biz.Company logo and small table display at the Landscape Awards Display at Northern Green.Company logo on each Landscape Award project poster and photobook.

Option 2

GREEN INDUSTRY AWARDSCELEBRATI0N

R E C O G N I Z I N G E X C E L L E N C E I N M I N N E S O T A ’ S G R E E N I N D U S T R Y

SHOOTOUT!



Widmer Golf TournamentThe Widmer Golf Tournament is a long-time favorite, fun, fundraising event! Be seen as a leader in the industry, supporting industry research and education.

Sponsor Deadline: June 20Sponsors Receive:

Tee box signage or signage at your sponsored eventOne free dinner ticketRecognition in The Scoop following the golf event

Sponsorship Opportunities (2017 info—may change slightly for 2018):Hole $300 (Specify Hole + $100)Prize for Champion Team $550

The MNLA Shootout Sporting Clays Tournament is a unique and fun opportunity to gather with your fellow professionals to raise money for scholarships.

Sponsors Receive:Recognition in event publicity.Signage at your sponsored event.Recognition in the Scoop following the event.

Sponsorship Opportunities (2016 info—may change slightly for 2017):Social Sponsor $350 (limit 3)Refreshments on Course Sponsor $325+bevs.Prize for Champion Team $300Prize for Champion Individual $300Station Sponsorship $325 (limit 12)Game Sponsor $250 (limit 5)General Sponsorship $100Lunch Sponsor $1,000Featured Raffle Prize $500Raffle Prize $300 (limit 5)

Prize for 2nd Place Team $450Prize for Last Place Team $450Contest Hole $450 (Longest Drive, Closest to Pin, Longest Putt)Super Ticket Prize $450Hit the Keg $350Golf Carts $550Beverage Cart $550Golf Balls* $150Golf Tee Bag* $150Patio BBQ ($1,000 exclusive, $300 shared)Mega Putt Kick-Off $300

*Sponsor supplies the item.

MNLA Shootout

The MNLA Foundation invites the MNLA community to celebrate a beautiful garden space while supporting our career development initiative at this new event.

Become an Event Supporter ($250) and receive:Company recognition in the ScoopLogo on event marketingHighlighting at the event

Blooms & BrewsBlooms & Brews


MNLA Government Affairs Sponsorship Opportunities

DAY ON THE HILLCreated to bring the industry’s voice to lawmakers, this is a day filled with MNLA member visits at the Capitol to discuss major industry issues and initiatives.

Timing: March 2018

Cost $399 (shared)Sponsor Benefits*:Company recognition:• In event promotion, registration

and follow up.• From the podium during event

kick-off breakfast.• At end-of-day

Happy Hour.

MNLA guides the industry towards a strong presence at the Capitol, and we are proud to enjoy an active and engaged member base in the area of Government Affairs. We invite MNLA members and other industry stakeholders to consider supporting MNLA legislative efforts with a sponsorship.

END OF SESSION CELEBRATIONA wrap up to the year’s session and an opportunity to thank those in the industry who got involved, as well as government officials who helped champion our cause.

Timing: June 2018

Cost $399 (shared)Sponsor Benefits*:Company recognition:• In event promotion and follow up.• From the microphone during the Celebration.• Via sponsor signage at the event.

GROW RESULTS PACKAGESponsors may elect to participate in all three Government Affairs Sponsorship Opportunities at the reduced package rate of $999.

Timing: Value begins Fall 2017

Cost $999 (a $198 savings)As a BONUS – Grow Results Packages include visibility in the MNLA Government Affairs eNews and at Town Hall Forums planned around the state during the Fall of 2017 in preparation for the coming legislative session.

Note: *Deadlines apply.

MNLA LEGISLATIVE BREAKFAST AT NORTHERN GREENAn opportunity at Minnesota’s largest industry gathering to convene about important green industry legislative issues.

Timing: January 2018

Cost $399 (shared)Sponsor Benefits*:Company recognition:• In event promotion, registration and follow up.• From the podium during the event.• Via sponsor signage at the event.

LEGISLATIVEBREAKFAST

Your Northern Green Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected]



Industry Leader Booth Traffic Driver

Industry Supporter

Benefit Value Benefit Value Benefit Value

Entrance Unit Logo $2,000

Complimentary Registrations (25) 2 Day Registration Pass $3,725

Comp MCC parking pass (4 days) $300

Generously Supported by logo in Advance Program $1,000

Generously Supported by logo in Onsite Program Booklet $1,000

Generously Supported by Hotlinked logo from NG.org +App $500

Generously Supported by logo in The Scoop Pre and Post $500

Generously Supported by logo in Clippings $500

Generously Supported by logo in Northern Green Emails $500

Generously Supported by signage at Northern Green $1,000

Generously Supported by logo in MNLA Directory $250

Recognition as Keynote Speaker Supporter $899 $899

Recognition as Legislative Breakfast Supporter $399 $399

Treasure Hunt Participant $299 $299

Positioned as Northern Green Lunch Supporter $899 $899

Innovation and Inspiration Theater Commercial (Up to 60 sec) $599 $599 $599

Generously supported by signage in Morning Coffee area $1,000 $1,000

Ad in Advance Program $1,295

Featured Products & Offers $249

Ad in Onsite Program $999

Ad in all Northern Green Emails $999

Online Ad in Northern Green App/NorthernGreen.org $499

Value $15,370 $6,838 $1,897

Price $7,599 $4,969 $999

Package Savings $7,771 $1,869 $898

% off other Northern Green Marketing Opportunities** 20% 10% 5%

*Must be an exhibitor to participate in packages or pay an added $850 fee.**Discount applies to Northern Green Marketing Opportunities. It does not apply to Northern Green Advertising.

Northern Green PackagesEach year, thousands of green industry professionals from across the region come together for education and networking. Northern Green, hosted by the Minnesota Nursery & Landscape Association and the Minnesota Turf & Grounds Foundation, is one of our industry's top events. 2018 dates: January 2–4* at the Minneapolis Convention Center.

2018 MARKETING PACKAGES/BENEFITS*

*Note: This is a one year date change due to the “Big Game” being hosted in Minneapolis in 2018.

Your Northern Green Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected] 12


Who Attends?Average attendance: 6,637

Landscape contractor 24% Landscape designer 22%Landscape management 19%Hardscape installer 18%Snow plowing 16% Golf course 14%Garden center 12%Irrigation contractor 10%Parks/Recreation 10%

Gardening services 10%Nursery grower 8%Arborist 7%Tree care services 7%Flower grower 5%Sports turf 4%School grounds 4%Cemetery 1%Sod grower 1%

Note: Many attendees indicate more than one specialty.

Drive Traffic to Your BoothConversations are key…several options exist to send attendees directly to your booth:

Northern Green Lunch—Both Days$899 sharedJoin in providing attendees FREE lunch on both days in the Exhibit Hall. Attendees will be sent to your booth to grab their FREE lunch tickets and your logo will appear on lunch tickets, table tents and lunch promotions.

Treasure Hunt Map Prize Drawing $299 (max. 16)Be included in Northern Green’s Treasure Hunt! To enter drawing, attendees will be asked to stop by each treasure hunt booth to get their card initialed.Each stop will have a prize associated with it for the drawing. Prize supplied by Northern Green—estimated value of prize $100 per stop.

Charging station$1,299Give your customers a charge! Sponsor’s logo will appear on charging station and with promotion of the charging station. Station location to be determined. Sponsor has the option to place one in their booth should they wish.

Encourage NetworkingThe Northern Green Trade Show Preview Party is a chance for attendees of Tuesday Master Classes, anyone holding a Northern Green badge, or customers with a special invitation directly from a supplier to get a sneak peek inside the show before it officially opens.

Preview Party Sponsor $999 shared Sponsor this "sneak peek" of the Northern Green Trade Show with appetizers, cash bars and entertainment. Receive recognition in event pre-promotion, on event signage and event handouts! Receive 10 drink tickets to share with your customers.

Marketing Opportunities**Must be an exhibitor to participate as a sponsor or pay an added $850 fee.(Deadlines apply to opportunities)

Decision-makers: 58%

PREVIEWPARTY

TRADE SHOW




Main Floor ElementsBe a part of Northern Green’s main floor excitement — Support a Northern Green Main Floor element. Participants will receive recognition in advance promotions, prominent recognition within tradeshow element, microphone acknowledgment from within element.

Innovation and Inspiration Theater $1,999 (shared—two max.)Expect this stage, with a 60" wide x 40" high screen, to be the focal point of Northern Green’s main floor. This is where the action will be on so many levels with both planned and improvised entertainment. In addition to the above, participants will have the ability to submit a 60 second commercial to run at least 10xs per day.

Campfire $999 per campfire—two locations to choose fromBe involved in this widely successful, main floor presentation element. Participants will also receive a presentation time slot at Campfire (20 min. presentation/ 10 min. Q&A). Must submit title, description and speaker and the ability to distribute a small promotional item, brochure or flier from area (stocked and restocked by participant).

Support Event EducationBe involved in Northern Green’s premier education and target your involvement to your preferred market. Participants will receive recognition with event promos, on event signage and acknowledgement from podium.

Master Class Day—Tuesday $500 A hyper-targeted day of training with specific tracks (For example: Pesticide Recertification, PLT Irrigation, CEO Track, NCMA, Landscape Design Charette and Latest in Trees). In addition to the above, participants will have the ability to distribute promotional information during the event. CEO Premium Track—Wednesday $650 Shared (max. 2) Supporters of this special, Wednesday track will gain exclusive access to this elusive segment of Northern Green attendees. In addition to above mentioned benefits, participants will receive exclusive access to the CEO Lounge (containing a concierge, food/beverages, etc.) and will have the ability to distribute promotional information from the CEO Lounge.

Interactive Track—Thursday $350Support this hands-on irrigation system building seminar. In addition to the above, participants will have the ability to distribute promotional information during the event.

Keynote speaker (Two sessions included)$899 sharedPlay a role in the two Northern Green keynote addresses—one as a kick off and one as an event closer. Typically the most well-attended sessions. (If interested in making a really big splash—options exist to work with event management to bring in a HUGE Name Speaker! Participation at this level will vary depending on speaker fees.)

MASTER CLASSES

C E OTRACK

INTERACTIVE TRACK

Innovation & Inspiration Theater

Lakeshore Campfire

Backyard Campfire

Your Northern Green Marketing Contacts:Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected]

GREEN INDUSTRY AWARDSCELEBRATI0N

R E C O G N I Z I N G E X C E L L E N C E I N M I N N E S O T A ’ S G R E E N I N D U S T R Y

HARDSCAPECHALLENGE

LEGISLATIVEBREAKFAST

14


Solidify Your Brand/MessageMaximize your booth presence and enhance your brand with these additional elements: Innovation and Inspiration Theater Commercial $599 Have your commercial air a minimum 10xs per day on the Innovation and Inspiration Theater screen. (up to 60 seconds)

Campfire Product Pitch $599For those who are simply interested in having a 30 minute demonstration time during Northern Green at the Campfire. (20 min. presentation/10 min. Q&A). Must submit title, description and speaker.

Featured Products & Offers$249Build excitement for an exciting product, service or offer. Take advantage of a 2" x 2" table top display space in the lobby to capture attendee’s attention before entering the trade show!

Northern Green Giveaway Item$359 per sponsor + cost of the itemBuild your brand—put your logo in the hands of Northern Green attendees! We encourage lanyards, totes, pens—or daily giveaways (i.e. stress balls, notebooks, anything creative and fun!).

Be Seen as an Industry LeaderSupport Northern Green areas that acknowledge and support the industry:

Green Industry Awards Celebration $900Join the celebration to honor MNLA & MTGF awardees on January 2 following the Trade Show Preview Party in the Innovation & Inspiration Theater on the show floor.Sponsor Benefits: Company logo on all printed event items including invitation and program, recognition in event publicity, and sponsor recognition at the event. Plus, Receive 10 drink tickets to share with your customers. Note: This sponsorship can be paired with a Landscape Awards Program Sponsorship at a discounted rate. Call for details.

Hardscape Challenge $999 (max 4) The Sandbox on the main floor of Northern Green will host a hardscape installation challenge contest. On Wednesday, several teams will compete in this building competition judged on speed and accuracy. Two teams will advance to Thursday for the final competition. The winning team will take home a cash prize and will win the Northern Green Hardscape Challenge Trophy.

First Time Attendee Welcome Program $499 Take this relationship building opportunity and welcome those new to the event and/or the industry. Benefits include logo in advance promotions, onsite recognition, the ability to provide a giveaway and a contact list of those registered under this category.

Legislative Breakfast$399 sharedSupport industry professionals as they convene about important green industry legislative issues.




Northern Green Advertising

NORTHERN GREENE-MAIL CAMPAIGNEmail updates with information on exhibits, speakers, seminars, and registration. Northern Green staff will craft emails with content tailored for our many industry segments. Customized emails yield higher open rates and greater engagement with your target market. Some emails will go to the entire distribution list, while most will be customized for specific industry segments – your ad appears in all!

Deadline: September 1, 2017 to be included in September emails – ad commitments beyond that date will be placed in the earliest possible email.Circulation: Entire list 6,200; numbers vary with segmented lists.Average open rate: 30%Distribution: Minimum two emails per month, Sept. through Jan. Advertisers receive: A hotlinked ad (600w x 100h pixels) and option to include a coupon.Cost: $999

ONLINE PACKAGEOne ad that runs on the show’s smartphone and tablet app + on its website. Great visibility on the app’s main navigation screen and on every website page (ads will rotate with other ads).

2017 Stats:337 Unique Users320 Average Page Views Per User 104,000+ Page Views Total

Timing:Website: Oct. 2017–Feb. 2018App: Nov. 2017–Feb. 2018Cost: $499 (Contact us for ad/art specifications)

Deadline: September 1, 2017 to be included as early as possible – ad commitments beyond that date will be placed as soon as possible.

ADVANCE PROGRAM A detailed guide to everything Northern Green. The Advance Program will be distributed via U.S. mail as well as posted online.Deadline: October 16, 2017Estimated Circulation: 9,000 (Print—6,000/Online 3,000)Timing of Publication: Dec. 2017 Ad Options*(full color):

Outside Back Cover—$1,595 Inside or Opposite Inside Front Cover (Full)—$1,595 Center Spread—$2,199Full page—$1,295 2/3 page—$9591/2 page horizontal or vertical—$699 1/3 page vertical or square—$499 1/4 page—$349Preferred, non-cover placement add $99

*See Scoop info, page 5, for ad dimensions with the exception of the outside back cover which is 7-1/2" x 7-1/2" (Trim for bleed 8-1/2" x 8". Bleed ¼ off.)

ONSITE PROGRAM BOOKLETDrive traffic to your booth! Deadline: November 1, 2017 Estimated Circulation: 3,000 Timing of Publication: Onsite at Northern Green 2018 Dimensions: 6" x 6" (bleed off by ¼") Live area: 5.75"w x 5.75"hAd Options (full color):

Outside back tile: $1,199 (limited to 1) Full tile: $999

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2017/2018 Marketing OPPORTUNITIES - Pierre …pierreproductions.com/images/MNLA1718_Marketing...Your...

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