I d a h o C o u n s e l i n g A s s o c i a t i o n
Held at the new Boise Centre East
Pre-Conference Learning Forum: January 24-25, 2018 Conference: January 26-27, 2018
John Szudera, Sponsorship Coordinator Please Contact: 208.407.6316
2018 Annual ICA Conference Prospectus
Letter from President Tessa Price
Dear Potential ICA Sponsor,
The Idaho Counseling Association (ICA) is entering the 56th year of supporting, educating, and
advocating for counselors and human development professionals working in education, healthcare,
residential treatment, private practice, community agency, government and business/industry
settings. ICA offers many benefits for counselors and other human development professionals,
including professional development opportunities, networking community, and access to extensive
resources.
The annual ICA conference draws approximately 450 professionals together for continuing
education, building relationships, and advocacy opportunities. The conference begins with two days
of educational opportunities on Wednesday and Thursday, followed by two days of full conference
activities including a dynamic keynote speaker and interest sessions. During the Friday and
Saturday plenary sessions, our nationally renowned keynote speaker will highlight the issues
impacting the counseling and human development field.
The theme for our upcoming conference in January 2018 is Equality: Advocating for the Client;
Advocating for the Profession to reflect the evolving societal landscape at both the national and state
level. The annual needs assessment survey allows ICA to steer the conference to meet the needs
of counselor and human development professionals in Idaho. Current social issues include violence
and discrimination targeting marginalized communities. These events emphasize the importance of
inclusivity, equality, and advocacy towards positive change for clients and the counseling
profession. The ICA 2018 Conference is a platform to increase awareness, knowledge, skills, and
advocacy in working towards equality and helping professionals advocate for their clients and their
profession.
The conference offers an excellent opportunity to make impressions and connections among the
counseling and human development community in Idaho and beyond. We look forward to your
partnership in supporting the visibility, professional development, and growth of the counseling
profession.
Sincerely,
Equality
Tessa Price, LCPC
President 2017-1018
Idaho Counseling Association
Advocating for the Client; Advocating for the Profession
Sponsorship Value
Increase brand awareness, build business development leads, and expand professional referral network
Why should your company sponsor the ICA convention? 1. Key Audience
The ICA Annual Conference is the largest professional development event for mental health professionals in the state of Idaho. ICA plans to continue active recruitment and education to rapidly expand the network with both new and experienced professionals.
2. Marketing Outreach Over 400 attendees are expected from state and national locations
Post-card direct mailer and color brochure to licensed counseling and social work professionals – close to 4000 professionals will be included
Outreach to seven specialty counseling divisions
Strategic outreach to four Idaho Masters in Counseling programs and three online masters programs
Monthly e-mail blasts outline through October and intensive pre-conference ramp up with emails sent weekly in December 2017 and January 2018
3. Business Development Leads ICA attendees provide business development leads and an expanded referral network: mental health professionals attend from academic, community agencies, health plan, and private practice as well as other diverse sources.
4. Counseling Professional Parity and Professionalism ICA looks to further the professional development and networking opportunities of mental health professionals. In doing so, ICA promotes mental health counseling as a key component of continued client care. Your sponsorship endorses this goal and links your business to the mental health counseling profession.
5. Unique Business Demonstration You may demonstrate your unique products and services – tell professionals face-to-face how you can help them succeed and help support their business or clinical expertise.
6. New Networking Opportunities Reach new professionals with key messaging about your products and services. Graduating mental health students are a key component of your business growth and visibility within the counseling community. There will be new graduates and continuing students from four CACREP-accredited Idaho universities as well as several national online programs.
7. Network Diversity A multitude of specialty topic development sessions attracts a diverse group of professionals from across and beyond the state.
8. Consistent Local Market Brand Recognition Promote consistent name recognition and secure brand loyalty within the established Boise market for the next 4 years guaranteed.
9. Sponsor Collaboration Connect with over 30 projected sponsorship organizations and their networks.
10. Low Cost Professional Development and Training for Your Team Provide professional development, education credits, and networking for your staff and business with a 50% discount on conference registrations in addition to complimentary registrations as part of sponsorship.
2018 ICA Conference Sponsorship Levels The table below provides a quick comparison guide to our sponsorship levels. All sponsor levels have a limited number available so please call us today to confirm your placement and reserve your spot! New Discount Multiple Year Sponsorship Pricing Available! If you are interested in committing to sponsor for multiple conferences, please call to discuss discounted pricing to establish brand consistency and a guaranteed presence at future conferences.
Options Principal Diamond Platinum Gold Silver
Cost $10,000 $5,000 $2,500 $1,000 $500 Number Available
Two Four Six Eight Twelve
Logo Top placement on all print
Choice of: 75 Window Logo Decals, Clipboard
Service, or Lanyard Service
Add on for additional cost
Second tier placement on
all print Choice of: 30 Window Logo
Decals, or Conference
Fidget, or Pen Service
Add on for additional cost
Third tier placement on
all print 20 Window Logo Decals or Choice of Conference Fidget
Fourth tier placement on all
print 10 logos placed
Fifth tier placement on
all print
Conference Program
Choice of primary full page or back cover full color spread or Prim
8.5” x 11”
Full interior page
8” x 10.5”
1/2 page vertical or horizontal
8” x 5”
1/3 page 5” x 5”
1/4 page vertical or horizontal 3.75” x 5”
Website Top placement with link for one
year
Second tier logo with link for one year
Third tier logo with link for
one year
Fourth tier logo with link for one
year
Fifth tier logo with link for one
year
Verbal presentation
Breakout Room Presentation: Must submit proposal and conference committee approval.
Presentation slots (90 min)
Breakout Room Presentation: Must submit proposal and conference committee approval
Presentation slot (90 min)
N/A N/A N/A
Recognition Both general sessions
Both general sessions
Both general sessions
Both general sessions
Both general sessions
Exhibition Space
Two skirted tables in prime traffic
area for 2 conference days
Two skirted tables in high
traffic area for 2 conference
days
One skirted table in high
traffic area for 2 conference
days
One skirted table for 2 conference
days
One skirted table for 2
conference days
Conference Registrations
4 complimentary, additional at 50%
discount
2 complimentary,
additional at 50% discount
1 complimentary,
additional at 50% discount
Registrations can be purchased for 50% of full value
Registrations can be
purchased for 50% of full
value
Access to Conference Attendees
1 year free advertisement via
ICA listserv
1 year free advertisement via ICA listserv
1 year paid advertisement via ICA listserv
1 year paid advertisement via
ICA listserv
1 year paid advertisement via ICA listserv
Room Sponsor Sponsor Recognition before and after breakout sessions in 1 room
for both conference days
Sponsor Recognition before and
after breakout sessions in 1
room for 1 full day
Sponsor Recognition before and
after breakout 5 sessions
Sponsor Recognition
before and after breakout 3
sessions
Included for Free in All
Sponsorships
Beverage service throughout conference, Friday afternoon snack break, Wi-Fi Service throughout convention center
Key Conference Sponsorship Opportunities (Available to Gold Level Sponsors and Higher)
Conference Badge Lanyards - $5,000 Every attendee wears a badge. Sponsoring the badge lanyards is an exclusive opportunity and provides high visibility throughout the entire conference. As our lanyard sponsors your brand will be always quite close to the attendee’s hearts. Lanyard sponsorship includes the following:
Only one lanyard sponsor is available for the event
Your logo (b/w) on the Lanyards
ICA website advertisement and link to your organization
Recognition in both general sessions
1/4 page ad in conference program
Registration Clip boards - $5,000 Place your company logo on the conference’s clipboard! All full registrations receive a conference clipboard at the registration desk. Your company logo will be visible throughout the entire conference and beyond. It’s a great way to make a first impression! ICA will provide Clipboards. Clipboard sponsorship includes the following:
Only one clip board sponsor is available for the event
Your logo (b/w) on the clip board
ICA website advertisement and link to your organization
Recognition in both general sessions
1/4 page ad in conference program
Conference Snack Break: $2,000 (ONLY 4 Available) The ICA conference includes two snack break socials daily. This is a sole opportunity to showcase your materials and to be spotlighted. During snack breaks, conference attendees will be directed from the 3rd floor conference level to the 2nd floor gathering space where you will have prime marketing traffic. Make your impact on the crowd. Step up to this social event for name recognition. Snack break sponsorship includes the following:
Only one sponsor is available for each event (4 total).
Recognition with your logo at your snack breakout
ICA website advertisement and link to your organization
Recognition in both general sessions
1/4 page ad in conference program
Hire It Out Services: At Cost plus 25% ICA knows you may be traveling and it may be difficult to transport/ship all your marketing materials to the conference. Let us take care of the stress balls, fidget spinners, magnets, pens, sunglasses, organic lip balm, ear buds, caps, t-shirts, portable cell phone chargers, and smart putty. We will get your logos placed and quantities ordered straight to the conference for you. Just want some help deciding? John and his team have listened to the reports from last conference and would be happy to share marketing feedback with you.
Exhibitor/Vendor Only Exhibitor pricing includes:
Exhibition space which includes one skirted table each day of the conference
Recognition in conference program
A logo link and listing as a conference exhibitor on the ICA website for one year Exhibition Pricing Tiers
Exhibit Tier Location Available Tables Cost
Premier Inside circle and/or high traffic route
Until sold out $350
Standard Outside perimeter or main traffic route
Until sold out $250
Conference Center Floor Plans Meeting Rooms
Essential Conference Information Conference Location Boise Center 850 W Front St, Boise Idaho 83702 Phone: 208-336-8900
Boise Centre|850 W Front St, Boise, ID 8 Boise Centre Convention Center is Idaho’s largest meeting and event center with 50,000 square feet of
meeting space. Boise Centre Convention Center is located in downtown Boise, just ten minutes from the airport. Boise
offers the culture, entertainment and amenities of a large urban area, in a place that feels inviting to visitors.
You will be pleasantly surprised by all that the city has to offer: a walk able, compact downtown filled with
shops, restaurants, a number of microbreweries, nightlife and culture all with a fun and hip vibe convention
attendees will enjoy.
Boise Centre East features state of the art climate controlled rooms, audio, visual, and technical services
with wifi connection throughout, for attendees comfort and enjoyment of their learning experience.
Conference Exhibition Area
Conference Preparation Key Timeline
Event Date Time Notes
Save the Date Postcard September 15 , 2017 Midnight MST Logo to be placed on card.
Conference Brochure October 15, 2017 Midnight MST Logo to be placed in brochure.
Advertisement Image and Logos Due for Conference Program.
November 30, 2017 By 5:00 p.m. MST Follow ICA Media Kit for requirements. See attached.
Sponsorship Cancellation Deadline
December 1, 2017 By 5:00 p.m. MST Sponsorship cancellations on and before today forfeit 50% of fee. Cancelations after today forfeit entire fee.
Last Day to Get Bag Giveaways Included
January 23, 2018 By 5:00 p.m. MST Items can be sent or delivered to The Riverside – Attention ICA Conference. Notify [email protected]
Day 1 - Pre-Conference Wednesday January 24, 2017
7:00 a.m. - 5:00 p.m.
Day 2 – Pre-Conference Thursday January 25, 2017
7:00 a.m. - 5:00 p.m.
Exhibit Installation Thursday January 24, 2017
5:00 p.m. - 7:00 p.m. Installation must be completed by 7:00 p.m.
ICA Council of Leaders Meet and Greet Reception
Thursday January 25, 2017
7:00 p.m. – 8:00 p.m.
Day 1 – Conference Friday January 26, 2017
7:30 a.m. - 6:30 p.m.
Friday Night Membership Social
Friday January 26, 2017
7:00 p.m. – 9:00 p.m.
Day 2 – Conference Saturday January 27, 2017
7:00 a.m. - 3:30 p.m.
Exhibit Breakdown Saturday January 27, 2017
4:00 p.m. - 6:00 p.m. Exhibit must not be disturbed, dismantled or removed before 4:00pm on Saturday, January 27, 2017. Please make travel plans accordingly.
