Brand Portfolio
The Ultimate Connector to the Hospitality Industrywww.hdmediakit.com
CitySCENE
2018
Relevant. Balanced. Insightful. Excellent. Helpful. These are the words people use to describe Hospitality Design magazine. We have been the go-to source for inspiration and design authority for the hospitality industry for almost 40 years. With our editorial eye and unsurpassed connections, we curate the best of the best in terms of original projects, essential products, interviews with leaders and innovators, industry trends, and development spotlights, all meant to influence and educate. We are passionate about this industry, design lovers at heart, and are proud to be the magazine that annually features more design projects than all of the other hospitality publications combined.
Hospitality Design makes meaningful connections possible by bringing the industry together through a variety of thought-leader and networking events. HD Expo, our annual tradeshow and conference, stands among the competition as the premier event of its kind, with more
than 850 exhibitors and some 30 engaging panel discussions that bring the pages of the magazine to life.
Our robust online platform, weekly and biweekly newsletters, and social media outlets offer daily news and exclusive editorial content— including interviews with industry leaders, new standout projects across the globe, and extensive product coverage.
We are much more than a magazine. We are the ultimate connector to the hospitality design industry—in print, online, and in person.
WHo WE ARE
Andrew Alford, chief creative officer, AJ CapitalDavid Ashen, principal, dash designJeffrey Beers, founder, Jeffrey Beers InternationalMalcolm Berg, principal/owner, EoAMark Boekenheide, senior vice president, Related CompaniesGlen Coben, founder, Glen & CompanyMeghann Day, principal, HBAGary Dollens, global head – design/product and brand development,
Hyatt Hotels & ResortsDeborah Lloyd Forrest, president, ForrestPerkinsTimothy Griffin, director, North America, The HoxtonWilliam Harris, principal, AvroKOAmy Hulbert, managing director – design, Best Western InternationalTom Ito, principal, GenslerGulla Jonsdottir, founder, Gulla Jonsdottir DesignHelen Jorgensen, vice president – design and procurement, Host HotelsJon Kastl, principal, ChampalimaudAliya Khan, vice president of design, select service and extended
stay lifestyle, Marriott Raul Leal, CEO, Virgin HotelsScott Lee, president and principal, SB ArchitectsTony Machado, vice president – design and construction, Morgans Hotel GroupMargaret McMahon, senior vice president, managing director,
Wimberly Interiors Studio
Lisa McClung, founder/principal, INT LLCJulia Monk, senior vice president, director of hospitality design, HOKWill Meyer, principal, Meyer DavisAlessandro Munge, principal, Munge LeungBarry Nidiffer, executive vice president – development management,
Chartres Lodging GroupLionel ohayon, founder, ICRAVERobert Polacek, chief creative officer, Puccini GroupBrian Quinn, vice president of franchise development, Choice HotelsThomas Schoos, founder, Schoos DesignLisa Simeone, principal, Simeone Deary Design GroupKellie Sirna, principal, Studio 11 DesignSam Suleman, vice president – development and operations,
Equinox HospitalityShawn Sullivan, partner, Rockwell GroupMichael Suomi, principal, vice president of design, Stonehill & TaylorRoger Thomas, executive vice president, Wynn Design and DevelopmentLarry Traxler, senior vice president, global design, Hilton WorldwideAudra Tuskes, former creative director, Lightstone GroupJoel Villalon, principal, BraytonHughesAnne Wilkinson, senior associate, BAMO
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WHAT WE oFFER
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ana meier
Growing up the daughter of legendary architect Richard Meier, “Thinking about design started at a very young age,” Ana Meier explains. “It’s been a lifelong in� uence.” The genetic connection is undeniable: Ana’s background in art and
architecture led her to releasing a furniture collection with Los Angeles designer Charlie Ferrer in 2009, and eventually to opening her eponymous � rm. Her latest collaboration, however, brings
her together with her father for the � rst time professionally to launch the Richard Meier Light collection, informed by the Pritzker Prize winner’s own pared-back, classic style. “I’ve always wanted to work with lighting and create lights, and light is a major part of my dad’s work,” she says of both her and her father’s � rst lighting collection. The duo brought on lighting designer
Hervé Desco� es, a longtime collaborator of Richard’s, to help the collection take shape. Ana says she would “start with a drawing, then I would show the drawing to my dad, he would provide some edits and feedback, and we would share with Hervé and talk
A renowned architect collaborates with his designer daughter
FAMILY AFFAIR
1. The modern Cycladic Square sconce is divided in two halves with one side illuminated and the other in shadow. 2. Inspired by geometry, the handblown Cycladic Circle sconce is made of Corian, features adjustable LEDs, and is topped with powdercoated aluminum.
By Matt Dougherty Photography by Scott Frances and Silja Magg
feasibility.” Richard chalks up his role as providing moral support. “There are a lot of lights on the market,” he says, but “she’s managed to show a be� er way of doing it, both from a design and a technological point of view.”
And yet, their design philosophies clearly align. “Design is the easy part,” says Ana, “it’s the manufact uring that’s so complicated.” “It’s one thing to design something, it’s another to get them made properly,” Richard adds, which prompted the trio to work very closely with the manufacturers—mostly small � rms aside from WonderGlass, which handled the glass pendants. For the tasteful 12-piece collection, simplicity is key, with � xtures—all in Richard’s signature white—made of Corian, glass, and aluminum ranging from the Cycladic Circle or Square pendant where
its namesake shape is divided in half, one side lit and the other not, to the cube-shaped Fire Island � oor lamps inspired by di� erent perspectives of early homes found on the Long Island, New York beach destination, including Richard’s 2013 creation. “We wanted to create beautiful objects that are sculptural, almost like pieces of art, but that are also functional,” she explains.
Plans are already in the works to expand the lighting series, meaning this familial collaboration is just ge� ing started. “It’s not only fun, it’s a nice way [to get us] working together,” Richard says. Adds Ana: “My dad and I have been collaborating in di� erent ways throughout my whole life, so it’s a natural relationship.” hd
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B A R R
p . 1 2 7
BY ALIA AKKAM, MATT DOUGHERTY, ALISSA PONCHIONE,
STACY SHOEMAKER RAUEN, WILL SPEROS, RIMA SUQI,
BRIENNE WALSH, MICHAEL WEBB, and JENNIFER YOUNG
Photos courtesy of the respective firms, unless noted
From fi ne dining experiences to casual takeaway joints and
those in between, restaurants and bars are increasingly an
incubator for design experimentation, where kitsch and
whimsy meet refi ned sophistication. We have gathered
30 standout venues from across the globe—traveling to
the likes of South Africa, Europe, Thailand, and across the
U.S.—that showcase the power of great taste.
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hospitalitydesign.com October 2017 125
Nando’s, Washington, DC
Design fi rm: Aria Group Architects
The scoop: Having worked with Nando’s
since 2007, Oak Park, Illinois’ Aria Group
Architects faced a new challenge with the brand’s
new H Street location in Washington, DC: turning
two buildings into one restaurant. The idea, says
project designer Megan Walsh, was “to embrace
the beauty of the structures by le� ing the old brick
and colorful plaster remnants inspire what the
space should become” while still keeping Nando’s
soulful South African design aesthetic intact.
To unify the two buildings, the existing
façades were painted a dark blue-green to contrast
the reclaimed wood planking applied on the
lower half. Inside, vibrant notes abound: the order
counter is covered in reclaimed turquoise stair
balusters installed asymmetrically to complement
the painted and stained slat tables and eclectic
upholstery. Existing brick walls were untouched,
o� ering a unique backdrop for South African art
at the base of the stairs and the brand’s Peri-Peri
spice story—a signature element found in each
restaurant. The standout though is the 25-foot-tall
chandelier spanning both � oors. It features more
than 400 pieces of rebar and brass and is “inspired
by the bold and colorful beauty of South African
beadwork married with the industrial material,”
says Walsh, “a true testament of the character of
the Nando’s brand.”
>
Photos by ANTHONY GOMEZ
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“HD is the most comprehensive publication of hospitality industry news, products, and developments.”
“I really like that HD puts on-trend hospitality design projects in their magazines, as well as notable and trendy products.”
“It is one of the few publications dedicated solely to hospitality, and it features great projects. There is a level of prestige associated with being in HD magazine.”
FRoM oUR READERS
The Ultimate Connector to the Hospitality Industry
+
MARKET REACH
62%
56%
60% UNDUPLICATED REACH
120,000+
*Source: 2017 Reader Survey and 2017 Publisher’s Circulation Statement
Hospitality Design Subscribers
A Growing Industry Strong Reader Loyalty
Market Penetration
24,875
35,733
DIGITAL
Prefer to bookmark and tear out pages that provide design inspiration.
of readers have received HD for more than
of readers expect company project activity to increase within the next 12 months. This is up from 61% last year.
expect purchasing to increase in 2018.
(in other words, 18,407 print subscribers who are not receiving Boutique Design.)
of readers share their copy of Hospitality Design with at least one other person each month.
Total audience average of
Screenshot design concepts via computer, tablet, or other mobile devices.
71%
64%hospitalitydesign.com
1-4 Projects 5-9 Projects 10-24 Projects 25+ Projects
Active Designers, Active Projects
Number of Employees at FirmWho reads Hospitality Design?
39% 20% 18% 16%37% 19% 18% 19%
AUDIENCE DEMoGRAPHICS*Source: 2017 Reader Survey and 2017 Publisher’s Circulation Statement
The Ultimate Connector to the Hospitality Industry
Interior Design Firms
Architectural Firms
Hotel/Resort Owners
Purchasing Firms
Contractor/Builder/ Developers
Restaurants, Clubs, Casino, Timeshare, Healthcare, Senior Living
Digital
Number of projects in the past 24 months
HD’s reach expands far beyond the initial recipient.
Digital
36%
34%
33%
37%
15%
15%
14%
16%
1-4 Employees
5-9 Employees
10-24 Employees
25+ Employees
41%
21%
14%
4%
10%
11%
35%
15%16%
7%
10%
17%
DIGITAL
THE BEST INVESTMENT
Greater Reach = Greater Leads
How Readers Respond to Hospitality Design Ads
Which publication do HD subscribers view as the best source for product information?
DIGITAL
Hospitality Design reaches 26,208 MoRE subscribers per issue than Boutique Design.
24,875
15,000
35,733
21,400
Hospitality Design PRINT + DIGITAL = 60,608Boutique Design PRINT + DIGITAL = 36,400
59%
49%
48%89%
of readers say Hospitality Design is a key platform for product/supplier ideas and sourcing.
Visited an advertiser’s website.
Purchased, specified, or recommended an advertised product.
Used Hospitality Design to research product ideas.
of readers say HD provides “good to excellent” editorial coverage.
in hospitality products annually
98%
*Source: 2017 Reader Survey, 2017 Publisher’s Circulation Statement, Boutique Design Media Kit
hospitalitydesign.com
63% of readers specify over
22% did more than
18% $5 to $10 million
did
of Hospitality Design readers think project work will increase next year.86%
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5,500 likes@HospitalityDesignMagazine
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hospitalitydesign.com
oUR EDIToRIAL PRoMISE
hospitalitydesign.com
Departments
Projects
Products
Led by a seasoned team of editors and contributors from around the world, Hospitality Design showcases the best our industry—as well as those influencing hospitality—has to offer, both in print and online.
We feature new and innovative products, delve into projects large and small, curate trends, identify places of development, and most importantly, sit down with the inspiring people behind it all—veterans and up and comers, developers and designers—making us not only the authority, but also the champion for the hospitality design community.
perspectivessketchbook
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cempedak private islandDesign fi rms: Bali Anugrah Dewata and Janet McGlennon Interiors, SingaporeThe details: It’s di� cult to get more o� the grid than Cempedak Private Island, a resort situated on a remote island just o� the coast of Malaysia. Set for a September opening, architecture � rm Bali Anugrah Dewata has molded 20 villas—almost entirely made of bamboo with local alang grass-thatched roofs—seamlessly into the lush vegetation of the land, while developing a secluded haven “that would have its own identity and personality, and from that, the resort would emerge as an entity unto itself,” says lead architect Miles Humphreys of the Bali-based � rm.
Inspired by tribal elements, designer Janet McGlennon of her eponymous Singapore studio has cra� ed each room with light fabrics, pieces from local artisans, and recycled materials, while plunge pools and gardens dot the exterior. Celebrating the natural environment in the design and in the operations was also a strong focus: “The owner wanted to implement the very best and latest of eco-friendly techniques for generating solar power and solar hot water heating [and] rainwater harvesting,” Humphreys notes, which complete the ambiance for the tropical refuge.
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NIP/TUCKWhen an iconic hotel shutters for a sweeping renovation, or a property that thrived decades ago makes a triumphant comeback, its renaissance can garner signifi cant hype. Will the new incarnation measure up to the splendor of the original? After much anticipation, this quartet of freshly revitalized grande dames reveals that the past and present can gracefully intertwine.
restorationsperspectives special feature
By Alia Akkam
Grand Hotel > It was 1873 when the Grand Hotel, the � rst of the Swiss Bürgenstock Hotels & Resort accommodations, opened above Lake Lucerne. Through the years, other hotels sprouted on the grounds, its Hammetschwand Li� became an ambient se� ing for James Bond in Gold� nger, and celebrities like Audrey Hepburn and Sophia Loren made it their getaway. Encompassing 148 acres, the revamped complex—its � nal phase to be completed this fall—makes way for four hotels and a dozen restaurants, bars, and lounges. The swankiest addition is undoubtedly the 102-room Bürgenstock Hotel & Alpine Spa, complete with a private cinema and wine cellar, courtesy of London-based MKV Design (which also adapted the Grand Hotel into the 29-suite Grand Residences and updated the resort’s circa-1904 Palace Hotel). “As a new build, it was important for us to tie this hotel in with the legacy of the resort, but we also did not want it to become a museum or be subject to slavish repetition,” explains MKV founder Maria Va� adis. Artwork in the public spaces and guestrooms was eschewed to maximize views, but Va� adis says textural elements such as
timber, stone, and bronze were added “to create a warm and earthy feel that connects with the vista.” The centerpiece of the resort is indeed its location, which Va� adis and
her team reinforced through details like a reception desk cra� ed from a rough-hewed tree trunk and forest green marble-clad baths overlooking mountains. For the forthcoming spa, perched on the shoulder of the cli� , pools and landscaped gardens will be buoyed by whirlpool baths hidden inside a cave and a tranquility room out� � ed with log � replaces.
The exterior of the Bürgenstock Hotel & Alpine Spa, overlooking Lake Lucerne
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sebastianproducts profi le
By Alissa PonchionePhotography courtesy of Sebastian Herkner
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herkner
A German designer’s cultural journey ROLE REVERSAL
It always starts with one product. For Sebastian Herkner, it was the Bell table that served as his big break. “My aim was to present the perfect product,” he explains of the 2009 Salone del Mobile Milan introduction. His take on a table was to reverse expectations: Instead of a metal base and a glass top, “I did it upside down,” he says. That meant learning about the cra� smanship, “about the metal spinning and the glassblowing.”
The O� enbach University of Art and Design graduate credits a 2003 Stella McCartney internship in London with cultivating his passion for color and material. In 2006, he started his own company out of his � at in Germany, while still in school. And in 2011, just three years a� er his Salone debut, ClassiCon put the Bell table into production. “It was a good start,” Herkner notes, that led to other partnerships with big name companies—Moroso, Cappellini, Sancal, Linteloo, and Dedon, to name a few.
Herkner has now cra� ed upwards of 50 products with roughly 15 companies. It’s those partnerships, in fact, that have allowed Herkner to explore new design techniques and cultures. Most recently, he worked with German-based Ames Sala, founded by Colombian-born CEO and creative director Ana María Calderón Kayser, on an outdoor furniture collection that took him to South America where the beautiful, vibrant rhythms of Colombia inspired Caribe—a seat and back made of colorful plastic pipes nods to local techniques.
For each of his products, whether for La Cividina, an Italian manufacturer of tailored sofas and armchairs, or Gubi, a Copenhagen-based company known for its modern Scandinavian pieces, Herkner ensures that whatever he creates will not only � t the brand’s mission but also value traditional cra� sma nship and materials. “Back in the studio, you start thinking about a concept, a story, experiences—what’s missing in the company,” he explains. Inspiration isn’t immediate either; it can take months to conceive the perfect piece. “You can’t press an idea,” he notes. “It’s very personal.” hd
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2
1. Herkner’s Collar pendant lights for Gubi combine handblown glass with an aluminum neck for a strong character.
2. Inspired by plate racks in museums, the playful Ala armchair for La Cividina comprises simple, lightweight panels upholstered in fabric with a wooden base.
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hospitalitydesign.com June 2017 049
Istanbul and Brooklyn firm Eray Carbajo captures a new wave of eco-conscious innovation with sustainable development Urban Rural, which balances city
center living and countryside lifestyle in the Turkish city. Locally sourced materials are paired with the unique hexagon-shaped residential module
design (like a beehive), maximizing building volume while minimizing the ecological footprint and number of building elements. Each unit in the eight-
story building (with the ground floor for social spaces) is fortified with a triangular cavity used as an irrigable garden. When combined, they function as
a truss structure transferring the building’s loads to lower residents, creating an interdependent harmony between system, structure, and landscape for the
urban village, set for a 2019 debut.
urban rural by eray carbajo
perspectives inspiration
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projects macau roosevelt
natural beauty
1
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2Sonneman’s Lotus pendant boasts a soft, white, curved suspended form that directs its light up, down, and between the spaces of its flower-like petals. Crafted from metal, it comes in a satin white finish. SONNEMANAWAYOFLIGHT.COM
1Phillips Collection’s Molten Mirrors combine brass with reclaimed Sheesham wood. The perfect temperature of liquid metal is required to bring both pieces together with results varying slightly from the one before it, making for a unique display. PHILLIPSCOLLECTION.COM
4Studio Twist’s thermal dynamic, eco-friendly Into the Woods fabric is made of 100 percent polypropylene and polyplush and is offered in a wide range of patterns, including bark (pictured), aspen leaves, birch, faux bois, and wood knot. STUDIOTWIST.NET
3Inspired by vintage photography of organic images, Wish from Phillip Jeffries is developed using a digital printing process that can capture millions of hues in extreme detail. The collection features a bold scale of dandelion florets and is available in photo-negative and photo-positive variations. PHILLIPJEFFRIES.COM
By Matt Dougherty
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natureproducts trends
inspired
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motelsperspectives trendsBy Alia Akkam
No ma� er how deeply we delve into modernity, travelers seem to pine for the simple, more wholesome era of the road trip, when vacations were guided by the promise of checking into a humble Howard Johnson, or the siren call of a neon vacancy sign on the highway. It’s a timeless yearning, proven by the recent advent of old motels retooled as stylish, nostalgic accommodations for contemporary hotel a� cionados.
Consider the success of Liz Lambert, the Austin hotelier behind Bunkhouse Group, who � rst struck gold when she transformed a seedy motel into the bungalow-style Hotel San José in Austin in the late ’90s. Earlier this year—a� er several quirky hotels—she revived the circa-1938 Austin Motel, a 41-room retreat with chunky vinyl headboards, wallcoverings cheekily � aunting lips, and a centerpiece kidney-shaped pool.
Brands like Red Lion Hotels Corporation are also seeing the potential in revitalizing motels into chic spaces that capture the essence
mountains, and Hoosic River, while directly connecting to trails via a suspension bridge. On the outside, guestroom buildings will be clad in galvanized corrugated metal roo� ng and white oak siding. The interior, meanwhile, emphasizes plywood and concrete, arranged in a linear fashion and highlighting vaulted ceilings, lo� s, and outdoor showers. “Roadside motels are places of mystery,” says Svenson. “Vacationers use them as bases for new adventures and they become hideouts for people taking it on the lam. We wanted to preserve this sense of anonymity, particularly as it heightens the e� ect of encountering the many unexpected and atypical highlights of the rooms.”
Unscripted DurhamThe Durham, North Carolina � agship debut of Dream Hotel Group’s arty, hyper-local-minded Unscripted brand is the perfect blend of old and new. The abandoned Jack Tar Motor Lodge downtown was “a really interesting piece of the puzzle,” explains Dream Hotel Group’s senior vice president of creative Cory Ingram, and the ideal se� ing for the adaptable and authentic brand. When it was built in the 1960s, the Jack Tar epitomized innovation with its roo� op pool and parking garage. Jane Hills, co-owner of Aspen real estate development � rm Austin
Updated motels reach peak nostalgia
of Americana. With the relaunch of Signature Inn, director of interior design Anna Bogler, says the brand will look to a� ract “modern day ramblers” seeking adventure. When the � rst hotel launches, expect a bold pale� e, powerful motifs, and classic midcentury furniture, all recalling the golden age of motel travel during the ’50s and ’60s.
Here’s a look at a few more o� erings—many from neophyte hoteliers—breathing new life into various throwback treasures.
Tourists Motor HotelReverence for the updated motel of yore isn’t just a passing fancy. Next spring, the nature-inspired Tourists Motor Hotel is slated to open in North Adams, Massachuse� s from a mix of creative folks, including Sco� Stedman of Brooklyn’s Northside Media Group, Wilco founding member John Stirra� , Bright Ideas Brewing cofounder Eric Kerns, and Ben Svenson of the Boston development company Broder. Taking over the Redwood Motel from 1962, it will have 48 e¤ ciently designed guestrooms by Boston-based Hank Scollard—Cambridge landscape architect Reed Hilderbrand and San Antonio, Texas � rm Lake Flato Architects comprise the rest of the design team—that overlook the forest,
ROADSIDE CHIC
1. Twinkling hanging lights traverse the Austin Motel’s outdoor patio, contrasting seating in bright red, the property’s signature color.
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Translating Hollywood glamour for MacauBy REBECCA LOPhotography by KELLY PULEIO
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1. A standout at the Macau Roosevelt is a vertical garden that meanders across the 30-foot-tall wood-slatted double-height ceiling in the lobby.
2. The undulating concrete ceiling in Casa Roosevelt is designed to emulate the waves of the South China Sea.
Following the usual hotel suspects in Macau, the former Portuguese colony has been welcoming a few new players into the fold. Case in point, the new Macau Roosevelt. While the gaming capital is known for opulent indulgences, some guests want more design-driven accommodations to go with their roule� e. And there is no be� er lifestyle to replicate than the glamorous golden age of Hollywood, home to the � rst Roosevelt outpost. To that end, owner Yoho Group and operator Gaw Capital Partners Hospitality sought the talents of Los Angeles-based Gulla Jónsdó� ir Architecture
+ Design—who had a heavy hand in cra� ing the Hollywood Roosevelt hotel—to make their star-dusted dreams come true.
With the brand’s colorful past, including hosting the � rst Academy Awards in 1929, there was a lot of pressure to get things right for its � rst overseas property and Yoho Group’s debut hotel. “One of our design signatures is creating drama by juxtaposing two very di� erent elements, just like in the natural world,” explains Jónsdó� ir. “The light and the dark, masculine and feminine, rough and smooth.”
The contrasts could not be more striking.
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textiles
3Kravet’s Guaranteed In Stock Value Weaves series features a wide range of woven designs with soft shades and playful hues highlighting various small and medium-scale transitional and geometric patterns. KRAVET.COM
4For Knoll’s 70th anniversary, creative director Dorothy Cosonas dug into the company’s history to update past products for the Legacy collection. Featuring six archive-inspired upholstery patterns and two drapery fabrics, three vinyl wallcoverings are also included. KNOLL.COM
2Designed by Paul Smith, Maharam’s Sequential Stripes presents dramatic scaling with distinctions between broad and narrow lines for a rhythmic pattern. Using yarn windings and computer-generated renderings, the collaboration yielded five patterns joined by a muted foreground and spontaneous color shifts. MAHARAM.COM
1Nature inspires the density, colors, algorithms, and variations in Designtex’s Biophilia series. Comprising nine textiles in options including coated upholstery fabrics and high-performance woven textiles, the collection explores everything from the flow of chaos to the Fibonacci sequence. DESIGNTEX.COM
By Matt Dougherty
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florenceperspectives places
Italy has been part of my life since I was 17, when my mother moved from London to live in Florence to manage a shoe company. I ended up studying there: learning Italian culture, taking art classes at the U� zi Gallery, and paying my way as the “British DJ” in a basement disco. My family bought a small pensione (Italian boarding house) near the train station and my love for the country and Florence was ignited. Subsequent hotel jobs in Rome and Sardinia solidi� ed that connection until today. It’s a love a� air for life with the architecture, the food, the design, the creativity, and the absolute pervasive craziness of the Italian people.
Guest editor Neil Jacobs discusses where to sleep, eat, and shop in his beloved Italian city
INNAMORATO
By Neil JacobsPhotos courtesy of the City of Florence and the respective places
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The Borgo San Jacopo restaurant inside the Hotel Lungarno overlooks the river
The Ponte Vecchio bridge crosses the Arno river
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projects leuca and westlight
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1. A sculptural chandelier made of handblown crystals is the centerpiece in the Jane in Antwerp where a contemporary edge is achieved by preserving the former military hospital’s original elements like peeling paint and pottery floor tiles.
Whether he’s designing for Porsche or Land Rover or working on his many product lines or projects, Piet Boon has become synonymous with timeless elegance thanks to his distinct Scandinavian aesthetic that celebrates clean lines and natural light, o� en blending the indoors with the outdoors. “It is de� nitely exciting to design for di erent industries because it encourages you to push boundaries and venture out into the unknown,” the proli� c Dutch designer says. “We learn a lot with every new design and every new product.”
Look no further than the Jane in Antwerp, Belgium. The � ne dining restaurant, located in the chapel of a former military hospital, is at once edgy and contemporary. And with a Park Hya� in Hanoi, Vietnam on the boards, Boon will soon translate the country’s lush landscape into his signature modern minimalism. Along with three restaurants in the Netherlands and another high-end hotel in Seoul, it’s perhaps his
three residential projects in New York that have established the Amsterdam-based designer as a global powerhouse, where his signature style is rede� ning urban life in the city, se� ing the bar on luxury living.
Here, Boon discusses the best decision he has ever made, achieving quiet sophistication, and what’s still on his design bucket list.
Before you opened Studio Piet Boon 30 years ago, you started your career as a builder. What made you transition to designer?It was this experience in the � eld of construction and my frustration with the poor design of others that led me to discover that I needed to take full ownership of the design. That way I could combine my knowledge of materials, building process insight, and passion for beautiful details to give life to my design philosophy of balancing functionality,
aesthetics, and individuality. So I decided to stop being a contractor and start my own design � rm.
In 1986, passionate creative Karin Meyn joined the studio as business partner and creative director of interior and styling. Over the years the studio has grown from a small practice specializing in private residences into a global operating design company with a portfolio of private, corporate, and commercial clients. Switching careers was one of the best decisions I ever made.
How did you get involved in product design? [It] evolved very naturally within our studio. We would o� en search for something speci� c in an aesthetical or functional sense for our projects and if we couldn’t � nd what we were looking for, we would make it ourselves. One thing led to another and before we knew it we weren’t making one-o furniture pieces anymore, we were launching entire collections at Milan Design Week in 2005.
piet boonperspectives interview
By Alissa PonchionePhotography courtesy of Piet Boon
MATERIAL MAN A Dutch designer’s sophisticated touch
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perspective.Piet Boon Interview.indd 43 7/27/17 9:28 AM
it takestwo1. Around the perimeter of Leuca’s white oak-paneled dining room are oversized photos of a young girl from photographer Rich Kubiszewski.
2. A chandelier resembling a mobile is suspended from Leuca’s cove-like ceiling, painted black and surrounded by solid wood planks and uplighting.
Chef Andrew Carmellini and Studio Munge team up
By ALISSA PONCHIONEPhotography by MICHAEL STAVARIDIS and MAXIME BOCKEN
hospitalitydesign.com May 2017 255
2
Despite its reputation as being a haven for hipsters, Williamsburg, Brooklyn also serves as the perfect location for the neighborhood’s latest hotel, the William Vale—an elegant and avant-garde � xture situated on the East River.
Alessandro Munge, principal of Tor onto-based Studio Munge, designed the property, including its two new restaurants: the � ne dining Leuca and roo� op lounge Westlight,
Westlight and Leuca.indd 255 4/14/17 3:02 PM
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