Date post: | 21-Jan-2018 |
Category: |
Leadership & Management |
Upload: | fest |
View: | 22 times |
Download: | 2 times |
2018 EU CHINA TOURISM YEAR
Teodora Marinska
Head of Public Affairs, European Travel Commission
1. Introduction of European Travel Commission
2. Chinese Outbound Travel Market Trends
3. 2018 EU-China Tourism Year
4. Q&A
Presentation ahead
Destination Europe 2020
50% share of worldwide tourism
4% 5%
16%
25%
50%
Middle East Africa
Americas Asia and the Pacific
Europe
615 m tourist arrivals in 2016
Source: ETC Dashboard. Tourism Economics. UNWTO
+2% growth 2016 vs 2015
0
1
2
3
4
5
6
7
8
9
World Europe Asia & the Pacific
15/14 16/15
International Tourist Arrivals (% change)
European Tourism Maintains Momentum
European Tourism Maintains Momentum
Foreign Visits to ETC Destinations in 2016
YTD, % change year ago
13%
21%
29%
37%
Northern Europe Central and EasternEurope
Western Europe Southern Europe
Share Foreign Visits to ETC Destinations
in 2016 (%)
Source: TourMIS, Tourism Economics and UNWTO
Long-haul travel to Europe in 2016
USA (share: 5%)
The upswing of the economy, a
strong US Dollar and an ever-
increasing disposable income
and consumer confidence
Outlook:
China (share: 2%)
Economic slowdown is
not softening growth
from this high potential
market.
Outlook:
Brazil (share: 0.5%)
Tight fiscal policy puts
Brazil in recession.
Outlook:
Russia (share: 3%)
Improved outlook for oil
prices and an economy
slowly recovering from
recession.
Outlook:
Source: ETC Dashboard, Tourism Economics
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
World Europe
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
CH
INA
JA
PA
NIN
DIA
Source: ETC Dashboard, Tourism Economics
International overnight arrivals from select source markets (‘000)
94 million arrivals
expected worldwide in
2017
Europe’s market share
is 13%
23 million arrivals
expected worldwide in
2016
Europe’s market share
is 20%
17 million arrivals
expected worldwide in
2016
Europe’s market share
is 15%
China dominates Asian outbound travel market
*Estimate
Chinese outbound travel to Europe is growing
Source: ETC Dashboard, Tourism Economics, Long-Haul Travel Sentiment Index & Survey UNWTO
Highest spender since 2012
$261* (in 2016)
Europe’s share of Chinese Long-haul travel
13%
Annual Average growth 2015-2021
10.2%
Top European DestinationsFrance
GermanyItaly
United KingdomRussian Federation
SwitzerlandSpain
The NetherlandsAustriaGreece
Denmark
*Estimate
0.0
2,000.0
4,000.0
6,000.0
8,000.0
10,000.0
12,000.0
14,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
International Overnight Arrivals to Europe (millions)
+165%
Europe is THE place for shopping
…but Chinese travellers
remain price conscious
Seeking authentic European experiences
Look for authenticity but also… for Chinese food & local connections to China
Discovered new Chinese traveller tribes
千里之行,始于足下
visiteurope.com.cn
Industry events
Competitions & Campaigns
Social media
A thousand mile journey begins with a single step
2018 EU-China Tourism Year
• Strengthen the cooperation between the Chinese
and EU authorities in the field of tourism:
unprecedented level of attention paid to the growing
importance of China as an origin market
• Enhance the people to people dialogue: series of
events and campaigns
• Increase the tourism flows between China and
Europe: workshops at various international travel
trade shows in Europe and China
Preparation for 2018 EU-China Tourism Year
12/07/2016Announcement by President Junker and President Li, EU China Summit
09-10/05/2017B2B workshop (WBT) and Europe partner destination of ITB China
03/11/2017Second B2B matchmaking workshop (WBT)
01-02/06/2017 Confirmation – EU-China Summit
19/01/2018
Official launch in Venice: grand opening and business summit
www.ECTY2018.org
众人拾柴火焰高
When everybody adds fuel the flames rise high
Thank you for your attention!
Teodora Marinska