2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
This report is for companies along the Oregon coast that provide guided kayaking, salmon fishing, and whale-watching tours. It aims to help
them better understand the effectiveness of their online marketing and see how their prices compare to those of their competitors.
The information in this report comes from a replica-tion of a study that was first conducted in 2017 (bit.ly/2QK6Kof). The 2018 study uses the same meth-odology, with some revisions to the data collection process and adaptations to accommodate Google’s changing presentation of search results.
The three main goals of the 2017 and 2018 studies were to:
• identify businesses that offer kayaking, whale watching, and salmon fishing
• document the products and prices offered by these businesses
• measure the efficacy of these businesses’ market-ing by their presence in Google search results
The 2018 study found the following:• Thirty salmon charter businesses were found
online in 2018 versus 29 in 2017.• In Astoria, Gold Beach, and Lincoln City, more
salmon charter businesses were found in 2018; however, in Brookings, Newport, and Tilla-mook, fewer businesses were recorded in 2018.
This fluctuation may be because businesses had recently opened/closed, or because they did not appear in the top 12 results and were therefore not recorded.
• Overall, the price of salmon charter tours has slightly increased from 2017. There was one big price drop in Lincoln City, but, generally speak- ing, prices are on the rise.
• The number of kayak tours per city have stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
• The number of whale-watching tours offered in Depoe Bay and Newport has remained the same since 2017. One new whale-watching business was recorded in Tillamook in 2018.
• In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively, in whale- watching tours.
This project was designed to serve the Oregon coast, but may potentially be implemented in regions across the country using the same methodology and a modi-fied survey (see Additional Information, page 13.) This can help other communities gauge the same type of information to help advance economic development through sustainable outdoor recreation. Prior to the
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2 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
2017 study, data on the number and type of operators, how well businesses marketed themselves online, the services offered by businesses, and the price of services were not readily available.
The design of this project allows it to be redone over the years, following the same methodology. The third round of data collection will take place in 2019.
This research may help with the development of a program to teach operators of guided tours how to bet-ter market themselves. This would attract more tourists looking to pay for professionally guided experiences on the coast, thereby increasing jobs and helping local economies.
More information, including publications, videos and training opportunities, can be found on the Sus-tainable Tourism and Outdoor Recreation program’s website at http://tourism.oregonstate.edu.
How the Online Search was ConductedThis project used a Google search process that would mirror a potential customer’s online search. A search was conducted using the terms “salmon fishing near [TOWN NAME], Oregon”; “guided kayaking near [TOWN NAME], Oregon”; and “guided whale watch-ing near [TOWN NAME], Oregon” for each of the 15 selected coastal communities.
The towns were chosen because they are the most populous and prominent towns along the Oregon coast and are the most likely to be visited by tourists. Small-
er towns near these 15 are associated with the closest larger town and are indi-cated on the data collection survey.
Businesses used in the price analyses were those based in one of the 15 towns and their neighboring communities that offered the target product and listed their prices online. Some towns also include nearby communities, such as Coos Bay including North Bend and Charleston. These are listed in the data collection sheet.
Below are the 15 towns (listed north to south), and the smaller communities associated with them:
• Astoria (Navy Heights, Miles Crossing, Warrenton)
• Seaside (Gearhart, Surf Pines)• Cannon Beach• Tillamook (Idaville, Bay City, Garibaldi, Barview,
Oceanside)• Lincoln City (Roads End, Three Rocks,
Kernville)• Depoe Bay• Newport• Florence (Heceta Bay, Glenada)• Reedsport (Gardiner)• Winchester Bay• Coos Bay (North Bend, Charleston)• Bandon• Port Orford• Gold Beach (Wedderburn)• Brookings
All of the relevant results within the first 12 Goo-gle results were recorded. If relevant results continued beyond the top 12 results, up to 12 results were record-ed but data collection stopped after three consecutive, irrelevant results were encountered. Results found in the featured snippets box of a Google search, a box with Google’s business suggestions, were also recorded and this difference is indicated.
The data were collected through Google searches in an incognito browser, not signed into an account or
The 2017 study found 29 salmon charter businesses online; the 2018 study found 30. Overall, prices for salmon charter tours have increased slightly or stayed the same. (Photo by Susan Dimock)
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 3
location. This was done to reduce the potential bias of search results based on a specific user. Relevant results include those that link directly to a website for a busi-ness that offers the targeted guided experience, regard-less of the business’s location.
The nature of guided experiences means that the products offered by different companies can vary great-ly in the amount of time per experience, how pricing is determined, amenities offered, etc. To standardize the results for a comparison of pricing and products across companies and locations, this research process used a defined product and the price for the most standard tour for a single adult.
ResultsThe research resulted in a list (List A) of businesses that met the search criteria and appeared within the top 12 search results. The research resulted in 35 listings for salmon charters (per the research protocol, 25 met the requirements to be included in the price analysis), 3 listings for guided kayak tours, and 6 listings for guided
whale watching tours. It should be noted that this rep-resents only a small fraction of the guide businesses op-erating on the coast, limited by the scope of this study.
Businesses not used in the price analysis, because they have addresses outside of the 15 towns and/or do not list prices online, are described in Appendix A, List B.
Additionally, charts were created for the geographic results and include all businesses based in the 15 towns; a separate chart was made for businesses not in those 15 areas. The charts describe the location of each business, the rank of the search results, and which targeted com-munities the result appeared under. These charts show a business’s efficacy in online marketing for the commu-nities in which they do business.
Analysis of this data provides the number of com-panies based in a community that offer the targeted service, in addition to the minimum, average, and max-imum prices, as well as the Google search ranking. The data collected from this study is presented in tables and charts to communicate the results.
Since 2017, the number of kayak tours per city have stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach. (Photo by Erik Urdahl)
4 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
Figure 1. Number of salmon fishing charter guide results in 15 coastal Oregon communities.
Figure 2. Experience prices of guided salmon fishing trips.
Figure 3. Breakdown of guided salmon charter prices. Figure 4. Breakdown of guided salmon charter prices per hour.
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filleting of catch and minor amenities, such as hot coffee or drinking water.
Figure 1 shows the total number of salmon fishing charter businesses located within the 15 coastal Oregon communities. A total of 35 salmon fishing charter guides were encountered during the online research survey, but only 30 are located within the 15 selected coastal towns. Figure 2 includes data from List A, business used in the price analyses. These include businesses located within the 15 targeted coastal communities that list
their prices online; of the 35 encountered salmon charters, 25 met these criteria and are used in the price analyses. This figure demonstrates the average prices for a salmon fishing tour for one person. This chart does not indicate an hourly rate, but rather the price for the experience. These experiences were described as being from 6 to 10 hours long. For the purpose of comparison, if a business described a price for two people, that price was divided by two to provide the price for one adult.
$217$200
$225
$200
$145
$225 $225
$140
$213$200
$-
$50
$100
$150
$200
$250
Astoria
Bandon
Brookings
Coos Bay
Depoe Bay
Gold Beach
Lincoln City
Newport
Tillamook
Winchester
Price
Average Price per Town for Coastal Oregon Salmon Fishing Charters Identified Through Online Research
Total Results: 25
Maximum Overall Price:
$400
Average Overall Price:$199
Minimum Overall Price:$100
Total Results: 25
Maximum Overall Price:
$50/hour
Average Overall Price:
$24.85/hour
Minimum Overall Price:$12.50/hour
Figure 1: Number of salmon fishing charter guide results in 15 coastal Oregon communities.
Figure 2: Experience prices of guided salmon fishing trips.
Figure 3: Breakdown of guided salmon charter prices. Figure 4: Breakdown of guided salmon charter prices per hour.
Caption/Credit 3
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filleting of catch and minor amenities, such as hot coffee or drinking water.
Figure 1 shows the total number of salmon fishing charter businesses located within the 15 coastal Oregon communities. A total of 35 salmon fishing charter guides were encountered during the online research survey, but only 30 are located within the 15 selected coastal towns. Figure 2 includes data from List A, business used in the price analyses. These include businesses located within the 15 targeted coastal communities that list
their prices online; of the 35 encountered salmon charters, 25 met these criteria and are used in the price analyses. This figure demonstrates the average prices for a salmon fishing tour for one person. This chart does not indicate an hourly rate, but rather the price for the experience. These experiences were described as being from 6 to 10 hours long. For the purpose of comparison, if a business described a price for two people, that price was divided by two to provide the price for one adult.
$217$200
$225
$200
$145
$225 $225
$140
$213$200
$-
$50
$100
$150
$200
$250
Astoria
Bandon
Brookings
Coos Bay
Depoe Bay
Gold Beach
Lincoln City
Newport
Tillamook
Winchester
Price
Average Price per Town for Coastal Oregon Salmon Fishing Charters Identified Through Online Research
Total Results: 25
Maximum Overall Price:
$400
Average Overall Price:$199
Minimum Overall Price:$100
Total Results: 25
Maximum Overall Price:
$50/hour
Average Overall Price:
$24.85/hour
Minimum Overall Price:$12.50/hour
Figure 1: Number of salmon fishing charter guide results in 15 coastal Oregon communities.
Figure 2: Experience prices of guided salmon fishing trips.
Figure 3: Breakdown of guided salmon charter prices. Figure 4: Breakdown of guided salmon charter prices per hour.
Caption/Credit 3
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filleting of catch and minor amenities, such as hot coffee or drinking water.
Figure 1 shows the total number of salmon fishing charter businesses located within the 15 coastal Oregon communities. A total of 35 salmon fishing charter guides were encountered during the online research survey, but only 30 are located within the 15 selected coastal towns. Figure 2 includes data from List A, business used in the price analyses. These include businesses located within the 15 targeted coastal communities that list
their prices online; of the 35 encountered salmon charters, 25 met these criteria and are used in the price analyses. This figure demonstrates the average prices for a salmon fishing tour for one person. This chart does not indicate an hourly rate, but rather the price for the experience. These experiences were described as being from 6 to 10 hours long. For the purpose of comparison, if a business described a price for two people, that price was divided by two to provide the price for one adult.
$217$200
$225
$200
$145
$225 $225
$140
$213$200
$-
$50
$100
$150
$200
$250
Astoria
Bandon
Brookings
Coos Bay
Depoe Bay
Gold Beach
Lincoln City
Newport
Tillamook
Winchester
Price
Average Price per Town for Coastal Oregon Salmon Fishing Charters Identified Through Online Research
Total Results: 25
Maximum Overall Price:
$400
Average Overall Price:$199
Minimum Overall Price:$100
Total Results: 25
Maximum Overall Price:
$50/hour
Average Overall Price:
$24.85/hour
Minimum Overall Price:$12.50/hour
Figure 1: Number of salmon fishing charter guide results in 15 coastal Oregon communities.
Figure 2: Experience prices of guided salmon fishing trips.
Figure 3: Breakdown of guided salmon charter prices. Figure 4: Breakdown of guided salmon charter prices per hour.
Caption/Credit 3
Charter FishingResults were gathered by using the search term “salmon fishing near [TOWN NAME], Oregon.” Due to some variation with the tours, a few adjustments had to be made. The tour had to be specifically for a salmon charter, not another type of fish. Additionally, various businesses offered tours of varying length. Eight-hour tours were the most common, so that was the standard used. If a website said “full-day tour,” it was assumed to be eight hours long, and if a range was offered, such as “6–8 hours,” then the longer length was recorded. As a result of these variations, tour prices were adjusted to an hourly rate to allow a direct and fair comparison of prices with a common unit (price/hour/adult).
Businesses offered different amenities, but all provid-ed equipment, bait, and tackle, while some also offered filleting of catch and minor amenities, such as hot coffee or drinking water.
Figure 1 shows the total number of salmon fishing charter businesses within the 15 coastal Oregon communities. A total of 35 salmon fishing charter guides were encountered during the online research survey, but only 30 are within the 15 selected towns.
Figure 2 includes data from List A (businesses used in the price analyses). These include busi-nesses within the 15 targeted coastal communities that list their prices online. Of the 35 encountered salmon charters, 25 met these criteria and are used in the price analyses. This figure demonstrates the average prices for a salmon fishing tour for one person. This chart indicates not an hourly rate, but rather the price for the experience. These experi-
ences were described as being from 6 to 10 hours long. For the purpose of comparison, if a business described a price for two people, that price was divided by two to provide the price for one adult.
Number of Coastal Oregon Salmon Charter Companies Found Online
Average Price per Town for Coastal Oregon Salmon Fishing Charters Through Online Research
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 5
Kayak ToursThese results were obtained by using the search term “guided kayaking tour near [town name], Oregon.” Due to variations in tour lengths, the prices were calcu-lated to include an hourly rate to allow direct compar-isons between products (price/hour/adult), in addition to listing the overall prices per experience.
Amenities included kayaks and lifejackets. Kayak rental companies were not included in these
results; rather, only companies that offered guided tours were included.
Figure 5 shows the number of kayak tour guide results; three communities offer such services in the 15 targeted areas. Companies also offered services in multiple communities; however, a full listing of all the locations of provided services was beyond the scope of this project.
A two-hour tour was the most common, but the business in Tillamook offered a 2.5-hour tour. Some of the businesses offer a variety of tours, with varying lengths and types of excursions (ocean vs. river kayak-ing); the company’s primary tour was chosen for com-parisons. By necessity, this was a somewhat subjective selection based on how the company website described each tour.
Figure 5. Number of kayak tours in 15 coastal Oregon communities.
Figure 6. Length and price of guided kayak tours.
Figure 7. Breakdown of guided kayak tour prices for tour lengths, as listed on operator websites.
Figure 8. Breakdown of guided kayak tour prices per hour.
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Kayak Tours
These results were obtained by using the search term “guided kayaking tour near [town name], Oregon.” Due to variations in tour lengths, the prices were calculated to include an hourly rate to allow direct comparisons between products (price/hour/adult), in addition to listing the overall prices per experience.
Amenities included kayaks and lifejackets. Kayak rental companies were not included in these
results, only companies that offered guided tours, as per the research project focus.
Figure 5 shows the total number of kayak tour guide results; three communities offer such services in the 15 targeted areas. Companies also offered services in multiple communities, however, a full listing of all the locations of provided services was beyond the scope of this project.
A two-hour tour was the most common, but the business in Tillamook only offered a 2.5-hour tour. Some of the businesses offer a variety of tours, with varying lengths and types of excursions (ocean vs. river kayaking); the company’s primary tour was chosen for comparisons. By necessity, this was a somewhat subjective selection based on how the company website described each tour.
Total Results: 3
Maximum Overall Price:$49.50/hour
Average Overall Price:
$37.67/hour
Minimum Overall Price:
$26/hour
Total Results: 3
Maximum Overall Price:
$99
Average Overall Price:$80
Minimum Overall Price:
$65
Figure 5: Number of kayak tours in 15 coastal Oregon communities. Figure 6: Length and price of guided kayak tours.
Figure 7: Breakdown of guided kayak tour prices for tour lengths, as listed on operator websites. Figure 8: Breakdown of guided kayak tour prices per hour.
Caption/Credit 4
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Kayak Tours
These results were obtained by using the search term “guided kayaking tour near [town name], Oregon.” Due to variations in tour lengths, the prices were calculated to include an hourly rate to allow direct comparisons between products (price/hour/adult), in addition to listing the overall prices per experience.
Amenities included kayaks and lifejackets. Kayak rental companies were not included in these
results, only companies that offered guided tours, as per the research project focus.
Figure 5 shows the total number of kayak tour guide results; three communities offer such services in the 15 targeted areas. Companies also offered services in multiple communities, however, a full listing of all the locations of provided services was beyond the scope of this project.
A two-hour tour was the most common, but the business in Tillamook only offered a 2.5-hour tour. Some of the businesses offer a variety of tours, with varying lengths and types of excursions (ocean vs. river kayaking); the company’s primary tour was chosen for comparisons. By necessity, this was a somewhat subjective selection based on how the company website described each tour.
Total Results: 3
Maximum Overall Price:$49.50/hour
Average Overall Price:
$37.67/hour
Minimum Overall Price:
$26/hour
Total Results: 3
Maximum Overall Price:
$99
Average Overall Price:$80
Minimum Overall Price:
$65
Figure 5: Number of kayak tours in 15 coastal Oregon communities. Figure 6: Length and price of guided kayak tours.
Figure 7: Breakdown of guided kayak tour prices for tour lengths, as listed on operator websites. Figure 8: Breakdown of guided kayak tour prices per hour.
Caption/Credit 4
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Kayak Tours
These results were obtained by using the search term “guided kayaking tour near [town name], Oregon.” Due to variations in tour lengths, the prices were calculated to include an hourly rate to allow direct comparisons between products (price/hour/adult), in addition to listing the overall prices per experience.
Amenities included kayaks and lifejackets. Kayak rental companies were not included in these
results, only companies that offered guided tours, as per the research project focus.
Figure 5 shows the total number of kayak tour guide results; three communities offer such services in the 15 targeted areas. Companies also offered services in multiple communities, however, a full listing of all the locations of provided services was beyond the scope of this project.
A two-hour tour was the most common, but the business in Tillamook only offered a 2.5-hour tour. Some of the businesses offer a variety of tours, with varying lengths and types of excursions (ocean vs. river kayaking); the company’s primary tour was chosen for comparisons. By necessity, this was a somewhat subjective selection based on how the company website described each tour.
Total Results: 3
Maximum Overall Price:$49.50/hour
Average Overall Price:
$37.67/hour
Minimum Overall Price:
$26/hour
Total Results: 3
Maximum Overall Price:
$99
Average Overall Price:$80
Minimum Overall Price:
$65
Figure 5: Number of kayak tours in 15 coastal Oregon communities. Figure 6: Length and price of guided kayak tours.
Figure 7: Breakdown of guided kayak tour prices for tour lengths, as listed on operator websites. Figure 8: Breakdown of guided kayak tour prices per hour.
Caption/Credit 4
Number of Kayak Tour Companies Located in 15 Coastal Towns
3 Total Businesses
Guided Kayak Tour Prices
6 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
Whale-Watching ToursThese results were gathered by using the search term “whale watching tour near [town name], Oregon.” The prices were adjusted to include an hourly rate (price/hour/adult).
Amenities were not included in these products. Figure 9 shows the total number of guided
whale-watching tour guide results (six) within the 15 communities; three towns host whale-watch-ing tour companies. Two of these tours (Dockside Charters and Tradewinds Charters) also offer salmon-fishing tours.
Figure 9. Number of guided whale-watching tour guide results in 15 coastal Oregon communities.
Figure 10. Experience prices of guided whale-watching tours. Price and lengths of tours are as listed on website.
Figure 11. Breakdown of guided whale-watching tours. Price and lengths of tours are as listed online.
Figure 12. Breakdown of guided whale-watching tour prices per hour.
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Whale Watching Tours These results were gathered by using the search term, “whale watching tour near [town name], Oregon.” The prices were adjusted to include an hourly rate (price/hour/adult). Amenities were not included in these products.
Figure 9 shows the total (six) number of guided whale-watching tour guide results located within the 15 coastal Oregon communities; three towns host whale-watching tour companies. Two of these tours (Dockside Charters and Tradewind Charters) also offer salmon fishing tours.
Total Results: 6
Maximum Overall Price:
$45
Average Overall Price:$33
Minimum Overall Price:
$20
Total Results: 6
Maximum Overall Price:
$30/hour
Average Overall Price:
$24/hour
Minimum Overall Price:
$20
Figure 9: Number of guided whale watching tour guide results in 15 coastal Oregon communities.
Figure 10: Experience prices of guided whale-watching tours. Price and lengths of tours are a listed on website.
Figure 11: Breakdown of guided whale watching tours. Price and lengths of tours are as listed online.
Figure 12: Breakdown of guided whale watching tour prices per hour.
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Whale Watching Tours These results were gathered by using the search term, “whale watching tour near [town name], Oregon.” The prices were adjusted to include an hourly rate (price/hour/adult). Amenities were not included in these products.
Figure 9 shows the total (six) number of guided whale-watching tour guide results located within the 15 coastal Oregon communities; three towns host whale-watching tour companies. Two of these tours (Dockside Charters and Tradewind Charters) also offer salmon fishing tours.
Total Results: 6
Maximum Overall Price:
$45
Average Overall Price:$33
Minimum Overall Price:
$20
Total Results: 6
Maximum Overall Price:
$30/hour
Average Overall Price:
$24/hour
Minimum Overall Price:
$20
Figure 9: Number of guided whale watching tour guide results in 15 coastal Oregon communities.
Figure 10: Experience prices of guided whale-watching tours. Price and lengths of tours are a listed on website.
Figure 11: Breakdown of guided whale watching tours. Price and lengths of tours are as listed online.
Figure 12: Breakdown of guided whale watching tour prices per hour.
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Whale Watching Tours These results were gathered by using the search term, “whale watching tour near [town name], Oregon.” The prices were adjusted to include an hourly rate (price/hour/adult). Amenities were not included in these products.
Figure 9 shows the total (six) number of guided whale-watching tour guide results located within the 15 coastal Oregon communities; three towns host whale-watching tour companies. Two of these tours (Dockside Charters and Tradewind Charters) also offer salmon fishing tours.
Total Results: 6
Maximum Overall Price:
$45
Average Overall Price:$33
Minimum Overall Price:
$20
Total Results: 6
Maximum Overall Price:
$30/hour
Average Overall Price:
$24/hour
Minimum Overall Price:
$20
Figure 9: Number of guided whale watching tour guide results in 15 coastal Oregon communities.
Figure 10: Experience prices of guided whale-watching tours. Price and lengths of tours are a listed on website.
Figure 11: Breakdown of guided whale watching tours. Price and lengths of tours are as listed online.
Figure 12: Breakdown of guided whale watching tour prices per hour.
Number of Whale-Watching Tour Companies Located in 15 Coastal Towns
6 Total Businesses
Whale-Watching Tour Prices
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 7
Comparison of Prices across ProductsFigures 13 and 14 present a comparison of the per-person experience price for charter salmon fishing, kayaking, and whale watch-ing.
Figure 13. Comparison of guided tour experience prices, as listed on operator’s websites.
Figure 14. Comparison of guided tour experience prices per hour, as listed on the operator’s website.
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Comparison of Prices Across Products Figure 13 presents a comparison of the per-person experience price for the three studied guided tour experiences: charter salmon fishing, kayaking, and whale watching. Lists of Businesses Encountered during Online Searches During the first round of online sources, two lists were generated of business that appeared as relevant results within the limits of the survey instructions. These two lists are available in the appendix.
List A is comprised of businesses used in the price analyses and are officially located in one of the 15 towns. List B includes businesses that did not fit these criteria. Businesses on both lists are included in the Geographic Results Table.
Comparisons Between 2017 and 2018 The following figures are comparisons between the data collected in 2017 and the data collected during 2018. The charts that count the number of guided tours include only businesses with registered addresses in one of the 15 communities. The price comparison charts are comprised of data collected from businesses from List A, those only used during price analyses. Thus, businesses outside of the 15 communities or businesses without prices on their websites were not included. Empty spaces in the graphs demonstrate that a business was not included in 2017 or 2018.
$49.50 $50.00
$30.00
$37.67
$24.85 $24.00 $26.00
$12.50
$20.00
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
Kayaking Salmon Charter Fishing Whale Watching
Comparison of Guided tour Experiences Prices per Hour
Maximum
Average
Minimum
$99
$400
$45$80
$199
$31$65
$100
$20
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
Kayaking Salmon Charter Fishing Whale Watching
Comparison of Guided Tour Experience Prices
Maximum
Average
Minimum
Figure 13: Comparison of guided tour experience prices, as listed on operator's websites.
Figure 14: Comparison of guided tour experience prices per hour, as listed on the operator's website.
Gray whale off the coast of Depoe Bay, Oregon. Photo by Rasha Aridi.
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Comparison of Prices Across Products Figure 13 presents a comparison of the per-person experience price for the three studied guided tour experiences: charter salmon fishing, kayaking, and whale watching. Lists of Businesses Encountered during Online Searches During the first round of online sources, two lists were generated of business that appeared as relevant results within the limits of the survey instructions. These two lists are available in the appendix.
List A is comprised of businesses used in the price analyses and are officially located in one of the 15 towns. List B includes businesses that did not fit these criteria. Businesses on both lists are included in the Geographic Results Table.
Comparisons Between 2017 and 2018 The following figures are comparisons between the data collected in 2017 and the data collected during 2018. The charts that count the number of guided tours include only businesses with registered addresses in one of the 15 communities. The price comparison charts are comprised of data collected from businesses from List A, those only used during price analyses. Thus, businesses outside of the 15 communities or businesses without prices on their websites were not included. Empty spaces in the graphs demonstrate that a business was not included in 2017 or 2018.
$49.50 $50.00
$30.00
$37.67
$24.85 $24.00 $26.00
$12.50
$20.00
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
Kayaking Salmon Charter Fishing Whale Watching
Comparison of Guided tour Experiences Prices per Hour
Maximum
Average
Minimum
$99
$400
$45$80
$199
$31$65
$100
$20
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
Kayaking Salmon Charter Fishing Whale Watching
Comparison of Guided Tour Experience Prices
Maximum
Average
Minimum
Figure 13: Comparison of guided tour experience prices, as listed on operator's websites.
Figure 14: Comparison of guided tour experience prices per hour, as listed on the operator's website.
Gray whale off the coast of Depoe Bay, Oregon. Photo by Rasha Aridi. Since 2017, the number of whale-watching tours offered in Depoe Bay and Newport has remained the same, with one new business in Tillamook that was not recorded in 2017. In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively. (Photo by Rowland Willis)
Comparison of Guided Tour Experience Prices
Comparison of Guided Tour Experience Prices per Hour
8 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
Comparisons between 2017 and 2018The following figures are comparisons between the data collected in 2017 and 2018. The charts that count the number of guided tours include only businesses with registered addresses in one of the 15 communities. The price comparison charts are comprised of data collected
from businesses from List A, those only used during price analyses. Thus, businesses outside of the 15 com-munities or businesses without prices on their websites were not included. Empty spaces in the graphs indicate that a particular business was not included in 2017 or 2018.
Figure 15. Number of salmon charters in 2017 vs 2018.
Figure 16. Prices of salmon charters in 2017 vs 2018.
Figures 15 and 16 refer to salmon charter businesses.
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4
2
6
2 2
4
1
43
1
5
2
5
2 2
6
2
3
21
0
1234
567
Astoria
Bandon
Brookings
Coos Bay
Depoe
Bay
Gold Beach
Lincoln City
Newpo
rt
Tillam
ook
Wincheste
r Bay
Num
ber o
f Bus
ines
ses
Town Name
Number of Salmon Charters in 2017 vs 2018
2017 Count
2018 Count
1 1 11 1 1
0
1
2
Gold Beach Lincoln City Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Kayak Tours in 2017 vs 2018
2017 Count
2018 Count
$90 $99
$65 $75
$99
$65
$-
$20
$40
$60
$80
$100
$120
Gold Beach Lincoln City Til lamook
Price
Town Name
Prices of Kayak Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 17 and 18 include information from businesses that offer guided kayak tours.
Figure 15
Figure 16
Figure 17 Figure 18
Figures 15 and 16 refer to salmon charter businesses.
$144
$198 $200 $200
$135
$178
$213
$400
$140
$188
$225 $217 $200
$225 $200
$145
$225 $225
$140
$213 $200
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
Astor ia Bandon Brookings Coos Bay Depoe Bay Florence Gold Beach Lincoln City Newport Port Orford Til lamook WinchesterBay
Price
Town Name
Prices of Salmon Charters in 2017 vs 2018
2017 Prices
2018 Prices
Survey of Online Marketing Success and Pricing
8
4
2
6
2 2
4
1
43
1
5
2
5
2 2
6
2
3
21
0
1234
567
Astoria
Bandon
Brookings
Coos Bay
Depoe
Bay
Gold Beach
Lincoln City
Newpo
rt
Tillam
ook
Wincheste
r Bay
Num
ber o
f Bus
ines
ses
Town Name
Number of Salmon Charters in 2017 vs 2018
2017 Count
2018 Count
1 1 11 1 1
0
1
2
Gold Beach Lincoln City Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Kayak Tours in 2017 vs 2018
2017 Count
2018 Count
$90 $99
$65 $75
$99
$65
$-
$20
$40
$60
$80
$100
$120
Gold Beach Lincoln City Til lamook
Price
Town Name
Prices of Kayak Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 17 and 18 include information from businesses that offer guided kayak tours.
Figure 15
Figure 16
Figure 17 Figure 18
Figures 15 and 16 refer to salmon charter businesses.
$144
$198 $200 $200
$135
$178
$213
$400
$140
$188
$225 $217 $200
$225 $200
$145
$225 $225
$140
$213 $200
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
Astor ia Bandon Brookings Coos Bay Depoe Bay Florence Gold Beach Lincoln City Newport Port Orford Til lamook WinchesterBay
Price
Town Name
Prices of Salmon Charters in 2017 vs 2018
2017 Prices
2018 Prices
Number of Salmon Charters in 2017 vs 2018
Prices of Salmon Charters in 2017 vs 2018
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 9
Figures 17 and 18 include information from businesses that offer guided kayak tours.
Figure 17. Number of kayak tours in 2017 vs 2018.
Figure 18. Prices of kayak tours in 2017 vs 2018.
Survey of Online Marketing Success and Pricing
8
4
2
6
2 2
4
1
43
1
5
2
5
2 2
6
2
3
21
0
1234
567
Astoria
Bandon
Brookings
Coos Bay
Depoe
Bay
Gold Beach
Lincoln City
Newpo
rt
Tillam
ook
Wincheste
r Bay
Num
ber o
f Bus
ines
ses
Town Name
Number of Salmon Charters in 2017 vs 2018
2017 Count
2018 Count
1 1 11 1 1
0
1
2
Gold Beach Lincoln City Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Kayak Tours in 2017 vs 2018
2017 Count
2018 Count
$90 $99
$65 $75
$99
$65
$-
$20
$40
$60
$80
$100
$120
Gold Beach Lincoln City Til lamook
Price
Town Name
Prices of Kayak Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 17 and 18 include information from businesses that offer guided kayak tours.
Figure 15
Figure 16
Figure 17 Figure 18
Figures 15 and 16 refer to salmon charter businesses.
$144
$198 $200 $200
$135
$178
$213
$400
$140
$188
$225 $217 $200
$225 $200
$145
$225 $225
$140
$213 $200
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
Astor ia Bandon Brookings Coos Bay Depoe Bay Florence Gold Beach Lincoln City Newport Port Orford Til lamook WinchesterBay
Price
Town Name
Prices of Salmon Charters in 2017 vs 2018
2017 Prices
2018 Prices
Survey of Online Marketing Success and Pricing
8
4
2
6
2 2
4
1
43
1
5
2
5
2 2
6
2
3
21
0
1234
567
Astoria
Bandon
Brookings
Coos Bay
Depoe
Bay
Gold Beach
Lincoln City
Newpo
rt
Tillam
ook
Wincheste
r Bay
Num
ber o
f Bus
ines
ses
Town Name
Number of Salmon Charters in 2017 vs 2018
2017 Count
2018 Count
1 1 11 1 1
0
1
2
Gold Beach Lincoln City Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Kayak Tours in 2017 vs 2018
2017 Count
2018 Count
$90 $99
$65 $75
$99
$65
$-
$20
$40
$60
$80
$100
$120
Gold Beach Lincoln City Til lamook
Price
Town Name
Prices of Kayak Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 17 and 18 include information from businesses that offer guided kayak tours.
Figure 15
Figure 16
Figure 17 Figure 18
Figures 15 and 16 refer to salmon charter businesses.
$144
$198 $200 $200
$135
$178
$213
$400
$140
$188
$225 $217 $200
$225 $200
$145
$225 $225
$140
$213 $200
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
Astor ia Bandon Brookings Coos Bay Depoe Bay Florence Gold Beach Lincoln City Newport Port Orford Til lamook WinchesterBay
Price
Town Name
Prices of Salmon Charters in 2017 vs 2018
2017 Prices
2018 Prices
Figure 19. Number of whale watching tours in 2017 vs 2018.
Figures 19 and 20 refer to the whale watching tours offered in the 15 coastal communities.
Figure 20. Prices of whale watching tours in 2017 vs 2018.
Survey of Online Marketing Success and Pricing
9
Conclusion This report is the second iteration of a longitudinal applied research study started in 2017 to gain a more comprehensive understanding of guided experiences along the Oregon coast. The three main goals of this study are (1) to identify businesses that offer the targeted services, (2) to document the products and prices offered by these businesses, and (3) to measure the efficacy of these business’s marketing by their presence in Google search results.
In total, 29 salmon charter businesses were found via online searches in 2017 and 30 found in 2018. In Astoria, Gold Beach, and Lincoln City, more businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. This fluctuation may be because businesses had recently opened/closed, or that they just did not appear in the top 12 results and were therefore not recorded. Overall, the price of salmon charters tours has slightly increased from 2017 or stayed the same. There was one big price drop in Lincoln City, but, generally speaking, prices are on the rise.
The number of kayak tours per city have stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
The number of whale watching tours offered in Depoe Bay and Newport have remained the same, with one new business in Tillamook that was not recorded in 2017. In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively.
The Geographic Results Table is intended to demonstrate a business’s online marketing success. A more well marketed and visited business website will appear higher in Google’s search results. Some businesses
appeared in the search results list for 10 of the 15 searched towns; businesses like this have a very strong online presence and are more likely to be contacted by people seeking their products. Furthermore, some businesses did not appear in the search list of the town they are based in. This may indicate that there is high competition and/or that the business is not marketing itself well enough to appear in Google’s results. It is important to address the issue of poor marketing because visitors and tourists will be unable to find a business if it is not as well-marketed as its competing businesses.
This project was designed to serve the Oregon coast, but is able to be implemented in regions across the country using the same methodology and a modified survey. This can help other communities gauge the same type of information to help advance economic development through sustainable outdoor recreation.
The design of this project allows it to be redone over the years following the same methodology. The third round of data collection will take place in 2019 and build on the data collected in 2017 and 2018.
4
1
0
4
1 1
0
1
2
3
4
5
Depoe Bay Newport Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Whale Watching Tours in 2017 vs 2018
2017 Count
2018 Count
$26
$40
$29
$42 $40
$-
$5
$10
$15
$20
$25
$30
$35
$40
$45
Depoe Bay Newport Til lamook
Price
Town Name
Prices of Whale Watching Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 19 and 20 refer to the whale watching tours offered in the 15 coastal communities.
Figure 19
Figure 20
Caption/Credit 5
Survey of Online Marketing Success and Pricing
9
Conclusion This report is the second iteration of a longitudinal applied research study started in 2017 to gain a more comprehensive understanding of guided experiences along the Oregon coast. The three main goals of this study are (1) to identify businesses that offer the targeted services, (2) to document the products and prices offered by these businesses, and (3) to measure the efficacy of these business’s marketing by their presence in Google search results.
In total, 29 salmon charter businesses were found via online searches in 2017 and 30 found in 2018. In Astoria, Gold Beach, and Lincoln City, more businesses were found in 2018; however, in Brookings, Newport, and Tillamook, fewer businesses were recorded in 2018. This fluctuation may be because businesses had recently opened/closed, or that they just did not appear in the top 12 results and were therefore not recorded. Overall, the price of salmon charters tours has slightly increased from 2017 or stayed the same. There was one big price drop in Lincoln City, but, generally speaking, prices are on the rise.
The number of kayak tours per city have stayed the same at three main businesses along the coast. The prices in two of the three businesses have stayed the same, with one $15 price drop in Gold Beach.
The number of whale watching tours offered in Depoe Bay and Newport have remained the same, with one new business in Tillamook that was not recorded in 2017. In Depoe Bay and Newport, there was a $3 and $2 average price increase, respectively.
The Geographic Results Table is intended to demonstrate a business’s online marketing success. A more well marketed and visited business website will appear higher in Google’s search results. Some businesses
appeared in the search results list for 10 of the 15 searched towns; businesses like this have a very strong online presence and are more likely to be contacted by people seeking their products. Furthermore, some businesses did not appear in the search list of the town they are based in. This may indicate that there is high competition and/or that the business is not marketing itself well enough to appear in Google’s results. It is important to address the issue of poor marketing because visitors and tourists will be unable to find a business if it is not as well-marketed as its competing businesses.
This project was designed to serve the Oregon coast, but is able to be implemented in regions across the country using the same methodology and a modified survey. This can help other communities gauge the same type of information to help advance economic development through sustainable outdoor recreation.
The design of this project allows it to be redone over the years following the same methodology. The third round of data collection will take place in 2019 and build on the data collected in 2017 and 2018.
4
1
0
4
1 1
0
1
2
3
4
5
Depoe Bay Newport Til lamook
Num
ber o
f Bus
ines
ses
Town Name
Number of Whale Watching Tours in 2017 vs 2018
2017 Count
2018 Count
$26
$40
$29
$42 $40
$-
$5
$10
$15
$20
$25
$30
$35
$40
$45
Depoe Bay Newport Til lamook
Price
Town Name
Prices of Whale Watching Tours in 2017 vs 2018
2017 Prices
2018 Prices
Figures 19 and 20 refer to the whale watching tours offered in the 15 coastal communities.
Figure 19
Figure 20
Caption/Credit 5
Number of Kayak Tours in 2017 vs 2018 Prices of Kayak Tours in 2017 vs 2018
Number of Whale-Watching Tours in 2017 vs 2018 Prices of Whale-Watching Tours in 2017 vs 2018
10 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
Geographic Strength of Online Search ResultsGeographic Table 1, 2, 3, and 4 show the results of online searches for the given guided experience by town name used in the search. The colored cells match the town where the business’s registered address is. The letter/number combination indicate where in the Google search result the company’s website appeared. “F” denotes Google’s featured snippets box. “R” denotes a regular search result. The number associated with the letter signifies where the website appeared. For example, Dockside Charters is based in Depoe Bay, and appeared in the search for Depoe Bay (first result in featured snippets box; second regular result) and Lincoln City (ninth regular result). No rank is listed if the search did not return a listing in the top 12.
The businesses used in this data set are not the exact same as the businesses used in the price analyses. All
businesses encountered for all three searched tours in all 15 communities are included here.
The Geographic Results Table is intended to demon-strate a business’s online marketing success. A more well-marketed and more frequently visited business website will appear higher in Google’s search results. Some businesses appeared in the search results list for 10 of the 15 searched towns; businesses like this have a very strong online presence and are more likely to be contacted by people seeking their products. Further-more, some businesses did not appear in the search list of the town they are based in. This may indicate that there is high competition and/or that the business is not marketing itself well enough to appear in Google’s results. It is important to address the issue of poor mar-keting, because visitors and tourists will be unable to find a business if it is not as well-marketed as its com-peting businesses.
Charter fishing businesses offered different amenities, but all provided equipment, bait, and tackle, while some also offered filleting of catch and minor amenities, such as hot coffee or drinking water. (Photo by Erik Urdahl)
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 11
Appendix A – Business Listings
List A: Businesses Used for Price Analyses
Survey of Online Marketing Success and Pricing
12
Appendix A – Business Listings List A: Businesses Used for Price Analyses
List B: Businesses Excluded from Price Analyses
Number Office Base Business Name Website1 Coos Bay Astoria Fishing Charters and Guide Service http://www.astoriafishing.com/2 Brookings Brookings Fishing Charters http://brookingsfishing.com/3 Brookings Brookings River and Ocean Fishing http://brookingsfishing.com/4 Newport Captain's Reel Deep Sea Fishing http://www.captainsreel.com/5 Depoe Bay Dockside Charters http://www.docksidedepoebay.com/6 Tillamook Firefighters Guide Service http://oregoncoastfishingguide.com/7 Astoria First Pass Outfitters http://firstpassoutfitters.com/8 Bandon Fish Oregon Guide Service http://fishoregon.com/9 Gold Beach Five Star Charters http://5starcharters.com/
10 Tillamook (Garibaldi) Garibaldi Charters https://garibaldicharters.com/11 Gold Beach Helen's Guide Service http://www.helensguideservice.net/12 Gold Beach J Taylor Guide Services http://fishchinook.com/13 Tillamook Kayak Tillamook https://kayaktillamook.com/content/pages/home14 Newport Marine Discovery Tours http://marinediscoverytours.com/15 Brookings Oregon Fishing Adventure http://www.oregonfishingadventure.com/brooking-ocean-fishing.htm16 Bandon Prowler Charters https://www.prowlercharters.com/17 Lincoln City Riverhawk Guide Service http://riverhawkguideserviceonline.net/18 Gold Beach Rogue River Guide Service http://www.rogueguide.com/19 Gold Beach Rogue River Guided Fishing with Tyson Crumley http://fishgoldbeach.com/20 Lincoln City Safari Town Surf https://safaritownsurf.com/21 Brookings Salmon King Lodge Guide Service http://www.salmonkinglodge.com/OceanSalmon.html22 Coos Bay Sharky's Charters https://sharkyscharterfishing.com/23 Gold Beach South Coast Tours https://www.southcoasttours.net/24 Gold Beach Sportfishing Oregon http://sportfishingoregon.com/25 Depoe Bay The Whale's Tail LLC https://www.whalestaildepoebay.com/26 Astoria Total Fisherman http://www.totalfisherman.com/27 Depoe Bay Tradewinds Charters https://www.tradewindscharters.com/28 Depoe Bay Whale Research Eco Excursions http://www.oregonwhales.com/29 Brookings Wild Rivers Fishing http://wildriversfishing.com/30 Winchester Bay Winchester Bay Charters https://www.winchesterbaycharters.com/31 Newport Yaquina Bay Charters http://yaquinabaycharters.com/fishingblogs/
Number Office Base Business Name Website1 Coos Bay (Charleston) Betty Kay Charters http://www.bettykaycharters.com/index.php2 Roseburg Casey's Guide Service http://caseysguideservice.com/#3 Lincoln City Coyote Rock http://www.coyote-rock.com/4 Astoria (Warrenton) Gale Force Guides http://www.galeforceguides.com/5 Elmira Grey Ghost Guide Service http://greyghostguideservice.com/6 Roseburg JD Angling Adventures http://jd-anglingadventures.com/7 Astoria Lance Fisher Fishing https://lancefisherfishing.com/locations/astoria/8 Newport Newport Tradewinds Deep Sea Fishing http://www.newporttradewinds.com/9 Eugene O2 Fish Guide Service http://www.o2fish.com/
10 Clackamas Oregon Fishing Guide Bob Rees http://www.northwestguides.com/fishing/
Survey of Online Marketing Success and Pricing
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Appendix A – Business Listings List A: Businesses Used for Price Analyses
List B: Businesses Excluded from Price Analyses
Number Office Base Business Name Website1 Coos Bay Astoria Fishing Charters and Guide Service http://www.astoriafishing.com/2 Brookings Brookings Fishing Charters http://brookingsfishing.com/3 Brookings Brookings River and Ocean Fishing http://brookingsfishing.com/4 Newport Captain's Reel Deep Sea Fishing http://www.captainsreel.com/5 Depoe Bay Dockside Charters http://www.docksidedepoebay.com/6 Tillamook Firefighters Guide Service http://oregoncoastfishingguide.com/7 Astoria First Pass Outfitters http://firstpassoutfitters.com/8 Bandon Fish Oregon Guide Service http://fishoregon.com/9 Gold Beach Five Star Charters http://5starcharters.com/
10 Tillamook (Garibaldi) Garibaldi Charters https://garibaldicharters.com/11 Gold Beach Helen's Guide Service http://www.helensguideservice.net/12 Gold Beach J Taylor Guide Services http://fishchinook.com/13 Tillamook Kayak Tillamook https://kayaktillamook.com/content/pages/home14 Newport Marine Discovery Tours http://marinediscoverytours.com/15 Brookings Oregon Fishing Adventure http://www.oregonfishingadventure.com/brooking-ocean-fishing.htm16 Bandon Prowler Charters https://www.prowlercharters.com/17 Lincoln City Riverhawk Guide Service http://riverhawkguideserviceonline.net/18 Gold Beach Rogue River Guide Service http://www.rogueguide.com/19 Gold Beach Rogue River Guided Fishing with Tyson Crumley http://fishgoldbeach.com/20 Lincoln City Safari Town Surf https://safaritownsurf.com/21 Brookings Salmon King Lodge Guide Service http://www.salmonkinglodge.com/OceanSalmon.html22 Coos Bay Sharky's Charters https://sharkyscharterfishing.com/23 Gold Beach South Coast Tours https://www.southcoasttours.net/24 Gold Beach Sportfishing Oregon http://sportfishingoregon.com/25 Depoe Bay The Whale's Tail LLC https://www.whalestaildepoebay.com/26 Astoria Total Fisherman http://www.totalfisherman.com/27 Depoe Bay Tradewinds Charters https://www.tradewindscharters.com/28 Depoe Bay Whale Research Eco Excursions http://www.oregonwhales.com/29 Brookings Wild Rivers Fishing http://wildriversfishing.com/30 Winchester Bay Winchester Bay Charters https://www.winchesterbaycharters.com/31 Newport Yaquina Bay Charters http://yaquinabaycharters.com/fishingblogs/
Number Office Base Business Name Website1 Coos Bay (Charleston) Betty Kay Charters http://www.bettykaycharters.com/index.php2 Roseburg Casey's Guide Service http://caseysguideservice.com/#3 Lincoln City Coyote Rock http://www.coyote-rock.com/4 Astoria (Warrenton) Gale Force Guides http://www.galeforceguides.com/5 Elmira Grey Ghost Guide Service http://greyghostguideservice.com/6 Roseburg JD Angling Adventures http://jd-anglingadventures.com/7 Astoria Lance Fisher Fishing https://lancefisherfishing.com/locations/astoria/8 Newport Newport Tradewinds Deep Sea Fishing http://www.newporttradewinds.com/9 Eugene O2 Fish Guide Service http://www.o2fish.com/
10 Clackamas Oregon Fishing Guide Bob Rees http://www.northwestguides.com/fishing/
List B: Businesses Excluded from Price Analyses
12 2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators
Geo
grap
hic
Tabl
e 2.
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d ka
yak
tour
ope
rato
rs.
Geo
grap
hic
Tabl
e 3.
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d w
hale
wat
chin
g to
ur o
pera
tors
.
Geo
grap
hic
Tabl
e 1.
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d sa
lmon
-fish
ing
oper
ator
s.
Surv
ey o
f Onl
ine
Mar
ketin
g Su
cces
s an
d Pr
icin
g
10
Geo
grap
hic
Stre
ngth
of O
nlin
e Se
arch
Res
ults
Th
e fo
llow
ing
tabl
e sh
ow th
e ge
ogra
phic
stre
ngth
of t
he o
nlin
e se
arch
resu
lts. G
eogr
aphi
c Ta
ble
1, 2
, 3, a
nd 4
sho
w th
e re
sults
of o
nlin
e se
arch
es fo
r the
giv
en g
uide
d ex
perie
nce
by to
wn
nam
e us
ed in
the
sear
ch. T
he c
olor
ed c
ells
mat
ch th
e to
wn
whe
re th
e bu
sine
ss’s
regi
ster
ed a
ddre
ss is
. The
lette
r/num
ber c
ombi
natio
n in
dica
te w
here
in th
e G
oogl
e se
arch
resu
lt th
e co
mpa
ny’s
web
site
app
eare
d. “
F” d
enot
es G
oogl
e’s
feat
ured
sni
ppet
s bo
x. “
R”
deno
tes a
regu
lar s
earc
h re
sult.
The
num
ber a
ssoc
iate
d w
ith th
e le
tter
sign
ifies
whe
re th
e w
ebsi
te a
ppea
red.
For
exa
mpl
e, D
ocks
ide
Cha
rters
is b
ased
in D
epoe
Bay
, and
app
eare
d in
the
sear
ch fo
r Dep
oe B
ay (1
st re
sult
in fe
atur
ed s
nipp
ets b
ox, 2
nd
regu
lar r
esul
t) an
d Li
ncol
n C
ity (9
th re
gula
r res
ult).
No
rank
is li
sted
if th
e se
arch
did
not
retu
rn a
list
ing
in th
e to
p 12
. Th
e bu
sine
sses
use
d in
this
dat
a se
t are
not
the
exac
t sam
e as
the
busi
ness
es u
sed
in th
e pr
ice
anal
yses
. All
busi
ness
es e
ncou
nter
ed fo
r all
thre
e se
arch
ed to
urs i
n al
l 15
com
mun
ities
are
incl
uded
her
e.
Geo
grap
hic
Tabl
e 1:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d sa
lmon
-fish
ing
oper
ator
s.
Offic
e Loc
atio
nSa
lmon
Cha
rter
sAs
toria
Band
onBr
ooki
ngs
Cann
on B
each
Coos
Bay
Depo
e Bay
Flor
ence
Gold
Bea
chLi
ncol
n Ci
tyNe
wpo
rt
Port
Orfo
rdRe
edsp
ort
Seas
ide
Tilla
moo
kW
inch
este
r Bay
Asto
riaAs
toria
Fish
ing C
hart
ers a
nd G
uide
Serv
ice
1F, 2
R1F
, 4R
1F, 6
RAs
toria
Firs
t Pas
s Out
fitte
rs8R
Asto
riaLa
nce F
isher
Fish
ing
3F, 1
R1R
12R
2R1R
Asto
riaTo
tal F
isher
man
7R6R
4RAs
toria
Gale
Forc
e Gui
des L
LC3F
Band
onFi
sh O
rego
n Gu
ide S
ervi
ce1R
8R1R
Band
onPr
owle
r Cha
rter
s9R
Broo
king
sBr
ooki
ngs F
ishin
g Cha
rter
s3F
Broo
king
sBr
ooki
ngs R
iver
and
Ocea
n Fi
shin
g2F
, 4R
Broo
king
sOr
egon
Fish
ing A
dven
ture
12R
Broo
king
sSa
lmon
Kin
g Lod
ge G
uide
Serv
ice
9R8R
5R4R
Broo
king
sW
ild R
iver
s Fish
ing
6R1F
, 1R
3R8R
11R
Coos
Bay
Shar
ky's
Char
ters
2F, 5
RCo
os B
ayBe
tty K
ay C
hart
ers
1FDe
poe B
ayDo
cksid
e Cha
rter
s1F
, 2R
9RDe
poe B
ayTr
adew
inds
Cha
rter
s2F
, 3R
3FGo
ld B
each
Five
Star
Cha
rter
s1F
, 6R
9RGo
ld B
each
Hele
n's G
uide
Serv
ice
2RGo
ld B
each
J Tay
lor G
uide
Serv
ices
8RGo
ld B
each
Rogu
e Riv
er G
uide
Serv
ice
2F, 4
R7R
Gold
Bea
chRo
gue R
iver
Gui
ded
Fish
ing w
ith Ty
son
Crum
ley
3F, 7
RGo
ld B
each
Spor
tfish
ing O
rego
n12
RLi
ncol
n Ci
tyCo
yote
Roc
k RV
Reso
rt an
d M
arin
a7R
Linc
oln
City
Rive
rhaw
k Gui
de Se
rvic
e4R
New
port
Capt
ain'
s Ree
l Dee
p Se
a Fish
ing
3F, 9
RNe
wpo
rtNe
wpo
rt Tr
adew
inds
Dee
p Se
a Fish
ing
2FNe
wpo
rtYa
quin
a Bay
Cha
rter
s1F
, 5R
Tilla
moo
kFi
refig
hter
s Gui
de Se
rvic
e8R
Tilla
moo
kGa
ribal
di C
hart
ers
3F2F
Win
ches
ter B
ayW
inch
este
r Bay
Cha
rter
s2F
2F, 1
1R
Surv
ey o
f Onl
ine
Mar
ketin
g Su
cces
s an
d Pr
icin
g
11
Geo
grap
hic
Tabl
e 2:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d ka
yak
tour
ope
rato
rs.
Geo
grap
hic
Tabl
e 3:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d w
hale
wat
chin
g to
ur o
pera
tors
.
Geo
grap
hic
Tabl
e 4:
The
onl
ine
pres
ence
of b
usin
esse
s tha
t are
not
list
ed in
the
15 c
oast
al O
rego
n co
mm
uniti
es, b
ut a
ppea
r to
offe
r ser
vice
s in
the
regi
on.
Offi
ce L
ocat
ion
Salm
on C
hart
ers
Asto
ria
Band
onBr
ooki
ngs
Cann
on B
each
Coos
Bay
Dep
oe B
ayFl
oren
ceG
old
Beac
hLi
ncol
n Ci
tyN
ewpo
rt
Port
Orf
ord
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayEl
mir
aG
rey
Gho
st G
uide
Ser
vice
12R
Euge
neO
2 Fi
sh5R
Clac
kam
asO
rego
n Fi
shin
g G
uide
Bob
Ree
s1F
Rose
burg
Jack
Dun
can
Angl
ing
Adve
ntur
es4R
Rose
burg
Case
y's G
uide
Ser
vice
5R
Offi
ce Lo
catio
nKa
yak T
ours
Asto
riaBa
ndon
Broo
king
sCa
nnon
Bea
chCo
os B
ayD
epoe
Bay
Flor
ence
Gol
d Be
ach
Linc
oln
City
New
port
Po
rt O
rford
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayG
old
Beac
hSo
uth
Coas
t Tou
rs2F
, 1R
1F, 1
R12
R1R
3F1R
1R5R
9R4R
Linc
oln
City
Safa
ri To
wn
Surf
8R1F
, 1R
5R8R
Tilla
moo
kKa
yak T
illam
ook
8R1R
9R8R
10R
1R
Off
ice
Lo
ca
tio
nW
ha
le W
atc
hin
g T
ou
rsA
sto
ria
Ba
nd
on
Bro
ok
ing
sC
an
no
n B
ea
ch
Co
os
Ba
yD
ep
oe
Ba
yF
lore
nc
eG
old
Be
ac
hL
inc
oln
Cit
yN
ew
po
rt
Po
rt O
rfo
rdR
ee
dsp
ort
Se
asi
de
Til
lam
oo
kW
inc
he
ste
r B
ay
De
po
e B
ay
Th
e W
ha
le's
Ta
il L
LC
11
R1
1R
7R
3F
, 5
R8
R8
R5
R8
R3
F,
10
R1
1R
6R
De
po
e B
ay
Wh
ale
Re
sea
rch
Ec
o E
xc
urs
ion
s1
1R
2F
, 8
R3
F1
0R
3F
De
po
e B
ay
Do
ck
sid
e C
ha
rte
rs6
R8
R7
R4
R4
R2
F,
6R
7R
6R
De
po
e B
ay
Tra
de
win
ds
Ch
art
ers
12
R1
F,
1R
1F
, 7
R8
R3
F2
F,
12
R
Ne
wp
ort
Ma
rin
e D
isc
ov
ery
To
urs
8R
12
R1
0R
9R
10
R1
0R
2R
1F
, 7
R1
F,
9R
7R
Til
lam
oo
kG
ari
ba
ldi
Ch
art
ers
1F
, 1
0R
Cap
tion/
Cre
dit 6
Surv
ey o
f Onl
ine
Mar
ketin
g Su
cces
s an
d Pr
icin
g
11
Geo
grap
hic
Tabl
e 2:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d ka
yak
tour
ope
rato
rs.
Geo
grap
hic
Tabl
e 3:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d w
hale
wat
chin
g to
ur o
pera
tors
.
Geo
grap
hic
Tabl
e 4:
The
onl
ine
pres
ence
of b
usin
esse
s tha
t are
not
list
ed in
the
15 c
oast
al O
rego
n co
mm
uniti
es, b
ut a
ppea
r to
offe
r ser
vice
s in
the
regi
on.
Offi
ce L
ocat
ion
Salm
on C
hart
ers
Asto
ria
Band
onBr
ooki
ngs
Cann
on B
each
Coos
Bay
Dep
oe B
ayFl
oren
ceG
old
Beac
hLi
ncol
n Ci
tyN
ewpo
rt
Port
Orf
ord
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayEl
mir
aG
rey
Gho
st G
uide
Ser
vice
12R
Euge
neO
2 Fi
sh5R
Clac
kam
asO
rego
n Fi
shin
g G
uide
Bob
Ree
s1F
Rose
burg
Jack
Dun
can
Angl
ing
Adve
ntur
es4R
Rose
burg
Case
y's G
uide
Ser
vice
5R
Offi
ce Lo
catio
nKa
yak T
ours
Asto
riaBa
ndon
Broo
king
sCa
nnon
Bea
chCo
os B
ayD
epoe
Bay
Flor
ence
Gol
d Be
ach
Linc
oln
City
New
port
Po
rt O
rford
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayG
old
Beac
hSo
uth
Coas
t Tou
rs2F
, 1R
1F, 1
R12
R1R
3F1R
1R5R
9R4R
Linc
oln
City
Safa
ri To
wn
Surf
8R1F
, 1R
5R8R
Tilla
moo
kKa
yak T
illam
ook
8R1R
9R8R
10R
1R
Off
ice
Lo
ca
tio
nW
ha
le W
atc
hin
g T
ou
rsA
sto
ria
Ba
nd
on
Bro
ok
ing
sC
an
no
n B
ea
ch
Co
os
Ba
yD
ep
oe
Ba
yF
lore
nc
eG
old
Be
ac
hL
inc
oln
Cit
yN
ew
po
rt
Po
rt O
rfo
rdR
ee
dsp
ort
Se
asi
de
Til
lam
oo
kW
inc
he
ste
r B
ay
De
po
e B
ay
Th
e W
ha
le's
Ta
il L
LC
11
R1
1R
7R
3F
, 5
R8
R8
R5
R8
R3
F,
10
R1
1R
6R
De
po
e B
ay
Wh
ale
Re
sea
rch
Ec
o E
xc
urs
ion
s1
1R
2F
, 8
R3
F1
0R
3F
De
po
e B
ay
Do
ck
sid
e C
ha
rte
rs6
R8
R7
R4
R4
R2
F,
6R
7R
6R
De
po
e B
ay
Tra
de
win
ds
Ch
art
ers
12
R1
F,
1R
1F
, 7
R8
R3
F2
F,
12
R
Ne
wp
ort
Ma
rin
e D
isc
ov
ery
To
urs
8R
12
R1
0R
9R
10
R1
0R
2R
1F
, 7
R1
F,
9R
7R
Til
lam
oo
kG
ari
ba
ldi
Ch
art
ers
1F
, 1
0R
Cap
tion/
Cre
dit 6
2018 Evaluation of Pricing and Online Presence of Oregon Coast Tour Operators 13
Geo
grap
hic
Tabl
e 4.
The
onl
ine
pres
ence
of b
usin
esse
s tha
t are
not
list
ed in
the
15 co
asta
l Ore
gon
com
mun
ities
, but
app
ear t
o off
er se
rvic
es in
the
regi
on.
Surv
ey o
f Onl
ine
Mar
ketin
g Su
cces
s an
d Pr
icin
g
11
Geo
grap
hic
Tabl
e 2:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d ka
yak
tour
ope
rato
rs.
Geo
grap
hic
Tabl
e 3:
The
qua
lity
and
brea
dth
of th
e on
line
pres
ence
of g
uide
d w
hale
wat
chin
g to
ur o
pera
tors
.
Geo
grap
hic
Tabl
e 4:
The
onl
ine
pres
ence
of b
usin
esse
s tha
t are
not
list
ed in
the
15 c
oast
al O
rego
n co
mm
uniti
es, b
ut a
ppea
r to
offe
r ser
vice
s in
the
regi
on.
Offi
ce L
ocat
ion
Salm
on C
hart
ers
Asto
ria
Band
onBr
ooki
ngs
Cann
on B
each
Coos
Bay
Dep
oe B
ayFl
oren
ceG
old
Beac
hLi
ncol
n Ci
tyN
ewpo
rt
Port
Orf
ord
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayEl
mir
aG
rey
Gho
st G
uide
Ser
vice
12R
Euge
neO
2 Fi
sh5R
Clac
kam
asO
rego
n Fi
shin
g G
uide
Bob
Ree
s1F
Rose
burg
Jack
Dun
can
Angl
ing
Adve
ntur
es4R
Rose
burg
Case
y's G
uide
Ser
vice
5R
Offi
ce Lo
catio
nKa
yak T
ours
Asto
riaBa
ndon
Broo
king
sCa
nnon
Bea
chCo
os B
ayD
epoe
Bay
Flor
ence
Gol
d Be
ach
Linc
oln
City
New
port
Po
rt O
rford
Reed
spor
tSe
asid
eTi
llam
ook
Win
ches
ter B
ayG
old
Beac
hSo
uth
Coas
t Tou
rs2F
, 1R
1F, 1
R12
R1R
3F1R
1R5R
9R4R
Linc
oln
City
Safa
ri To
wn
Surf
8R1F
, 1R
5R8R
Tilla
moo
kKa
yak T
illam
ook
8R1R
9R8R
10R
1R
Off
ice
Lo
ca
tio
nW
ha
le W
atc
hin
g T
ou
rsA
sto
ria
Ba
nd
on
Bro
ok
ing
sC
an
no
n B
ea
ch
Co
os
Ba
yD
ep
oe
Ba
yF
lore
nc
eG
old
Be
ac
hL
inc
oln
Cit
yN
ew
po
rt
Po
rt O
rfo
rdR
ee
dsp
ort
Se
asi
de
Til
lam
oo
kW
inc
he
ste
r B
ay
De
po
e B
ay
Th
e W
ha
le's
Ta
il L
LC
11
R1
1R
7R
3F
, 5
R8
R8
R5
R8
R3
F,
10
R1
1R
6R
De
po
e B
ay
Wh
ale
Re
sea
rch
Ec
o E
xc
urs
ion
s1
1R
2F
, 8
R3
F1
0R
3F
De
po
e B
ay
Do
ck
sid
e C
ha
rte
rs6
R8
R7
R4
R4
R2
F,
6R
7R
6R
De
po
e B
ay
Tra
de
win
ds
Ch
art
ers
12
R1
F,
1R
1F
, 7
R8
R3
F2
F,
12
R
Ne
wp
ort
Ma
rin
e D
isc
ov
ery
To
urs
8R
12
R1
0R
9R
10
R1
0R
2R
1F
, 7
R1
F,
9R
7R
Til
lam
oo
kG
ari
ba
ldi
Ch
art
ers
1F
, 1
0R
Cap
tion/
Cre
dit 6
Author: Miles Phillips; editing by Tiffany Woods and Rick Cooper; layout by Rick CooperPublished by Oregon Sea Grant, 1600 SW Western Blvd., Suite 350, Corvallis, OR 97333. Phone: 541-737-2714. Web: seagrant.oregonstate.edu/ © 2018 by Oregon State UniversityThis report was prepared by Oregon Sea Grant under award number NA18OAR4170072 (project number M/A-21) from the National Oceanic and Atmospheric Administration (NOAA), U.S. Department of Commerce, and by appropriations made by the Oregon State Legislature. The statements, findings, conclusions, and recommendations are those of the authors and do not necessarily reflect the views of these funders.
ORESU-S-18-002
Additional Information • To find this and related publications from
Oregon State University Extension’s Sustainable Tourism Program (including one that describes a low-cost method for conducting a similar study), visit tourism.oregonstate.edu
• For more information about Oregon Sea Grant, the publisher of this study, visit seagrant.oregonstate.edu