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1 2018 EXHIBITOR AND MARKETING GUIDE
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2018 EXHIBITOR AND MARKETING GUIDE
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PARTNER WITH THE TOP BRAND IN FOOTBALL EDUCATION
We are the primary resource for football coaches who want to improve and win. Every year, we serve over 6,100 high school programs, 200 colleges and thousands of youth and club teams.
We partner to make your products highly visible to our coaches throughout the year.
IN 201865,000+ COACHES WILL GET A SEASON PASS
35,000+ COACHES WILL ATTEND A LIVE CLINIC
500,000+ UNIQUE VISITORS WILL ENGAGE WITH OUR WEBSITES
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EXHIBIT AT A CLINIC
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MORE COACHES | MORE DECISION MAKERS | MORE BUYERS
31 33 35,000+ 6,100+ CITIES CLINICS COACHES PROGRAMS
§ Guaranteed clinic attendance
§ Decision-makers shopping
OUR PROMISE:
§ High-traffic booth locations
§ Longest breaks between sessions
High schools will attend a Glazier clinic within any three year period9,500+
EXHIBIT WITH THE LARGEST NETWORK OF COACHES IN THE NATION
Glazier coaches make or influence decisions every day.
Calling plays, developing game plans, building winning programs, and selecting the best products and services to help their teams succeed.
Glazier connects brands with decision-makers and influencers that want your products.
GLAZIER ATTRACTS SERIOUSFOOTBALL COACHES
of decision-makers say the exhibits at
Glazier Clinics influence their purchasing decisions
90%5
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SPEAKER INTROS
BOOTH SPACE
CLINIC BRANDING
Reach coaches and drive traffic to your booth by presenting your product or service to a captive audience during clinic sessions. By introducing some of our top speakers at each clinic, you will have the opportunity to deliver a quick sales-pitch in front of hundreds of coaches.
Your logo on our clinic web and print materials means instant name recognition and credibility with football coaches. Be seen and associated with the Glazier brand and partners such as Gatorade, Hudl, the US Marine Corps, and many more.
Exhibitor booth space in high-traffic areas ensuring maximum opportunity to showcase your products and services. The combination of great traffic and multiple long breaks gives you the best opportunity to build relationships, develop leads, and make sales.
All clinic exhibitor opportunities are limited in quantity and will sell out. Connect with us early to secure your position.
CLINIC ENGAGEMENTOPPORTUNITES
APP & PRINT SCHEDULEPartner advertising will be published throughout print and digital clinic schedules, including the GameDay on-site schedules, electronic schedules on GlazierClinics.com and in the Glazier App. All these additional impressions drive traffic to your booth and build awareness for your brand.
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DIGITAL MARKETING & ADVERTISING
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CO-OP ADS
GLAZIERCLINICS.COM
FOOTBALLTOOLBOX.NET
Leverage our network of over 25 high-traffic football coaching websites by placing your message directly in front of coaches as they plan winning seasons. Prominent visual display means more recognition, more opportunity to build value and more opportunity to win business for your brand.
FootballToolbox.net delivers quality online learning content to football coaches. With over 30,000 unique visitors per month, FootballToolbox.net has substantiated itself as the reputable destination for coaches. This campaign will help your brand build value, generating web traffic, and impacting sales goals.
Glazier Clinics serves an impressive audience of coaches through clinics and digital learning. Reach coaches as they review drills, participate in eClinics, view webinars, and much more. Impact your sales goals by being present with your audience.
DIGITALMARKETING
-Harvard Business Review
Repeated exposure to display ads increases the number of relevant search queries by up to 25%
DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
CONTENTMARKETING
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GLAZIER FOOTBALL DRILLSAs the top organic search result for ‘football drills’, Glazier drives substantial coach traffic to our video content vault.
With over 1.1 million page views in 2017, the Glazier drills web pages are one of the best resources to align your brand with winning coaches.
GLAZIER VAULTWith nearly 2 million annual page views, the Glazier Vault has become the leading resource for coaching education video content. Accessible from desktop, tablet and mobile, your brand will be present with coaches as they prepare their programs to win.
FOOTBALLTOOLBOX.NETFootballToolbox.net offers coaches a truly unprecedented education experience. Every aspect of the game is represented with detailed content to aid coaches.
Publishing content on FootballToolbox.net ensures your visibility and builds your reputation as a brand interested in building good relationships with coaches.
ANNUAL PAGEVIEWS
1,100,000 Glazier Drills
1,900,000 Glazier Vault
1,000,000 Football Toolbox
DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
CONTENTMARKETING
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CONTENT HOSTINGLeverage the #1 ranked organic search result for Football Drills in the world to host your video content. Get your content viewed, your products recognized, and your brand value increased.
FOOTBALLTOOLBOX.NETDeliver strategic brand messaging to FootballToolbox.net national list of 73,000 opt-in football coaches.
GLAZIER E-MAILDeliver strategic brand messaging to Glazier’s national list of 130,000+ opt-in football coaches.
Email list demographics:• Primarily high school football coaches• Predominantly male heads of household• Ages 30-50• Influence a large secondary audience of high school athletes, parents and fans
DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
of consumers will trust your brand if you create more customized content.
78%-Key Difference Media
EMAILMARKETING
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GLAZIER EMAIL LISTDeliver strategic brand messaging to the Glazier national list of 130,000+ opt-in football coaches.
FOOTBALL TOOLBOX EMAIL LIST
Deliver strategic brand messaging to the FootballToolbox.net national list of 70,000+ opt-in football coaches.
DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
of B2B marketers say email is their most effective channel in terms of revenue generation.
59%- BtoB Magazine
Email list demographics:§ Primarily high school football coaches§ Predominantly male heads of household§ Ages 30-50§ Influence a large secondary audience of high school
athletes, parents and fans
LEADGENERATION
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DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
Over 4,000 coaches responded ‘Yes’ in 2017
You will receive full contact information for any coach who answers “yes” to your strategic questions during registration.
Responders are primarily Head Coaches and/or Athletic Directors — the decision makers.
By matching the right coaches to your business needs with strategic questions, we are able to deliver qualified leads directly to you.
SOCIALMEDIAMARKETING
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DIGITAL CONTENT TARGETED EMAIL LEAD GENERATION SOCIAL MEDIA
GLAZIER SOCIAL MEDIA
Leverage established social media channels to distribute relevant branded content directly to your target audience.
FOOTBALLTOOLBOX.NET SOCIAL MEDIAReach over 9,500 social users via Twitter
Reach over 19,000 social users via Facebook and Twitter
“…social media is an essential part of doing business today.”
-Forbes
