A New Stadium ParadigmTom Wilson, President & CEO, Olympia Entertainment, Detroit Red Wings
Peter Luukko, Co‐Chairman, Oak View GroupLuis Gonzalez, Chief Commercial Officer, Wireless Services (moderator)
What's next in Media, Broadcast, and Distribution Eric Shanks, President & COO, Fox Sports
Anthony Bailey, SVP & Managing Director N. America, Aser Media and Eleven Sports Network
Rudolf Vidal, President Americas, FC Bayern Munich
Mark Followill, Announcer, Dallas Mavericks (moderator)
High Stakes Human PerformanceDr. Richard Scheuring, DO, MS, RMSK, FAsMA, Team Lead, Musculoskeletal
Medicine and Rehabilitation, ISS Exp 60/61 Crew Surgeon, NASAMichael Richardson, VP & Director of Mental Health, Wounded Warrior Project
Dan Nevins, Wounded Warrior and Spokesperson, Wounded Warrior Project
Session Hosted By: Wounded Warrior Project
Know Thy Fan ‐ Developing a Fan Engagement StrategyMatt Wolf, SVP, NBA TMBO
Jack Hollis, Group Vice President and General Manager, Toyota Division Joe Januszewski, EVP, CMO & CRO, Texas Rangers
A Disruptive Model for Sponsor PartnershipsJohn Roberson, CEO, Advent
Jennifer Surgalski, Senior Director, Strategic Project Development, Dallas Cowboys
Session Hosted By: Advent
Mike Modano, HOF, NHLIvan ‘Pudge’ Rodriguez, HOF, MLB Dirk Nowitzki, PF, Dallas Mavericks
Tony Romo, Lead Football Analyst, CBS SportsMark Followill, Announcer, Dallas Mavericks (moderator)
Post‐Game Cocktail Reception at the Cowboys ClubSession Hosted By: Legends & Airbus
9:00pm ‐ 11:45pm
2018 Global Sports Summit Agenda ‐‐ August 13 & 14 ‐‐ Omni Frisco Hotel at The Star
Session Hosted By: Legends
Join the Dallas Cowboys, Baylor Scott & White Sports Performance Center, Advent, and Gensler for a unique behind‐the‐curtain look at the Star*Meet outside of Star Ballroom A at 4:50pm for the Tour departure*
Tour of The StarDallas Cowboys
Kevin Coats, GM & COO/CFO, Baylor Scott & White Sports Performance Center and Baylor Scott & White Medical Center Frisco
6:30pm ‐ 9:00pm
George Raveling, HOF, NBAJerry Colangelo, Chairman, USA Basketball
Clark Hunt, Chairman & CEO, Kansas City Chiefs & FC DallasSharon Qin, Vice Executive Director, Team China Office of Chinese Olympic Committee, CEO, Shougang
Sports Chairman, Beijing Shougang Basketball ClubRobin Blakeley, Marketing & Business Development, HKS (moderator)
Kick back, relax, and visit with your friends and peers for a complimentary cocktail reception at the extraordinary Cowboys Club at The Star.
4:50pm ‐ 6:15pm
Lessons from the Locker Room with Dirk, Romo, Modano, and Pudge // Lifetime Achievement Award Presentation to George Raveling // Taking the Game & Brand Global Keynote Presentation
Join us for a night to remember! Four All-Time great athletes share insights, inspirations, and stories from their remarkable careers in professional sports. Honor George Raveling as we present him with the 2018 Lifetime Achievement Award. Finally, a star-studded global panel will discuss the globalization of sports, borderless marketing & branding, partnerships between the franchise player and owner, and leadership lessons.
2:50pm ‐ 3:35pm
Session Hosted By: Daktronics
With the consideration and expansion of assets, distribution rights and technology integrations, sports media is experiencing the most transformative period of its history. Join Eric Shanks, Andrea Radrizzani, and Rudolf Vidal, as they discuss the future of sports media, how to best position your content to fans, and insights to navigate the changing landscape.
NASA and the United States Military require their astronauts and soldiers to reach and maintain absolute peak human performance to ensure the mission goes to plan and lives are not lost; the stakes could not be any higher. In this session, discover the strategies, methods, and science behind what it takes to be a US astronaut at NASA. Also hear from the Wounded Warrior Project on new developments in combating PTSD that correlate to the mental preparedness and rigors of a professional sports season/career.
3:55pm ‐ 4:40pm We are in the middle of a sports revolution. Data is changing the way games are being played; players are
being trained, evaluated, selected, and compensated; and businesses are being run. At the end of the day, the business of sports comes down to the fan. For all the extraordinary and previously unthinkable insights data can provide, the overarching strategy needs to focus on the fan. Join Matt Wolf, Jack Hollis, and Joe Januszewski as they share the latest in establishing fan engagement profiles and how organizations are better catering to the customer.
The modern sports venue is so much more than just the stadium or arena, it is truly an experience. It is your opportunity to give fans insider access to their heroes’ journey, to be true to the team brand in every decision from the placement of the logo down to the numbering of your parking spots. This is a design opportunity that can not only satisfy the fan experience, but also give sponsors access to what they desire most ‐ authentic brand experiences to a captive audience. Uncovering sponsors’ values and core messaging can be implemented into your venue infrastructure in such a way that it is possible to measure partnership impact and determine a quantifiable ROI. Join John Roberson and Jennifer Surgalski as they share their vision for The Star to revolutionize the fan and sponsor experience.
12:00pm ‐ 1:15pm
Session Hosted By:Baylor Scott & White Sports Performance Center
1:45pm ‐ 2:30pm
Session Hosted By: Wireless Services
From ubiquitous sightlines and the latest technology to state‐of‐the‐art training facilities and primo downtown real estate, franchises are elevating their game in developing the newest sports stadiums. Gone are the concrete boxes of old, today’s stadiums are part museum, part architectural marvel, part cultural hub and all entertainment. Our esteemed panelists share their insights, strategies, lessons learned, and priorities in developing the newest monuments to sport and fan experience.
DAY ONE ‐‐ Monday, August 13
10:30am ‐ 11:45am
Session Hosted By: Mortenson
Creating Culture & Epitomizing EthosDuncan Smith, Captain (ret.), United States Navy SEALs
In the ultimate pursuit of excellence, it is the Navy SEAL ethos that best describes who they are. An ethos that has been shared with the Samurai, the Spartans, the Marines and other Special Operations forces around the world. The devotion to those words, their ethos, their code, their culture, is what makes the Navy SEALs so effective, efficient, and special ‐ it is what makes them a true brotherhood. Capt. Duncan Smith spearheaded a recruitment and leadership development transformation to be more innovative, inclusive, and diverse while ensuring combat superiority
standards; this includes being the only branch of Military Special Warfare to grant access for women to enlist. In this presentation, Capt. Smith will reveal the Navy SEALs' playbook for recruitment and leadership training; and diagram the Navy SEAL strategy to define and inspire a culture of confidence and a championship ethos.
Session Hosted By: HKS
Engagement in Esports has skyrocketed over the past few years. Providing a virtual analog to live sports (sans commercials and injuries), many feel that Esports may be the future of sports entertainment. Join this discussion to learn your peers’ perspectives on Esports, its impact on “the big 5” and how, when and where your organization should be getting involved.
All Things EsportsNeil Leibman, Owner & COO, Texas Rangers, Owner, OpTic Gaming
Craig Levine, CEO & Global Chief Strategy Officer, ESLBobby Sharma, Chairman, Blue Devil Holdings, LLC, Co-Founder, Electronic Sports Group
Jonathan Oudthone, Founder / President, NGAGE Esports (moderator)
NBA clubs now top $1 billion; NFL ‐‐ $2 billion. Cities left, right and center are doing everything in their power to bring MLS and MLB franchises into their market. Facebook reportedly offered to pay more than $1 million per game for the exclusive rights to stream 25 MLB afternoon games. All that, and sports betting is beginning to take focus; New Jersey bettors wagered $16.4 million through the first 17 days of legal NJ sports betting. If a rising tide lifts all ships, then the legalization of sports gambling is shaping up to be a monsoon. In this session, Jeffrey Lenkov, John Angelos, and Charlie Ebersol discuss the contributing factors that are driving the rise of pro sports franchise valuations and speculate on the future impact of sports betting on the industry at large.
Sports in a Legalized Gambling WorldCharlie Ebersol, Co-Founder & CEO, Alliance of American Football
Jeffrey Lenkov, Partner, Manning LLP
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The Power of Choice – Equality Marketing and ExonerationTirrell Whittley, CEO & Principal, Liquid Soul
Brian Banks, Life Coach and inspiration for 2018 movie; Brian Banks
Know your People & Cover your Blind SpotsCynthia Marshall, CEO, Dallas Mavericks
Gary Corless, Chief Development Officer, Wounded Warrior Project Jon Lenzner, CEO, Investigative Group International (moderator)
Master Class on Leadership and Coaching BoardroomSanyin Siang, Executive Director, Duke University, Fuqua School of Business
and Coach K Center
Open Boardroom
2018 Global Sports Summit Agenda ‐‐ August 13 & 14 ‐‐ Omni Frisco Hotel at The Star
11:00am ‐ 11:45am
Session Hosted By: DLA PiperUnscripted with Mark Cuban
Mark Cuban, Owner, Dallas Mavericks
Mark Followill, Announcer, Dallas Mavericks (moderator)
A dynamic and free flowing Q&A fireside chat with Mark Cuban
1:45pm ‐ 3:00pm
Sports Leaders ONLY Boardroom
*This Boardroom is private for executives who are the leaders of their pro sports franchise at the Owner, Head of Business Operations, and Head of Team Operations level only*
Sports operates in a fishbowl; everything is visible, nothing is hidden, and the landscape is always changing. Sports, more than ever before, must adhere to a higher standard as franchises are being looked upon to pioneer social progress. Join this boardroom to discuss how to better evaluate your people, avoid the landmines, check your blind spots, and learn lessons from those who are navigating the terrain.
*This Boardroom is open for all attendees who want to participate*
There are untapped opportunities for building on the success of our front office teams. How do you leverage your time more effectively and help your team members understand who you are as a leader? How do you build stronger buy‐in for key decisions without sacrificing speed? What organizational habits can you foster to build a more innovative team? In this masterclass, Executive Coach, Sanyin Siang will facilitate a discussion among participants that will surface insights and practical strategies that you can tailor to your personal leadership.
10:00am ‐ 10:45am
Session Hosted By: Liquid Soul
Too often, the conversation around equality is held as a response to crisis management via a situation ripe with negativity, ignorance, mistrust, or worse. There is tremendous value in strategizing for equality that can be seen not only as a positive response to societal change, but in your bottom line. In this dynamic session, you will hear both sides of the equality coin. Tirrell Whittley shares his expertise on equality marketing and branding to increase diversity & inclusion as an outward‐facing product and internally to the organization structure. Brian Banks shares his inspirational story to fight for his freedom after a false accusation derailed his football career, and how perseverance, perspective, and the power of choice led to his exoneration and new sense of equality.
12:15pm ‐ 1:30pm
DAY TWO ‐‐ Tuesday, August 14
8:00am ‐ 9:30am
Session Hosted By:Baylor Scott & White Sports Performance Center
Future of Sports Teams and Healthcare Systems PartnershipsJerry Jones Jr., EVP, Chief Sales and Marketing Officer, Dallas Cowboys
Dr. Mike Clark, CEO & Founder, FusioneticsChris Keldorf, SVP, Elite Sports, Fusionetics (moderator)
Baylor Scott & White Health, the largest not‐for‐profit healthcare system in Texas, together with the Dallas Cowboys, have partnered on a game‐changing sports medicine, research, and performance facility. The 300,000 square‐foot campus will focus on injury prevention, research, and wellness for athletes of all levels, and is expected to become a nationally recognized model for
the holistic treatment of physically active individuals. It is also a first‐of‐its kind collaboration between an NFL team, a health system and a school district—Frisco Independent School District.
Session Hosted By: SeatGeek
Everything You Don't Know about Sports TechAngela Ruggiero, CEO & Co‐Founder, Sports Innovation Lab
Sanyin Siang, Executive Director, Duke University, Fuqua School of Business and Coach K Center (moderator)
The rapid rate of technology growth is dramatically changing sports. From performance data to Esports, new companies are emerging that are disrupting sports from top to bottom. In this session, Sanyin Siang interviews Sports Innovation Lab CEO Angela Ruggiero about the current shape of the sports‐tech market, and what everyone needs to know about the future of the sector.
Brain Typing ‐ Quantifying Human Performance and the Potential for GreatnessJon Niednagel, CEO & Founder, Brain Types Institute
Brain Typing provides quantifiable and tangible evidence for why each person behaves individually, by measuring specific, inborn capacities and potential while providing custom-tailored steps for maximum development. Founder and Director of Brain Type Institute (BTI), Jonathan P. Niednagel, has consulted for more than 25 professional teams in the NBA, NFL, and MLB. Spanning more than four decades, Niednagel has assessed over 70,000 patients -- the largest-known empirical study of human behavior by a single person. Come learn the ultimate competitive advantage and witness how Jon Niednagel can help you to quickly (and scientifically) evaluate anyone, athlete and non, more precisely than you ever imagined possible--physically and mentally.
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