San Diego Home/Garden Lifestyles is the region’s prime source for all things

related to home architecture, interior design, décor, gardening and home

entertaining. We are the place readers come to expand their horizons and give

form to their lifestyle dreams.

We invite our readers into the finest homes with the most innovative architecture,

exquisite interiors and magnificent gardens throughout San Diego’s historic and

emerging neighborhoods.

Every month, our award-winning publication reaches a growing monthly

readership of 189,560 of the most affluent and discerning readers in the region.

When it comes time to create their optimum living spaces, our targeted readers

take their cue from the pages of San Diego Home/Garden Lifestyles.

2018 MEDIA ADVERTISINGThe Longest-Running Regional Home and Garden Magazine in the Nation

MARCH 2017 MAY 2017 AUGUST 2017

Since 1979, San Diego Home/Garden Lifestyles has chronicled the evolution of design in San Diego. San Diego Home/Garden Lifestyles is produced by the same company that brings you KUSI-TV, the most popular local news source in San Diego television broadcasting. You can expect the same quality information and solid credibility from both media outlets.

WENDY GENERES

Editor EVA DITLER

Managing EditorMARY JAMES

Garden Writer

LOCAL EDITORIALBy Local Editors

MARLEY MCCAUGHEY

Associate Editor

Average time spent reading: 61 minutes (national average is 14 minutes)

96% of our readers consider an advertisement in San Diego Home/Garden Lifestyles a reliable source when purchasing home–related products and services

52% of our readers are between the ages of 25 and 54

64% of our readers frequently purchase products or services from ads seen in San Diego Home/Garden Lifestyles

REACH THE MOST POWERFUL AND INFLUENTIAL BUYING GROUP IN SAN DIEGOSan Diego Home/Garden Lifestyles reaches the most highly concentrated market of affluent homeowners and distinguished design professionals in San Diego.

$826,345$280,663189,560MONTHLY READERSHIP

The Media Audit

April 1, 2015 – June 30, 2016

AVERAGE HOUSEHOLD INCOMECiculation Verification Council

July 2016 - June 2017

AVERAGE PRIMARY HOME VALUECiculation Verification Council

July 2016 - June 2017

READER DEMOGRAPHICS

economic profile 93% of our readers own their own home

Our readers have a combined annual household income of $280,663

43% of our readers own a home valued at more than $1million

buying power Plan to spend money within the next 12 months on:Furniture/Home Furnishings 84%Lawn & Garden 66%Major Home Appliance 35%Women’s Apparel 83%Men’s Apparel 58%Vacations/Travel 75%

New Automobile 18%

age 25-34 8%35-44 20%45-54 24%55-64 26%65+ 19%

gender Female 75%Male 25%

marital status Married 66%Single 34%

education College Graduates 51%Post-Graduate Degrees 26%

ESTIMATED “CUME” TOTAL

READERSHI PThe Media Audit

April 1, 2015 – June 30, 2016

315,324

CIRCULATION & DISTRIBUTION

BY THE NUMBERS

PAID SUBSCRIBERS

Magazines are mailed to over 8,790 engaged readers every month.

SPONSORED TRADE SUBSCRIPTIONS

Every member of the San Diego chapter of the American Society of Interior Designers and National Kitchen & Bath Association receives the magazine through sponsorship by a third party.

Our paid + controlled audited circulation guarantees our advertisers a targeted audience of affluent, educated and influential readers

PAID CIRCULATION

San Diego Home/Garden Lifestyles magazine delivers the most sought-

after magazine audience: active, engaged readers who month after month

pay for a subscription or single copy at the newsstand. Smart marketers

know that a publication that reaches vested consumers provides a great

opportunity to maximize return on their advertising investment.

PAID NEWSSTANDS

We are on sale at over 325 locations around San Diego County, Orange County and the Inland Empire.

WAITING ROOMS

More than 9,000 copies of the magazine find captive readers in waiting rooms throughout San Diego County. Distribution includes medical, financial and legal offices, as well as salons, spas and car dealerships.

AUDITED PUBLICATION

San Diego Home/Garden Lifestyles magazine voluntarily subjects its

circulation figures to independent verification by the world’s premier

auditing organization: the Circulation Verification Council (C.V.C.).

Audit period 7/1/15–6/30/16

CITY REGIONAL MAGAZINE ASSOCIATION MEMBER

Membership in C.R.M.A. is achieved only by those magazines who adhere

to rigorous publishing standards, and have a paid circulation.

BY THE NUMBERS

PAID CIRCULATION

San Diego Home/Garden Lifestyles magazine delivers the most sought-after

magazine audience: active, engaged readers who month after month pay for

a subscription or single copy at the newsstand. Smart marketers know that

a publication that reaches vested consumers provides a great opportunity to

maximize return on their advertising investment.

AUDITED PUBLICATION

CIT Y REGIONAL MAGA ZINE

ASSOCIATION MEMBER

San Diego Home/Garden Lifestyles magazine voluntarily subjects its

circulation figures to independent verification by the world’s premier

auditing organization: the Circulation Verification Council (C.V.C.).

Audit period 7/1/14–6/30/15

Membership in C.R.M.A. is achieved only by those magazines who

adhere to rigorous publishing and circulation standards.

Our paid + controlled audited circulation guarantees our advertisers a

targeted audience of affluent, educated and influential readers

40%Paid Subscribers

41%Waiting Room(9,021)

5%Client Distribution

(1,086)

Paid Newsstand

(2,558)

12%

(8,790)

2%Sponsored Trade

Organizations(496)

21,951Total Distribution

San Diegans are passionate about great design. San Diego Home/Garden Lifestyles — the longest-running regional shelter magazine — uses stunning photography to virtually take readers into the indoor and outdoor living spaces of local residences that showcase the best in architecture, interior design and landscaping. Lifestyle topics include food, drinks, arts and entertainment.

HOT FINDS

The furnishings, fixtures, finishes, home décor, even fashion and beauty that is au courant

MEET THE… Getting to know the hottest people in San Diego’s design industry—from shop owners and artists to chefs and fashionistas

AROUND TOWN Taking an insider’s look at the best places to shop, eat and be inspired

TRICKS OF THE TRADE

Designers give us their tips to help you create a stylish space.

TRENDS TO TRY The pros share how to incorporate the latest home design trends—from paint to prints—in your home.

HOME FEATURES Peeks inside some of the most stylish homes in San Diego County

MY FAVORITE SPACE Stylish San Diegans show us their favorite spaces

BEFORE & AFTER How projects transform a specific space in a home

GARDEN GUIDE Simple how-to projects you can do no matter where you live

A GARDENER’S

NOTEBOOK

Inspiring landscapes throughout San Diego County

DISH

Scoops on the local cuisine scene

RECIPE A local chef reveals the ingredients and instructions for a signature dish

ON THE SCENE San Diego’s best nonprofit events

PET PATROL Information for the animal enthusiast

LOOK BACK The story behind some of San Diego’s historical places and events

MONTHLY EDITORIAL DEPARTMENTS

106 SAN DIEGO HOME/GARDEN LIFESTYLES • AUGUST 2017

PHOTOGRAPHY BY CAROL SONSTEIN

Mainly Mozart ConcertThe Mainly Mozart Festival held a Spotlight

Chamber Music concert at The Scripps

Research Institute in La Jolla. The evening

began with a wine reception, followed by

the performance of a piece commissioned

by and premiered at Carnegie Hall. Mainly

Mozart was chartered in 1988 with the

mission to enrich the lives of music lovers

by connecting them to the genius of

Mozart. The organization presents multiple

community and school programs.

ON THE SCENE

David Reed and Carolyn Standler-Reed

Osborn and Dea HurstonKevin Hewitt, John McConnell and Ian Turner

Carlos, Olivia and Isabella Saucedo Maria Contreras and Mayte Rendan

PHOTOGRAPHY BY CAROL SONSTEIN

Mainly Mozart ConcertThe Mainly Mozart Festival held a Spotlight

Chamber Music concert at The Scripps

Research Institute in La Jolla. The evening

began with a wine reception, followed by

the performance of a piece commissioned

by and premiered at Carnegie Hall. Mainly

Mozart was chartered in 1988 with the

mission to enrich the lives of music lovers

by connecting them to the genius of

Mozart. The organization presents multiple

community and school programs.

ON THE SCENE

PHOTOGRAPHY BY VITO DI STEFANO

Air & Space Museum CelebrationSan Diego Air & Space Museum cele-

brated the 45th anniversary of Apollo 16

at the museum in Balboa Park. Apollo

16 Lunar Module Pilot Charlie Duke and

astronauts and mission control directors

for other NASA missions shared their

experiences with guests. Proceeds from

the evening benefit the museum’s youth

education programs.

Haley and Dave Messner

Tyson McDowell, Erika Baron, Libby Campbell and Matt DeCellesDorothy and Charlie Duke

Willis Allen and Michelle Lucas Allen and Wanda Isbell

39th Annual Homes of the Year - February issue

19th Annual Baths of the Year - March issue

27th Annual Kitchens of the Year - June issue

24th Annual Gardens of the Year - September issue

For entry deadlines visit: sandiegohomegarden.com/Contests

COMPETITIVE AWARDSSPECIAL ISSUES

O FT H EBATHS YEARGARDENS OF

THE YEAR

HOMES O FT H E YEAR

SPRING & FALL INTERIOR DESIGN REPORTS - APRIL & OCTOBER

STARS OF SAN DIEGO - JANUARY

HOMES OF THE YEAR 2017 WINNER

JANUARY10th Annual Stars of San Diego• Four Fabulous Kitchens • Creative Organizing Solutions • SPACE RESERVATION 11/20 • AD DUE 11/27• ON NEWSSTANDS 12/28 • BONUS DISTRIBUTION: Preview Party

APRIL

Spring Interior Design Issue• Designer Nathan Turner’s Mexican Fiesta• How to Use this Year’s Trends in your Home• Around Town with Theresa Renfro in Point Loma

• One Door Three Ways

SPECIAL ADVERTISING SECTIONS:Best of San Diego Design

• SPACE RESERVATION 2/19 • AD DUE 2/23• ON NEWSSTANDS 3/29 • BONUS DISTRIBUTION: La Jolla Historical Society’s Concours d’Elegance, St. Madeleine Sophie Center’s Morning Glory Brunch, San Diego Horticultural Society’s Spring Garden Tour, Preview Party

FEBRUARY

39th Annual Homes of the Year• Valentine’s Day Gifts for your Pooch• Room Dividers • SPACE RESERVATION 12/18 • AD DUE 12/22• ON NEWSSTANDS 1/25• BONUS DISTRIBUTION: American Heart Association’s Annual Go Red for Women Luncheon, Preview Party

MAY

Indoor/Outdoor Room Style • Critter proofing your garden• Savvy Interiors Making Dream Bedrooms Come True• Around Town the Hidden Gems of Balboa Park

SPECIAL ADVERTISING SECTIONS: Nursery & Garden Marketplace

Who’s Who in San Diego Landscape Architecture

• SPACE RESERVATION 3/19 • AD DUE 3/23• ON NEWSSTANDS 4/26 • BONUS DISTRIBUTION: La Jolla Historical Society’s Secret Garden VIP Brunch & Tour, Preview Party

MARCH

19th Annual Baths of the Year• Using dark paint • Around Town in University Heights/NorthPark with Phyllis Van Doren• Design Destination Santa Cruz • SPACE RESERVATION 1/15 • AD DUE 1/19• ON NEWSSTANDS 2/22 • BONUS DISTRIBUTION: Preview Party

JUNE 27th Annual Kitchens of the Year• Around Town Summer Concerts• Drip Irrigation Systems• Outdoor Entertaining

• SPACE RESERVATION 4/23 • AD DUE 4/27• ON NEWSSTANDS 5/31• BONUS DISTRIBUTION: South Park’s Annual Old House Festival & Tour, San Diego History Center’s Annual Fashion Show & Luncheon, Preview Party

Mission Hills’ Restored 1924 Splendor

Forms Amid Flora in Point Loma

Passive Perfection in ramona

JANUARY 2017

Monthly editorial includes home, garden and entertaining features, hot design products, kitchen and bath projects, before

and after makeovers, garden ideas and planning guides, recipes.

2018 EDITORIAL CALENDAR

JULYThe Summer Issue!• A sophisticated Picnic with Sylvie Coulange• A Bayfront Home in Coronado• Designing your Vacation Home• Travel: Glamping

• SPACE RESERVATION 5/21 • AD DUE 5/25• ON NEWSSTANDS 6/28 • BONUS DISTRIBUTION: Preview Party

OCTOBERFall Interior Design Issue• Caring for your Potted Succulents

SPECIAL ADVERTISING SECTIONS: Best of San Diego Design

• SPACE RESERVATION 8/20• AD DUE 8/24• ON NEWSSTANDS 9/27 • BONUS DISTRIBUTION: ASID Home Tour, Green Builders Tour, Preview Party

AUGUST

Annual Remodeling Issue• How to Renovate your Garden

SPECIAL ADVERTISING SECTION: Who’s Who in San Diego Custom Homes • SPACE RESERVATION 6/18 • AD DUE 6/22• ON NEWSSTANDS 6/26• BONUS DISTRIBUTION: St. Madeleine Sophie’s Center’s Haute with Heart Fashion Show & Luncheon, San Diego Botanic Garden’s Gala in the Gardens, Preview Party

NOVEMBER

Kitchens• NKBA Awards • SPACE RESERVATION 9/17• AD DUE 9/21• ON NEWSSTANDS 10/25 • BONUS DISTRIBUTION: San Diego Bay Wine & Food Festival, La Mesa Historical Society Home Tour,Preview Party

SEPTEMBER

24th Annual Gardens of the Year• Outdoor Living• Designing with Palms

SPECIAL ADVERTISING SECTION: Nursery & Garden Marketplace

• SPACE RESERVATION 7/23• AD DUE 7/27• ON NEWSSTANDS 8/30• BONUS DISTRIBUTION: A New PATH’s Strut for Sobriety Fashion Show & Luncheon, Preview Party

DECEMBER Special Holiday Issue • Gift Guide• Holiday Entertaining with Natalie Gill

SPECIAL ADVERTISING SECTIONS: Faces of San Diego• SPACE RESERVATION 10/22 • AD DUE 10/26• ON NEWSSTANDS 11/29 • BONUS DISTRIBUTION: Songs of the Season, Seasons Greetings on KUSI, ASID & NKBA Holiday Party, Preview Party

2018 EDITORIAL CALENDAR

ONLINE CAMPAIGNYour brand will be directly adjacent to highly sought-after content with a run-of-site campaign that lasts for a 30-day period.

SOCIAL MEDIAFacebook: 3,755 LikesInstagram: 1,334 FollowersTwitter: 1,006 FollowersPinterest: 1,487 Followers

VISITORSGender

Female 75%

Male 25%

ABOUT

Age

18-34 11%

35-54 44%

55+ 46%

Household Income

$150,000+ 82%

$200,000+ 53%

$250,000+ 36%

• Recipes • Coverage of charity events • Events

SANDIEGOHOMEGARDEN.COM SANDIEGOHOMEGARDEN.COM is the premier lifestyles website for San Diegans. Sandiegohomegarden.com appeals to everyone from the most revered design professionals to new homeowners, design-obsessed bloggers and our brand-loyal readers trying to figure out what kind of sofa they need to complete their homes. Sandiegohomegarden.com reaches an audience that is involved, affluent and influential.

SANDIEGOHOMEGARDEN.COM PROVIDES:Increased exposure: More than 17,000 pages are viewed each month. Extended branding: Reinforce the power of your print message and increase overall awareness.Direct response: Invite potential customers to click to your website 24 hours a day, seven days a week.

ONLINE PROMOTIONS • DIGITAL EDITION • WEB ADVERTISING

E-BLASTS • SOCIAL MEDIA • E-CLUB • E-NEWSLETTERS

KEY CONTENT AREAS:• Home & Garden Features • Homes of the Year • Baths of the Year• Kitchens of the Year • Gardens of the Year

PRIMARY REASONS FOR VISITING SANDIEGOHOMEGARDEN.COM:• Stories from print issue of magazine• Calendar of events• Blogs

• Videos• Link to digital edition• Subscription services

SDH/GL’s

DEDICATED E-BLAST Your stand-alone, dedicated advertisement will be delivered to our ever-expanding community of more than 31,000 opt-in subscribers. Deliver your message or special offer directly to the inboxes of San Diego Home/Garden Lifestyle readers and KUSI–TV viewers. You own the entire message space to promote your company, product or event. Dedicated e-blasts can be sent out either on Monday, Wednesday or Friday and include copy, 3 to 4 graphics, hyperlinks and video capabilities. One dedicated e-blast per day, so reserve your date today! RATE: $1,500 per send

That includes:

• A four-color Hight Resolution supplied image. • 80-words of descriptive copy of the event.• Exposure to over 188,000 monthly affluent readers!• Social media posts promoting your event.

AD RATES

$500 per month Includes online Calendar Listings for one month

$400- For NonProfit Organization

$100 online listing only

WANT TO ADVERTISE YOUR EVENT? Contact Liz Crocker, Community Development Director San Diego Home/Garden Lifestyles p. 858-634-4406 | e. crocker@sdhg.net

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Mission Federal ArtWalk, Saturday, April 29, 2017 and Sunday, April 30, 2017 at 11:00 a.m.-6:00 p.m., Little ItalyLittle Italy becomes a massive outdoor gallery at the 33rd annual Mission Federal ArtWalk festival. Meet more than 350 fine artists and purchase paintings, sculpture, fine jewelry and more directly from the artists. Join in interactive art activities for families, including painting on murals with two famed street artists. Enjoy live music and dance performances; Taste delicious and varied street food or dine at Little Italy’s acclaimed eateries. Take the MTS Trolley or check the website for a Lyft discounts.Visit: missionfederalartwalk.org for more information.

Volunteers of America Southwest’s Anniversary Celebration—Coronado Community Center— Thursday April 20, 2017at 5:30 p.m.– 8:30 p.m.

Join Volunteers of America Southwest in celebrating our 121st anniversary of transforming lives from vulnerable to vibrant! We will be honoring Mr. Jim Mulvaney and Ausgar Technologies for their support in making a difference in our community. Enjoy a gourmet dinner, hosted wine bar, entertainment, live auction, and awards ceremony at the lovely Coronado Community Center. Proceeds will benefit individuals and families in the areas of education, behavioral health, housing, and veterans services.

Visit voasw.org/celebration for tickets. abright@voa-swcal.org , (619) 228-2046

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ART GALLERY OPENING: 3RD ANNUAL LATIN AMERICAN ARTS FESTIVAL — Arts District - Liberty Station, San Diego Saturday April 1, 2017 at 11:00 a.m.-6:00 p.m. Sunday April 2, 2017 at 11:00 a.m.-6:00 p.m.

Latin American Art Festival is recognized as one of the premier art shows in California. This free international event presents original artwork of over 100 artists from Mexico, Central and South America. A family-oriented festival that features a children’s creative area, is set in a park-like setting. LAAF

features some of the best Chefs of Latin cuisine. Festival goers can savor craft Mexican beer and some of the best wine from Valle de Guadalupe, BC., while being entertained by a variety of music and performance entertainment.latinamericanartfestival.com

Ching-Ming Cheng, Sunday, April 9, 2017 at 3:00 p.m.California Center for the Arts, Escondido

A classically trained, award-winning piano virtuoso, CSUSM music professor Ching-Ming Cheng has an enthusiastic heart for sharing her profession with others. Dr. Cheng has been featured in solo and collaborative performances around the world. Don’t miss this inspirational celebration of Don’t miss this inspirational celebration of the classical piano! the classical piano!www.artcenter.org(760) 839-4138 Visit: artcenter.org/event/ching-ming-cheng for more information

San Diego Food Bank’s 2017 Gala — Miramar Warehouse—Saturday, April 29, 2017, at 6:00 p.m.– Midnight

The Food Bank’s 2017 Annual Gala: Cheers To 40 Years, taking place at its 90,000 sq. ft. warehouse, will feature 25 local chefs who will each prepare a multi-course dinner with drink parings for their table of 10 guests.

The gala celebrates the Food Bank’s 40th anniversary and will include a cocktail reception, silent and live auctions, live musical guests plus the ever-popular cocktail lounge in its walk-in refrigeration unit. Proceeds benefit programs including Food 4 Kids Backpack Program. Tickets: SanDiegoFoodBank.org/Gala

La Jolla Concours D’Elegance — La Jolla— Friday April 7, Saturday April 8, and Sunday April 9, 2017

Celebrating its 13th year the weekend of Friday, April 7th through Sunday, April 9th, 2017, the La Jolla Concours d ’Elegance will be returning to the stunning shores of La Jolla. Earning the reputation as one of the finest internationally renowned classic automobile showcases in the United States, the La Jolla Concours continues to attract discerning car enthusiasts from around the globe. La Jolla Concours d ‘Elegance is an incredible weekend of prestigious automotive events; it is also an opportunity to experience the chic allure of La Jolla’s Avenues. lajollaconcours.comfor more information.

Calender of Event ListingsSan Diego Home/Garden Lifestyles is offering a new way to attract potential readers to your event in an elegant full page monthly timeline calendar.

You will also receive an online bonus: • Premium listing of your timeline calendar presence on

SanDiegoHomeGarden.com for the entire month