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2018 Media Kit 7 Ratecards - C-VILLE Weekly€¦ · minimum of 300-600 DPI. GUIDELINES: We accept...

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23,000 EVERY WEDNESDAY 60,000+ WEEKLY READERS 12,000 MINIMUM RUN 1 PAGE $50 CPM 4 PAGE $65 CPM 8 PAGE $75 CPM 2018 MEDIA KIT MECHANICALS & DESIGN CAMERA-READY ADS: Client is responsible for the production and/or generation of all camera-ready advertisements. IMAGES: Must be provided at a minimum of 300 DPI. GUIDELINES: We accept PDF, EPS, TIFF, Illustrator and JPG (if 300-600 DPI). Ads must be built to correct size. If ad is color, it must be in CMYK. If ad is a PDF, it must have the fonts embedded, as well as password protection and securities turned off. If ad is an EPS or Illustrator file, make sure all fonts are converted to outlines or provided. Please do not use cropmarks Black text should be 100% K and 0% all other inks. This is to prevent registration problems and blurred text. Full-Color Rates PRICES INCLUDE FREE GRAPHIC DESIGN Insert Rates * Display Ad Sizes AD SIZES OPEN 6-25 26-52 ADD WEB Centerspread $1,890 $1,785 $1,675 Back Cover $1,550 $1,345 $1,125 Premium Position (Full Page) $1,280 $1,145 $1,000 Full Page $1,175 $1,080 $945 3/4 $895 $805 $725 1/2 $650 $560 $475 3/8 $510 $445 $390 1/4 $400 $335 $280 1/8 $280 $220 $170 Rectangle +50 Banner +100 per 10,000 impressions DOUBLE TRUCK 20.25 x 13 VERTICAL 6.875 x 12.75 VERTICAL 2.125 x 12.75 VERTICAL 4.5 x 12.75 VERTICAL 2.125 x 6.215 FULL PAGE 9.25 x 12.75 HORIZONTAL 9.25 x 9.375 HORIZONTAL 9.25 x 3 HORIZONTAL 9.25 x 6.215 3/4 PAGE 1/4 PAGE 1/2 PAGE 1/8 PAGE VERTICAL 4.5 x 9.375 HORIZONTAL 6.875 x 6.215 3/8 PAGE SQUARE 4.5 x 6.215 HORIZONTAL 4.5 x 3 308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM
Transcript
  • 23,000EVERY WEDNESDAY

    60,000+WEEKLY READERS

    12,000 MINIMUM RUN1 PAGE $50 CPM 4 PAGE $65 CPM 8 PAGE $75 CPM

    2018MEDIA KIT

    MECHANICALS

    & DESIGN

    CAMERA-READY ADS:Client is responsible for the production and/or generation of all camera-ready advertisements.

    IMAGES:Must be provided at a minimum of 300 DPI.

    GUIDELINES:We accept PDF, EPS, TIFF, Illustrator and JPG (if 300-600 DPI). Ads must be built to correct size. If ad is color, it must be in CMYK. If ad is a PDF, it must have the fonts embedded, as well as password protection and securities turned off. If ad is an EPS or Illustrator file, make sure all fonts are converted to outlines or provided. Please do not use cropmarks

    Black text should be 100% K and 0% all other inks. This is to prevent registration problems and blurred text.

    Full-Color Rates PRICES INCLUDE FREE GRAPHIC DESIGN

    Insert Rates*

    Display Ad Sizes

    AD SIZES OPEN 6-25 26-52 ADD WEB

    Centerspread $1,890 $1,785 $1,675

    Back Cover $1,550 $1,345 $1,125

    Premium Position (Full Page) $1,280 $1,145 $1,000

    Full Page $1,175 $1,080 $945

    3/4 $895 $805 $725

    1/2 $650 $560 $475

    3/8 $510 $445 $390

    1/4 $400 $335 $280

    1/8 $280 $220 $170

    Rectangle+50

    Banner+100

    per 10,000 impressions

    DOUBLE TRUCK20.25 x 13

    VERTICAL6.875 x12.75

    VERTICAL2.125 x12.75

    VERTICAL4.5 x12.75

    VERTICAL2.125 x 6.215

    FULL PAGE9.25 x 12.75

    HORIZONTAL9.25 x 9.375

    HORIZONTAL9.25 x 3

    HORIZONTAL9.25 x 6.215

    3/4 PAGE

    1/4 PAGE

    1/2 PAGE

    1/8 PAGE

    VERTICAL4.5 x9.375 HORIZONTAL

    6.875 x 6.215

    3/8 PAGE

    SQUARE4.5 x6.215

    HORIZONTAL4.5 x 3

    308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

  • MECHANICALS& DESIGN

    CAMERA-READY ADS:Client is responsible for the production and/or generation of all camera-ready advertisements.

    IMAGES:Must be provided at a minimum of 300-600 DPI.

    GUIDELINES:We accept PDF, EPS, TIFF, Illustrator and JPG (If 300-600 DPI). Ads must be built to correct size. If ad is color, it must be in CMYK. If ad is a PDF, it must have the fonts embedded, as well as password protection and securities turned off. If ad is an EPS or Illustrator file, make sure all fonts are converted to outlines or provided.

    Black text should be 100% K and 0% all other inks. This is to prevent registration problems and blurred text.

    Ad Pricing

    Display Ad Sizes

    308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

    CENTER SPREAD15.575 x 10

    VERTICAL5.562 x9.75

    VERTICAL1.6875 X 9.75

    VERTICAL3.625 X9.75

    HORIZONTAL7.5 x 7.25

    HORIZONTAL7.5 x 2.25

    HORIZONTAL7.5 x 4.75

    3/4 PAGE

    1/4 PAGE

    1/2 PAGE

    VERTICAL3.625 x7.25 HORIZONTAL

    5.562 x 4.75

    3/8 PAGE

    SQUARE3.625

    X 4.75

    FULL PAGE7.5 X 10

    With bleed:Ad Size: 8.25 x 10.75plus a .125 bleed beyond trim on all sides. No cropmarks.

    MAGAZINES

    Back Cover $2,500IFC/IBC $2,000 Page 3 $2,000Page 4 - 13 $1,750Full Page $1,225

    3/4 $9501/2 $7253/8 $5551/4 $4151/8 $295

    DECEMBER 2017

    Inside.Outside.

    Home.

    Bare bonesHow to set your garden up forsuccess during winter’s chill

    This old houseFor a residential recycle, try these local resources

    Second homeFrom Farmington to Esmont,a kitchen gets another chance

    Happy returns

    A downtown office building gets back to its residential roots

    A gift guide to stylish basics

    Shenandoah Joe’s new flavor

    Taste is everything.

    FALL/WINTER 2017-18

    Constant cravings

    It’s a gobble Which locally raised turkey will you buy?

    Party prep A shortbread recipe that will save the day

    26 signature Charlottesville meals we can always count on

    BON APPÉTIT!

    400+ ways to curb a craving

    Can’tbeat it!ABC owner Gerry Newman’s no-failboozy eggnogPAGE 9

    Beef and bourbon at Ragged Branch

    An orphan amber wine release

    On the hook: a pricey fishy treat

    Dumplings at Marco & Luca

    abodeFor more than 10 years, Abode has given readers an inside look at the grandest spaces in our area, from historic estates to modern landscapes. Each quarterly issue features the work of top architects, builders and designers, and provides readers with advice from experts on making their dream home a reality.

    knife & forkWhen it comes to area eats, we let our cravings guide us. That is to say, in this quarterly magazine, you’ll find every-thing from a stack of pancakes to a plate of filet mignon. Each issue of Knife & Fork introduces readers to chefs, food trends, recipes and, most importantly, the best meals around. Say “mmm.”

    c-bizWhat does Charlottesville’s business landscape look like? That’s the question we’re answering in every quarterly issue of C-BIZ, with insight from the local corporations to the mom-and-pop shops. Spanning topics of tech, development, hospitality, retail and more, this quarterly magazine is following the money.

    c-ville.com/weddings

    Summer 2017

    Away we go xSixy local weddings awash in romance

    fBIG-DAY

    DECISIONSReaders choose the

    area’s top vendors

    aPAGE 79

    C-VILLE2017

    123 winners!BEGINS ON PAGE 17

    BE

    ST

    OF

    C-V

    ILL

    E

    Raise a glass to this year’s top choices!

    Three new Hall of Famers

    PLUS:

    Our own not-to-miss list of hidden gems

    C-VILLE SAYS:

    BEST BARPage 63

    BEST CONSIGNMENT STOREPage 91

    BEST JEWELRY STOREPage 91

    Best of all

    EN

    TE

    RT

    AIN

    ME

    NT

    | HE

    AL

    TH

    & F

    ITN

    ES

    S | F

    OO

    D &

    DR

    INK

    | SH

    OP

    PIN

    G | S

    ER

    VIC

    ES

    | WE

    DD

    ING

    S2017

    Things to do

    Places to eat

    Ways to work out

    Shopping spots

    Helping hands

    YOUR FAVORITE...

    B E S T O FWeddingsThere’s no doubt Char-lottesville is a beautiful place to get married, and couples planning nuptials in our area turn to C-VILLE Weddings as their secret weapon. Organized as a month-by-month to-do list, list, this biannual magazine helps tackle tasks both big and small, from finding a venue to saying “I do.”

    unboundRunning, hiking, cycling, swimming: This biannual guide to getting outdoors covers all the best activities in our area—and then some. It highlights recreation, to be sure, but also kids’ summer camps, outdoor concerts, day trips to amusements parks. If it happens outside, we’re there.

    Best of C-VILLEThis town has more than its fair share of outstanding restaurants, retailers and services, which is why, more than 20 years ago, we decided to create an annual issue that pays tribute to the best of the best. Charlottesville residents weigh in on their favorites by nominating and voting on each of the 100+ winners.

  • SIZING &PRICING

    308 E. MAIN STREET n CHARLOTTESVILLE, VA 22902 n 434.817.2749 n C-VILLE.COM

    WEB ADVERTISING

    SITE

    WRA

    P

    SITE

    WRA

    P

    LEADERBOARDCALENDAR

    WIDGET

    RECTANGLE

    HOMEPAGE FLOAT

    SPONSORED STORY

    SITE WRAP 1830 x 840 pixels $495 per day

    PARALLAX $500 per week $1,000 life of article

    HOMEPAGE FLOAT 653 x 331 pixels $500 per week

    SPONSORED STORY $500-750 per week (depending on positioning)

    EVENTS PAGE SPONSOR $1,000 per month $400 per week

    EVENT CALENDAR WIDGET 310 x 80 pixels $300 per week

    LEADERBOARD 728 x 90 pixels $125 per week

    RECTANGLE 300 x 250 pixels $100 per week

    SECTION RECTANGLE 180 x 150 pixels $50 per weekNews, Arts, Living, Calendar

    Follow The Reader.Find Your Niche.

    MAKE AN IMPACT

    Ask About our discounts for

    print/web combo

    packages$50 per tweet

    (conditions apply)Sponsored Tweet: City Council tackels water issues.

    SPONSORED TWEETS

    Connect with your audience

  • EVENT PAGE SPONSOR

    C-VILLE.COM STATS

    SPONSOR AD

    145,000 PAGE VIEWS per monthA page view is a single viewing of a Web page. This means that any time the page is loaded by the user’s browser, the number of page views is incremented.

    120,000 UNIQUE PAGE VIEWS per monthA unique page view is an instance of an Internet user visiting a particular page on a website. A unique page view is commonly calculated as the first time a specific IP address visits your site. If the same person visits 5 times from the same IP it will show as 1 unique and 5 total views.

    50,000 USERS per monthA user is a visitor who registers their identity with our website through our registration process or through a Facebook or Open ID interface.

    80,000 SESSIONS per monthA session is defined as a user visits our site and moves between a few different pages over a period of a few minutes, then leaves it and closes their browser. If they visit the site again after closing the browser, this will typically be classified as a new session.

    NEWSLETTER AD728 x 90 pixels

    TOP & MIDDLE AD: $150 BOTTOM AD: $100

  • 2018 EDITORIAL CALENDARJA

    NU

    AR

    Y 4

    – 1

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    C’VILLE’S COUNTERCULTURE RISES FROM THE ASHES

    AMERICANOTHICG

    RO

    N PA

    RIS

    LABOR DAYS Area vineyards depend on migrant workers PAGE 12SWEET TALK Terri Allard celebrates 10 years on the air PAGE 24

    CHIPS AHOY Cho’s Nachos and Beer has it all covered PAGE 31

    THEGREATDIVIDE

    Many Nelson County residents

    who live along the Atlantic

    Coast Pipeline’s proposed route

    are putting it on blast for

    destroying their way of life

    SEP

    TEM

    BER

    6 –

    12,

    201

    7 C

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    VICE GRIP Judge says Cantwell condoned violence in interview PAGE 12

    AGE-OLD TRUTHS Author shares tips on living well at any age PAGE 35

    VARIETY SHOW Harvest festival focuses on food heritage PAGE 43

    JUN

    E 14

    – 2

    0, 2

    017

    CH

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    SK

    YC

    LAD

    AER

    IAL PH

    OTO

    GR

    APH

    Y

    Bulldozers continue to change the Charlottesville landscape

    HOLDING COURT Draego says Fogel is unprincipled PAGE 12BEAT THE BAND Local musicians vie for Lockn’ spot PAGE 35TAKE YOUR PICK Bountiful harvest at area orchards PAGE 47

    15projects

    on our radar

    APR

    IL 1

    9 –

    25, 2

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    PAID ADVERTISEMENT

    22 arrested, protesters tear-gassed during KKK rally PAGE 10

    Heritage Harvest Festival founder Ira Wallace and a nationwidenetwork of gardeners are preserving our food culture

    Super savers

    JULY

    12

    – 18

    , 201

    7 C

    HA

    RLO

    TTES

    VIL

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    NEW

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    EZE AM

    OS

    RESTAURANT WEEK™$29$19 $39three prices, three courses

    JULY 14-23 see menus on pages 43-86

    C

    R W

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    8 –

    14,

    201

    7 C

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    A clear viewAmerican truths through the lens

    of Spike Lee

    PAID ADVERTISEMENT

    A PROGRAM OF THE UNIVERSITY OF VIRGINIA

    VIRGINIA FILM FESTIVALLynn Novick on tackling “The Vietnam War”

    Trudie Styler flies her Freak flag The science behind Pixar

    BU

    CK

    NER

    /REX

    SH

    UTTER

    STO

    CK

    VIA

    ZUM

    A PR

    ESS

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    PAID ADVERTISEMENT

    Crazy fast fiber Internet is here in Charlottesville.Check your address: ting.com/cville

    GOT THE MEMO City Manager Maurice Jones fires back PAGE 11

    NA

    TALIE JA

    CO

    BS

    EN

    Sisters Keeper Collective doulas become like family by supporting and advocating for moms-to-be

    Strong kinship

    JANUARY3

    10

    17

    24 Weddings

    31 Health Issue

    JULY 4

    Animals / Pet Issue 11

    Weddings 18

    25

    APRIL4

    11 Magazine

    18 Neighborhood Issue

    25

    OCTOBERAbode 3

    10

    Food & Drink Annual 17

    24

    31

    FEBRUARY 7

    14

    21 Youth Issue

    28 C-BIZ / We Are C-VILLE

    AUGUSTAbode 1

    8

    15

    C-BIZ 22

    MAY2 Abode 9

    16 UVA Issue23

    30 C-BIZ

    NOVEMBER 7 14

    Made in C-VILLE 21

    You Issue / C-BIZ 28

    MARCH7 Abode

    14

    21 Booze Issue

    28 Knife & Fork

    SEPTEMBER 5

    Magazine 12

    Development Issue 19

    Knife & Fork 26

    JUNE 6

    13

    20

    27 Knife & Fork / Power Issue

    DECEMBER5

    12

    19

    Knife & Fork 26

    S M T W T F S

    1 2 3 4 5 6

    7 8 9 10 11 12 13

    14 15 16 17 18 19 20

    21 22 23 24 25 26 27

    28 29 30 31

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    Issues in red italics are Special Themed issues of C-VILLE • Issues in black are Magazines

    C - V I L L E W E E K L Y | 3 0 8 E M A I N S T R E E T | C H A R L O T T E S V I L L E , V A 2 2 9 0 2 | 4 3 4 . 8 1 7 . 2 7 4 9 | C - V I L L E . C O M

  • Albem

    arle County

    Rockingham

    Greene

    Madison

    Orange

    Louisa

    Fluvanna

    Buckingham

    Nelson

    Augusta

    Charlottesville

    2018 CIRCULATIONCharlottesville AlbemarleAugustaFluvannaGreeneLouisaMadisonNelson OrangeWaynesboro Staunton

    23,000 issues distributed every Wednesday

  • 2017 DEMOGRAPHICSC-VILLE reaches over 60,000 locals each week, 46% of the local marketplace

    HOUSEHOLD INCOME HOME OWNERSHIP

    52% 48%79%

    Post High School Education

    GENDER EDUCATION CONSUMERSPENDINGAGE BREAKDOWN

    88%

    A

    GES 21-54

    Female Male

    49%have an annual

    household income of over

    $75,000

    32%Over

    $100,000

    Frequently purchase products or services

    seen in ads in C-VILLE

    80%

    85% Own

    20% Plan to purchase home

    within the next 12 months


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