2018 Media Kit - meetings.knect365.com · • Promoted on website, via social media, and in...

2018 Media KitThe Publication of Choice for Event Professionals

2 | SpecialEvents.com

Keeping Special Event PlannersIn The Know

Editorial Team ............................................ 2

About Special Events .................................. 2

Audience Reach .......................................... 3

Multi-Platform Opportunities ..................... 5

Website ................................................... 4-8

Retargeting/Remarketing ........................... 8

eNewsletter ................................................ 9

eBlasts ..................................................... 10

Webinars /Lead Generation & Events ........ 11

Sourcebook Directory ............................... 12

Magazine ..............................................14-16

Magazine Specs ........................................ 16

Digital Ad Specs ........................................ 17

Contact Us ................................................ 18

Special Events’ Highly Engaged Readers are Hot Prospects for Advertisers

72% learned about a new product or service after reading Special Events

59% visited an advertiser’s website

A Leading Resource for Sophisticated Event Professionals

81% have events with an average attendance of 100 or more. 21% have average event attendance of over 500

46% of subscribers hold over 50 events per year

83% of readers have been in the industry 8 years or more

71% read an average of 3 or 4 out of every 4 issues of Special Events

We’re socially connected ...

/Special-Events-magazine@Special_Events /Special_Events

Source: Special Events 2015 Reader Survey, August 2014.

Lisa HurleyContent Director

@specialeventsmag

SpecialEvents.com | 3

Special Events is the leading information source for event professionals worldwide who plan or manage special events in hotels, resorts, clubs, banquet facilities, conference and convention centers, and other event sites.

Special Events has a circulation of 6,000 which includes ILEA and NACE members and paid subscribers – and a total reach of 14,412 including pass-along readers. As part of their membership, every ILEA and NACE member receives a free subscription to Special Events.

Reach. Connect. Profit.

Online, Social Media, Newsletters and Print Provide Advertisers With Immense Marketing and Branding Power

Print/Digital Edition: Special Events magazine Readership (including ILEA, NACE and pass-along) .................. 14,412 Bonus distribution at The Special Event Show ....... 1,200Newsletters:

= Total Market Saturation

Eventline eNewsletter Subscribers ........................ 25,000Social Media: Facebook ................................................................... 8,325 Twitter ..................................................................... 10,553 Instagram ..................................................................... 740Online: Average Monthly Unique Visitors: .......................... 26,863

Total Monthly Market Reach: Special Events Franchise ..................... 87,093

*All recipients of Eventline have requested being included on the distribution list making them targeted prospects for all promotions. Monthly Unique Visitors Source: Omniture Report,October 1, 2016-September 30, 2017.

+

Audience BreakdownPlanner/Producer/Coordinator (Event, Meeting, Wedding, Non-Profit, Facility, Hotel) 43%Rentals (Tents, Linens, Equipment, Restroom, Amusement) 10%Catering & Food Services 8%Entertainment Related Services 7%Decorating (Floral, Props, Balloons, Banners, Ice Sculptures) 6%Technical (Lighting, Sound, AV, Staging, Special Effects) 5%Event Marketing, Advertising, Publications/Websites, Graphic Design 4%Travel/Tours, Ground Transportation, Valet Services 2%Photography/Video 2%All Other Services/Products 13%

Exclusive: Our Annual Rental Industry Forecast for 2017

Check Into Verve’s Glamorous ‘Grand Hotel Google’

THE NEW

REFINEMENT

IN FLORAL P. 24

MARRIAGE-MINDED

MENUS P. 28

SPRING 2017

®

COVER STORY

Powered by

in Long Beach

The Special Event makes asplash

CALENDAR WEBSITE eNEWS WEBINARS/EVENTS MARKETING RATES SPECS CONTACT



SpecialEvents.com offers high-impact, interactive advertising opportunities reaching 118,000+ monthly impressions.

Special Events is a powerful tool for building your brand, connecting with special events professionals, and increasing your market presence. Reach event professionals by taking advantage of these online opportunities or select a targeted content categories where event professionals find information on a specific topic or area of interest. Online opportunities build awareness, drive traffic, generate leads, raise visibility, and capture the attention or event professionals searching for the products and services you are selling.

SpecialEvents.com Stats

1.4m total page views from October 2016 to September 2017

118k average monthly impressions

466k visits to SpecialEvents.com from October 2016 to September 2017

26k average monthly unique visitors

300+ new registered users monthly

Web Page* Annual Page ViewsDecor 261,775

Event Types 201,584

Event Tools 138,098

Weddings 95,425

Rental 77,193

Catering 55,578

Venues 38,426

Entertainment 37,779

Special Events Blog 32,996

Video MarketingVideo now ranks among the top three most effective marketing tactics for B2B marketers.** Marketing with video increases brand awareness, lead generation, and online engagement. Include your videos with your banner ad to maximize your exposure and stand out from the rest.

* Source Omniture Site Selection Report, Special Events October 1, 2016 to September 1, 2017.

**Source: B2B Video Marketing Benchmark survey, Demand Metrick

Our website, SpecialEvents.com


Homepage Web RatesHome Page/Article Pages Web Banner Size Mobile Banner Size Sponsorship Monthly Net Rate

Top Leaderboard (ROS) 728x90 320x50 Multiple or Single Sponsorship $1,070

Top Leaderboard Pushdown (ROS) 728x90 expands to 728x180 320x50 Multiple or Single Sponsorship $1,605

Canopy Locked Leaderboard (ROS) 728x90 expands to 970x45 N/A Multiple or Single Sponsorship $1,870

Interscroller Leaderboard (ROS) 728x90 320x50 Multiple or Single Sponsorship $895

Interscroller Expanded (ROS) 728x90 expands to 970x700 N/A Multiple or Single Sponsorship $1,870

Floor Ad Locked (ROS) 970x90 N/A Multiple or Single Sponsorship $1,785

Top Left Rectangle 300x250 Scales Maximum of 3 rotating Sponsors $1,070

Top Right Rectangle 300x250 Scales Maximum of 3 rotating Sponsors $1,405

Top Right Rectangle Expanded 300x250 expands to 300x600 Scales Maximum of 3 rotating Sponsors $1,695

Top Right Jumbotron 300x250 expands to 970x700 N/A Maximum of 3 rotating Sponsors $2,120

Welcome Ad (Interstitial) 600x480 N/A Week runs from Mon-Sun $2,470

Gallery Interstitial 300x250 Scales Exclusive $595

In-Article Video (ROS) :15-:30 second video N/A Exclusive $3,395

Skin (each side of website) (ROS) Left 160x790 and Right 160x790 N/A Left and Right Rail image $4,250

Advertising Net Rates on SpecialEvents.com

New Ad Sizes



Content Category Web Rates

CONTENT CATEGORIES Top Left Rectangle (300x250)* Monthly Net Rates

Top Right Rectangle (300x250)* MonthlyNetRates

Decor $625-exclusive $535-exclusive

Event Types $625-exclusive $535-exclusive

Event Tools $625-exclusive $535-exclusive

Weddings $625-exclusive $535-exclusive

Rental $625-exclusive $535-exclusive

Catering $625-exclusive $535-exclusive

Venues $625-exclusive $535-exclusive

Entertainment $625-exclusive $535-exclusive

Blog $625-exclusive $535-exclusive

Advertising Net Rates on Content Categories of SpecialEvents.com

Frequency Discounts: 3 months: 10% off rate card 6 months: 15% off rate card 12 months: 20% off rate card

*300x250 expanded to 300x600: Additional $500 or 300x250 expanded to 970x700: Additional $900 or embedded video: Additional $1,500

Sponsored Content Sponsorship Net RateNative Advertising (Sponsored Content) 500-750 words plus up to 3 photos $2,995

Special Events Blog 500-1,000 words plus up to 3 photos $850

Advertising Net Rates for Sponsored Content on SpecialEvents.com

Event Types l Corporate Events l Fairs/Festivals l Galas Fundraisers l Private Social Events

Rental

Venues Weddings

Special Events Blog

Catering

Decor l Photo Galleries Entertainment

Event Tools l Floral l FX l Lighting l Linen l Props l Tabletop lTechnical Support l Tents


Native Advertising (Sponsored Content)• Posted to site indefinitely• Content is SEO optimized• Promoted on website, via social media, and in Eventline eNewsletter

once per week for one month (4x total)• Identified as “Sponsored Content”

Format:LENGTH - Supplied article of 500-750 words and 3 photos featured in article format

Net Rate: $2,995

Sponsored BlogsCapture a dominant presence with a sponsored blog on Special Events Blog. Sponsored Blogs are blasted out to the entire subscriber database of 25,000 registered subscribers of Special Events Eventline eNewsletter. The blog alsoresides on the SpecialEvents.com homepage for a week, and then remainson the Special Events Blog feed for one year.

• Posted to site for one year• Content is SEO optimized• Promoted on website, via social media, with hashtag #SpecialEventsBlog,

and in Eventline eNewsletter• Identified as “Sponsored Content”

Format:LENGTH - Blog Text of 500-1,000 words with 5 hyperlinks and 3 photos featured in article format. Please send as a Word Document; do not format text. Photos must be JPEGs, landscape orientation, at least 1 MG in size. Photos may not include text, but please send photo captions to accompany the images. Please send photos asattachments; please do not embed them in your text.

Author:Provide Byline of the author, headshot (a jpeg, at least 1 MB in size), their email address, and a 1-paragraph biography.

Deadline:Materials must arrive 2 weeks prior to publishing date. All sponsored blogs must be prepaid.

Net Rate: $850

Sponsored ContentContent marketing made easy.Your content on our website in the same areas as our editorial content.


Please note: Sponsored Blogs are designed to be promotion pieces for the sponsors. Special Events reserves the right to edit text for clarity and gram-mar; Text that defames others will not be accepted. Special Events will send one edited text for final approval. Changes made by the Sponsored Blogger after this point are subject to additional fees.

“ Research shows 80% of business decision-makers prefer company information in articles/content versus an advertisement.”

IMAGE



Behaviorial RetargetingKeeping your brand front and center across the web.

Behavioral Retargeting is a tool to help your brand continue to reach our audience outside and beyond SpecialEvents.com. Stay in front of your most valuable prospects online; Special Events will serve your banner ads to our users when they are on other sites, including Facebook and Twitter. Every time your ad is seen your brand gains traction and more recognition.

SE extended ads program:

A Special Events user visits our website, sees your web ad running on SpecialEvents.com, leaves our site but will see your ad on other sites they visit. Your display ad will not only be seen by visitors on our site, but will remain top of mind in front of your desired audience virtually anywhere they go online.

SE extended emails and eNewsletters program:

A Special Events user receives your email promotion through our efforts or through our e-Newsletters, opens the email, goes online and sees your ad on non-SpecialEvents.com sites. Get the most from your ad spend by continuously capturing their interest and attention.

Net Rate: $40/CPM, 40k impression minimum

How Audience Extension works:

1.

A PENTON SITE

YOUR AD

YOUR AD

YOUR AD

Business people visit aSpecial Events site or receivean email communication

2. They leave without clicking on your ad

3. 4. Business personresponds to ad

A PENTON SITE

A PENTON SITE A PENTON SITE

Later, while browsing the web, they see your ad again, recapturing their interest



Eventline

1

2

3

4

5

6

Top Text Ad 468x60 (50 words of text) $630

Middle Text Ad 180x150 (50 words of text) $510

Bottom Text Ad 180x150 (50 words of text) $455

Tower Ad 1 120x240 (25 words of text) $510



Eventline reaches an extended audience of more than 25,000* special event professionals and meeting executives from Special Events and Corporate Meetings & Incentives magazines. This unique, exclusive group of decision-makers use event products and services all year long. All recipients of Eventline have requested being included on the distribution list making them targeted prospects for all promotions.

Available Ad Positions

1

2

3

4

5

6

*Estimated Subscriber Count, Publisher’s Own Data, September 2016.

Reach 25,000 Professionals With the Event Industry’s Leading Newsletter, Eventline twice a week



e-BlastsDeliver your custom marketing message to event professionals

Add Video…Add Video to your e-Blast marketing to increase responsiveness.

Forbes revealed 75% of executives watch business related videos. Of those, 65% visit the marketer’s website after viewing a video and 50% of those who viewed a marketing video went on to make a purchase for their business.

Video enhancement: Additional $799 net

Behavioral RetargetingRefer to page 7

e-BLASTS REACH* NET RATESNational 39,500 $7,500

Northeast/Mid-AtlanticCT, ME, MA, NH, RI, VT, NJ, NY, PA, DE, MD, VA, DC

8,000 $2,985

MidwestIL, IN, MI, OH, WI, IA, KS, MN, MS, NE, ND, SD

5,800 $2,200

WestAZ, CO, ID, MT, NV, NM, UT, WY, AK, CA, HI, OR, WA

6,500 $2,400

SouthFL, GA, NC, SC, WV, AL, KY, MS, TN, AR, LA, OK, TX

9,500 $3,500

*Reach subject to change



Webinars & EventsEstablish a live connection to generate highly qualified leads!

Webinar Sponsorship Provides:• Prospective leads for your sales and marketing team• Brand exposure through marketing initiatives• Increased brand awareness through numerous touch point

exposures• Expert education to the market• Measurable results• Full service-execution program: Special Events handles

everything for you!

Webinar Opportunities: Educational Webinar Sponsorship: sponsor a webinar topic developed by our expert editorial team appropriate for all special events professionals or topics specific to a particular market segment.

Sponsorship: $7,245 net (up to 3 sponsors per webinar)

Exclusive Custom Webinar: our professional editors will collaborate with an individual sponsor to develop a topic, the Special Events team will execute and market the webinar program to meet the single-sponsor’s goals. One Sponsor per webinar, contact your sales rep for rates

Webinar Sponsorship Includes: • Logo in marketing campaigns (up to three e-mail blasts) in

weeks leading up to webinar • Logo on information/registration web pages • Logo as live hyperlink on viewer panel during live event • Logo in follow-up thank you message e-mailed to registration

and attendee list • Registered contact list for all event registrations • Feedback reports for live event traffic statistics and statistical

reports of viewer surveys taken during and after the event• Archive webinar for one year with updated registration contact

information.

Penton Meetings is a CMP Preferred Provider with the Events Industry Council.

Face-to-Face Events

The Special Event Show: January 30-February 1, 2018

Gala Awards: February 1, 2018

Pharma Forum: March 25-28, 2018

EventsIn partnership with Special Events magazine, The Special Event Conference and Trade Show takes place January 30-February 1, 2018 in New Orleans, LA. Thousands of event professionals representing millions of dollars of buying power gather to view the latest innovative event services, meet with suppliers and gain industry insights. For information on sponsorships and exhibiting, contact Kevin Hacke at [email protected] or call 312-840-8438 or visit thespecialeventshow.com.

The Gala AwardsFor more than 25 years, the Gala Awards have defined and recognized excellence for the most innovative and outstanding work in the special event industry. Each year, the awards are presented at The Special Event Conference and Trade Show by Special Events magazine.

Trade ShowsEstablish Critical Face-to-Face Connections with Hundreds of Hot Prospects in a Trade Show Environment Trade shows allow you to meet in-person with hundreds of clients and prospects, cut travel costs, demo your products, promote your brand, and answer questions. Special Events maintains partnerships with trade shows in every market niche and provides year-round face-to-face coverage of the entire special events industry.



Special Events SourcebookThe resource that event professionals turn to to find event-related products and services. Available on specialevents.com and a network of sister sites, the Services Sourcebook is a primary resource for the industry. Choose among a variety of cost-effective packages to assure that buyers can easily locate your company and products.

Gold Membership: $200 net annually• Company name, address, phone, fax, e-mail link, listed in 5 categories• Active web address link• Full color logo on your company page• 150-word optimized copy• Purchase additional categories for $25 each• Additional information tabs

Platinum Membership: $375 net annually• Company name, address, phone, fax, e-mail link, listed in 5 categories• Active web address link• Full color logo on your company page• Full color Featured Supplier Listing with logo on the search results page• 300-word optimized copy• Purchase additional categories for $25 each• 52-character tagline on search results page• List additional contacts (up to 10)• Full media package: photos, videos, audio clips, white papers, and product spotlights Stand out from your competitors!• Category Sponsorship: $500 net/year• Featured Company: $500 net/year

To list your company on Sourcebook, contact Lisa K. Perrin at [email protected] or 818-871-0950.

Sourcebook Directory | Online Listings



White Papers/ResearchShare your unique research/data with Special Events’ audience, strengthen your brand and build new prospect lists with registrations.

Tools of the TradeEducate decision-makers with a custom e-newsletter on market trends or developments.

Marketing ServicesPenton Marketing Services offers a full range of marketing services that leverage our deep industry knowledge and customer relationships. We work closely with clients to analyze their business needs and develop strategic marketing solutions to realize their goals. Our services include: • Rich Media Ads • Blog Content• SmartReachTM • Content Channels• e-Newsletters • Custom Research • WhitePapers/Esentials Guide

Rich Media AdsWith IAB Rising Stars and PageWrap, Penton’s High Impact ad formats are designed to drive engagement and awareness of advertiser’s brand and messaging.

Custom PublishingOur custom publishing capability can be an important marketing tool for building your company’s brand loyalty, allowing you to create and maintain an effective, personalized relationship with your customers. We offer turnkey custom publishing services, providing content and distribution strategies.

Custom ResearchUncover valuable insight and guidance to more deeply understand your audience.

Marketplace AdvertisingEconomically reach buyers and make your company easy to find for more than 14,412 (paid + pass-along) special event professionals any time they search for a supplier. 85% of readers say they always or occasionally read our Marketplace section.

SmartReach™: Targeted Lists/eBlastsAchieve targeted, high-response communication in your market by selecting from a database of over 8.6 million recipients and buyers of products and services. Postal, telemarketing and e-mail lists are available to rent from our qualified subscriber lists, trade show attendees and book buyers. Pick the demographic and geographic selection that is right for your promotion. For more information, contact your sales manager.

Ad ReprintsYour sales representative will be happy to provide quotes on reprinting your advertisement for additional distribution.

Article ReprintsOur custom article reprints are high-quality reproductions of the original article reformatted to meet your special needs. You can add your company’s logo, an advertisement, or brief marketing copy to create a one-of-a-kind promotional piece that will impress your clients and prospects. Paper and electronic versions are available at attractive rates. Reprints make ideal collateral for direct mail campaigns, tradeshow handouts, investor relations materials, and media kits. Posters, plaques, and postcards can also be created to feature your coverage. For more info, contact Penton Reprints at 888-858-8851 or email [email protected]

Print/Online ClassifiedsUse Special Events Classifieds package to find qualified industry professionals—online and in print. For Marketplace/Classifieds/InSeason contact: Lisa K. Perrin, LKP Media Services, Inc. 818-871-0950 • [email protected]

Related Media• Meetings & Events: MeetingsNet • Entertainment Technology: Live Design

Lead generation, brand awareness, and establish your company as an industry thought leader

Marketing Services



ISSUE Special Focus Added Feature On Trend Divine Decor Food for FetesWINTERAd Close: 11/30Materials Due: 12/5

SPECIAL TSE SHOW ISSUE

Profiles of Gala Award Nominees

Exclusive: 2018 Event Industry Forecast

The New Reality: Augmented and Virtual Reality

Spotlight on 2018 Decor Trends

Best in Menu Trends

SPRINGAd Close: 2/23Materials Due: 3/1

ANNUAL WEDDING ISSUE

Wrap Coverage of TSE 2018

2018 Party Rental Forecast

Spotlight on Event Floral Best Wedding Reception Menus

SUMMERAd Close: 5/22Materials Due: 5/31

25 YOUNG EVENT PROS TO WATCH

14th Annual 25 Big DMCs Exclusive 17th Annual Corporate Event Forecast

Spotlight on Tabletop Design

Best Dessert Trends

FALLAd Close: 8/17Materials Due: 8/24

17th ANNUAL 50 TOP EVENT PLANNING COMPANIES

21st Annual 30 Top Event Rental Companies

Trends in Hotel Events Spotlight on Gala Design Best Appetizers and Hors D’oeuvre

2018 Editorial CalendarEach quarterly edition of Special Events will provide a comprehensive behind-the-scenes analysis of events from the professional’s perspective. Winter and Spring will be print editions and Summer and Fall will be digital editions.

IN EVERY ISSUEEDITOR’S PAGE: Editor Lisa Hurley helps readers put indus-try trends into perspective.

ON TREND: Expert forecasts on what’s coming next in special events.

RENTAL ESSENTIALS: Successful party rental dealers share their insights on solving business challenges.

DIVINE DECOR: The hottest looks in events today.

CONFETTI: Tips, trends and tidbits.

FOOD FOR FêTES: Focuses on planning menus, presentation of the food, and the tools necessary for the presentation.

CLASSIFIEDS: The one-stop source for employment, busi-ness and equipment opportunities.

THE LAST WORD: The last page profiles professionals who are shaping the industry.

DIGI

TAL

DIGI

TAL

PRIN

T PR

INT

A Mismatch Made in Heaven: Table Design Mixes It UpJackpot! MGM Resorts Event Productions Turns 20 in Vegas

EXCLUSIVE: CORPORATE EVENT

FORECAST P. 9

13th ANNUAL 25 TOP DMCS P. 20

SUMMER 2017

®

Powered by

It’s ourannual look at the up-and-comers who are theheart of our industry

25 Young Event Pros to Watch

706SEFC copy.indd 2 6/15/17 1:02 PM

Exclusive: Our Annual Event Industry Forecast For 2017A Look at LOOK: The Fundraiser That Turned Forgotten to Fabulous

COOLEST NEWTECH TOOLS P. 34

CATERERS LISTTOP TRENDS P. 37

WINTER 2017

®

Powered by

COVER STORYNomineesNomineesStunning events from around the world

NomineesGALA AWARD

701SEFC.indd 2 12/18/16 4:54 PM



PRINT/DIGITAL EDITION (Net Rates – Effective January 2018)

4 COLOR 1x/2x 3x/4xFull Page $4,570 $3,6002/3 Page $3,770 $2,9751/2 Page $3,255 $2,5751/3 Page $2,610 $2,0601/4 Page $2,095 $1,6501/6 Page $1,335 $1,1352 Page Spread $8,230 $6,800

BACk COVER: add 20% • 2ND & 3RD COVER: add 10%

MARkETPLACE 4-COLOR NET RATES (includes complimentary ad in Eventline Newsletter)

Column Inch 1 2 3 44x Annual Rate $995 $1,700 $2,450 $3,185

AD CREATION SERVICES: Add $220

2018 Rates

Exclusive: Our Annual Event Industry Forecast For 2017

A Look at LOOK: The Fundraiser That Turned Forgotten to Fabulous

COOLEST NEW

TECH TOOLS P. 34

CATERERS LIST

TOP TRENDS P. 37

WINTER 2017

®

Powered by

COVER STORY

NomineesNomineesStunning events from around the worldNomineesGALA AWARD

701SEFC.indd 2

12/18/16 4:54 PM

A Mismatch Made in Heaven: Table Design Mixes It Up

Jackpot! MGM Resorts Event Productions Turns 20 in Vegas

EXCLUSIVE:

CORPORATE EVENT

FORECAST P. 9

13th ANNUAL

25 TOP DMCS P. 20

SUMMER 2017

®

Powered by

It’s ourannual look

at the up-and-comers

who are the

heart of our

industry

25 Young Event Pros to Watch

706SEFC copy.indd 2

6/15/17 1:02 PM

Exclusive: Our Annual Rental Industry Forecast for 2017

Check Into Verve’s Glamorous ‘Grand Hotel Google’

THE NEW

REFINEMENT

IN FLORAL P. 24

MARRIAGE-MINDED

MENUS P. 28

SPRING 2017

®

COVER STORY

Powered by

in Long Beach

The Special Event makes asplash



Mechanical Specs – The MagazineSpecial Events magazine is manufactured CTP (Computer-To-Plate). Your advertising materials must arrive in an electronic format.

Trim Size: 7.5 x 10.5 Non Bleed Bleed

Page 7 x 10 7.5 x 10.5

Spread 14.5 x 10 15 x 10.5

2/3 Spread 14.5 x 6 15 x 6.5

1/2 Spread 14.5 x 4.625 15 x 5.125

1/3 Spread 14.5 x 3.125 15 x 3.625

2/3 Page 4.5 x 9.75 *Ads with bleed – extend bleed 0.125” beyond the trim. http://www.penton.com/sma/pgtrim.pdf

*All live matter notintended to bleed should be kept 0.25” from trim. Spread ads should allow a total of 0.1875” safety in gutter.

1/2 Page Island 4.5 x 7.25

1/2 Page Vertical 3.375 x 9.75

1/2 Page Horizontal 7 x 4.625


1/3 Page Square 4.5 x 4.625



Space Unit Size In Inches: Space can be used only in the above sizes. Space exceeding size indicated in any direction is considered bleed except for gutter bleeds in spread.

General SpecificationsPrinting Method: Web OffsetBinding: Perfect boundPaper: Cover printed on 70-lb. coated offset; text printed on 36-lb. coated groundwood finishInk: SWOP standard and four-color process

Material Submission GuidelinesTo our valued customers,

We are pleased to announce that Special Events and other Penton publications now offer a new way to submit print ad files — an ad portal called SendMyAd at https://penton.sendmyad.com.

With SendMyAd, you will be able to upload, preflight and approve your ads in a single process. SendMyAd flags quality issues that can affect reproduction on press and suggests resolutions. The ad portal allows you to check the ad and reposition the ad. You may revise and re-upload the ad one time. When the ad is ready to print as intended, you will be able to approve and sign off on the ad. You will receive an email confirmation that your ad has been received.

THIS DEMO shows how to upload, reposition and approve an ad.

Please note that SendMyAd replaces www.pentondigitalads.com. We encourage you to adopt SendMyAd as soon as your next material submission.

Advertising materials must be uploaded to the server by the materials due date.

Digital Ad SpecificationsPDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PDF files, visit www.pentondigitalads.com. Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)

• Preferred Applications: Ad layouts should be created using either QuarkXPress™; or Adobe InDesign®. If submitting application files, provide all supporting graphics and fonts.

• Proofs: Text and element proof required to assist in preflighting digital ad files. For critical color match, a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.) is required. Accurate color reproduction cannot be achieved without an accompanying SWOP-certified proof.

• Photos: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG compression.

• Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.

• Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.

• Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.

• Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.

• Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided.

• Media: Mac or IBM CD, Zip 100, floppy.

• Inserts: Contact advertising representative for rates, production specs and shipping instructions or visit www.pentondigitalads.com.

Mechanical Specs

Trim:7.5 x 10.5

2/34.5 x 9.75

1/32.3125

x 9.75

1/2 Island4.5 x 7.25

1/62.3125

x 4.625

1/3 Square4.5x

4.6251/2

Vertical3.375

x 9.75

1/43.375

x 4.625

1/2 Horizontal7 x 4.625



Digital Ad Specs

VIDEO POSTCARD SPECIFICATIONS • preproduced video: recommended time 3-5 minutes• e-POSTCARD DESIGN: 300x400• company logo: 7 days prior to email deployment. Send e-postcard materials

to [email protected]• company logo• 2 banner ads: 728x90 and 160x600• recommended format: Flash• recommended file size: less than 90MB

e-BLASTS SPECIFICATIONS • formats accepted: HTML, (not accepting rich media at this time), inline

coding• image dimensions and file sizes: Recommended width is 600 pixels.

Height should be under 600 pixels to minimize scrolling, but will be dependent on the amount of text included in the email. Provide URL. Recommend total file size of 40k, with images no larger than 32k.

• materials due: 7 business days prior to email deployment. Send targeted e-Blast materials to [email protected]

BEHAVIORAL RETARGETINGFor Retargeting specs, CLICK HERE or visit:http://penton.com/customs/SR-Collateral/PentonAudExtensionAdSpecs.pdf

e-NEWSLETTER SPECIFICATIONS: EVENTLINE• formats accepted: JPEG, GIF, or Animated GIF files only. No Rich Media or

Flash. If using animated GIF, be sure to have important info in the first frame as some MS Outlook versions do not support animation.

• image dimensions and file sizes: 180x150 button, 200k, 50 words of copy; 120x240 half tower, 200K, 25 words of copy

• frames and looping: Max Frames = 4, Looping = 3 times . Max animation length: 15 seconds.

• 3rd party ad serving: 3rd Party Ad tags not accepted.• materials due: 5 business days prior to e-newsletter blast. Upload all materi-

als to https://penton.sendmyad.com (instructions below)

WEBSITE AD TECHNICAL SPECIFICATIONSMore detailed specs available upon request.• online formats accepted: Web Banners 728x90, 320x50, 300x250, 640x480:

JPEG, GIF, animated GIF, HTML5, and most 3rd party tags (standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accept). Site Skin 1260x1024: GIF or PNG only. Note: Flash, Java, and Java Applet not accepted.

• image dimensions and file sizes: 728x90, 320x50, 300x250, 640x480, 200k max file size.

• frames and looping: Max Frames = 4, Looping = 3X• Html5 specs: Max file size: 200kb; click macro implementation must be pro-

vided, advertiser/client must host all files referenced in HTML5 ad, static backup image file required (JPG, GIF, PNG). Any browers incapable of displaying HTML5 will show the backup image. Avoid using z-index as CSS layering styles can cause issues with elements on the website. Refrain from styling global elements like the body and universal tags (such as 1, h1, p, etc.) since these will interfere with the website’s styles. HTML5 ads can be submitted as third-party tag. DoubleClick Stu-dio creatives pushed to our DFP network from DC Studio. DoubleClick Campaign Manager tag (DCM inred), As broad adoption is still limited, HTML5-specific ad specifications have not been finalized by the IAB. As such, Penton HTML5 specs may be updated in the future.

• 3rd party ad serving: Most 3rd Party Ad tags including DART, Atlas, Bluestreak, and Mediafarm accepted. All 3PAS must be accompanied by anti-caching documentation. ALL Rich Media must be accompanied by a standard GIF for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. ALL Rich Media must include a target=blank command that will launch a new browser. Include referring URL.

• upload all materials to: https://penton.sendmyad.com (instructions below)

WEBSITE AND ENEWSLETTER AD UPLOAD ONLY: https://penton.sendmyad.com

1) Create an account

2) Select a media profile for Meetings

3) Upload , review and approve your ad materials

Questions, email Matt Bandes at [email protected]

IN-ARTICLE VIDEO AD SPECIFICATIONS:• RESOLUTION MAX: 1920x1080; Min 640x360• maX file size: 20MB• VIDEO FORMAT: FLV, MP4, MOV, VAST, VPAID*, Youtube videokey• LENGTH: 15-60 seconds is optimal• ASPECT RATIO: 16:9 (4:3 not supported)• CODEC: Any video codecs format, except: ProRes 4444, HDV 720p60, Go2, Meeting 3 & 4, ER AAC LD, REDCODE • SOUND SETTING: On• materials due: 10 business days before Campaign starts. Upload all materials to https://penton.sendmyad.com

*VPAID does not currently work on mobile.*Due to the large amount of 3rd video providers please test VPAID with your Account Manager before the campaign is set to launch.



Contact

We have a solution for every budget and every marketing goal that allows you to maximize your ROI while reaching the special events decision-makers that you need most.

To learn how our integrated solutions can work for you, contact:

Lisa K. Perrin LKP Media Services, Inc.818-871-0950 [email protected]

Lisa HurleyContent [email protected]

Date post:	05-Oct-2020
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